In terms of public opinion, the effect of Qin Feng's choice to strike first is to make the public think that Apple has copied Xingyu Technology. Look, Xingyu Technology has sued Apple for infringement.
Then the two sides would engage in verbal spats and verbal wars in the court of public opinion.
But S1 will definitely still sell what it should sell!
The fact that Apple iPhone 4 is still unable to land in the Greater China market this year will not change. It is 100% impossible to win an international lawsuit, but that may not be the case in Greater China.
If the mainland lawsuit is won, it means that iPhone 4 will not be available in the mainland market.
This is the key point. Qin Feng has never thought about global expansion now. He is now focusing on the Greater China market. If Apple's iPhone 4 cannot be launched, then Xingyu Technology's product advantages will continue until 2011.
In short, for Xingyu Technology, the worst result is to be invincible, and the rest is a matter of winning big or small. Anyway, this wave of operations will definitely win.
…
When the news reached Apple's headquarters in the Western Hemisphere, Apple's senior management were stunned when they learned that Xingyu Technology was going to sue Apple in court. The entire senior management came to Bengbu and were furious on the spot.
, including Gang Leader Qiao, were also very angry.
I really feel exhausted no matter how much I think about it, and the more I think about it, the angrier I feel.
When Xingyu Technology performed such an unethical move, media outlets from all walks of life, who were not too concerned about the fuss, also came out to watch, and all kinds of harsh comments continued.
In terms of public opinion, Xingyu Technology clearly has the upper hand in Mainland public opinion. The advantage is too obvious.
The company's first-generation products are released first. This is something the whole world knows. If Xingyu Technology, as a start-up company, is described as a "younger generation", then Apple is relatively at the "predecessor" level.
Moreover, it is at the level of a top celebrity. Xingyu Technology dares to attack such a powerful top celebrity. People also look at Qin Feng's fearless courage.
What happened to the startups? What happened to the established giants? It’s the established giants that are doing this!
The international media pays more attention to Apple and is talking about Apple. However, in terms of public opinion in the mainland, following the operation of Xingyu Technology, everyone's attention has been successfully transferred to Xingyu Technology.
.
Netizens are all in a quarrel. It is mainly a group of "***" and some famous public Vs who are not interested in the Internet. Apple has not yet come forward to respond. The public Vs are anxious and help everyone.
It’s not like planting a roundabout and looking for Xingyu Technology.
It is worth mentioning that "public intellectuals" and "public intellectuals" can be said to be mortal enemies of each other. There is a group of people on the Internet who use the name "public intellectuals" to combine "citizens" and "intellectuals". They are looking for reality.
The dark side of society is infinitely magnified, and after quoting a few foreign quotations, one starts to tell lies with open eyes on the Internet.
The full name of the "***" group is "the five cents who bring their own dry food", which refers to those groups who voluntarily and voluntarily use data to expose each other's lies in a reasonable and reasonable manner in response to malicious remarks on the Internet in order to win over the majority of people who do not know the truth.
A group of patriotic netizens who like the positive energy of society and encourage the development of the country.
Public knowledge is very unhappy with this group. The derogatory remarks about "***" are even worse than those of the "50 Cent Party" who are paid to post. If they don't accept money, they can only "bring their own dry food." It is obvious that the "***" group of people are
On the side of Xingyu Technology.
Even the reason why many people support Xingyu Technology is extremely simple, just because Xingyu Technology is a technology company in their own country and they are proud to be able to produce such an excellent technology product.
At the same time, Qin Feng's move to sue Apple preemptively made many people excited and excited. After all, Apple is undoubtedly a giant in front of today's Xingyu Technology.
Xingyu Technology dares to take the initiative to attack a being whose strength far exceeds its own. This itself has a "heroic" color, and it is highly expected that Qin Feng can defeat the opponent Apple.
The main battleground between the two sides on the Internet is the Weibo platform owned by Quantum Beat. Xu Jingren, who is in charge of Quantum Beat, once again made good use of this hot time to promote the expansion of Weibo users.
Xu Jingren knows which side his butt is sitting on. He knows that the largest shareholder of Xingyu Technology is Qunxing Capital, and Qunxing is also the largest shareholder of Quantum Beating, and the "boss" Fang Hong plays the core link among them.
effect.
Therefore, Xu Jingren is undoubtedly biased towards Xingyu Technology. This is a no-brainer. His butt can directly determine his head.
However, on this hot topic of public opinion, Xu Jingren plays the "art of balance" in controlling the situation on his own platform. He must not only ensure the expansion of the Weibo platform, but also take care of Xingyu Technology in terms of public opinion, so how to strike a balance is the key.
Xu Jingren’s operation is not to limit the flow or take other measures for those who publish blog posts that are not conducive to Xingyu Technology, because the development of the Weibo platform itself requires these people to create hot spots and popularity. To put it simply, the "publicly known V" still have
It has value, now is not the time to throw it away after use.
If the two sides are evenly matched, Xu Jingren's strategy is to neutralize the platform and take advantage. If the "big public Vs" clearly have the upper hand, they will not restrict the flow to suppress them, but will secretly raise a hand to the "big public Vs"
opponents, secretly giving the "***" more traffic.
The best situation is to put the "publicly known big V" side in a slightly weak situation. This is the most perfect situation.
As a result, public opinion has been stabilized, and the popularity of the Weibo platform has also increased. It's a win-win situation, a win-win situation. Xu Jingren doesn't care what the situation is on other platforms. Anyway, this is what he does on his one-third of an acre of land.
Who let the father of Weibo’s financial backer also be Qunxing Capital?
As for the group of "publicly known big V", Xu Jingren has long received the characterization from the "boss", that is, as Fang Hong said, there is still value for use, and the value is almost used, and Weibo will officially break out of the siege to confirm.
After becoming the absolute leader in the industry, we began to clean up these people.
It is indeed necessary to use these people now, otherwise those big Vs will go to other platforms, which will strengthen competitors to a certain extent.
Fang Hong was also quite satisfied with Xu Jingren's handling of the matter. It was considered a balance between the two. After all, Quantum Beat and Qunxing Capital were two companies. In principle, Xu Jingren had no obligation to work for Qin Feng's company.
This is done now because we all have a common financial sponsor, dad, and it is a friendly assist.
Xingyu Technology suddenly sued Apple, and this matter is now agitated in public opinion. Some people in the industry feel that Qin Feng's move is too arbitrary, and he wants to directly sue Apple based on just a "leakgate" incident.
1. Is that fake?
If it was true, then Xingyu Technology would definitely win directly and not lose money at all, so after all-round weighing and judging, Qin Feng chose to take the lead without hesitation.
In a sense, Xingyu Technology can be regarded as stepping on Apple's body to a higher level and gilding itself, because this incident has made Xingyu Technology's popularity rise to a higher level.
No matter what the result will be later, the first intuitive feeling that the public sees now is that even established international giants such as Apple have "copied" Xingyu Technology's first-generation products. This is not a foil to Xingyu Technology from the side.
It's awesome, it's equivalent to recognition from an established international technology company.
If it is regarded as a marketing tool, it is also a highly successful marketing case.
