Chapter 345 [The time has come for all-in mobile Internet]
Chapter 345 [The time has come for all-in mobile Internet]
Fang Hong stayed at Xingyu Technology for forty or fifty minutes and then left. This time he came mainly to understand the company's recent plans and current situation. As an investor, Fang Hong did not interfere in the development of Xingyu Technology.
It is worth mentioning that after the great success of the S1 mobile phone, Qin Feng has recently been busy building the TOS system software ecosystem and busy with the third-party developer conference.
Even before the S1 mobile phone was released, it had approached many major Internet manufacturers to discuss cooperation, such as Alibaba's Dibao.com, Zhifu Bao, and Penguin and other manufacturers.
The purpose is to allow these manufacturers to immediately develop and launch APP client applications based on the TOS system after the S1 mobile phone is released. The condition given by Xingyu Technology is to provide pre-installed services for their APP applications on the S1 mobile phone.
You must know that APP application pre-installed items are a big deal, especially for smartphone brands with huge sales. This is a very important advertising space. If a user buys a new mobile phone for the first time and it comes with an APP application, it will greatly increase the chance of success.
The host becomes a potential user of the application.
Of course, these pre-installed APP applications can be uninstalled if users do not like them.
Qin Feng's condition was based on the release of Xingyu Technology's first product, but he did not expect that the product sales would be so good. In less than a month, actual machine sales had reached 3.75 million, and the pre-orders were already 500,000.
Ten thousand.
Any senior third-party developer in the Internet industry knows the future potential of the TOS ecosystem. Third-party developers from all walks of life have paid attention to the TOS system and are preparing to launch their own clients.
Not to mention major Internet manufacturers. Users of S1 mobile phones are also potential users of Internet manufacturers. Now they are more focused on improving the experience of their own APPs in the TOS ecosystem, and version updates and improvements are very frequent.
In addition to platform applications, mobile games can be said to be a big hit. The "Xia Ke Xing" mobile game developed by Xingyu Technology is the first game on smartphones to be made using the Unreal Engine 3 engine, and the gameplay is also excellent.
It is currently among the top ten in the TOS game download list.
In addition, there is also the TOS version of "Angry Birds" released in December 2009, "Plants vs. Zombies" released in May 2009, and "Fishing Master" released in 2009, including
Games such as "Fruit Ninja" released this month have also become very popular on the S1 mobile phone.
The downloads of these mobile games are all in the top ten of the TOS game list, and they are extremely popular nowadays. Most users who have purchased S1 mobile phones spend most of their time playing games on this mobile phone.
The gaming experience on a large screen is also better. When you have nothing to do, you can take out your mobile phone and play games, and relax during fragmented time.
…
After leaving Xingyu Technology Headquarters, Fang Hong and Tian Jiayi, who was accompanying him, transferred to Quantum Beat.
Xingyu Technology has launched the first generation of smartphone products and it has been a great success. While it has caused a sensation in the mainland smartphone industry, it will also accelerate the development of this industry.
In the next one or two years, various brands will definitely emerge. Whether they are third-rate brands or large companies, they will enter this industry in an attempt to get a piece of the pie. Venture capital from all walks of life will also enter this industry in a large scale.
The superposition of this series of factors will surely promote the vigorous development of the mobile Internet industry.
Xingyu Technology's S1 mobile phone has now sold three to four million units. It is time for Quantum Beat to further fully integrate into the mobile Internet. The time has come.
Fang Hong came to Quantum Beat and was already in Xu Jingren's CEO office.
Xu Jingren came over to the sofa in the rest area, sat down and said with a smile: "After more than a year of development in the mainland market, Quantum Beat's Weibo platform has gradually become branded. As portal websites, Sohu, Xinlang and
Netizen has successively joined the Weibo competition, including Penguin, but it is very difficult for them to catch up with us."
Fang Hong nodded and asked concisely: "What is the current market share situation of all parties in the industry?"
Upon hearing this, Xu Jingren immediately replied: "According to the latest market data we have, the share of Quantum Beat's Weibo is 37%, Tengxun Weibo is 22%, Xinlang Weibo is 16%, and Sohu Weibo is 11%.
Wangxi Weibo accounted for 6%, Tianya.com 3%, Fanfou.com 2% and others accounted for the remaining share.”
Xu Jingren added: “Currently, Quantum Beat’s Weibo platform and Xinlang and Tencent’s Weibo account for the vast majority of the market share in the Greater China market, and our Weibo platform continues to maintain its advantage among the top three.
leading position."
Fang Hong said with great satisfaction: "37% share, that's not bad."
Xu Jingren smiled and said: “Our Weibo platform combines the seriousness and objectivity of traditional news, including first-mover advantages, etc., attracting various institutions or individuals such as government officials, experts and scholars, public figures, entertainment stars, etc.
A large number of users have settled in, and we are completely confident that we have an absolute advantage among our peers in terms of the control of opinion leaders, and these opinion leaders have attracted more netizens to join our Weibo platform, forming a virtuous cycle."
After a pause, Xu Jingren continued: "According to the data from the first quarter of this year, platform users have entered a stage of explosive growth since the beginning of the new year. Since the platform was launched, it has taken more than a year to develop and has grown to more than three points.
One of the important Internet applications used by netizens.”
Fang Hong said in surprise: "So, the number of users now has reached 140 million?"
Xu Jingren smiled and said: "To be precise, it's 145 million."
According to the first quarter data given by relevant departments, the number of Internet users in the mainland has exceeded 400 million, and the number of mobile Internet users has reached 270 million. Quantum Beat’s Weibo platform has grown to 145 million users, which is 10% of the country’s Internet users.
About 36% of the quantity.
Xu Jingren added: “The team’s internal analysis of the growth in the first quarter of this year shows that from the usage rate, the attention of mainstream netizens, the preferred Weibo products of potential Weibo users, Weibo satisfaction and the frequency of Weibo users using Weibo, etc.
Comparing a series of factors with peers, the results show that our platform occupies an absolutely dominant position among current Weibo products."
Having said this, Xu Jingren got up and left the sofa in the rest area, went to his desk and flipped through it for a while. He soon came over with a user survey analysis report and handed it to Fang Hong, who took the material and opened it.
Judging from the feedback obtained from the survey report, among the current mainstream Weibo products in the mainland, Quantum Beat’s Weibo products have the highest usage rate.
When surveying users, 60.9% of users said they used Weibo too much. Based on the analysis of netizen attention and usage rate, Quantum Beat's Weibo platform is undoubtedly the most popular product in the mainland Weibo market.
As the number of mainland Internet users continues to grow rapidly, the usage and attention of Quantum Beat's Weibo will also show geometric growth. A virtuous cycle that complements each other has been formed between the two, and they have seized the lead in the incremental market.
