The He family had emotions over the newspaper acquisition. This was human nature, and Shi Jiao could understand it.
Even if the newspaper's editorial policy changes, it is inevitable that the He family will object, but they must understand that times have changed and the newspaper's surname is no longer He, but Peng.
In the company, some employees have quietly told Shi Jiao about the He family's dynamics. Although Shi Jiao does not encourage this, she needs the dynamics within the company, especially the He family's every move.
She looked at He Fuhua calmly, unsure whether this was his father's opinion or his own.
"Our financial report..." He Fuhua still wanted to argue. Although this argument was relatively mild, Shi Jiao didn't give him a chance. "Do your own thing." Her tone was very cold, "Our issuance strategy is based on
They are distributed free of charge in subway stations or commercial areas with dense traffic of people commuting to and from work. We will match as many delivery people as there are in such places. If there are not enough, we can recruit more. If not, some editors and staff will also have to take to the streets..."
Peng Bo's idea is to publish for free and then rely on advertising revenue to make profits. In a sense, he has learned from the experience of portal websites on the Internet. By increasing reader click-through rates to increase advertising revenue, he can easily achieve a huge distribution of newspapers.
"On which days will the distribution be distributed? Where will it be distributed?" He Fuhua seemed a little unwilling and asked.
"Distributed every day, seven days a week." Shi Jiao was a little annoyed. He had already made it clear just now that it was a prosperous place. He Fuhuasheng grew up in Hong Kong. Wouldn't he know that "...except for the original MTR Kwun Tong
line, tsuen
In addition to the Bay Line, Island Line, Tung Chung Line and Tseung Kwan O Line, additional distribution points will be set up on the Ma On Shan Line, the East Rail Line (including Sha Tin, Fo Tan, University, Tai Po Market, Tai Wo and Fanling) and the Airport Express
, comprehensively expand the distribution network..."
These places are frequented by young people and today's high-consumption people. Covering these places can reach the attention of more young and high-consumption urbanites and become a must-read newspaper for them every morning.
These people are usually young people with high incomes and high education levels. They follow trends, have strong spending power, receive a wealth of information every day, and frequently change their tastes.
This is also the target consumer group of many manufacturers and advertisers.
"Go ahead, I have something else to do." Shi Jiao stood up. The subway is the most effective way to distribute free newspapers, but distributing newspapers on the subway requires the consent of the subway company.
"Lawyer Qin, yes, have you ever dealt with the subway company?" Shi Jiao called Qin Zhihui.
…
Qin Zhihui's connections were sufficient in Xiangjiang. Without negotiation, Shi Jiao signed a three-year contract with Xiangjiang Metro Company at the ideal price.
Everything is ready, just waiting for the free release day to arrive.
"We are asked to go to the streets to distribute newspapers," He Fuhua's sister was crying in his office. "We are asked to go on the subway to distribute newspapers. How can this be done? Do I still have any dignity?"
"What do people in the company think?" He Fuhua said with a smile.
"No one wants to go to the streets. This Shi Jiao is too domineering." His sister continued to cry.
"Then let her be domineering for two more days," He Fuhua looked out and saw that the editor in the hall was just like his father when he was in office. "Although the newspaper no longer belongs to us, we still have the final say."
He thought to himself, let this woman go away and go back to Shanghai. As long as the distribution of newspapers is not large, there will be no advertisers coming to the door, and the only thing waiting for Shi Jiao is to resign sadly.
The next day, all the employees of Financial News Media and the hired newspaper delivery workers started working. At Shi Jiao's request, everyone put on red vests with the name of Financial News Media.
Shi Jiao drove her car around the streets, but the more she looked at it, the more annoyed she became. After driving a few blocks, she drove directly back to the company.
"Statistics on delivery volume." At four o'clock in the afternoon, Shi Jiao issued the order, and He Fuhua also hurried back.
"40,000 copies." Gu Yongren also stood in front of Shi Jiao, and the numbers came out quickly. Gu Yongren was very happy. This was a single-day circulation that had not been seen in previous financial reports, but he soon couldn't be happy anymore.
It's free distribution, not selling newspapers. The newspaper company has no profit. Sending out one more newspaper means they lose money.
"Mr. He, did you do what I asked?" Shi Jiao's voice was cold.
"Yes, subways, bus stations, and places with a lot of traffic..." He Fuhua said with a smile.
"But, I only saw one person distributing newspapers at the bus stop. Where were the others?" Shi Jiao's voice suddenly became louder, "There are so many people waiting for the bus, but you found an old man in his sixties distributing newspapers. It's not enough for everyone.
He snatched the newspaper from his hands quickly..."
Gu Yongren looked at Shi Jiao. This was the first time he had seen Shi Jiao get angry. Just when he turned to look at He Fuhua who looked careless, Shi Jiao completely exploded, "We are a newspaper, not a charity. Your
Vice President, stop working. Check, check for me. All media employees who did not go out on the street today will be listed in the register. All these employees will only receive half a month's salary this month. If they are no longer seen on the streets tomorrow, they will all be fired.
…”
"Also, recruit people immediately, young and strong people. Tomorrow, I will see different results."
"Shi Jiao." He Fuhua also lost his temper, "Don't forget, our He family founded Financial Report."
"But, its surname is Peng now." Under the gaze of all the employees, Shi Jiao became as smiley as a flower again, "You also need to understand that now I am the president of Sing Pao. By the way, you have been fired. Don't let me do it again."
See you."
The newspaper office was shocked!
Except for the children of the He family, almost everyone took to the streets, MTR, bus stations, squares, shopping malls...
You can almost see financial report deliverymen wearing red vests. Free newspapers are still a new thing in Hong Kong at this time. The 8-format newspaper has more interesting and faster content updates, is light and convenient, and is quickly distributed. Some people even
Chasing after the delivery man to snatch...
This old newspaper that has reached its twilight years has been revived!
The whole city is arguing about the financial report!
"Statistics on delivery volume."
Gu Yongren did the statistics himself, and an hour later, the numbers finally came out.
"The circulation of "Financial Report" today is about 360,000 copies. Including the newspapers we will redistribute, the actual circulation today is close to 40 copies, and the number of readers is nearly one million..."
Oh, Shi Jiao himself was also surprised. Xiangjiang has a total population of more than eight million, which means that one out of every eight people in Xiangjiang has read the financial report today!
"Mr. Shi, based on circulation, we are the largest newspaper in Hong Kong again." Gu Yongren said excitedly.
"It also depends on the advertising revenue." Shi Jiao couldn't restrain her excitement, but in the face of this circulation, she believed that no advertiser could refuse the financial report.