Chapter 516 [The first large-scale film and television drama with self-produced content on the Internet]
Chapter 516 [The first large-scale film and television drama with self-produced content on the Internet]
Author: Zhaolingsiyu
Chapter 516 [The first large-scale film and television drama with self-produced content on the Internet]
Tian Jiayi took out another material and handed it to Fang Hong and said: "There are several lists of shell resources here. Take a look and choose which one."
If Yixing Video wants to go public, it will definitely take the backdoor route, because the company has not yet made a profit, and it will not be profitable for a long time, at least in the next five years.
Under Big A’s current approval system, the normal IPO process will definitely not pass.
It is completely different from a company like ATL Technology, which has long been making money.
Fang Hong looked at it for a while, then clicked on a shell resource on the material and said, "Just Tianzhou Online."
The current stock price of this company, the latest closing price remains at 11.24 yuan, and the current total market value is about 2.1 billion yuan.
Fang Hong handed the materials back to Tian Jiayi and added: "Get it started as soon as possible."
Tian Jiayi nodded: "I understand."
It is worth mentioning that Yixing Video, run by Hou Junda, currently has 167 million users and has become the second largest online streaming video website in China, leaving behind peers such as Youku, Tudou, and LeTV.
behind.
However, the current leader in the industry is the playback software Kuaibo. Its latest user base has reached 180 million, and it will definitely exceed 200 million users by the end of this year.
If nothing unexpected happens, Kuai will even reach over 400 million users at its peak.
This video player is so popular, veteran players all know it, no need to say more.
However, Fang Hong is not worried that Yixing Video will be suppressed by it, because the software Kuaibo has obvious inherent disadvantages. It will die suddenly at any time, and the leader will also step in and step on the sewing machine. It can be regarded as success or failure.
Today, Yixing Video has completed its strategic layout in the area of copyright. It now has more than 100,000 film and television copyright library resources, which is unrivaled among major domestic video websites.
Hou Junda has not been under the pressure of Kuai broadcasting. He has always been advancing according to the existing strategic plan, improving user experience, supporting UP to generate more high-quality content. At the same time, the company also has its own productions. After all, the parent company Yixing Media is currently the largest domestic company.
As a first-class media giant group, Yixing Media has abundant resource advantages.
Yixing Media Group bought the copyright of the "Qin Empire" series as early as last year, and also packaged and bought all the companies it belongs to.
Don’t ask why, just ask because you have money and you are not short of money!
"The Fall of the Qin Empire" was released in 2008 and was widely praised among historical dramas after its broadcast.
As the copyright and related companies were packaged and purchased by Yixing Media Group, preparations for the second TV series "The Qin Empire" were immediately launched. The parent company gave the resources of this series to Yixing Video, which is directed by Hou Junda.
This historical drama is the highlight of Yixing Video’s self-produced content this year, and Hou Junda attaches great importance to it.
At the same time, this is the first TV series produced by an online streaming video website in domestic history. Casting was completed as early as January this year, starring actors such as Fu Dalong and Yu Entai.
The cast of this drama has not changed much from Fang Hong's previous life, and several important leading actors have not changed.
It is worth mentioning that Lin Ruoshui, one of the new five beauties who has already debuted and signed a contract to become an artist of Yixing Media Group, and is also Fang Hong’s ex-girlfriend, almost became the important heroine of the drama "Mi Yue"
, but was eventually rejected due to issues with his acting skills.
Although Lin Ruoshui was super tough "backstage", she still failed in the final audition because this drama is aiming to be a high-quality product, so there can't be any problems with casting. As for Lin Ruoshui, she is not lacking in Yixing Media.
resource.
However, another one of the new five beauties, Su Dongyan, passed the audition and successfully joined the cast. She played a supporting role, Queen Qin Wu.
Compared with Fang Hong's previous life, apart from these small changes, the biggest change is the self-produced production by Yixing Media and the budget scale of this drama. In Fang Hong's previous life, the budget scale of this drama was 1
Around 100 million.
The budget allocated to Yixing Video is 475 million yuan. As a mainland TV series, it is definitely the current ceiling-level budget. The most important thing is that the actors' remuneration only accounts for about 5% of the total budget, which means that all
The total salary of the actors is about 25 million yuan.
Such a huge budget is intended to truly reproduce the historical scenes of the rise of Qin and the struggle for supremacy among the seven kingdoms more than 2,000 years ago. The crew of the drama is still in the filming stage. During the filming period, the crew traveled to ten provinces across the country for filming.
In order to make this drama a success, Yixing Video also invited several historians to serve as historical consultants for "The Qin Empire" to carefully research the characters, artifacts, and historical events in the drama, and invited experts in the restoration of high-quality weapons from the Qin Dynasty for reference.
Archaeological discoveries and historical documents from the Terracotta Warriors and Horses were used to design weapons and props for the crew.
In Fang Hong's previous life, this drama had a total of 43 episodes (central version) and 51 episodes in the online version. Now it is self-produced by Yixing Video, so there is no such thing as the central version. It is the online version, self-produced by Yixing Video and in its own home.
Exclusive broadcast on website platform.
It is expected to be broadcast during the summer vacation in the second half of 2012 next year.
It is foreseeable that once this drama is aired, piracy will be everywhere. Such is the current environment.
However, when Yixing Video started this project, it never thought about making money from the beginning.
Not to mention making money, I didn't even think about recovering the cost. The biggest purpose of production is to build brand awareness, influence and communication.
Yixing Video's strategy against piracy can be described as simple and unpretentious. It is free to go online directly on its own website. As long as you register an Yixing Video account, you can directly follow the drama, and it is in ultra-high definition, without even advertising.
The drama-watching experience is full!
The advantage of piracy is gone.
Compared with peers such as LeTV and Youku Tudou, Yixing Video was established relatively late, but now its user base has reached a level second only to Kuaibo. That was all because Fang Hong let the parent company Yixing Media spend real money on it.
, smashed a piece of the sky.
It is no exaggeration to say that in terms of user experience, today's Yixing Video, apart from not being able to watch enlightenment films like Kuaibo, other aspects of user experience are simply incomparable to other domestic video websites.
If nothing else, the video library is beyond the reach of LeTV, Youku Tudou, etc. Hou Junda has raised a professional team to keep an eye on his peers and constantly sue for infringement. Those peer video websites are removed from the shelves today, and another vest is put on the shelves tomorrow, and the day after tomorrow
It was removed from the shelves again...leading to an extremely bad user experience.
It is foreseeable that the second part of the "Qin Empire" series will definitely surpass Fang Hong's previous life, because Yixing Video does not consider commercialization too much, which is very critical. If it really wants to consider commercialization, it will be impossible to hit 4.75
A sky-high budget of 100 million yuan was made.
The audience is also looking forward to this drama very much. Not only does it have a strong budget and cast, but the first drama in the series has also accumulated a good reputation, so there is certainly enough reason to look forward to it.