Chapter 419: Challenge to the current domestic social overlord Goose Factory
Chapter 419 [Challenging Goose Factory, the current domestic social hegemon?]
Fang Hong arrived at the conference hall. The girl at the front desk who brought him over said with a smile: "Mr. Fang, if you need anything, just call me at the front desk."
After chatting for a few words, the girl at the front desk left. Fang Hong randomly found an empty seat and sat down. He looked around the press conference. There seemed to be about a thousand people, most of whom were media professionals and people engaged in IT and the Internet.
circle of industry insiders.
Today's Quantum Beat, Xu Jingren can be regarded as the number one man in the domestic Internet circle, and his cards are well established.
At this moment, there are still scattered attendees entering the scene, and the press conference will start in a few minutes. Fang Hong is sitting in the seating area by himself, and no one is paying attention to him, which is good.
At this moment, he took out a mobile phone from his pocket. It was a BlackBerry, which he had asked his beautiful assistant to get for him in the past few days.
Before the launch of the press conference, Fang Hong lowered his head and operated on his BlackBerry phone. There is an application called BlackBerry Messenger on the BlackBerry platform. This application was launched in 2009. This application can text with friends very quickly.
Exchange of instant messages such as emoticons, including sharing pictures, music, videos and other files.
However, the use of BlackBerry Messenger requires the activation of expensive BIS or BES services, which makes the application only available on BlackBerry platforms, Xingyu Technology's TOS, Apple's iOS, Google's Android, and Microsoft's Windows Phone and other platforms
Neither is supported.
Social applications that cannot cross platforms are destined to be niche. BlackBerry Messenger took the lead but missed the opportunity.
Fang Hong put the BlackBerry back in his pocket and thought to himself: "If nothing else, Kik should be launched this month..."
In the original historical trajectory, as the demand for diversified instant messaging intensified, BlackBerry Messenger could no longer meet the needs of users. Kik came into being and was launched in October 2010. It was led by Ted, a student at the University of Waterloo.
·Co-founded by Livingston and his classmates.
In Fang Hong's previous life, the Kik application can be said to be the originator of mobile instant messaging. After Kik, there were WhatsApp, Line and WeChat, etc. When it was launched, it brought an innovation: scanning mobile phone address books.
In 2010, when smartphones were far from fully popular, Kik had more than 1 million registered users in just 15 days after it was launched in North America. Its popularity can be described as explosive. After Kik was launched, it also started to trigger many people around the world.
Although many imitators, Kik, this software only became popular in North America and failed to develop into a world-class instant messaging overlord.
Today is only October 1st, and Fang Hong has not seen any news about Kik. It is absolutely certain that WeChat under Quantum Beat will be earlier than Kik. This title of pioneer in the field of mobile instant messaging will definitely not be Kik’s turn. Scan the phone’s address book
Quantum Beat’s WeChat not only has such innovative functions, but it also has more than just this innovative function.
As for BlackBerry Messenger, it is not cross-platform and cannot be regarded as the originator of mobile instant messaging. Like Fetion in China, Fang Hong didn't care at all.
When Kik was first launched, it was not much different from BlackBerry Messenger. The only difference was that Kik supported cross-platform, and its launch saw explosive growth in users. The reason is very simple, every time a
After the user installs it, Kik will automatically search the address book to prompt those contacts who have installed Kik. As a result, it has experienced unprecedented growth, reaching a terrifying growth rate of one million users within 15 days of its release.
This kind of growth rate will still be a good result even after many years, not to mention that in 2010, when smartphones were far from fully popular.
However, Fang Hong is more confident in WeChat, which Quantum Beat will launch today, because WeChat also has the function of scanning mobile phone address books, and China Unicom, the subsidiary of the WeChat project, is its major shareholder and has already reached a cooperation agreement with China Unicom.
.
After the release of WeChat, with so many advantages superimposed, if the growth rate cannot exceed the previous Kik, in Fang Hong's eyes, it will fall short of expectations or even fail.
But at this moment, when Fang Hong was thinking about it, he noticed that the press conference, which was filled with noisy discussions, gradually became quiet, and he immediately raised his head to look at the stage of the press conference.
The press conference officially began, and a young man walked calmly and slowly to the center of the stage. It was Xu Jingren.
Fang Hong put away his thoughts, crossed his arms in front of him, and looked at the stage with interest.
At this time, Xu Jingren on the stage looked around the auditorium area, scanning from left to right. His eyes suddenly pulled back and locked on one of the positions, where Fang Hong was sitting.
The two looked at each other briefly, and both smiled knowingly. Xu Jingren looked away again, and his voice resounded throughout the audience: "Good morning, everyone. I am honored that you can come to participate in Quantum Beat's new product launch conference."
After a simple opening, Xu Jingren spoke again: "Before showing the new products, I would like to share some of the achievements of Weibo. In October 2008, our Weibo products were officially launched. Weibo has been using it for nearly two years.
Time has developed into an important Internet application used by half of domestic netizens."
The number of domestic Internet users has reached 450 million this year, surpassing North America and becoming the world's largest Internet user market. Weibo's user registration scale exceeded 200 million a few months ago.
Xu Jingren continued: “Among the current domestic mainstream Weibo products, Quantong Weibo has the highest usage rate, with more than 60% of users having used our Weibo; among the current mainstream Weibo products, more than 60% of users have used our Weibo.
% of Weibo followers have heard of Dodong Weibo, which is the most well-known mainstream Weibo product in the domestic market and the most popular product."
Xu Jingren on the stage smiled confidently and said: "As the number of domestic netizens continues to grow rapidly, the usage and attention of Liangdong Weibo will continue to grow exponentially. The two have formed a mutually reinforcing and benign relationship."
cycle."
At this moment, Quantum Beat’s press conference was also live broadcast online simultaneously, and the online streaming video website Yixing Video next door also pushed live broadcast on the homepage. Because of Fang Hong, the advent of WeChat can be said to be a "Galaxy" company
Anyone who can assist WeChat will be given resources.
Not only Yixing Video, Qin Feng’s Xingyu Technology will also provide assistance. Its best-selling S1 smartphone and newly shipped mobile phones will have the WeChat application pre-installed.
"...The development of Weibo is certainly gratifying, and the team is proud of the achievements it has made so far, but our team is not satisfied with the status quo, so we have this new product!" When Xu Jingren on the stage said this, he pressed the button
He moved the small remote control in his palm.
A chat icon popped up on the big screen behind him, with two words written underneath: WeChat!
WeChat?
After Quantum Beat Weibo, the new application released is called WeChat?
The attendees all turned their attention to the icons on the screen. At this time, Xiao Ma was also paying attention to the press conference. He did not come to the scene but was watching the live broadcast.
When Xiao Ma saw that icon, he felt an inexplicable sense of alertness and bad feeling, because judging from the chat icon, it was very likely that this was an instant messaging social application.
On the stage, Xu Jingren said confidently and calmly: "Quantum Beat started at the intersection of the PC era and the mobile Internet era, but we believe it will flourish on the mobile Internet, so Quantum Beat brought WeChat to comprehensively All in Stud mobile Internet
, this is an instant messaging social software that focuses on the mobile Internet era.”
When Xu Jingren said his last words, the attendees, especially those in the industry, couldn't help but be stunned.
Good guy!
This is the rhythm of launching a challenge to Goose Factory, the current domestic hegemon in the social field. After being surprised, many industry insiders present quickly looked at Xu Jingren on the stage with suspicion.
Courage is commendable, but as the largest monopoly in the domestic instant messaging field, with nearly 800 million QQ registered users and nearly 200 million QQ online users at the same time, is Goose Factory so easily shaken?
However, although Brother Ma, who was secretly following the press conference, had already guessed it, he was still very unhappy to hear Xu Jingren say it himself.
Because the Goose Factory is already in dire straits, and the 3Q war is currently in full swing, showing an intensifying trend. Now there is another youngster coming to cause trouble, and it will also directly threaten the core hinterland of the Penguin Empire - the social field.
.
The red-clothed leader should have secretly given Xu Jingren a thumbs up at this time. No matter who it is, no matter whether it is effective or not, as long as he uses a knife to kill penguins, it is a good job, and he must give him a thumbs up.
