Chapter 313 [Whoever publishes first is a huge advantage]
Chapter 313 [Whoever releases it first will have a huge advantage]
Without poaching Apple's industrial design talents, it would really be a "collision" rhythm, because the appearance and industrial design of this prototype are more than 90% similar to iPhone 4, but iPhone 4 has not been released yet, and it will have to wait until June or July this year
It will be released in the month.
From the appearance, the prototype that Fang Hong is holding now covers the Xingyu Technology trademark. If you don’t look at the details carefully, it is too similar to iPhone 4. What I have to say is that iPhone 4 is indeed famous in the field of smart phone industrial design.
It is truly a legendary work.
Fang Hong looked at the prototype in his hand again and again. Smartphones on the market now basically have a rounded appearance and smooth corners. In fact, this is a very good experience for consumers.
However, the appearance design of this prototype is different from those of mobile phones on the market. Its corners are more similar to right angles, which is incompatible with the current rounded aesthetic. Especially the color is black and white, which has a visual impact.
It's also obvious.
Both the back and the front of the phone are flat, and there is no rear camera protruding beyond the plane of the casing, which is good news for patients with obsessive-compulsive disorder. The casing is also made of tempered glass, which is the same as what is currently on the market.
Compared with smartphones, its industrial design is highly recognizable.
Holding this prototype, it is very obvious that the highly recognizable appearance is unique and different from other mobile phones.
Fang Hong looked at the prototype in his hand without saying a word. Not surprisingly, if this product is released, it will definitely cause trouble with Apple, and lawsuits will be inevitable.
Internationally, Apple should have registered a patent for appearance, but it has not yet been approved domestically. Patents are regional. In which country or region the patent is applied for, it is protected in that country or region, so apply abroad.
The patent will not be protected in China.
In addition, the appearance of the prototype is not exactly the same as that of the iPhone. First of all, the screen size and screen size ratio are different, so even if a lawsuit is filed, there will be a lot of fuss.
Fang Hong immediately asked: "By the way, have you applied for a design patent?"
Qin Feng nodded and smiled: "That's for sure. It was done half a year ago, but the scope is limited to the mainland."
Hearing this, Fang Hong's only trace of worry was swept away. It would be fine. Just do it in the mainland. Now there is a good show to watch. As for foreign countries, it doesn't matter. Anyway, Xingyu Technology will be there for a while.
We won’t focus on foreign markets, and it would be right not to apply.
Not surprisingly, at the end of June this year, Apple will launch the iPhone 4 at its press conference. If Xingyu Technology releases its own products after the iPhone 4 press conference, it will definitely be criticized for plagiarizing Apple's products, and it will also
Litigation and gossiping.
Therefore, it is necessary to hold a press conference before the release of Apple's iPhone 4. Even so, it will definitely create difficulties with Apple. By then, the two sides will definitely have bickering and lawsuits over industrial design issues.
But as long as the product is released in advance before Apple, it will be Xingyu Technology's original work. The mainland has also solved the patent issue, and it is Apple that is plagiarizing. No matter what, as long as Xingyu Technology comes out with the product first, it will be an advantage.
Fang Hong put away his thoughts and immediately woke up the screen, and then began to further experience the actual use of this prototype. While experiencing it, he asked: "Operating system...TOS?"
Hearing this, Qin Feng replied: "We named this operating system 'Taiji', which means 'Taiji-Operating-System', which is the TOS system."
After experiencing this phone, Fang Hong simply commented: "Not bad. Frankly speaking, the company's ability to make its first product like this under the existing conditions has greatly exceeded my expectations, especially the functions of the operating system are better than I imagined."
It is more complete and has very high fluency. Although it is not as good as Apple’s iOS system, it is slightly better than the Android system. My expectation is that it will be good if it is not weaker than the Android system.”
Qin Feng was also very happy to hear the very positive evaluation from the sponsor's father, because he knew that Fang Hong's insights and knowledge in the IT field far exceeded that of most people in the industry, and his evaluation was very valuable.
Fang Hong further experienced the new product prototype and compared it with the iPhone 4 in his previous life. There is still a gap between this phone and the iPhone 4, because the iPhone 4 created many firsts and started the smartphone industry.
Roll it up.
For example, iPhone4 was the first mobile phone to propose the concept of "retina screen", which kicked off the competition between mobile phones in terms of resolution; the first mobile phone to use a back-illuminated camera, which started the competition between mobile phones for aperture and night photography;
The first mobile phone using a gyroscope opened up a new mobile gaming experience and so on.
Moreover, the functions of the iOS system are extremely smooth, killing almost all operating systems at the same time.
At the end, Fang Hong looked at Qin Feng and asked: "When is the date of the press conference set?"
The name of the company's first smartphone is [Xingyu-S1]. The letter "S" represents the company name, and the Arabic numerals behind it represent the generation of the product.
When asked about the launch date of S1, Qin Feng immediately replied: "It is tentatively scheduled for this fall."
Upon hearing this time window, Fang Hong immediately rejected it and said: "No, the press conference must be held within the window period of about two months in the next two months, otherwise it will be troublesome."
As soon as these words came out, Qin Fengmang's face was puzzled and he hesitated to speak. Did he agree not to interfere in the company's operations? Now he started to intervene? You just changed it with just one sentence, and directly disrupted all the company's established plans.
Already.
Fang Hong also read Qin Feng's thoughts from his expression, and then said calmly: "I said, you are the founder and head of Xingyu Technology. I will not interfere in your decisions. I will do whatever I say."
I’ll do it, but I’ll tell you another thing about the press conference date, and it’s up to you to decide.”
Qin Feng said in surprise: "Another thing?"
Fang Hong said methodically: "I learned some news about Apple from other channels, to be precise about their new iPhone series product iPhone4, and the appearance industrial design of iPhone4 is more than 90% similar to your S1.
, According to the news I learned, if nothing unexpected happens, the iPhone 4 should be released at the end of June this year. If you plan to hold a product launch conference in the fall, I think you should be very clear about the dilemma that the S1 will face by then."
"What——?" Qin Feng was shocked on the spot when he heard this. He was stunned for a moment and quickly came to his senses. He quickly said: "You mean...the industrial design of iPhone4 is more than 90% similar to my S1.
?How reliable is this news?”
This news was too shocking for Qin Feng. He immediately realized that if this was true, after the iPhone came out, if Xingyu Technology released the S1 product, it would definitely be labeled as a "copycat" and "plagiarism".
label, this is definitely a heavy blow.
Because Apple is so powerful, Xingyu Technology has only been established for about a year, and there are still a bunch of public intellectuals who are selectively blind, which will inevitably reduce Xingyu Technology's products to nothing.
Fang Hong replied calmly: "If it weren't for rigor, I would say the reliability of this news is 100%."
As for the source of the information, he definitely didn't need to explain too much to Qin Feng. He would never have thought that Fang Hong's source of information was the memory of his past life. He would only think that he had unknown connections and could learn about Apple's internal business secrets.
After receiving such a definite answer from Fang Hong, Qin Feng paused for two seconds and then quickly changed his mind on the spot: "The date of the press conference must be changed. It must be changed. How about adjusting it from autumn to spring, so it will be held in March?"
Fang Hong couldn't help but smile when he heard this, knowing that he would make such a decision.
Qin Feng immediately looked at Fang Hong and wanted to hear the advice from the sponsor's father. The news about iPhone 4 was too important. Fortunately, the sponsor's father got such important business information at this critical moment.
If it releases it before Apple, then Xingyu Technology will be absolutely original. Not only will the unfavorable situation disappear, but it will even reverse, making Apple feel uncomfortable and passive.
Qin Feng was also calculating the time in his mind. Judging from the reliable information revealed by Fang Hong, if the iPhone 4 was released at the end of June this year, mass production would have already begun by now.
In other words, even if Apple wants to make changes and cancel remanufacturing, it is impossible because it has already begun mass production and it is estimated that a large number of products will be rolled off the production line by now.
Don’t we need to recycle all of them? How big is the loss? Even if Gang Leader Qiao wants to put it aside and change his mind, he will not be able to deal with Apple’s board of directors by then, so he will have to bite the bullet and release it.
By then, Apple will be in trouble, and no amount of sophistry can change the fact that Xingyu Technology released the product several months in advance. In other words, iPhone 4 is not the first in terms of industrial design, but a plagiarism from Xingyu Technology.
Anyway, let’s just start a war of words if everyone insists on their own opinions!
But at this moment, Fang Hong nodded and said: "In March, there is only about one or two months of preparation time. Can I have time to adjust?"
Qin Feng said without hesitation: "Time is indeed very tight, but it must be done. This matter is not negotiable. It must be done before iPhone 4, otherwise I would rather kill the S1 and redesign it."
What he said was extremely firm, which made the sponsor’s father very satisfied. It’s great to have such determination and decisiveness!
After a while, Fang Hong asked again: "Where is the production capacity of S1? What is the situation now?"