Chapter 769 [A nearly cost-free but highly successful marketing]
The launch of this after-sales service activity has truly identified some of the pain points of consumers, and there are many consumers who buy STAR series mobile phones whose income is not very high. Many of them even spend more than two months' salary.
Only then can you afford it.
Because Xingyu Technology has launched mobile phone installment payment, many consumers with a monthly income of 3,000 or even less than 3,000 can easily take home mobile phones without much financial pressure.
For this consumer group, the after-sales service price of STAR series mobile phones is not cheap.
For example, if you want to replace the battery, it will cost 470 yuan to replace an original battery.
If components such as the screen are damaged by human factors, taking the STAR4 mobile phone as an example, the price of replacing a screen reaches 1,350 yuan. With a little more money, you can buy a brand new smartphone from other brands.
For those consumers with a monthly income of about 3,000 yuan, they are obviously reluctant to replace it, unless it reaches the point where it cannot be used without replacement.
Xingyu Technology has launched this after-sales service promotion. All after-sales service costs are directly discounted by 50% on the original price. It originally cost 470 yuan to replace a battery, but now it only costs 235 yuan with a 50% discount.
In RMB, it originally cost 1,350 RMB to replace a screen, but now it only costs 675 RMB with a 50% discount.
This is very attractive to consumer groups with a monthly income of around 3,000 yuan, and can save money on several late-night snacks.
After the event was launched, it was widely praised.
What satisfies consumers the most is that this after-sales discount is very straightforward, without any fuss or restrictions, and there are no conditions that must be met to enjoy the 50% off after-sales discount.
…
Just after the announcement from Xingyu Technology, Fang Hong posted the latest update on his personal Weibo account that day, and liked Qin Feng, and the two started chatting publicly on the Weibo platform.
It triggered a strong onlooker from all kinds of melon-eating netizens.
Fang Hong directly addressed Qin Feng on Weibo:
[I'm thinking about asking you to launch a more sincere profit-sharing activity. Why are you pushing it so hard? Is it too strong? Don't let those "nail households" of STAR2 and STAR3 change their phones in the future. This wave
Big loss.]
Half an hour later Qin Feng replied on Weibo:
[Ah this...? After thinking about it, it seems that it is indeed hasty, so what should I do? It has been announced and the whole network knows it, so you can’t go back on your word, right?]
Fang Hong then replied on Weibo:
[What else can I do? This is the only way. It is absolutely impossible to go back on my word, otherwise all the melon-eating netizens on the Internet will laugh at me because I can’t afford to mess with this person, and I can’t afford to lose this person.]
Qin Feng once again replied to Fang Hong’s Weibo post:
[Alas~, we can only rely on the autumn launch conference later, and the first laptop computer can be sold well.]
…
The watching netizens were entertained when they saw the two big bosses chatting and interacting publicly on the Weibo platform. Everyone did not just watch, but also participated in the comments.
More and more people are participating, and the popularity on the Internet remains high.
This advertising effect cannot be achieved even if you spend hundreds of millions to advertise it. Netizens like it and their favorability is getting higher and higher.
Usually, in the eyes of the public, big guys like Fang Hong and Qin Feng are superior. When those so-called big guys appear in the public eye, they usually appear in high-end forums or TV programs.
The person above looked like he was pointing out the country and talking eloquently.
Fang Hong and other big guys in the galaxy are the most down-to-earth. In particular, Fang Hong has even done live broadcasts on the Internet. He can play Internet memes with netizens without any pretense. These things make him super attractive to passers-by.
Good impression.
Precisely because Fang Hong is like this, the big guys in the galaxy are also quite active on the Internet, and they are all down-to-earth.
After all, there is an idiom that says well, what goes up works but what works down is effective, just follow one example.
Fang Hong, the founder of Star Capital, is like this. How can other big guys from Star Capital dare to show off and show off more than Fang Hong? If you can climb to such a high position, your emotional intelligence will not be too low.
The interaction between Fang Hong and Qin Feng on the social network platform also earned enough traffic for Xingyu Technology’s after-sales service activities, and the Weibo platform also benefited.
After all, the higher the popularity, the more active users will be on the platform, which will also be of great benefit to the platform itself.
At the same time, it is also starting to warm up for Xingyu Technology’s product launch this fall. The company’s first notebook computer will be released in September this year. Xingyu Technology began to diversify its business two years ago and expand, creating a “family bucket” series.
product.
First of all, I went for the "three-piece set", which are laptops, tablets, and mobile phones, the three standard electronic products in modern life.
At this moment, there are also a large number of netizens posting messages and comments on Fang Hong and Qin Feng’s Weibo updates.
[Conspiracy loudly, right? Now people all over the country know about it... (laughing through tears).]
[Hahaha!]
[God K has finally understood the Internet.]
[After all, he is a man who has invested in WeChat, Weibo, and so many Internet companies. He must have figured it out.]
[He has always been good at...(erha.jpg)]
[God K knows what netizens like.]
[Damn it, what else do I know after I’ve told you to understand it... (Erha.jpg)]
[Shocked, K God angrily scolded STAR2 users as nail-biters...]
[Hahaha……]
[So, you put mobile phones on the shelves, but they are out of stock every day, so you stock up... (cover your face and laugh while crying.jpg)]
[My STAR2 can last another three years if I change the screen...(Shiba Inu.jpg)]
[Isn’t it just a laptop? If you dare to sell it, I dare to buy it.]
[K3478’s reply//: Brother, this is what you said. You have to buy it after you said it. So many people are watching. Do you hear it without regrets (dog head.jpg)]
[Damn it, God K is actually diving in the comment area to observe secretly!]
[Mark, front row.]
[This level of comments is going to be popular, so take advantage of it in advance.]
[Haha God K replied to me, cough cough cough, you have to be polite when you see me in the future, tell you that God K is my buddy... (hands in pockets.jpg)]
[You boy...]
[happy.]
…
The popularity of the Internet is still unabated, and many idle melon-eating netizens have participated in the interaction. Fang Hong and Qin Feng’s public interaction on the Internet platform has not only gained the favor of thousands of passers-by, but also has become a popular topic.
Almost cost-free yet highly successful marketing.
Fang Hong's down-to-earth side is an important factor in attracting public favorability.
With his current social status, no one will say anything even if he is high up. That is why he is so valuable. He is well-known in the eyes of the public and is more popular than those first-line celebrities.
And the appearance of Fang Hong also proves a problem. People don't hate the rich. What they hate is the unkindness of being rich. What they hate is that the wealth comes from improper sources. Fang Hong has been the richest man for a long time, but there are basically no people who hate his wealth.
This is all due to the good reputation accumulated over the years. From the previous education bursary fund to the first half of this year, companies in the galaxy spent real money to encourage childbirth and many other measures. The public can distinguish right from wrong. Individuals
You can also feel the warmth and coldness, and the locals living in the new city undoubtedly have the most say.
