Chapter 315 [The father of the gold master will give you another big move]
Chapter 315 [The financial owner’s father will give you another big move]
"As for the pricing of the first product." Qin Feng paused, looked at Fang Hong and continued: "S1 standard version 8GB is priced at 2,399 yuan, 16GB is priced at 2,999 yuan, 32GB is priced at 3,599 yuan; S1-Plus enhanced version is priced at 3,499 yuan for 8GB
Yuan, 16GB is priced at 4,099 yuan, and 32GB is priced at 4,699 yuan.”
Sitting aside, Tian Jiayi was also surprised when he heard the pricing of this series. This is definitely the most expensive price for domestic smartphones, especially the S1-Plus enhanced version 32GB model, which is several times cheaper than Apple’s iPhone.
It looks like a hundred dollars.
At the end, Fang Hong nodded and said: "It's a very ambitious price. I'm afraid not many of my fellow businessmen have the courage to set such a high price."
Tian Jiayi, who had been silent all this time, suddenly couldn't help but say something: "Such a high price, I'm afraid the sales volume is not optimistic, consumers will subconsciously think that to spend so much money, it is better to spend more money to buy an iPhone..."
What I have to say is that Apple’s brand awareness is there.
"I agree with this pricing. There is no problem. As for what you said about adding more money to buy an iPhone, at least you can't buy iPhone 4 this year. Then the most awesome new smartphone product in China this year is undoubtedly the S1." Fang Hong said with a smile, and immediately looked at Qin
Feng continued: "If my guess is correct, the company's main sales volume is the standard version, and the Plus version is to support the appearance."
Qin Feng was stunned for a moment, then nodded and said: "Yes, for Xingyu Technology's products, my ultimate strategic goal is to lock in the high-end market and compete with Apple in the high-end market in the future. Consumers will resist price increases in the future.
, it is better to set the price directly to this position from the beginning, and put aside whether consumers will buy it or not, and set expectations first."
At this time, Fang Hong not only had a high opinion of Qin Feng, but also couldn't help but think of Rebus and his Xiaomi. The Xiaomi mobile phone can be regarded as a success or a failure. The product interview was marked "Born for Fever"
The slogan, the price of 1999 turned out to be Xiaomi mobile phone quickly gained a group of fans, and the price-performance ratio became Xiaomi's weapon to expand its territory.
But it is precisely because of the cost-effectiveness that the Xiaomi brand has become synonymous with cheap, easy-to-use, high-quality, and low-price smartphones. In the end, Xiaomi hit the high-end market and tasted the bitter consequences. Everyone came here for you to get good quality and low price. As a result, you
After raising the price by several thousand yuan, Xiaomi users no longer buy it, which leads to what Tian Jiayi just said, why spend so much money to buy a Xiaomi instead of an iPhone?
In fact, there are no high-quality and cheap things in this world. You get what you pay for, or you get half of what you pay for. There is absolutely no such thing as two cents for one penny.
When one penny buys two cents of goods, either inferior quality goods are passed off, or the upstream and downstream supply chains are allowed to share profits, resulting in minimal profits for the manufacturing industry. Then the upstream and downstream suppliers are further squeezed, making the manufacturing
Industrial companies will eventually squeeze workers' wages to subsidize their profits, and there is no point in raising workers' wages.
Therefore, from a big-picture perspective, it is the absolute majority of the people at the bottom who suffer.
In addition, there is another fatal problem that high-tech companies do not have enough profits, that is, there is no investment in R&D. How much profit does Xiaomi mobile phone have to spend on technology?
If you don't have the ability to develop new technologies, you can only buy other people's, and then there will be a vicious cycle of negative feedback.
Those truly world-class technology giants invest tens of billions of dollars in R&D funds every year. Such large amounts of funds rely on high profits, and these investments allow them to maintain their leading technological advantages, thus forming a positive cycle.
.
So after listening to Qin Feng's pricing of the product, Fang Hong felt relieved on the spot and confirmed that he would not take the path arranged by Rebus for the Xiaomi mobile phone. The path Qin Feng has chosen now may have a difficult start, but it has a difficult start.
It will be much easier as long as you get through the obstacles behind.
What's more, Fang Hong still has a big move that he can use for Qin Feng.
"I suggest adjusting the main strategy and directly focusing on the 32GB Plus version as the first-generation flagship machine." Fang Hong said immediately. As soon as these words came out, Qin Feng quickly said: "Isn't this inappropriate? Although I promised that I will be with you in the future.
Apple PKs, but now the gap between Xingyu Technology and Apple needs to be recognized, focusing on the Plus version will weaken our competitiveness."
Because there is no advantage in terms of price, you can buy a basic version of iPhone for 4,699 yuan. It must be admitted that when the price is similar, consumers are more willing to choose iPhone.
Fang Hong smiled and said, "Don't be afraid, I'll give you a big move."
Hearing this, Qin Feng couldn't help but look at Fang Hong curiously, who immediately said: "Consumers who purchase Xingyu's smartphones can support zero-interest installment payment, with a total of 24 installments over two years, and a 32GB version priced at 4,699 yuan.
The monthly payment for the S1-Plus mobile phone is less than 200 yuan.”
Mobile phone installment payment will not be a new thing ten years later, but it is definitely a big move now in 2010, because according to the original historical trajectory, smartphone installment payment first started around 2017.
Once Xingyu Technology's smartphones support installment payment, it will be six to seven years ahead of schedule.
Qin Feng was stunned for a moment, and then suddenly his eyes lit up. Only then did he realize what the main business of the financial owner's father was, finance!
Other manufacturers definitely don't have the resources and conditions, but Xingyu Technology is supported by Qunxing Capital. The 5 billion yuan in financing that was just negotiated, Qunxing Capital accounts for 80% of the equity, which is not a son.
Come to raise?
How much less financial support is needed?
Other manufacturers can't do it, but Xingyu Technology, which is backed by Stellar Capital, will definitely have no problem.
The capital cost brought by zero interest can be completely regarded as a realized price reduction, which can be included in the company's operating costs, thereby unknowingly improving competitiveness. In this way, it not only achieves the shipment target, but also avoids
To embark on the embarrassing path of Xiaomi.
At this time, Qin Feng didn't say a word but he directly wanted to give Fang Hong a thumbs up. This was definitely a big move.
Let the mass consumers spend four to five thousand yuan at a time to buy a mobile phone. In 2010, there were really not many people who could afford it, but they only needed to pay less than 200 yuan to take the mobile phone home. Everyone
With a monthly payment of less than RMB 200, a worker in any factory can afford it. As long as he is not unemployed, he will not have any financial pressure if he finds a job or drives screws in the factory.
If you can’t afford the monthly payment for a house or a car, can you also afford a smartphone? What’s more, a house can be paid for decades, but a mobile phone only needs to be paid for two years. What’s more important is zero interest. No interest means no funds.
Instead of cost, I earned two years of inflation.
Fang Hong said unhurriedly: "Stars Capital will help you with the financial operations. When the time comes, Hua Yu will work with you to find a third-party financial institution to cooperate to ensure that consumers in major cities across the country can apply for installments."
pay."
At this time, Qin Feng said in a deep voice: "Instalment payment is indeed a great idea, but the company's capital has become a problem. Every time an installment mobile phone is sold, it is equivalent to two years of accounts receivable.
As a result, the company will soon face liquidity depletion."
The implication is that he still wants to ask for money from the father of the funder. Fang Hong smiled in his heart and said calmly: "What's the point? It's just liquidity. Qunxing will just lend you money."
It is definitely not possible to refinance Xingyu Technology. Now it has 80% of the equity. Refinancing is equivalent to giving money to Xingyu Technology without asking for anything in return. It is a free operation, so naturally it will not be done like this.
Speaking of this, Fang Hong added with a smile: "As for the liquidity issue, Qunxing Capital will take care of it for you. Even if you want to borrow 100 billion, you can get it. At Qunxing, my word will be settled.
do not worry."
Just when Qin Feng was overjoyed, Fang Hong then emphasized: "But interest must be paid."
Qin Feng: "Uh..."
Fang Hong said with a smile: "Since Xingyu Technology is the biological son of Qunxing, as the saying goes, brothers must also settle accounts, and this biological son must also settle accounts. The annual interest is 12.5 percentage points, and the interest is calculated every other day."
Qin Feng couldn't help but said quickly: "You are already talking about your own son, so you shouldn't be so cruel. I will round up the fractions and forget it by 10 points. After all, the amount borrowed will not be small!"
The beautiful assistant sitting next to them looked at the two of them without saying a word. The person who was talking about the big deal in front of them was not sticking to trivial matters, as if they were indifferent to each other, and they started bargaining in the blink of an eye.
Fang Hong replied calmly: "It's just because the amount you borrowed is so large. Otherwise, which financial institution would dare to lend you such a large amount? You will be killed directly by the first layer of risk control."
Qin Feng silently retorted that if Star Capital had not held 80% of the equity of Xingyu Technology and was treated as a "son", it would have been a pipe dream to obtain such strong financial support. This point cannot be refuted.
At the end, Qin Feng spread his hands and said with a smile: "Okay, as a son, you are not qualified to bargain with me. 12.5 is 12.5, that's it."
The two couldn't help but look at each other and smile.
In fact, Qin Feng also made a simple calculation in his mind. Although the interest rate of 12.5% required by Qunxing Capital is not low, it is not excessive at all, and he really can't earn much money.
Because the target group of mobile phone installment payment is the majority of ordinary people with low income, there is no guarantee that the installment payment released will keep the contract and pay off the debt. There will always be people who default due to various messy reasons, and then this part of the defaulted debt will be
If it becomes a bad debt, a financial institution must make arrangements to cover this potential risk.
With such strong support from the sponsor’s father, we can’t let the main board take risks and lose money, right?
Fang Hong's approach is very simple, which is to charge more interest from Xingyu Technology and indirectly transfer the potential risks to Xingyu Technology, which is reflected in the capital cost of the borrowed money on Xingyu Technology's asset income statement.
As a high-tech company, Xingyu Technology can afford this capital cost. As long as the products are sold, it will make a profit.
The pressure on the capital chain caused by installment payments also happened in the first year or two. After these two years have passed, all the funds for the first batch of installment payments have been returned, and the cash reserves formed by Xingyu Technology's own accumulated profits can realize internal
