Industry insiders and investment institutions did not expect that Fang Hong would be so willing to spend money to support independent production companies, spending more than 3 billion every year, which is not a small sum.
If it weren't for the fact that Game Box is backed by the towering tree of Qunxing Capital and dares to play like this, investment institutions can directly sentence Game Box to death. It will never be able to continue, and it may even be bankrupt in half a year.
But with Qunxing's capital transfusion, and Fang Hong spending so much money to save the money, that's another story.
But then again, Stars Capital just bought so many top third-party game developers all over the world and spent hundreds of billions of dollars and still hasn’t stopped.
Compared with this, spending US$500 million every year to support third-party independent developers is not a large number.
Previously, Stellar Capital spent billions of dollars to buy just any game company, which was enough to support independent developers for ten years, not to mention the acquisition of Activision Blizzard, which cost more than 50 billion U.S. dollars.
But for those independent producers, small studios, and start-up companies, the platform’s targeted support of US$500 million every year is something they have never thought about before.
For those outstanding practitioners and entrepreneurs, they are not afraid of fierce competition. What they are more afraid of is the monopoly of industry giants and no hope of getting ahead.
If nothing else, let’s just say that AAA-level game masterpieces often cost tens of millions of dollars, production costs of hundreds of millions of dollars, and even outrageous production costs of more than 200 million U.S. dollars, and production cycles of several years. This characteristic is actually the disguise of industry giants.
monopoly.
The giants have set such ridiculously high thresholds for AAA game masterpieces, so only they can make them. Small and medium-sized game companies, and start-up game companies simply cannot reach the threshold, so it is impossible to get involved. Then the industry giants will
An established fact regarding indirect monopoly.
After so many years, it’s just the big game companies that are producing AAA games, and there haven’t been a few rookies rising up over the years.
Fang Hong's operation is equivalent to breaking the long-standing unspoken rules in this industry, giving small and medium-sized developers and new game companies a chance to rise. The game company that wins the first place will be directly rewarded with 100 million.
US dollars means that this company has the capital to produce a 3A-level masterpiece.
…
The gaming industry is destined to be bustling during this May Day holiday, and many people even believe that with the entry of the behemoth Qunxing Capital, the gaming industry is about to undergo a reshuffle.
Optimists even believe that the support plan of the Game Box Platform will greatly promote the vigorous development of the game industry and allow a hundred flowers to bloom. Especially for domestic game developers, the general environment will undergo tremendous changes.
Many people are afraid that there will be no change, which would be disappointing, and change means opportunity.
At present, the entire game industry has become restless because of this, and many people are thinking about finding new opportunities in the new changes.
As the saying goes, horses with thousands of miles of horses often exist, but Bole does not. There is no shortage of great people or strong people in any field. Most of the time, there is a lack of opportunities, a lack of stage, and more importantly, a lack of Bole.
Those fierce and talented people, as long as they are provided with opportunities and a stage to perform, they can often break out of the siege among thousands of troops and take advantage of the situation.
No one knows that somewhere, a few unknown entrepreneurs in an unknown small studio will suddenly rise up one day and become supernovas in the industry.
Are there any such examples?
Of course there is, and there are already examples in the game industry, and it is Mihayou, a subsidiary of Galaxy Group.
Just a few years ago, its founder participated in an entrepreneurial program. When the young man shouted the slogan "Technology geeks save the world" on the stage, he was greeted by investors in the audience. The bosses were disdainful.
laugh at.
Now Mihayou's net profit reached 450 million yuan last year. The first half of this year has not yet been completed, and the net profit has exceeded last year's full year. This year, it has already pocketed a net profit of 570 million yuan, and its monthly turnover easily exceeds 100 million yuan.
This kind of growth rate is picturesque.
It is worth mentioning that the net profit of Mihayou in Fang Hong’s previous life in 2015 was rumored to be around 150 million. In this life, it made 450 million last year. A big factor is that it obtained the traffic entrance of WeChat, and WeChat
It also holds shares in Mihayou, which is why it has experienced such impressive growth.
However, the Mihayou team has to work hard to achieve such good results. Some game companies that have received huge traffic from WeChat are not just Mihayou, and others have not achieved such good results.
And those bosses who were laughing in the audience back then, I don’t know how many of them have been thrown out of sight by the young man who shouted "Technology geeks save the world", or even been killed instantly.
The founding team of Mihayou is also a "stud monster". In recent years, almost all the money it earned has been spent on the development of new games.
If a company starts to think about dividing the cake, the message often sent out is this: either the team is not enterprising and wants to be comfortable; or it thinks that the company's future limit is this, so it should just divide the money honestly; or
There are executives who want to drain the company's residual value and prepare to make profits.
The Mihayou team has spent all the money they earned one after another to develop new games. They are fierce enough, but Fang Hong has taken a fancy to this, which shows that this company and this team have high creative enthusiasm and energy.
If you are determined to make progress and are not satisfied with current results, then there is a high probability that this company will continue to break through its own ceiling in the future.
…
The next day, the morning of May 2nd.
The operation team of "Honor of Kings" updated a news on its official Weibo, officially announcing the final data of the public beta on the first day of the game's launch. The peak number of people online at the same time on that day reached 3.51 million, and the number of daily active players reached 10.79 million.
On the first day it was launched, it gained tens of millions of players. In addition, the daily search index of the entire network exceeded 15 million. This series of explosive data all proves that "Honor of Kings" became a phenomenal hit mobile game as soon as it was launched.
All major game media reported the news with front-page headlines, and the new field of MOBA mobile games has become the focus of major game manufacturers overnight. Many manufacturers have begun to establish projects, and everyone wants to get a piece of the pie.
Major game companies, including Goose Factory, have to follow suit. The success of "Honor of Kings" is definitely due to the popularity of "League of Legends". MOBA games are very popular at the moment. There are almost no online games in the country.
You can see all netizens playing the game LOL.
Goose Factory can be said to be the most impatient, because the popularity of "Honor of Kings" has made Goose Factory feel like planting a tree by itself and having the peaches picked by others. That person is the person he dislikes the most.
