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Chapter 1414 Pricing

Two hundred and sixty-eight is the result of mutual compromise within Lao Bai Studio.

At the beginning, Sun Peng's idea was 98 yuan, the same level as "PlayerUnknown's Battlegrounds", while Chen Maolin and Chen Fengzhi hoped to catch up with the pricing of 3A masterpieces with the same investment, which started at 398 yuan.

The gap between the two is three times!

Of course, Sun Peng hopes that the price of the game will be as low as possible, so that the influence of "The Legend of Laobai Qunxia" can be maximized, so that more players can play this real martial arts game. You must know the Chinese in this world

Although the economy is more developed and the total GDP is already the largest in the world, it is the same as on the earth, when the per capita GDP drops immediately.

Therefore, the price of 398 will definitely make many players hesitate.

Such hesitation may mean that hundreds of thousands or even millions of players give up on this game. After all, although "The Legend of Laobai Qunxia" is of high quality, it still cannot reach the level of a true 3A masterpiece, at least.

There is still a certain gap in gameplay.

In fact, Sun Peng still thinks that ninety-eight is the best choice until now.

There is no doubt that this price will cause him a big loss, because even if the sales of "Lao Bai Qun Xia Zhuan" reach the level of tens of millions, the revenue of Lao Bai Studio is only one billion Huaxia coins, excluding the distribution costs, it will still be in the red.

.And if the price is 398, as long as 3 million units can be sold, it is possible to recover the investment...

However, with sales in the tens of millions, it is an almost impossible task for "The Legend of Lao Bai Qun Xia"!

Never compare it with a phenomenal game like "PlayerUnknown's Battlegrounds". You must know that in the field of games, the so-called tens of millions of sales of games are equivalent to movies with a billion dollar box office. There are only a few movies in a year.

That’s all, almost all of them are new year products or sequels of masterpiece series from major world giants.

Unless it is an FPS game like "Fortnite" or "PlayerUnknown's Battlegrounds", with the help of novel gameplay and the fun of mutual cooperation between friends, sales can be pushed to an exaggerated level in one fell swoop.

For a first-time RPG game, it is almost impossible to reach this level.

So if the price is 398 yuan, and with the crazy number of fans of Laobai, there is still the possibility of recovering the cost of Laobai Studio, then the price of 98 yuan means that they have completely given up on this plan.

Instead, I placed my hope on the follow-up "The Legend of Laobai Qunxia 2" and "The Legend of Laobai Qunxia 3".

After all, the outlet for martial arts games is too narrow. If you leave China, the number of players will drop sharply, and you will be lacking too much innate talent.

That's why Sun Peng has always insisted on the price of 98 yuan in the past, in order to give up the hope of recovering the cost and allow as many players as possible to play this martial arts masterpiece!

It’s just a few hundred million Chinese coins, he can’t afford to lose!

only……

Although Sun Peng could afford to lose these 6 to 7 billion Chinese coins, and he could even grit his teeth for 6 to 7 billion, he had to consider the feelings of Chen Fengzhi, Chen Maolin and so many staff members of Lao Bai Studio!

How will they think about a game that they know is losing money?

Just like Chen Maolin was unwilling to spend seven or eight years to make a real masterpiece, what the newly founded Laobai Studio needs is a sense of accomplishment and satisfaction. If you really know that you will make a game even if you know you will lose money.

The salary given by Sun Peng is much higher, and some arrogant young people may not be able to bear the loneliness...

So the number two hundred and sixty-eight was Chen Maolin's last insistence.

Knowing this, Sun Peng no longer insisted, nodded and sighed: "Then two hundred and sixty-eight...but you two, during the holidays, we can always get some discounts, right?"

"Haha, of course!"

They looked at each other and secretly breathed a sigh of relief. At the same time, Chen Maolin and Chen Fengzhi burst into laughter. Chen Maolin even said directly: "We have already planned a big promotion during the Spring Festival, with a 40% discount or a discount."

30% off! If the previous sales are good, even 50% off is not impossible!"

Although it is a new game, the Spring Festival has always been the traditional promotion season for Chinese games, so it is normal to offer discounts or something.

Moreover, Chen Maolin and others also know that although the quality of "The Legend of Laobai Heroes" is high, the situation of Laobai Studio is destined to be a game that fans buy from the very beginning when it is put on the shelves. Players will definitely take it as Laobai

Mainly fans!

So if nothing unexpected happens, 80% of the sales of this game will be concentrated in the first two months of its release!

Even if the subsequent discounts are slightly larger, the impact on Laobai Studio will be relatively small. This is why they plan to have a Spring Festival discount. Buy early and enjoy it, and buy late to enjoy the discount.

"In addition, the tt game platform has also determined a publicity plan!"

After a short pause, Chen Maolin continued: "They are very sincere this time and directly offered the highest level of publicity treatment. It can be said that they have helped us a lot!"

After listening to his words, Chen Fengzhi shook his head with a smile and said: "You are right to say that, but we have also given up logging on to other game platforms and let them have exclusive access to them. This should be equality and mutual benefit... You know, the platform can

We have been offered a 10% commission!"

The sales commission on the TT game platform is 20%, and "The Legend of Lao Bai Qun Xia" is no exception.

"Haha, don't be too greedy."

Shaking his head, Sun Peng said with a smile: "Although their conditions are higher, in terms of influence, they are far behind the TT game platform! As for those foreign game platforms... Haha, we have a Chinese model

Wouldn’t it be a dead word to put a martial arts RPG game on them?”

When he said this, Sun Peng couldn't help but sneered.

In fact, the world's three major game platforms have branches in China, and they were once defeated by TT and they were unable to recover. But unlike Tencent Wegame on earth, TT game platform started early, and was willing to spend money on promotion, and even more willing to give

Game manufacturers have higher revenue sharing, which has now reversed the domestic trend.

Especially in the field of Chinese local games, it has the absolute upper hand!

The basis for the survival of those overseas platforms in China is basically some exclusive masterpieces. So whether it is taking care of the local platform or considering the future of "Laobai Heroes", Laobai Studio has only one choice.

Er Chen naturally knew this very well.

So after nodding, Chen Fengzhi smiled and said: "But TT is also very good. This time it gave a lot of help in game translation. Now English, Japanese, Korean and mainstream Southeast Asian languages ​​have been translated... It's a pity.

What’s more, we may not be able to do anything about French, German, Russian, Italian, Spanish, Portuguese and other languages ​​for the time being.”

"Haha, don't worry."

Waving his hand, Sun Peng smiled relaxedly and said: "The market for us in those places is very small. If there is a need in the future, it will not be too late to find someone to translate..."


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