Just as "Avatar" set off a craze for 3D movie viewing in mainland China, the first day of the movie's release was also the first trading day of the new year for Big A. Investors were looking forward to a good start for Big A in 2010, but it turned out to be a bad start.
.
The stock closed down -1.02% on the first trading day of the new year, which made investors depressed.
After two days of shock, when the market opened today, January 7, Thursday, Big A fell again, closing down -1.89%. The index closed at 3192.78 points, directly breaking through the 3200-point integer mark.
Before the opening of the first trading day of the new year, the market index was at 3277 points. Everyone was counting on a good start and regaining the 3300-point mark in one go on the first day of the new year. However, the index plummeted downwards.
At the opening on Friday, Big A once again opened lower and moved lower. In the afternoon, the decline once expanded to -1.34%. However, it rebounded strongly in the last hour of trading and finally closed with a slight increase of +0.10%.
The market conditions in the first week of the new year have left stock investors in a panic, with people everywhere cursing Big A.
But then, right after the market closed, something even more shocking happened for investors. A piece of extremely heavy news. The spokesperson of the Supervisory Commission announced that senior management had agreed in principle to launch a pilot program of margin trading and securities lending business of securities companies and launch a stock index.
Futures varieties.
Margin financing and securities lending will be "piloted first and gradually rolled out", and the preparations for stock index futures will take about three months.
In other words, Big A can use leverage to go long, or borrow securities to go short, including the listing of new products such as stock index futures. In other words, Big A can also gradually go short.
According to disclosed information, the first batch of pilot securities companies for margin trading will be selected from 11 securities companies such as Zhongxin Securities and Hitong Securities that participated in the online test in 2008. The capital threshold for individual investors in stock index futures may be set to 500,000.
Yuan.
In short, although Big A can be shorted, most retail investors cannot reach the threshold, and only large funds can do it.
Throughout the weekend, the news in the capital market was that Big A was about to launch margin trading and stock index futures, which can be regarded as a major event for the A-share market.
Experts are all boasting that Big A is ushering in historic progress, and the whole weekend is full of calls for bullishness. In particular, they are saying that Big A can raise funds to do more, and can use leveraged funds, which means the liquidity of the future market.
It will soar sharply, thus driving the market up. The bull market in the new year will start, and the high of 3478 will surely be broken.
The retail investors who had lost their money were extremely anxious, and they were even more anxious if they had no chips in their hands.
When the market opened on Monday, January 11, the A-share market jumped sharply and opened higher. The Shanghai Stock Exchange Index directly reached 3301.61 points in the call auction and opened sharply higher by +3.30% with a jump of 105.61 points. The entire market was extremely hot.
During the five minutes from 9:25 to 30, short-term investors quickly placed orders and ran into the market, fearing that they would miss the big market trend.
As a result, when the market opened at 9:30, the bullish investors, especially those who had bid in, were stunned.
The two markets opened with a direct dive without rebound. At 2:30 in the late trading, it even touched the zero axis and turned green. Although it rebounded slightly, it opened 3.3 percentage points higher in the morning and ended the day closing at 0.52 percentage points.
All the stock investors who were impatient to rush in in the early trading were about to explode with anger. Big A was deceived by this scam. I don’t know how many stock investors smashed their screens, keyboards and mice, thinking that today’s market would be at least
It closed at 7 points.
Is this the result?
That's it?
This fraudulent market situation has really confused the stock investors, all of them are confused, and the major forums are full of curses.
…
In the afternoon, stay in the villa quietly.
At this moment, about twenty minutes have passed since the closing of Big A. Fang Hong is sitting on the sofa in the leisure area on the first floor of Jingxinju. He is paying attention to the news about the release of "Avatar".
This Hollywood super blockbuster has been in theaters in the mainland for a full week and has grossed 509 million yuan in its first week, breaking a series of records in mainland film history.
Such exaggerated results also strengthen the determination of major companies in the film and television industry to accelerate the expansion of 3D cinemas.
As for Yixing Cinemas, its more than 1,200 3D screens are now making a lot of money, and it has become the biggest winner in the domestic box office of the movie "Avatar". With this 500 million box office, Yixing Cinemas can't say much.
180 million worth of cake will also be taken away.
However, Fang Hong obviously does not only value the 180 million box office share. What he really values is is Yixing Cinema Line, which has come from behind to seize the spotlight in 3D cinemas. According to the original plan, Yixing Media will increase the number of its screens to more than 100 million this year.
More than 5,000 yuan, of which the 3D screen costs more than 3,500 yuan.
In short, it is expansion, crazy expansion!
As Yixing Cinemas’ market share in the number of screens increases, Yixing Media Group will have more and more say in the film and television industry. Is your movie very popular? But if you want more films, you have to watch it.
My theater chain is in a bad mood, otherwise if you criticize me again and I won’t schedule movies for you, your movie’s box office will be on the street. Movie producers are the last ones who don’t want to offend the theater chain company.
Of course, this will also cause a loss of profits for the theater chain, but for Fang Hong, the right to speak is far greater than the movie box office.
Let's just say that "Avatar" is so popular right now. It's almost a crowd-pleaser. It's hard to get a ticket for the 3D movie, but the 180 million yuan cake that Art Star Cinemas can't overdo, even if the movie ends up selling 20
With a total box office of over 700 million yuan in the Mainland, Yixing Cinemas has taken away more than 700 million yuan of the cake.
It is indeed super profitable.
But I am afraid of comparison in everything. Compared with the financial capital market harvest, it is nothing more than that.
Therefore, what Fang Hong values more is the right to speak. In the future, Art Star Cinema will become the theater company with the largest number of screens in the mainland, and even occupy a dominant position in the market. No matter how famous your director is, no matter how famous your actors are, the producers will be critical.
If I don't arrange movies for you, your movie will still suffer a loss no matter how good it is. The most important thing is that I can afford to lose money, but you can't.
Then who dares to offend Yixing Media easily?
Over time, the right to speak is naturally established, not to mention that the theater chain is only one link. To eliminate Fang Hong's layout in the entertainment industry, it is to create a whole industry chain from distribution, production, and channels.
The layout of this field is really that "money power" is almost omnipotent. As long as money is put in place, it can basically be solved. Unlike conquering high technology, money alone may not necessarily solve it. But in the entertainment industry, as long as you dare to pursue the idea of not making money
If you dare to spend money, you are basically invincible!
…
But at this moment, Fang Hong, who was reading the news, noticed that a mainland director posted a blog post on his blog today, which was forwarded and discussed by many people.
Fang Hong clicked on the link to the director's blog post and couldn't help but frowned when he saw the title. The title of the director's blog post was: We should be ashamed of facing "Avatar"!
Good guy!
This title made Fang Hong laugh out loud at first. Without reading the content, it was almost certain that this person was from the "Lixi Clan", but Fang Hong also looked at the specific content of his blog post.
In his blog, the director's praise for "Avatar" almost reached the point of worship. He expressed his admiration for James Cameron in his blog:
[This is a master-level visual feast and a dream trip that must not be missed.
The director's respect for life is fully revealed in the film.
This is not an enigmatic and obscure confession from a cultural person, but a sincere cry from an ordinary person, a simple metaphor: the jungle people can definitely find their ancestry in Africa and the Indians, and it is completely in line with the public's reading.
For ordinary viewers, in addition to being shocked by the visual feast presented in the film, the film's themes of environmental protection, unbounded love, anti-colonialism and other themes have undoubtedly deeply touched the hearts of modern people.
When "sincerity" and "sentiment" became popular terms in movies, Cameron took practical actions to let the global audience see a sincere work that he had painstakingly prepared for more than ten years.
The audience's eyes are sharp, and they have indeed written a new record for "Avatar" through word of mouth.
"Avatar" made me realize that what we lack is not technology, technology can be used; "Avatar" suddenly made me realize how far the feelings of our movies are from simple beauty, and how far we are from clear purity.
How far are we from our fiery dreams; how far are we, who have been running and reveling in the twisted, dark, nonsense, tangled vulgarity, from sincerity?
Facing the purity of "Avatar", we should feel ashamed.]
…
Fang Hong didn't take it seriously after reading this blog post that was full of "public knowledge", but just when he was about to close the page, he noticed that the director's personal information was actually somewhat related to Yixing Media.
This successfully attracted Fang Hong's further attention to him.
Immediately open the search engine and enter the director's name to further search for the director's resume information and the latest relevant information.
It turns out that this young director recently received investment from Yixing Media Group.
If he hadn't seen it, Fang Hong would most likely not have cared about it, but now that he saw the blog post, he called Cao Chenghui directly on the spot and told him about the director.
"... This person's film project will be withdrawn from funding. From now on, his films will be restricted in the schedule, including using him as a template to be classified into one category. Movies made by this type of person will be restricted in the schedule, and Yixing Media will not provide any resource support!" Fang Hong simply said
He said eloquently that not releasing films at all would lead to criticism, but giving some symbolic films could also achieve the purpose of blocking.
"Understood!" Cao Chenghui on the other end of the phone responded immediately. He was also quite surprised. The big boss suddenly made this call. Although he didn't say it clearly, he expressed the intention of banning him directly. Moreover, he was not banning one person, but designated one.
A group of people of the same type, at least the resources controlled by Yixing Media Group will block this type of people.
Fang Hong immediately ended the communication with him and stopped paying attention. However, Cao Chenghui immediately called Yang Guang, the second-in-command of Yixing Media. He felt that the big boss's sudden call in person should not be taken seriously, even though it was just
Simply banning a young director doesn't seem to be a big deal, just do it.
But Cao Chenghui always felt that something had gone wrong when he came down to arrest Yixing Media Group that he was not aware of, and it was also discovered by the big boss, because under normal circumstances, the big boss would not do this.
Mr. Cao felt that it was absolutely impossible for the Big Boss to personally greet a director just to ban him. Why should the Big Boss personally intervene in such a trivial matter?
It must have reflected to a certain extent that there were some structural problems within the Yixing Media Group that needed to be resolved, and he had to pay attention to it, because Cao Chenghui was the first person responsible for something going wrong, and there was no way he could blame it.