tar4 was officially launched today. Many media reporters and industry insiders went to several flagship stores of Xingyu Technology this morning to have a look. The results shocked them.
It was early in the morning, and there was still a long queue at the flagship store.
In fact, when the press conference was held, long queues were already forming at major offline flagship stores.
I thought that the high price would make many people give up, but looking at the situation, even the starting price of tar4 is 7,399 yuan, which cannot stop consumers from pursuing this product.
At around 10 o'clock in the morning, at the official flagship store in the capital, many consumers gathered to watch and take photos or videos because of the arrival of a big boss.
This big boss is Rebus. He personally went to the offline flagship store of Xingyu Technology to have a look. He is now in the experience area of the store, holding a white tar4 smartphone to experience it.
Rebus said nothing, his expression focused.
I stayed in the store for about ten minutes before leaving. When I left, I couldn't help but cast my eyes on the long line of consumers lining up to buy products, with envy in my eyes.
At this moment, Rebus said to himself: "We still have to hit the high-end market..."
Silently, he looked away and left in his car.
Xiaomi's slogan is "Born for Fever". Through misaligned competition and cost-effectiveness, it quickly opened up in the domestic market and gained a group of fans.
After all, when the first generation of Xingyu Technology's products came out, although they amazed the world, the price of the products dissuaded many people.
And then Xiaomi appeared, although its performance and appearance could not be compared with the tar series of domestic Xingyu Technology, nor could it be compared with the iPhone series of foreign Apple.
However, Xiaomi allows domestic mass consumers to buy real smartphones for only about one to two thousand yuan, rather than pseudo-smartphones like Nietzsche. This allows Xiaomi to compete in the market through misplaced competition and incremental growth.
Rising rapidly by riding on the wind.
Xiaomi has contributed to the popularity of smartphones in China, and is now one of the heavyweight players among many domestic smartphone manufacturers.
However, Rebus is now also aware of a problem, that is, Xiaomi's profits are too low, especially when he sees that Xingyu Technology next door almost monopolizes more than 90% of the profits in the domestic smartphone market, accounting for 10% of the profits in the global smartphone industry.
It has also reached 3% and continues to rise.
Envy?
That is true envy, even envy and jealousy.
Whether it is Apple in the past or Xingyu Technology, which has risen in the past five years, they have explained an answer to their business peers. If this industry wants to make money, it must hit the high-end market.
There are naturally many reasons why Xingyu Technology is so outstanding, but one of the key reasons is that the company is positioned in the high-end market, and its high profits can sustain the company's huge investment in research and development.
Everyone in the industry knows that Qin Feng is really willing to spend money on research and development. This year, it has already spent 200 billion on it. This requires high profits to support it, and it is precisely because of this that it has so many leads.
technology of the world.
Without high profits, high R&D investment cannot be supported. If capital investment is insufficient, it will definitely be difficult to increase competitiveness. Without competitiveness, if sales cannot increase, there will be no profits.
But at this time, Rebus found that Xiaomi's current embarrassment is that if it wants to go high-end, it not only needs to upgrade its products, but also needs to raise prices in order to achieve high profits, otherwise it will not be able to maintain it.
But once the price of Xiaomi is raised, it will undoubtedly be regarded as a betrayal by current fans. Users who buy Xiaomi basically come here for cost-effectiveness. Without cost-effectiveness, the biggest reason to buy Xiaomi is lost.
With user experience, advanced technology, and good looks, why not buy Xingyu Technology’s tar series products? Even buying Apple’s iPhone series products is better than buying Xiaomi, right?
This can be said to be a dilemma for Rebus. If you go high-end, you may face a disastrous failure, but what will happen if you don't go high-end?
Today, Xiaomi and other friends and colleagues have to admire Qin Feng's foresight. Xingyu Technology has positioned itself as a high-end product from the beginning, and its products were not cheap from the beginning. Now it has developed into the fourth generation of products.
The price increase of new products has not been strongly resisted by consumers and users, and even the price increase has become a matter of course, because the products are constantly innovating and the products are indeed good. Good things are not cheap, and you get what you pay for.
Of course, this is only one aspect. The success of Xingyu Technology is the result of many aspects, including service quality, including the strong support of Qunxing Capital in the early stages. For example, the first-generation product provided interest-free installment payment. Without Qunxing,
Capital can't play with it.
…
At the same time, just as Xingyu Technology tar4 was released, people on the other side of the ocean were not idle, Apple was not idle, and lobbying continued.
In North America, Qualcomm and Apple are actually competing for their own interests. Apple finds that it really cannot compete with Xingyu Technology. Tar series smartphones have increasingly appeared outside the Greater China market through various channels.
, so we want to kill Xingyu Technology by cutting off the supply of chips.
But this will definitely harm Qualcomm's interests. The rise of Xingyu Technology has made Qualcomm a lot of money, especially since the 60 chip cooperation, profits have soared significantly.
Therefore, Qualcomm definitely does not hope that Apple will get what it wants. Otherwise, Qualcomm will be forced to unilaterally breach the contract. Then it will not only lose its largest customer, Xingyu Technology. Once the supply is cut off, it will definitely cut off the supply to all mobile phone manufacturers in the Greater China market. Otherwise,
Xingyu Technology can still obtain high-end chips from other manufacturers. Before you can file a lawsuit, Qualcomm itself will have breached the contract first.
In fact, Qualcomm is really anxious, and this game is also very fierce.
In the end, Apple won because Apple came up with a reason, which was to curb the transformation and upgrading of the big eastern countries to high-end manufacturing and high value-added industries. This reason won the support of most people in the beautiful country, especially the real country.
With the support of the behind-the-scenes ruling consortium, a consensus was reached.
Qualcomm couldn't hold it back with its arms and thighs, so it had to accept it.
In China, except for Qin Feng, Fang Hong and others, they had already expected the worst outcome, and the outside world did not realize that a cross-border game without gunpowder had begun.
Xingyu Technology has been preparing and arranging for this moment since last year. It has long been prepared to cut off the supply of chips and be kicked out of the international semiconductor industry chain by the United States. Now it is advancing according to the plan.
The idea is also very clear, you impose sanctions on those who suppress you, and I will develop my own domestic alternatives.
The next day, June 9th.
At around 10 a.m., Xingyu Technology released the first week sales of tar4 mobile phones.
According to announcement data, the total sales of tar4 mobile phones on all major online and offline platforms on the first day was 80,000 units.
Although this data did not refresh last year's first-day sales record of 90,000 tar3 mobile phones, it still reached the million level. It is still an extremely explosive report card. You must know that the starting price of tar4 mobile phones has increased by 2,000 compared with the previous generation product.
There are multiple options, and the starting price reaches 7,399 yuan.
Xingyu Technology did not disclose the specific sales data of each of the three models, but taking the median, the first-day sales of the tar4 mobile phone exceeded 40 billion.
The price was increased by more than 2,000 yuan, but the sales volume was almost not affected. When friends, business colleagues and outsiders saw the data disclosed by Xingyu Technology, their jaws dropped again.