Chapter 993 [The sword takes a different approach]
Regarding overseas expansion, Yang Guang was also surprised by Cao Chenghui's unconventional route. He did not expect it to be an online novel.
In his view, online writing is a very niche and less influential entertainment product among major entertainment products. The output value and influence of online writing are completely incomparable to that of the film and television industry.
Yang Guang was surprised that Cao Chenghui would pay attention to things like online articles.
In fact, what he didn't know was that Cao Chenghui loved to read online novels when he was a small business owner before he met Fang Hong or followed him. When he was guarding his shop and there were no customers, he read online novels to pass the time.
It is precisely because of this that Cao Chenghui has this knowledge and insight.
After a moment, he looked at Yang Guang and said: "We are definitely no match for the conventional style of play of the academic school in the mature cultural industry system of Europe and America. We must avoid its edge. When it comes to going overseas, in my opinion we should avoid Europe and America."
People's traditional strengths range, and only by using strange tactics can you have miraculous results."
Hearing this, Yang Guang couldn't help but nodded and said: "Starting from online novels is indeed a strange move."
He originally thought of following the line of thought from his immediate superior, but Cao Chenghui shook his head on the spot, which made him secretly a little embarrassed. Cao Chenghui immediately said: "You can find ideas from online articles, but someone is already doing it, so we will
There is no need to write papers, we will make it into a film and television program, which will spread more widely than online articles and have a wider influence."
Yang Guang was curious and puzzled: "Film and television?"
Cao Chenghui said affirmatively: "Yes, it is to go into film and television. But what we want to do is not the traditional academic style. To put it bluntly, we are not going to go through the path of theatrical movies and TV series, but to make online short dramas into videos.
Who can refuse a bloody plot like 'The domineering president falls in love with me'? Even the Chinese can't do it."
"Ba Zong Shuang Drama" can be said to be the pleasure that has been repeatedly refined in the billion-level domestic market for many years, and directly touches human nature. The "Xiu Xian Shuang" has become a big hit overseas and is sought after by foreigners. It is already possible to see the whole thing at a glance, and there is even more reason.
I believe that the success probability of short dramas based on this core will not be small."
One of the important factors why Cao Chenghui came up with the idea of transforming Shuang Wenba into a short drama was because he knew that Qunxing Capital needed to increase its resources in the field of short videos, and he also knew that the big bosses attached great importance to and were optimistic about short videos.
The development prospects of the track.
Naturally, the outside world does not know these commercial secrets of Stars Capital, but Cao Chenghui is one of the seven directors of Stars Capital. Of course he knows about it, so it also affects his decision-making.
However, Mr. Cao's words short-circuited Yang Guang, the "academic" player's brain CPU on the spot. He opened his mouth slightly with a confused look on his face, and said in his heart, "Brother, this idea is really tricky."
.
He didn't understand, but he was shocked!
Boss Boss's cool short play? Most people really can't think of such a weird way to play.
This trick is quite wild and bizarre, but does it really work wonders in the European and American markets where film and television culture is highly developed?
Yang Guang could only have doubts in his heart but didn't say it out loud. Mr. Cao's attitude at the moment really didn't displease him. If he was talking about factions within the stars and he was now considered a member of Mr. Cao's group, it would be hard for him to come out and question him at this time.
Playing devil's advocate disappoints your immediate boss.
At this moment, Cao Chenghui seemed to be in a good mood, and he kept talking about the strange ideas that came up in his mind: "You send people to the territory of the United States, and go to Hollywood to find some small companies that are struggling to survive and are on the verge of bankruptcy to outsource the filming of short dramas.
They specially filmed short dramas for me such as the domineering boss, and produced them in large quantities, such as the domineering president falling in love with me, the rich second generation being jealous of me, the dragon king getting a son-in-law, the return of the king of soldiers, etc., etc., they were remade for me in Europe and the United States.
"
"This type of short drama focuses on fragmented time, so we have to develop a special short drama APP software that can be watched on a mobile phone. It is basically a vertical screen. One video lasts two to three minutes, and one short drama is finished."
There are about a hundred or so videos. The quality does not require high-quality products, but the cost must be controlled. A TV series only costs hundreds of thousands and can be shot in two or three weeks."
"The cost is low, but it must be rough and shoddy, the actors' acting skills are also very exaggerated, and the plot is extremely cliché, but... it's very enjoyable!" Cao Chenghui made an emphatic turn in his tone and continued gushing: "Like what?
The son-in-law counterattacked and turned out to be the Dragon King, the heir to a billionaire family, the divorced husband turned out to be a billionaire young man, the contracted wife of a domineering CEO, etc."
"The first few episodes are free, and you have to pay for each episode you unlock later. A drama costs about dozens of dollars, which is almost the same as a movie ticket, or you can get points to unlock it by watching ads." At this time.
At this moment, when Cao Chenghui was talking non-stop, Yang Guang, who was listening in the audience, was dumbfounded. The CPU in his brain had been short-circuited many times in a row. He, an "academic" player, called him a good guy.
Is this the legendary trend of being earthy to the extreme?
Yang Guang's head was buzzing and confused for a while, so much so that he doubted whether his immediate superior had some conspiracy for the company to go overseas, or whether he was really good at it.
I really called him a good guy and was very shocked!
At this moment, Cao Chenghui suddenly emphasized: "Remember, we must pay attention to localization. I just said that we should find some small film and television production companies in the United States that are about to go bankrupt and outsource them to shoot such short dramas in two weeks.
After one film is finished, it costs two thousand dollars per episode, and an investment of more than ten or two hundred thousand dollars is needed to complete a short drama."
"Although the bosses have changed their faces to foreigners, the taste is still the same. The core is always refreshing and twisty. We must cater to regional preferences and combine local elements to create differentiated bosses."
"Translate some of the themes of domestic online articles, and then find a local screenwriter to read it from beginning to end and make some simple modifications. In Southeast Asia, we need to make a family ethics drama that will make people scratch their toes and make their scalp numb;
Bassi, who is very religious, added various derailments, betrayals, various gods and Jesus, and the Virgin Mary to appear in the modern drama, giving a refreshing interpretation of the ultimate reward for good and evil."
"The themes in Europe and the United States are even wider, including but not limited to wealthy families, revenge, werewolves, vampires, contract marriage, etc. Or the heroine is betrayed and seeks revenge from a wealthy family, a typical European and American big girl version of 'going home'
"The Temptation'; or the werewolf version of the little princess, where several big families are entangled and become more and more chaotic. For example, the weak heroine was forced to go to the other side by the second male overlord, but was caught by the second male lead's real girlfriend."
"There is one type of plot that I think can be copied intact, that is 'The Domineering President Falls in Love with Me', because women all over the world cannot refuse a handsome billionaire young man in a suit who suddenly becomes crazy about them.
This fantasy to pursue.”
Mr. Cao, who was talking endlessly, suddenly cheerfully took the big BOSS as an example and asked Yang Guang: "If nothing else, let me ask you, suppose our boss Mr. Fang is crazy about pursuing a factory girl who earns 3,000 yuan a month at the bottom.
Or a waitress in a restaurant, how can she bear it? She will get wet on the spot."
