Chapter 701 [Creating flix in the gaming industry]
My Financial Technology Empire Text Volume Chapter 701 [Building flix in the gaming world] The excitement in the e-sports circle has just begun. In the following days, the E-sports department of Stars Capital began to promote various matters of wcg2014, which will be held here in Xincheng
The venue has been quickly finalized, and city leaders are fully supportive.
In fact, as long as it is something promoted by Qunxing Capital, the leaders of Xincheng will fully support it and give the green light as much as possible.
Xincheng has the presence of Qunxing Capital. Taking office here is like lying on your back, and your political performance has skyrocketed.
In order to build the WCG Super League and the WCG National Cup, the follow-up plan of the Stars Capital e-sports department is to focus on the country. It will build WCG-themed e-sports competition venues in the top ten major cities in the country, which will be specially used to play the Super League or the National Cup in the future.
China is the absolute home field of WCG, so more resources will inevitably be invested.
Another thing these cities have in common is the commercial real estate owned by Huayang Group.
What Stars Capital values has never been about e-sports itself. One of the ends of this business must have a place in real estate.
The e-sports circle has been agitated and excited these days, but Fang Hong's attention has gradually declined. Once the moves are laid out, just let the people below move forward.
In the eyes of practitioners, this is a historic process of change and a moment related to the future of their careers. However, in the entire territory of Qunxing Capital, e-sports is only one piece of the puzzle.
However, what Fang Hong is thinking about recently is still related to the game industry. He has already laid out the plan before, and Star Capital is looking for acquisitions of game companies around the world.
Fang Hong really wants to buy all of the world's top game development companies, whether it's a fat company, Konami, Ubisoft, Square Enix, Activision Blizzard, etc.
Gaming is one of the four mainstream tracks of Fang Hong’s “virtual world” strategy, and its importance is self-evident.
As for the implementation of the buy-buy-buy strategy in the game area, Fang Hong's goal is also very clear, constantly expanding game content and collecting major game IPs, especially top-level IP content.
This move is intended to create a flix in the gaming world, that is, users only need to spend a small fee to play unlimited games in the platform's content library for a period of time.
As a subscription-based streaming media giant, flix has pioneered the "subscription and pay" model, and its market value will once exceed US$300 billion in the future.
Fang Hong intends to follow a flix-like model in gaming and launch a game subscription super platform with a massive game content library. Users only need to become a member, for example, for 30 yuan a month, they can play various game masterpieces on the platform.
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This is actually a competition with Microsoft, because Microsoft is also pursuing a game subscription payment model. In Fang Hong's previous life, Microsoft bought various purchases in order to continuously expand the content of its game library. And it's not just Microsoft, Sony and other games.
Platforms have also launched their own subscription payment services one after another.
It is obvious that Fang Hong wants to compete with Microsoft in terms of head-on and money-making ability.
What's more important is that this model is very suitable for the domestic market and is also conducive to supporting the rise of domestic games, especially 3A masterpieces. Domestic players often pirate copies of a 3A masterpiece for a genuine price of several hundred yuan.
In such an environment, it is extremely difficult for domestic games to compete with top foreign masterpieces.
It costs a lot of money to make a top-notch masterpiece. If it's well-made, players won't buy it if it's too expensive. They'll just play piracy, and piracy is almost impossible to eradicate. If it's poorly made, they won't play it even if it doesn't cost money.
There seems to be no solution.
But it would be different if there was such a game platform.
There is a massive game library, and you can play it as much as you want for 30 yuan a month. Compared with buying a game for hundreds of yuan, it is not a loss for players to spend 30 yuan to test the waters. They can play various games, and
There is also a guarantee for game masterpieces. In one month, you can beat a top 3A stand-alone game.
Compared with spending hundreds of dollars to buy a game, if you find that it is far less than expected, the hundreds of dollars will suddenly feel like it has been wasted.
But with this platform, you can spend 30 yuan to play more than one game, and it's genuine, and you don't need to bother looking for various resources.
No matter how much you spend 30 yuan, you won't lose money. It's enough to cover your capital. If you feel bad about it, just don't do it in the future. The most you can do is spend 30 yuan.
This can greatly curb the survival space of piracy. With such a platform, you only need to spend 30 yuan to play. It also saves you the trouble of finding resources and reading guides. Naturally, users will be too lazy to go there.
Looking for pirated copies will change the environment.
The changes in the environment have created a new environment for domestic game developers to survive. If the games you develop are good enough and attract players, if the number of collections and downloads on this platform increases, you can get more shares.
Or the developed games can be directly bought out by the platform. With income guaranteed, the problem of survival can be solved.
In the current game environment, especially domestic stand-alone games, for domestic game developers, if they do well or not, they will be dead ends. If they are good players, they will play piracy, but if they are not good, they will not play piracy.
But if you have this super platform, you will definitely be dead if you don't do well, but if you do well, your chances of surviving will increase significantly, because the platform will come over to buy out your content, or guarantee a minimum bonus, etc.
If it can produce a hit product and have a huge number of downloads and subscriptions, it will lead to the birth of a top game developer.
Fang Hong wants to support the development of domestic games. Games are an important carrier of soft power and cultural output.
Taking the platform subscription route is more in line with the current domestic market environment than directly spending money to support developers to make games. Even if you directly spend money to create a high-quality product, everyone will still lose money and make a profit by piracy, and nothing will be gained.
, unable to form a benign hematopoietic circulation.
This chapter is not finished yet, please click the next page to continue reading the exciting content! To develop this super platform model, it will definitely require a lot of investment in the early stage and bear huge losses, but as long as the platform scale is formed, domestic game users
The scale is already 500 million. Just relying on the domestic market with a monthly membership fee of 30 yuan can have a theoretical revenue of 180 billion. The future prospects are self-evident.
What Fang Hong has to do now is to acquire as many game IPs as possible and enrich the game content library.
…
Tuesday, December 17th.
Around nine o'clock, Fang Hong made waves on the Internet again. He updated a message on his Weibo account:
[I just took a look at the market value of Activision Blizzard. It is about 28.9 billion U.S. dollars, which is more than 170 billion yuan. It is not very expensive. How about we send someone to talk about it and just buy Blizzard?
What do you think?]
Activision Blizzard is actually the result of the merger of Activision and Blizzard. In terms of commercial value, Activision far exceeds Blizzard.
Loosely speaking, Activision focuses on consoles, while Blizzard focuses on PC games.
Domestic players are mainly PC-based, and Blizzard Entertainment's three major game IPs, "Warcraft", "StarCraft" and "Diablo", are the most well-known in the country. Blizzard games also have an extremely large user group in the country, especially Warcraft players.
, Blizzard launched the World of Warcraft Mists of Pandaria expansion pack last year because of its huge number of domestic players.
Fang Hong updated this Weibo post and it immediately became a hot topic.
The gaming community immediately exploded.
The players couldn't sit still, and it spread all over the Internet.
If another person said to buy Blizzard, everyone would be happy to see it, but it would be different if God K said so.
He really has that strength.
A large number of players, especially Blizzard players, rushed to leave comments under Fang Hong's Weibo news.
