If the newspaper is run well, printing it will be like printing silver paper; if it is run badly, it will be like burning silver paper.
As a financial media reporter, Peng Bo is well aware of this principle.
Today, the person who comes here side by side with Zheng Yongcan was also a big boss in the Hong Kong newspaper industry, and was a figure that Peng Bo needed to look up to in his previous life.
"Ah Bo, we're already here." Zheng Yongcan got out of the car first. He had a kind smile but sharp eyes. He had already seen Peng Bo sitting in the corner of the tea restaurant.
He nodded with satisfaction. This little guy knows how to be a good person. For such a big occasion tonight, he came here early to wait, which was enough to save his face.
He took another look at the person next to Peng Bo, who was ordering food with a smile. Zheng Yongfang looked at him seriously and said nothing. This person's appearance was so strange, but Zheng Yongfang believed that this was Peng Bo's son, and he didn't
Pay more attention.
His surname is Ma, not Ma Zai, but a friend. Peng Bo immediately introduced him solemnly, "Brother Scandium, this is my friend Ma Feng, the president of Yuhang Alibaba."
oh.
Zheng Yongcan's face skills are even more slippery. Even strangers, as long as they stand in front of him, he will not ignore them. Moreover, he is the person brought by Peng Bo and is also Peng Bo's friend.
"Let me introduce you." The old man behind him came a little late and seemed to be answering the phone, "He Sheng from "Financial Report"."
"Hello, He Sheng." Peng Bo reached out his hand enthusiastically and took the old man's hand.
The old man is energetic and energetic, with his hair combed back. If he were wearing a long gown and a Tang suit, he would look like a figure from the Republic of China.
Ma Feng also extended his hand enthusiastically to shake hands with Zheng Yongcan and He Chengwen. He finally understood who were standing in front of him at this moment.
One is the famous Sir Zheng Yongshan, the founder of Xiangjiang China Exchange, and the other is He Chengwen, who was once the head of the Financial News, the largest newspaper in Xiangjiang.
And tonight, what Peng Bo wants to do is to buy this big newspaper that has been glorious for decades. Ma Feng, who is also a businessman, can probably estimate this number. If it doesn’t have 100 million Hong Kong dollars, it will definitely be a loss.
No matter how long it takes, the HKD 200 million is still unknown. It depends on how the two parties negotiate.
Oh, the Internet, newspapers, magazines, TV...
Ma Feng looked at Peng Bo, who was serving tea to He Chengwen with a humble look on his face. He was afraid that he was about to complete the grand slam in the media industry!
Just like talking about the weather when meeting with Chinese people, Zheng Yongshan couldn't help but talk about the Fortune Global Forum that was hotly discussed in the city tonight.
"Abo is also the president of Time Warner Greater China. He has his own research on media operations, movies, and records." Zheng Yongfang said with a smile.
Movies, records, newspapers... all seemed far away from him. Ma Feng could only smile and listen quietly, listening honestly, consciously playing the role of a waiter. But he did not regret following Peng Bo tonight.
For such a big deal, Peng Bo did not avoid him, which shows that he really regarded him as a brother.
Furthermore, if I could get to know Zheng Yongshan tonight, I wouldn’t hesitate to come to Xiangjiang myself.
"Oh." He Chengwen smiled and said, "I have heard of Pengbo Media in the Mainland. Peng Sheng is known as one of the four young masters of the Mainland media. He is young and promising."
Before bargaining, compliments are indispensable.
"That's all due to the love of our peers," Peng Bo said modestly. "In terms of qualifications and influence, He Sheng and you and the financial report have always been the leaders we look up to."
This is no lie!
"Financial News" was once the top-selling newspaper in Hong Kong. "Financial News" had a very glorious period in Hong Kong.
In 1939, He Chengwen founded "Financial News". At the beginning, the newspaper only published one large page every day, and its content was mainly supplements and entertainment information.
Only half a year after its first publication, the sales volume of "Financial News" ranked first in Hong Kong, with considerable profits. In the first 36 years of its first publication, the sales of "Financial News" soared, ranking first in the sales list of Hong Kong newspapers every year. At its 25th anniversary meeting
, "Financial Report" even claimed that its daily sales exceeded 130,000 copies.
In the 1960s and 1970s, half of the citizens in Xiangjiang read the Financial Report!
However, with the birth of "Oriental Daily", the status of "Financial News" began to be threatened. In the early 1980s, the sales volume of "Oriental Daily" significantly exceeded that of "Financial News".
In the 1990s, competition in the Hong Kong newspaper industry intensified, and the status of "Financial News" began to be threatened. In particular, "Apple Daily" launched a vicious price reduction trend, which plunged the Xiangjiang newspaper industry into a melee, and the sales of "Financial News" gradually declined.
The trend is gone forever. As competition in the newspaper industry intensified in the mid-1990s and entered the "Warring States Era", the sales and advertising of "Financial Report" continued to decline, and it has been struggling to survive to this day.
"He Sheng, you have tea."
Before coming here, Zhuo Wei and Bao Bufan had traveled to Hong Kong and Shanghai several times. The company had done more research on the "Financial Report" and He Chengwen himself than anyone else.
Compared to Zheng Yongcan, He Chengwen was serious about his words. He picked up the tea cup and said, "Oh, this is not the tea in the tea restaurant." There is no tea in the tea restaurant. This is Peng Bo's own tea, the spring buds of West Lake Longjing, which the girl picked up one by one early in the morning.
Picked from the tea tree.
"Brother Cheng Wen likes to drink tea. This must be good tea." Zheng Yongfeng said with a smile. Ma Feng also drank it and realized that this was Hangzhou's Longjing. He originally had the right to speak, but he couldn't bear to speak. Here, he
If your words don't carry enough weight, it's better to shut up than speak.
Seeing that He Chengwen didn't look like he was here to negotiate, but really seemed to be here to drink tea, Zheng Yongcan smiled and said, "By the way, Abo, will you attend the horse racing meeting tomorrow night?"
Tomorrow night, the Fortune Forum has specially organized the Fortune Cup Jockey Club. Keshi, Tossen and hundreds of business tycoons will participate. If it is not for the acquisition of newspapers, Peng Bo has no reason not to participate.
However, he knew that this was Zheng Yongcan who was pulling strings for him.
He Chengwen, who is dedicated to newspaper business, has been running the Financial News since he was 24 years old. He is a true "senior newspaperman".
He looks serious and doesn't like to show off, but he likes to drink tea most, especially while reading newspapers, so editors have to drink tea with him to discuss work.
Now 85 years old, besides drinking tea, he likes horse racing the most. It is said that at this time, his memory is still very strong and he can never forget the headlines of various newspapers.
"Peng Sheng, do you like horse racing?" He Chengwen seemed to finally be freed from the fragrance of tea.
"I have not done any research on horse racing in Xiangjiang. I have been there several times and have not taken any action."
"Then Peng Sheng's character is to take action when he sees it right," He Chengwen said slowly, "By the way, you have been to Xiangjiang many times, what do you think of the newspaper industry in Xiangjiang?"
This is not like a teacher asking questions to make things difficult for students, but like chatting in a teahouse. Ma Feng blinked his eyes. Later, he bought the South China Morning Post, and the business was also negotiated in a teahouse.
Zheng Yongfang also looked at Peng Bo. He Chengwen was an old-school figure who came from the last century. He was familiar with capital, acquisitions, mergers and acquisitions... but this person seemed to be more willing to sell this newspaper to someone who knew newspapers.
Peng Bo smiled, "With all due respect, in this corner of Xiangjiang, it's a miracle that the financial report can survive to this day. If it weren't for you, He Sheng, no one could make this newspaper survive to this day. But except for me, I'm afraid no one would."