Chapter 414 [Leaning against a big tree is a good way to enjoy the shade]
Chapter 414 [It’s easy to enjoy the shade with your back against a big tree]
Sharing economy, building a sharing economy platform, to put it bluntly, this platform is playing a game of "borrowing chickens to lay eggs", or borrowing other people's chickens to lay eggs.
For example, Jiuzhouxing, which is positioned in the online car-hailing field, is a taxi company that does not own a car. Ukom, which is positioned in the homestay field, and Maker Square, which is positioned in the shared office field, is a house rental company that does not own a house.
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Xu Jingren thought for a moment and couldn't help but said: "The sharing economy was proposed more than 30 years ago, but it has not developed yet. Can it be used successfully now?"
After hearing this, Fang Hong asked: "Was there the Internet more than 30 years ago?"
Fang Hongjin added: "The sharing economy already has enough driving force at the moment. The first one is that consumers feel that they have greater initiative and transparency. Nowadays, people often encounter four problems, namely volatility, uncertainty and uncertainty.
With certainty, complexity and ambiguity, the sharing economy allows consumers to exercise self-control in the consumption process to a certain extent."
“Secondly, a crisis of trust is occurring around the world today, and it will become more and more serious. People from different age groups, especially young consumers, have less and less trust in current businesses and other large-scale organizations. For this reason,
When they find that the seller resonates with them, they are relatively more trustworthy, making this type of consumption more attractive."
"Both consumers and suppliers benefit relatively more from the exchange process. Consumers meet their needs through reasonable prices that meet their expectations. Suppliers gain additional income from idle items. Both sides have sufficient attraction and driving force.
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After a while, Fang Hong added: "The characteristics of the sharing economy can be summarized in one sentence: using the Internet as an information platform, the essence is the temporary transfer of the right to use idle resources, and its manifestations are repeated transactions and efficient utilization of items.
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Wang Ping looked at Fang Hong and said: "So, this kind of product service based on sharing and leasing is actually the transfer of use rights of specific items under the control of the same owner between different demanders. From this point of view, from
Essentially, can I understand financial companies as an economic form based on the concept of sharing economy?"
Fang Hong nodded and smiled: "You can also say that the banking industry is a sharing economy. From the moment you deposit money into the bank, before you withdraw the money, the right to use and ownership of the money is
Being separated, the bank takes your money to lend, and the demander borrows the money, and the interest the bank pays you is your reward."
The essence of finance is to borrow money. This is the economic form of the sharing economy.
At this time, Sun Xin said: "Isn't this sharing economy the rental economy? No matter how I look at it, I think it's just a different term."
Hearing this, Fang Hong shook his head and said: "No, the sharing economy and the rental economy are not the same thing."
Fang Hong paused to think for a moment, and then continued: "In terms of business model, the leasing economy is a B2C model. Merchants directly provide services or transfer the right to use items to users. This is enterprise-led participation and should be attributed to
It is a quasi-commercial behavior, not sharing; and the sharing economy must be a C2C model, from user to user, which is in line with the spirit of sharing."
“From a platform perspective, the leasing economy cannot become a platform because they are all provided by a single merchant directly facing consumers. The merchant itself is the owner of the items. There is no process and behavior of matching transactions. The merchant directly uses tools to
The APP-type traffic portal for goods rents out the right to use items and earns rent or deposit interest; while the sharing economy is a platform that connects two ends to provide matching and transaction services for both parties."
Just when Fang Hong said this, Xu Jingren added: "I understand, just like Uber connects private car owners and passengers, Airbnb connects individual landlords and travelers in need of accommodation, and the platform makes money
Service fees, intermediary fees, and advertising revenue generated by traffic, etc.”
"You're right." Fang Hong glanced at Xu Jingren and nodded with a smile, and then added: "From the perspective of asset structure, the leasing economy is an asset-heavy model, with early investment, mid-term operation, and later maintenance costs.
Both are very high, but the profit is not large. Moreover, to maintain growth, we must continue to expand the scale of investment, and the reduction in marginal cost is very limited.”
"The sharing economy plays a role in brokering transactions and does not own the ownership of goods and services, so it is an asset-light model. You see, whether it is Uber or Airbnb, because it does not own items such as cars and houses,
Of course, there is no need to bear the subsequent maintenance costs, which are borne by the private car owners and landlords themselves. If we do not consider the money-burning war caused by competition and only talk about the nature of this business, this model is a huge profit, and its marginal cost is almost zero."
Wang Ping, who was sitting on the sofa with his hands on the back of his head, said: "As far as the model is concerned, it is indeed a huge profit. The banking industry is the answer. This industry will not have the money-burning wars of the Internet industry, so let's see how much money banks make now."
As Fang Hong continues to deconstruct, Sun Xin and Xu Jingren’s understanding of the economic model of the sharing economy is also rapidly deepening. For them to do this business specifically, of course they need to have sufficient understanding of it.
Fang Hong added: "From the perspective of market trends, the leasing economy has no network effect and is difficult to form a monopoly advantage. The market trends are divided into separate parties and multiple platforms coexist; while the sharing economy is in a leading position due to the existence of network effects.
The scale of the platform's returns will increase significantly, and it will eventually use its abundant capital advantages to liquidate its competitors, that is, to kill its competitors through money-burning subsidies and other means. Capital will play a leading role in this, and it is easy to form a winner-takes-all situation.
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After deconstructing the economic model of the sharing economy, Wang Ping and others now understand its connotation, and have a basic understanding of how to implement these three projects.
Fang Hong looked at the three of them and said: "After these three projects are launched, they will be independent and set up a subsidiary. They will be controlled by the parent company Quantum Beat. It will be left to you to do it. Today you will withdraw from Weibo.
Come and be fully responsible for these three projects. You each pick one and work on it quickly. The platform will be launched in December at the latest."
Hearing this, Wang Ping and the three of them looked at each other. After looking at each other, Sun Xin immediately said: "Leave the Ukom business to me."
Yuan Jie said: "Then I will go to Jiuzhou."
The remaining maker Wang Ping was in charge, and the three of them soon received one of the businesses. Xu Jingren said at this time: "Boss, according to what you just said, it is inevitable to face a money-burning war with competitors in the same industry in the future. Quantum Jump
Weibo’s Weibo is still burning money, and the WeChat project is about to go online. This adds three new gold-eating beast projects. The several hundred million in the parent company’s account simply cannot withstand it.”
The current equity structure of the parent company Quantum Beating: Qunxing Capital already holds 76.84% of the equity of Quantum Beating, and Xu Jingren and the other founders now each hold 2.25% of the equity.
In short, if it is refinanced, it will really be 100% controlled by Qunxing Capital.
Hearing this, Fang Hong said with a smile: "Any problem that money can solve is easy to solve. When the time comes, you can contact the shareholders of Weibo subsidiaries such as Zhongtai Capital and Pengrui Capital and borrow money from them. I will do the same here."
If we put it into operation and Star Capital guarantees it, they will definitely be lining up to lend money to Quantum Beat."
Of course Qunxing Capital has lent a lot of money to Quantum Beat, but Fang Hong is in finance. One of the principles he adheres to is that if you can use other people's money to do your own things, try to use other people's money first and use your own.
Money is a secondary option.
Quantum Beat relies on its own assets to borrow the huge funds needed for development, but it does not have sufficient collateral. The bonds issued by the company will be rated as junk bonds by the financial market.
However, Qunxing Capital acted as a guarantee and it was completely different. It reversed completely and the risk exposure was instantly reduced. It suddenly became a hot commodity comparable to AAA-rated bonds, and financial institutions were naturally rushing to get it.
Now, who doesn’t know that Qunxing Capital is rich and is an owner who is “foolish and rich”? Let’s not say whether he is stupid or not. Anyway, it is certain that he has a lot of money. With Qunxing Capital’s bill acceptance guarantee, it is no exaggeration to say that this kind of profit is almost guaranteed.
A business that is not losing money will not be successful if it has nothing to do with it.
When Xu Jingren heard what Fang Hong said, he no longer had any financial worries. With the big tree at his back, he could enjoy the shade. All that was left to do was to start the business.
