Fang Hong’s previously set acquisition target for Qunxing Capital in the gaming sector has reached an astronomical figure of nearly US$170 billion, and now more than half of the target has been completed.
Platform gameplay such as Game Box is not something that ordinary companies can successfully play, and it is absolutely impossible without "money capabilities". The mergers and acquisitions of this group of game manufacturers have already spent hundreds of billions of dollars.
It's not enough if you don't need money, you have to be able to afford the loss, and you won't be hurt by the final failure.
For Qunxing Capital, even if the entire investment is lost, it will not hurt the vitality at all. At most, it will be distressed for a while, which represents confidence.
The game content of many of the game manufacturers that have been acquired has begun to take shape, which is of great significance to the upcoming game boxes and avoids the lack of content in the platform game library.
At this time, Tian Jiayi suddenly made a suggestion: "Can we take advantage of the current smooth opportunity to acquire more game manufacturers to expand the content library? According to the work content reported by the person in charge of the game business sector, several well-known game developers are willing to
Take the initiative to get involved.”
Fang Hong stopped and said: "No, it's almost done. Let's get over it as soon as we can. Don't think about eating it all. We have to leave something for Microsoft to eat."
The beautiful assistant was very confused when she heard this, she was a competitor.
Seeing her expression like this, Fang Hong smiled and said: "You can think of the relationship between the game box and Microsoft as the relationship between Intel and AMD."
As soon as these words came out, Tian Jiayi suddenly realized it after thinking about it for a moment.
Giving Microsoft a chance to make a living can avoid the "anti-monopoly" issue in the game box market. Especially if you are a company from a big Eastern country, and the Angsa people are worried about how to deal with you. Relatively speaking, in the European and American markets, it is more
It's easy to get involved in this matter. As long as you find an excuse for them, they will definitely initiate antitrust procedures without hesitation.
If game boxes really form a monopoly in overseas markets, there will definitely be trouble.
Therefore, they cannot be allowed to find excuses from the program. They must leave a mouthful of food for Microsoft, and they must not let it die. They must share some of the profits so that Microsoft's platform can continue to operate, otherwise Microsoft will be shut down by then.
Platform, the game box under this model will become the only platform, and Europeans and Americans will definitely initiate anti-monopoly procedures by then.
But as long as Microsoft's platform can survive, Stellar Capital can handle it, and the lawsuit will be fought. Keeping Microsoft's platform alive is a major shield against antitrust proceedings being initiated, just like Intel wants to keep AMD alive.
, Intel had many opportunities to bankrupt AMD but did not let it die. The reason is the same.
Fang Hong is not afraid that Microsoft will rise. One of the characteristics of the platform is that once the Matthew effect is formed, the strong will get stronger. User habits are terrible. As long as they are accustomed to a platform, users are not willing to move. As long as the game box does not change itself.
If you make fatal mistakes, Microsoft will never be able to survive forever.
Therefore, the game box also needs a competitor, and if necessary, a competitor must be secretly created. This is a technical method.
Of course, Fang Hong is not just relying on this to avoid being anti-monopolized by Europeans and Americans in the future. He must also have made other preparations. For example, there will definitely be no shortage of donations for Zhengzhi, and sugar-coated bullets will only continue to increase efforts.
"We have acquired many top game developers, but for a game platform to truly operate in an internal self-cycle, the entire ecosystem must be diverse. The richer and more diverse the species, the healthier the ecosystem." Fang Hong said: "So, we still need to
It is necessary to provide targeted support to some independent game developers."
After Tian Jiayi heard this, he immediately started to make a memo. Fang Hong thought for a moment and then ordered: "In this way, from now on, the platform will hold an annual selection event for cutting-edge works every year to support the project. The participating game companies must be within three years.
For a newly established company that is an independent game developer, established game manufacturers cannot hold 30% of the company’s shares.”
"Since we are going to launch such a support project, we must be lucky." Fang Hong smiled slightly and immediately added: "The platform allocates a budget of US$500 million every year to reward the top 30 new works in the selection.
"
"The annual champion new game work will be rewarded with US$100 million plus platform-level publicity and traffic exposure support; the annual runner-up will be awarded US$75 million plus platform-level publicity and traffic exposure support; the annual third-place award will be US$50 million plus platform-level publicity and traffic exposure support.
Support.”
Fang Hong paused for a moment to think further, and then continued: "The fourth and fifth places are each awarded 25 million US dollars plus platform-level publicity; the sixth to tenth places are each awarded 15 million yuan plus traffic exposure support; the eleventh to
The 30th nominated new work of the year, how much is left? US$150 million, right? Then we will award US$7.5 million to these twenty nominated new works, that’s it.”
The decision was made on the spot, and Fang Hong added: "One more thing to add is that the game works participating in the competition must be exclusively published on the game box, otherwise the lottery will not be eligible to participate in the competition."
Tian Jiayi, who memorized it, said thoughtfully: "If you spend 500 million US dollars every year and set it as a permanent support project, you can still sacrifice your capital. However, the overall benefit should be greater. The news of this support project
Once announced, such a lucrative deal will surely attract a large number of independent studios to choose to publish their products on the Game Box platform."
The annual championship directly rewards US$100 million, plus platform-level publicity and traffic exposure support. Not to mention the tilt of platform resources later, this US$100 million reward alone is incredible, comparable to the profit scale of those well-known top-selling masterpieces.
The most important thing is that this permanent event excludes established top game developers and is limited to new independent game production companies. Whether it is actual cash rewards or tilt of platform resources, for this kind of start-up independent games
It is an extremely valuable resource for a production company. It means that it has the capital to move towards a top production company, and it can even leapfrog from there.
The rewards for the runner-up and third runner-up are also extremely generous. Many best-selling masterpieces may not be able to get such a large profit. With this additional reward income, there will be sufficient capital for the development of the sequel, coupled with the accumulation of development experience from the previous game
, this is a powerful springboard for many independent game production companies.
Fang Hong plays a platform model, and there is no need to worry about the rise of third-party game developers. No matter how awesome the developer is, it is also a third party. Especially after the game box becomes a super platform in the future, no third party will be able to overturn it.
What kind of waves are coming?
Unless all third parties rise up to "rebel" at the same time, but this is impossible, there is no need to use the word "basic" because Qunxing Capital has bought a large number of top third parties to ensure that the content of the platform will not be
Be shaken.
Therefore, Fang Hong was relieved that they were open to growth, but he was worried that they would not be able to get up.
