Chapter 256 Professional People Do Professional Things
To publish two such heavyweight lists, the Taiping Hotel with its ancient temperament is perfect. However, unfortunately, the hall here is too small and cannot meet the minimum number of people required.
After Shi Jiao's repeated suggestions, Peng Bo chose the Portman Shen Banquet Hall. It was spacious enough and had enough seats, so it was perfect.
Shi Jiao and Wu Qianyu are in charge of the venue and party, while the advertising is in charge of the newly appointed advertising director Feng Yu. Feng Yu is very high-spirited these days, and the stage is as big as his heart. On the stage of Pengbo Media, it is Dangdang.
Incomparable.
However, Guodian and China Telecom named two lists and signed a three-year advertising contract with Pengbo TV. This was negotiated by the boss Peng Bo. She did not get any credit. In front of such a large list at the end of the year
, these two lists accounted for one-tenth of the company's annual revenue. Feng Yu still felt the pressure, so he tried his best.
"Mr. Peng, it's impossible for other companies to sponsor brands now, but we can do sticker ads." After coming out of the Portman Hotel, Feng Yu said that she knew that Peng Bo was very discerning and chose Guodian and China Telecom.
These two companies also have their own publicity departments, which are very powerful. They not only sponsor the event, but also actively participate in the planning.
While promoting themselves, China Telecom and China Telecom will also help promote the "China Economic Person of the Year Selection" in the media resources they control on the Internet, print and outdoor screens, thus grafting the event with the promotion channels of the two companies.
Come together.
The annual advertising and marketing budgets of the two companies may be hundreds of millions of yuan. This year, Pengbo Media and Pengbo TV have cut them in half, which obviously has an additive effect on the brand promotion of the event.
In addition, Feng Yu also plans to exchange advertising resources with some print media and outdoor media. This revenue is around 6 million, mainly from media in Shanghai and Shanghai.
"The patch ads are mainly image ads for the top 500 companies on the list, such as Shanhai Diesel, COSCO, China Transport and other large companies."
"Yeah," Peng Bo said noncommittally. This was the company's usual practice in the past, and there was nothing new.
"Mr. Peng, do we plan to build a brand gallery here?"
"Brand corridor?" Peng Bo is a smart person. He immediately understood that Feng Yu wanted to take down the corporate logos on the previous background board one by one and place them along both sides of the road for the Fortune 500 entrepreneurs and the annual economic
When characters and hundreds of judges walk on the red carpet, the camera will scan the brands lined up on both sides of the red carpet one by one.
"Yes, all brands and top 500 companies will have their own brands, one for each company. This style," Feng Yu introduced, "We plan to use the form of a Roman column with the company's logo and name on it.
.”
"Can you just tell me how much it will cost?" Peng Bo asked directly.
"So we have been communicating," Feng Yu said with a smile, "Mr. Peng, I told them that this is an invisible advertising fee. It will show the corporate image both online and offline at home and abroad. It is very cost-effective."
"Of course," she added, "these companies also have a comparison mentality, and a few companies won't do it, but there are about 380 people who have signed up now, which means that Director Xia has already earned more than 38 million yuan."
"Okay, this is a good suggestion for the Brand Gallery." Peng Bo said excitedly. It is not appropriate to charge admission fees and membership fees on such an occasion. This is actually a variation of admission fees. After all, you are not selected for inclusion in the list.
Of course, the list must first remain objective and fair.
"What do you mean by domestic and foreign, online and offline?"
"Overseas, we cooperate with Time Warner's TV stations to launch a feature film and pay additional fees for showing corporate footage. We will publish it in foreign print media in Fortune magazine, and we will also charge fees;
In China, our Pengbo Finance and Pengbo TV will also publish this list, and the fees will be calculated separately. Also, Mr. Peng, I made an appointment with Charles today, and I want to sell the live broadcast rights of the portal as well."
Peng Bo smiled. Emerging online media must also rely on traditional media for publicity. In the face of this important year-end event, the three major portals will not remain indifferent.
"Feng Yu, we don't choose any of them." Peng Bo smiled and shook his finger.
"Why don't you choose any one?" Feng Yu was puzzled. Although the portal website's broadcast fees are not high, they are still part of the income.
"You forgot, we have our own website, Pengbo.com," Xu Xin acquired a website production company at that time. "Although we are not as good as the three major portals now, as long as we have a list, we have
TV stations, these resources can be reflected on our website," Peng Bo looked at the autumn scenery outside the car in Shanghai, "Believe me, The Paper Financial Magazine has already taken the lead, and The Paper Network will soon rise."
"I believe it, lord," Feng Yu said with a relaxed expression.
"Professional people do professional things, and you can do the job of two directors." Peng Bo was also very happy. The advertising revenue from the two lists at the end of the year was beyond his expectation.
Feng Yu was also very happy, "You praise me, so I have to perform well."
Of course, in this Oscar of the economic world, the evening list conference, the car you take, the drinks you drink, and even the souvenirs at the end all have to be sponsored by someone. Sister Jiao is in charge of these...
Now Pengbo TV is burning money every day, which makes Peng Bo feel distressed, but there is no way. If you want to realize your ideal, you cannot live a stable life. Whoever survives it will be fine!
He returned to the company alone. Feng Yu was talking about patch advertising again, and Xia Yubing came up to him again, "Mr. Peng, our company's stock price has risen again."
"How much?" Advertising fees are nothing compared to this. This is the shortcut to rapid wealth growth!
“The stock price soared to HK$1.4 billion!
…
If you use one color to describe the autumn of Shanghai, it must be gold. The autumn of Shanghai belongs to the golden phoenix trees, fragrant osmanthus and flying ginkgo.
October 17th.
At the entrance to Century Park Gate 7, the ginkgo avenue is already golden. The apricot leaves rustle in the wind from time to time and fall to the ground. It is very beautiful when you take a photo. Pick up a piece and make it into a bookmark to record the romantic and beautiful moments.
time.
"Are you having a good time at CTV?" Peng Bo looked at Dong Qing beside him. She was back in Shanghai to host the press conference of these two lists.
"Fortunately, it's very pleasant. There are new challenges every day, but it's not as good as here. Here, every day is like a honeymoon." Dong Qing seemed to be feeling a little emotional. She bent down and picked up a leaf.
For this time's list, the other female host is still Cui Yan. The two have collaborated on the list in Xiangjiang, and the male host has chosen a fat male host from Shanghai Taiwan who wears glasses.
"There is also a male host whom I invited from Jingcheng TV," Peng Bo said with a smile. "This is a man with conscience. He will become a family with us."
At this time, he is still working at Jingcheng TV Station, but next year he will be... to study at the Jingcheng Film Academy. However, this person has a responsible personality. His first impression is that he is "upright". His facial features are impeccable and his sitting posture is perfect.
His posture is as straight as a clock, and even his voice is particularly upright because of his high professionalism.
It was he who reminded the audience not to eat old yogurt (in solid form) and jelly...especially children...