Chapter 607 [Prying the 'grain dollar' in advance]
"With regard to the layout of the domestic agricultural field, Qunxing Capital cannot pursue profits excessively. It can only maintain capital and earn a little more. Its primary responsibility is to ensure the country's food security. Our current business is not as big as usual, and our vision is too small."
Absolutely not." Fang Hong looked at Tian Jiayi and said in a deep voice.
Agricultural products are actually a very profitable business. For example, vegetable cultivation, the profits are actually very considerable due to the efficiency of scale. You must know that vegetables are more expensive than meat in many big cities. It is not uncommon to be able to afford meat but not vegetables.
For Qunxing Capital, once it enters the market, it will definitely not be a small matter. It will be a systematic layout, focusing on the entire upstream, midstream and downstream industry chain.
As long as the goal of "open source" is achieved, making money is inevitable. What is more important is the distribution of profits to various sub-sectors in the entire agricultural-related field.
How much profit should be shared by those who make agricultural machinery and equipment from the entire industrial system? How much profit should be shared by the planting link? How much profit should be shared by the logistics link? How much profit should be shared by terminal merchants or supermarkets, etc.?
Again, after the cake is made, dividing the cake becomes the biggest problem.
If an upstream link takes too much, the downstream link will be less. If it is less, it may not be able to sustain, or it may be passed on to consumers. The intuitive manifestation is the increase in the price of agricultural products and the increase in the cost of living.
If consumers cannot afford it, demand will decrease, which will backfire on the entire process over time.
Therefore, Fang Hong only focuses on two issues. One is the issue of open source, increasing the output of agricultural products, and the other is the issue of profit distribution, how much profit should be allocated directly to each link.
In the past, it was difficult to achieve profit distribution in all aspects, and it may be difficult to cover the management costs, but this will be different in the future.
Because technology is developing, especially in the future digital economy era, one of the major changes brought about by digitization and intelligence is the significant reduction in management costs, because all data can be fully accessed in the digital era.
To put it more down-to-earth, you only need to type on the keyboard in front of the computer and check the data information of each link, and you will be able to see clearly at a glance. If you do not connect to digital technology, I will kick you out of my system.
It's that simple.
In the past, Fang Hong didn't do it because Qunxing Capital didn't have the strength yet. Now that it has grown to the size of a giant, it is necessary to do it directly and systematically.
And now that Qunxing Capital has introduced the Guo Jia team organization, many things can be done.
But at this moment, Fang Hong continued to give instructions: "Every link in the entire industry must be opened up to realize the integration of supply and marketing. The terminal is oriented to consumers. We must build our own supermarket specializing in agricultural products, build the brand, and establish high brand standards."
The integration of supply and marketing means that agricultural products are clearly arranged from seeds, to planting, to logistics, and then to display in supermarkets.
Tian Jiayi couldn't help but say: "If we do this, the living space of vendors and vendors in the vegetable market will inevitably be greatly squeezed."
Fang Hong shook his head and said: "No, the first ones to be squeezed should be the existing supermarkets, and the goal is to replace the agricultural product shelves in comprehensive supermarkets."
Tian Jiayi said slowly: "This matter... I'm afraid it will be difficult to establish this brand."
Hearing this, Fang Hong smiled and said calmly: "What is the biggest pain point in the food industry? What is the public most concerned about? It is the food they eat, and the public is well aware of the situation in this industry but unable to do anything about it. Our main focus is
A food that is safe, the main thing is sincerity, and with the support of peers, it can break the situation with just the word 'safe'."
The products of agricultural supermarkets are safe to eat, and the industry is built systematically. The profits of each segment are well distributed, which prevents certain links from getting undue profits. The terminal price of the supermarket is definitely cheaper.
In the early stage, Qunxing Capital provided blood transfusions to maintain operations. If the products were not fresh enough and no one bought them, they would be directly destroyed and disposed of. We strictly followed the established standards to ensure that the products in the supermarket were fresh.
This kind of "waste" must be borne in the early stage. We must ensure that the products in agricultural supermarkets are rich, fresh, and safe. We must put so many products in the agricultural supermarket that the market cannot digest them, so that we can buy everything we want.
Ordinary small bosses will definitely not be able to play well, and they simply cannot bear the early losses.
Even those chain stores and supermarkets can't do it because they don't have a complete "supply and marketing system" and the profit distribution in each link is unreasonable. If they follow the standard system created by Qunxing Capital, they will definitely lose money and be unsustainable.
In other words, you will definitely be set off by your peers.
As time goes by, consumers will definitely see its sincerity. The products on the shelves are always abundant, and even if they cannot be sold, they will be replaced regularly to keep the products fresh.
If it doesn't work for one day, then it will be one week, if it doesn't work for one week, then it will be one month, if it doesn't work for one month, then it will be one year, always the same.
Reputation is inevitable.
In fact, there is no need to pay such a high price. In the future mobile Internet era, you only need to operate on public opinion and detonate it into topic traffic, and your popularity can be opened overnight.
It is worth mentioning that the choice of developing modern agriculture in the northwest and Neimeng areas, in addition to the sparsely populated area, also has another important factor, which is another major investment of Qunxing Capital, that is, large-scale artificial afforestation is also there.
Advance.
The long-term benefits of the local environmental transformation to agriculture are self-evident, and the northward shift of the precipitation line in many years is also a very important factor.
Finally, Fang Hong ordered in an orderly manner: "In addition to the layout of agriculture in the mainland, the international African market can also gradually put plans on the agenda. It is the company's strategic layout to develop large-scale farms on the land of Africa."
Investing heavily in the development of modern agriculture in the country is for the country's food security and to contribute to food safety so that the domestic public can eat healthier and safer food.
In the international layout of the African market, the prying open of the US dollar's hegemony is the foundation of the US dollar's hegemony.
Ji Singer has a famous saying that is familiar to the world: Whoever controls oil will vacate all countries; whoever controls food will control mankind; whoever controls the right to issue currency will control the world.
The importance of food is self-evident.
As a time traveler, Fang Hong is very aware of the importance of food to the U.S. dollar. In about ten years, the nature of the U.S. dollar will gradually change.
In short, the US dollar's credit endorsement will gradually shift from oil to food in ten years.
The logic is also very simple. Controlling food means controlling everyone.
As for why the U.S. dollar gradually switched from oil to food-backed, it is because the petrodollar is no longer viable. Because ten years later, with the development of shale oil and the use of new technologies to extract oil, North America has also changed from the oil dollar in the 1970s.
The world's largest oil importer became a net oil exporter a decade later.
In the past, the United States was the largest buyer of oil, and the petrodollar system was naturally leveraged. The big investors in the Middle East must have been relying on the United States. But ten years later, the largest buyer of oil in the world has become a major Eastern country.
Not only does the United States not buy the oil from the big dog owners, but they also sell it themselves and steal their business. The big dog owners will naturally turn to the big Eastern countries.
The petrodollar is definitely untenable, and new credit endorsements must be found, and the United States is eyeing food. Ten years later, Bill Gates became the largest landowner in Laos and the crazy enclosures can be seen at a glance.