Chapter 889 [Invisibly killing competitors by raising the bar]
This historical drama produced by Yixing Media Group can become a hit. In addition to presenting a more reasonable, logical and different perspective for the audience to interpret Yuan Shao and other historical figures and historical events, there are also other things that cannot be ignored
The first thing is the big scene and the wonderful performances of the actors.
Its success lies in many aspects. For example, authoritative historical scholars were invited to serve as consultants for costumes and props, and there was a situation where four kings took one bronze without any funding.
And most importantly, the producer Yixing Media is really willing to spend money on this project. The budget of the entire drama has reached an astonishing 970 million yuan. There are 97 episodes in the drama, with an average cost of about 10 million yuan per episode.
With a budget of this size, the actors' remuneration only accounts for 15% of the total budget cost, and the remaining funds are all used for scene construction, special effects production and large-scale war performances.
For example, the Eighteenth Route Lords Meeting and the Battle of Guandu, the grand battle scenes were shown under a bird's-eye view of the long shot, which often lasted for tens of seconds or even minutes, making the audience excited to watch it.
This is also true for subsequent scenes such as the Battle of Chibi and the Battle of Hanzhong that have not yet been aired.
Prior to this, few directors and few dramas dared to use a bird's-eye view to present grand war scenes, and they often showed it for such a long time. It is very good to show dozens of people charging from a local perspective.
Such a large-scale bird's-eye-view long shot cannot be supported without the funds. Forcing such a shot to show will only produce a bunch of special effects that make the paper man visible at a glance.
The war scenes in this version of "Three Kingdoms" by Yixing Media are really blessed with top-notch special effects. You must know that the production cost of those Hollywood top-level special effects blockbusters is only about 100 million to 150 million US dollars. The production cost budget of this version of "Three Kingdoms"
It's also about this size.
The literary drama is stunning, the martial arts war scenes are magnificent, and the actors' wonderful performances and acting skills are all online, making this drama a hit historical drama this year and receiving rave reviews.
However, it is worth mentioning that this historical drama was originally going to be premiered on Yangtze TV, but because the 97 episodes of this drama are too long, the TV station requested that it be cut to less than 80 episodes, otherwise it would not be allowed to air.
Not only was the director and creative team strongly opposed to this, but the senior management of Yixing Media Group was also involved in the matter.
In the end, the top management of Yixing Media Group made the decision not to appear on the TV station. Anyway, the huge production cost of 970 million was impossible to recover, and there was no hope of recovering the money.
Spending so much to lose money and make money is more to implement the strategic requirements of cultural construction given by Fang Hong to Yixing Media Group.
In the end, Yixing Media executives decided to give up the premiere on TV stations and instead put this hugely expensive historical drama on the online streaming platform Yixing Video for its exclusive premiere on the entire network.
There are 97 episodes in the entire series that have not been cut. After the premiere, you can watch the latest episodes without being a member. You only need to register an Yixing Video account to watch the 1080P high-definition version. If you have a membership, you can watch the 4K ultra-clear picture quality.
The picture quality of 1080P is already very high-definition, which makes other pirated platforms have little traffic. The picture quality of pirated platforms is not as good as 1080P, and there are a lot of advertisements. You can watch it directly by registering an account on the official Yixing Video website.
It doesn’t cost money, so even those who work for free will choose to watch Yixing Video with their feet.
This is also the consistent operation of Yixing Video. Piracy must be cracked down, but it is also clear that the crackdown will never be completed. Therefore, if you directly watch official videos for free, the advantage of piracy will disappear immediately.
Yixing Video is backed by its sponsor dad, so it can afford it.
On the contrary, this has attracted a large number of loyal users. These users are afraid that Yixing Media will continue to lose money like this. If Yixing Media goes bankrupt one day, there will be no such good dramas to watch. Everyone is still counting on "Three
What about the "Body" series?
Moreover, with Fang Hong’s word-of-mouth support among the people and the blessing of various factors, users have taken the initiative to add membership support, and can also do charity by the way, and can increase their WeChat payment credit points.
The premiere of this version of the historical drama "Three Kingdoms" has only advanced to the Battle of Guandu, but the number of views on Yixing Video has already reached an astonishing 4.7 billion, which can be said to be unparalleled.
Not to mention that the quality of the subsequent series will surpass what has been aired so far, as long as the current quality is maintained, it is certain that this drama will reach over 15 billion.
After it aired, it became a huge hit. Yang Wang still regrets it a little because he knew it would become such a hit.
Nowadays, Yixing Video updates three episodes on time every day during the prime time at 8 pm. At this time, everyone stays on Yixing Video to catch up on updated episodes. There are also a large number of people on social media platforms such as Weibo discussing the plot or war scenes.
topic of.
Nowadays, countless viewers are not only looking forward to the follow-up plots of "Three Kingdoms" such as the Chibi War and the Battle of Hanzhong, but also the third part of the "Qin Empire" series currently being filmed by Yixing Media Group, and "Changping" by Bai Qi, the God of Death.
What a scene it was. The Battle of Changping was the only battle in ancient history in which the two countries mobilized their entire nation to invest a total of one million troops.
The audience is now very confident in the quality of Yixing Media. The first and second parts of the "Qin Empire" series, as well as the currently being screened "Three Kingdoms", have gradually planted a seed in the hearts of the audience to watch high-quality, big scenes, and big movies.
When it comes to production, you have to look at the works produced by Yixing Media. The quality is guaranteed, so just look forward to it.
In addition, the movie series "The Three-Body Problem", a science fiction masterpiece, has been in preparation for several years but has been constantly delayed. Audiences are also looking forward to it, and this year it is expected to be delayed again.
In fact, the current technical level and special effects level are actually not inferior to those of top Hollywood blockbusters. As long as the money is available, the special effects will definitely be in place.
The reason for the delay is because the genre of science fiction blockbusters is very special, and to be successful it requires both software and hardware to be in place.
The hardware level means that the market size must be able to support a box office of 5 to 6 billion. If it does not reach this market size, it will be difficult to even recover the capital, let alone make money; and the software level means the country’s comprehensive national strength. Science fiction blockbusters are often
With themes like saving the world and saving human civilization, your overall national strength is not at a certain level, and no one would believe it if you filmed it. This is also an important reason why science fiction blockbusters are dominated by old and American films.
Because Lao Mei is the current overlord of Blue Star, it seems reasonable for him to come to save the world. It seems ridiculous to others to let a small African country save the world.
Therefore, "The Three-Body Problem" is bound to be delayed, and it will continue to find reasons to delay the filming, and it will not really take action until the right time comes.
Yixing Media has subtly established its own reputation and brand status in the hearts of the audience. In addition to the blessing of banknote capabilities and the overall cultural construction strategy provided by Fang Hong, this approach has actually produced another miraculous effect.
That is to raise the standards crazily and make colleagues feel desperate. The cost of making a TV series is at the same level as Hollywood's top special effects blockbusters. It can cost more than 800 million frantically. Looking at the whole country, only Yixing Media dares to do this.
And if you have the ability to do this, you won’t be able to find a second producer.
Even if Yixing Media messes up, it won't hurt. They can go back and make persistent efforts. But if other producers dare to play like this, it would be fine if it succeeds. But if it fails, it will not be as simple as going bankrupt, but also having to bear heavy debts.
Therefore, no producer dares to follow suit. This actually makes Yixing Media Group a monopoly of a certain type. For example, in the future, there will never be a second producer to set up a project to film a historical drama like this, and investors will also
I dare not give him the money.
Because once the quality of Yixing Media Group cannot be kept up with, the picky audience will not buy it, and the risk of losing everything is doubled, so no one dares to get involved, and then Yixing Media Group becomes
The group’s exclusive genre will not involve any other producers other than Yixing Media.
This is similar to the logic of those game development giants raising AAA masterpieces to a level of US$100 million or US$200 million, forcing many industry peers to fail to even reach the threshold, thereby reducing competitors to share this piece of cake.
