People from the media who came to the flagship store and industry insiders who came to "gather information" saw that the popularity of the store was once again beyond their expectations. The popularity of the open experience in the previous few days was very popular, so they knew that this product might be a big seller.
But I didn't expect it to be so popular.
In the flagship store, a middle-aged man in the queue said proudly on the spot after it was his turn: "Bring me 500 units of the enhanced 32GB model, thank you!"
The employees in the store and the consumers waiting in line behind them were stunned. After a while, many dissatisfied voices came from behind.
"What the hell? Are you making 500 units by yourself? Are you a scalper?"
"So, you are a scalper, right?"
"Definitely a scalper!"
"Don't sell to him!"
"It's too much. One person buys so much, and there are so many people lining up behind him!"
Hearing the voice coming from behind, the middle-aged man turned around and denied it quickly: "Everyone has misunderstood, misunderstood, how could it be a scalper? I bought it for the company to reward employees, employee rewards, employee rewards haha
.”
The consumers lining up behind him all looked at him with suspicion. Soon the middle-aged man went to pay. Because Xingyu Technology did not have a purchase limit, he bought 500 units and the employees in the store also sold them.
principle.
It is worth mentioning that the company supports zero-interest installment payment for mobile phones, but full payment will give priority to getting the goods in stock. After all, the company also needs to return funds to maintain operations.
After a while, the middle-aged man and the few boys who came with him left the flagship store carrying a box containing a total of 500 mobile phones, which they carried into a car.
The three people got into the car and closed the door. In fact, they were all relatives with some old friends. A young man next to them suddenly said: "Cousin, these five hundred mobile phones cost more than 2.3 million. To be honest,
I’m a little panicked!”
The eldest cousin said calmly: "Don't panic. Take a look at the queue outside. It's almost noon. There are still more than a thousand people waiting in line to buy. Take a look for yourself. There are still people who continue to queue up.
Come here, if you want to make big money, you have to dare to take the first bite of crab."
It turns out that this guy is the legendary scalper.
At this point, the eldest cousin looked back at his younger brother and said confidently: "I have done in-depth research and research on this time to stock up on electronic products. I am very optimistic about it. Moreover, I have concluded that Xingyu Technology will definitely be sold out. One of my colleagues even plans to
We have purchased more than 3,000 units, Marde. If we had not had insufficient funds, I would have purchased thousands of them. You can definitely make money with your cousin in this business, and you can count your money and make a fortune."
After hearing this, the younger brothers looked out of the car and saw the crowded shopping scene, which was as crowded as the Spring Festival Transport scene. They felt a lot more at ease. This time, they also raised money and followed their older cousin around.
"Go and bring some packed lunches. Let's keep an eye here to see what the flow of people is like on the first day." The eldest cousin ordered. The younger brother next to him nodded and got out of the car to order fast food.
.
As time passed, these scalpers sat in the car and observed the sales of the flagship store. They stayed until evening. The eldest cousin found that there was still a long queue. This hot sales scene greatly
Exceeded his expectations.
At about 18:50, a young man in the car quickly woke up his eldest cousin from his nap, pushed his shoulder and said: "Old cousin, look, why are all the people in line dispersed?"
The eldest cousin glanced at the situation outside the window, and after hearing what the younger brother said, he immediately said: "Go and see what's going on, and ask any passerby!"
The younger brother nodded and got out of the car and went to find out the news.
After a while, the message came back and said excitedly: "Cousin, it's sold out! It's sold out!"
When the eldest cousin heard this, he became very energetic on the spot and asked quickly: "Are you sure?"
The younger brother nodded affirmatively and said: "It's absolutely true. I asked several people and they complained that they couldn't get the goods. I also went to the store and asked. It's true that the goods are out of stock. The inventory has been sold out. I need to buy it tomorrow.
The headquarters will dispatch the goods."
Another relative in the car said excitedly: "Haha, we are going to make a fortune this time!"
The younger brother who went to find out more about the situation added, "On my way back just now, I heard a few passers-by yelling and cursing because they didn't get their cell phones. It turned out that many people were buying dozens or hundreds of them."
The eldest cousin was also surprised when he heard it. It seemed that there were many colleagues.
Soon, he started chatting in a communication group, which was apparently a chat group organized by the scalpers.
Seeing that many scalpers in the group were showing off their supply of goods, which could easily amount to thousands, my eldest cousin also cursed: "What a bunch of animals..."
At least 60% of the scalpers in the group have more or less stocked up on S1 phones. My cousin estimates that the scalpers in this chat group have purchased at least 100,000 machines in total.
At this time, a boy in the car quickly asked: "Cousin, since the official store is sold out, can we ship the goods now?"
Several younger brothers were waiting for their elder cousin to speak. They were very simple about shipping and so on. They stayed near the flagship store. They caught a passerby who looked like he wanted to buy a mobile phone and went up to ask if he wanted an S1 phone...
When the eldest cousin heard this, he said on the spot: "How many goods will be released now? Do you know what it means to save money and sell goods? After staring at this for a day, haven't you realized how crazy this machine is selling? Xingyu Technology has
If you are not an established mobile phone manufacturer, you definitely didn’t expect it to sell so well. You must not have prepared so much inventory. When the time comes, it will be hard to find a single machine in the market in a short period of time. If you want to ship it now, are you stupid?
?”
The younger brother smiled coquettishly and stopped talking. The older cousin was still very powerful and prestigious, and everyone listened to him.
The eldest cousin added: "I will continue to come here tomorrow and keep an eye on it. I will also learn more about it on the Internet and look at the news posted by some netizens in the local area. I also know a few colleagues from other places who have good friendships here, and they will also exchange information with each other. What?
The shipment will start when the time comes, just follow my arrangements!”
The younger brothers nodded again and again. If it were not for the fact that they could not raise more money, the elder cousin would like to stock up on 500 more machines.
…
Not only the official flagship store in Xincheng was sold out that day, but also the other four official flagship stores. The 70 directly-operated stores across the country were also almost sold out. The store managers of the major directly-operated stores
They are all calling the headquarters to dispatch the goods.
Even Qin Feng did not expect such an unprecedented boom in sales. He immediately called the sponsor's father to tell Fang Hong the sales situation of the company's products.
Regarding this, Fang Hong seemed very calm. iPhone 4 has not been released, and the S1 mobile phone currently has no rivals in the mainland market.
Fang Hong still remembers that before the iPhone 4 in his past life was officially released in the Greater China market, people began to buy the so-called "parallel imports". Parallel imports do not have warranty service, while licensed products have insurance services.
At that time, the transaction price of each iPhone 4 was basically 10,000 yuan. After the iPhone 4 was released in the mainland market, due to excessive supply, the price of parallel-imported mobile phones remained high. For a long time, hundreds or even thousands of people were queuing up. If they could
If you are lucky enough to grab it, someone will pay a premium of nearly 4,000 yuan to buy it when it changes hands. There are even rumors that someone sold his kidney to buy an iPhone 4.
At present, the sales of iPhone 4 in mainland China have been interrupted by Xingyu Technology’s S1.
The first-mover advantage is fully demonstrated.
Now, with the intervention of Fang Hong, a reborn person, Xingyu Technology has also launched zero-interest installment payment for mobile phones. No one will have to cut off their kidneys for a mobile phone. It can be considered as a wave of merit accumulation.
And when the S1 mobile phone is currently on sale, Xingyu Technology's advertising bombing can be said to be no expense spared. After Qin Feng received the latest financing of 5 billion from the financier's father, he directly allocated a budget of 1 billion for it.
The advertising campaign is absolutely insane.
But Qin Feng is not a fool with too much money. The effect he wants is to let all domestic consumers know that S1 is the first to come out before Apple's iPhone 4 comes out. He must plant a preconception in the minds of consumers.
This concept has reached the point where when consumers see the iPhone 4, they will immediately have thoughts like "This is not the S1 phone? It turns out that the iPhone 4 is a copy of the domestic S1 phone."
To achieve such an effect, no matter how much money you spend, it is worth it.
Therefore, Qin Feng attaches great importance to publicity and carries out advertising bombings at all costs. As long as the place where advertising can be advertised is not occupied by S1 advertising, Qin Feng's request is to arrange it immediately!
It can be said that the current advertisements for Xingyu Technology S1 mobile phone are pervasive in major cities in mainland China. Advertisements in elevators, advertisements on subway lines, advertisements on buses, advertisements on satellite TV stations, advertisements on street signs, and various advertisements on the Internet.
Advertising space on big platforms...
There is always a situation where ordinary people will come into contact with S1 advertising. This is the power of an advertising budget of 1 billion.
If the budget is not enough, you can add more.
However, it was said that after the major flagship stores ran out of stock on the first day of sale, they began to allocate it from the headquarters inventory overnight. After the consumers who had not queued up to buy it fled, everyone discussed online and discovered that Xingyu Technology's major offline stores
They are all sold out, and the Jingdong online flagship store is also out of stock.
Some consumers reacted quickly and ruthlessly, turning around and coming back first to queue up. As a result, in the middle of the night, there were actually more than two to three hundred people queuing up all night in front of the flagship store.
