There is no need for Fang Hong to handle the specific investment agreements and contracts, just leave it to the beautiful assistant next to him. The beautiful assistant can do it when there is something wrong, and when there is nothing wrong, the beautiful assistant can do it. What a good assistant.
When he was approaching the door of the house, Fang Hong stopped and turned to look at Tian Jiayi and said: "Speaking of the Kunpeng project, what do the people in the company's VC department and investment research and analysis department do for a living? Such a good project in the primary market
Why haven’t the stars been unearthed?”
After hearing this, although Tian Jiayi was not in charge of this area of work, she was obviously aware of many aspects of the company. She immediately explained to the people in the two departments: "Chu Changxing's team did not come to Qunxing Capital. You have to make plans for the company."
There are hundreds of areas to focus on among the eight strategic investment directions. It is impossible to capture the specific start-up companies in every sub-sector, and there will always be gaps in everything.”
Fang Hong was noncommittal. What she said was true. It was indeed unrealistic to seize every opportunity.
Tian Jiayi added: "In fact, the company is also paying attention to the commercial drone market, but it is mainly focused on DJI. However, the company has passed the pain period and has no willingness to access capital."
Hearing this, Fang Hong said with a smile: "I don't think there is no pressure like this, but don't worry. When Kunpeng Technology comes up, DJI will have pressure. DJI won't support Qunxing now. There are ways, no need to force it.
When the time comes, DJI will also take the initiative to open the door and let us in.”
For the Chu Changxing team and Kunpeng Technology, Fang Hong’s most important thing is that their next generation is aimed at the consumer-grade non-professional drone market and a complete set of drones, let alone lowering the price to below 5,000 yuan, to compete with DJI.
At that time, the benchmark product could always be 500 yuan cheaper than DJI, or even cheaper, even if it didn't make any money.
It's just a money-burning war with money.
Kunpeng Stud is playing, will you follow DJI or not?
If you don’t follow, then all the market share will be eaten up by Kunpeng? By then, DJI may be squeezed out of the consumer drone market.
And if DJI is forced to lower prices in order not to be squeezed out, it will face a new problem. It will not make money or even lose money. If the product is unprofitable, it will have to seek financing support from the capital market.
At that time, DJI will have to open the door to let capital in, and Star Capital will come waving banknotes.
The first is not to give, and then the second is to beg.
And this is a matter of killing two birds with one stone, because Kunpeng Technology needs financing support to engage in a money-burning war, so it can only sell more equity in exchange, so Stars Capital can also get more equity in Kunpeng.
At that time, after Qunxing Capital has obtained its expected share of equity from Kunpeng Technology and DJI Technology, it can use its status as a major shareholder to invite the founders of both parties over to have a meal and chat. This face must be given
Right?
Then play the role of peacemaker, bring both parties together to make peace, stop vicious competition and price wars, and let the profits of the products return to the mean level. Wouldn’t it be more delicious to maximize the cake?
Of course, a prerequisite for overwhelming DJI through a money-burning war is to smooth out the technical gap between Kunpeng's products and DJI's products. If the core technology gap between the two companies' products is too great,
For example, DJI's technology is better, so there is no point in fighting a price war.
But Fang Hong has great confidence in Kunpeng. It seems that the technical content of the prototype is not inferior to DJI at all. Chu Changxing, the founder, is also very good. The current situation is that Kunpeng Technology only needs to be supported, and take-off is just around the corner.
.
After smoothing out the technical gap, the remaining variable is the competition of money ability. To put it bluntly, it means comparing who has more money, who can burn more money, and who can't hold on first.
When DJI is no longer willing to accept Qunxing Capital, the money-burning war can be terminated. If it refuses to accept it, then it will be exhausted, and then Kunpeng Technology will eat up all the market share and replace DJI.
.
Entering the villa, Fang Hong put the prototype aside and went to the sofa in the leisure area to sit down.
Tian Jiayi also came over, sat down in the empty seat next to him, looked at Fang Hong and said with a smile: "Although the company's VC department has not discovered Kunpeng Technology, it is not without achievements. Just a week ago, there was a new project.
, the founder of the new energy technology company took the initiative to get in touch, and the investment research and analysis department is also focusing on studying this project, and the preliminary judgment concluded that it can intervene in the project."
Hearing this, Fang Hong couldn't help but ask: "New energy technology company? Is it ATL New Energy Technology Company, which makes power batteries?"
Tian Jiayi nodded: "Well, this is the company."
Fang Hong was quite surprised to get her confirmation reply. Is it really this company? He must be familiar with this company, because ATL Company is the predecessor of Ningde Times.
It only took Ningde Times less than nine years of development to become the world's number one in the industry.
Fang Hong immediately retrieved the memory information of his past life. According to the original historical trajectory, the founder of ATL will spin off the company's power battery business department and establish Ningde Era at the end of next year, that is, around December 2011.
Obviously, the co-founder of ATL came to contact Qunxing Capital at this time. The company's VC department and investment research analysis are ready to intervene in this project, and they must have the ability.
Although Kunpeng technology was not discovered, its shortcomings cannot be concealed.
After a while, Tian Jiayi said: "Since 2008, the country's top leaders have begun to formulate relevant policies for the new energy vehicle industry. The company's investment research and analysis department believes that now is the time for the country to vigorously promote the development of new energy vehicles, and many discounts have been offered.
The right strategy, and the battery is the key part."
Fang Hong nodded slowly. Ningde Times was able to develop because it seized this historical opportunity at this time, and this was indispensable for the country's various support policies in the field of new energy.
Not surprisingly, the country will publish the "Guidance Catalog for Foreign Investment Industries" next year in 2011. This document clearly restricts the production of automotive power batteries by wholly foreign-owned enterprises, which has won valuable support for the lithium battery industry, which currently has very weak technical strength.
development time.
Moreover, this restriction not only contributed to the establishment of Ningde Times to a large extent, but also allowed Ningde Times to maintain certain technological advantages in the mainland lithium battery industry.
Of course, the most important factor is the country’s huge subsidies to the new energy vehicle industry in the past decade. The memory information from his past life allowed Fang Hong to roughly estimate the country’s investment in new energy vehicles in the eight years from 2009 last year to 2017.
The direct investment in the automobile industry alone exceeds 320 billion yuan, and the cumulative purchase tax exemptions and reductions amount to 70 billion yuan.
If calculated based on the total investment of 390 billion yuan, it is equivalent to about 42% of the total domestic new energy vehicle sales in the same period, or equivalent to a new energy vehicle worth 300,000 yuan. The country spent 128,000 yuan, and consumers only used 172,000 yuan.
Yuan Kai goes home.
Of course, the actual situation is definitely more complicated. The state has spent so much money to subsidize this emerging industry, and there are many people who cheat on the subsidies.
Tian Jiayi looked at Fang Hong and said: "But this time, Mr. Zeng came here not for ATL Company. In 2008, he began to support the new energy vehicle industry on a strategic basis. ATL management smelled the opportunity and decided to establish a power battery department. But because
Due to regulatory restrictions, wholly foreign-owned enterprises cannot produce power batteries, so Mr. Zeng’s idea is to separate the R&D department and plan to establish a subsidiary.”
Not surprisingly, this subsidiary is Ningde Times.
Fang Hong smiled and said: "He came to Qunxing to seek cooperation. What did you say?"
Obviously, Tian Jiayi must know the details. She knows all the company's business secrets, because she is Fang Hong's "shadow" at Qunxing Capital. Hua Yu will not have any reservations about her, and she can also access all the company's business secrets.
information.
Tian Jiayi immediately said: "According to him, if domestic batteries are controlled by the Japanese in the future, the fate of domestic new energy vehicles and new energy batteries will be controlled by the Japanese, so the ATL power battery department needs to be
It will be spun off and 100% controlled by domestic capital."
Hearing this, Fang Hong couldn't help but smile. He must have a lofty concept. Of course there is nothing wrong with saying that, but the main reason must be restricted by regulations.
