Hearing the word Pengbo Media, Ding Zhizhong became even more enthusiastic. Pengbo Media now has a huge business, covering television, the Internet, newspapers, magazines, program production, performing arts market, film and television production, artist economy, etc., "Mr. Peng,
We at Anta are just a small business..."
Peng Bo interrupted him with a smile, "However, we believe that Anta will have its own place in the domestic sporting goods industry in the future." He couldn't say too much. Talents have emerged from generation to generation, and later Anta did indeed
Li Ning has become the number one player in the domestic sporting goods industry, but this position stands at the top of the king.
But these words also made Ding Zhizhong very happy. Two years ago, he had just established a second production line, and the annual profit of a production line was about two million yuan. If the annual profit of four million yuan is to be achieved in China,
It is so difficult to suddenly emerge in the sporting goods market! It is even difficult to take the lead in Jinjiang!
"Mr. Peng, when you arrive in Fujian, you must let me show my kindness as a landlord. Do you think we can have dinner together on a day that is convenient for you?" Ding Zhizhong invited in a low voice.
"I'm always waiting. I always have time in front of my brother." Peng Bo responded grandly, "This program of Pengbo Sports is our new brand. Please give me your advice."
"Don't take advice seriously, share each other's strengths and weaknesses, and support each other." Although Ding Zhizhong has thick lips, he is also quite tactful, and his words are flawless. He did not get carried away because of Peng Bo's politeness.
At that time, Jinjiang had not yet become the shoe capital of China, and the Jinjiang style had not yet formed a climate. There was no video of a group of Jinjiang style bigwigs singing "If you work hard, you will win" that went viral on Douyin. After the two exchanged business cards, he
He greeted Li Weiquan with a smile, but his attitude remained humble.
The two had a lively conversation, but the topic was joining the World Sporting Goods Federation. Ding Zhizhong now has his sights set on the international sports market.
"We will also join this organization in the future and strive to become a director."
The World Sporting Goods Federation (FsgI) was established in 1978 and is the largest sporting goods association in the world. China has been striving to join it since 1993, but it was not until January this year that the Federation officially agreed to China's membership.
Many international brands such as Nike, Adidas, Eskers, Mizuno, New Balance, Puma, Speedo, etc. are members of the World Sporting Goods Federation.
Peng Bo shook hands with the Chinese executives of these international sports brands one by one, and a woman walked in wearing high heels from outside.
Shi Jiao's eyes lit up, and both of them opened their arms to each other and hugged each other tightly.
"Mr. Peng, let me introduce you to Dong Rui, the president of Nike Greater China, who is also my best friend." This is a woman in her forties who has the temperament suitable for this position. "Hello, Mr. Peng." Dong Rui.
He extended his hand warmly and said, "We should have met a long time ago."
"You are both the president of the Greater China Region." Shi Jiao joked at the side, "It's time to get to know each other." Everyone in the audience was looking at the head of the Greater China Region of this international sports brand. When she came, it meant
The competition for the naming rights of tomorrow’s list will become more intense.
Nowadays, Chinese sports are booming. Both domestic and international brands are optimistic about China's sports market. One person who can stir up troubles in this blue ocean of sports is Bang Ye.
"I've wanted to visit you for a long time, but it just didn't happen. Either you were in Xiangjiang or I returned to Singapore." Dong Rui was naturally present at the scene. "Then I will take advantage of the opportunity to meet Mr. Bang this time," she said.
There is something in the words.
In later generations, Nike and Adidas conquered the Chinese sporting goods market. However, at this time, Nike was not successful in the Chinese market because they did not understand China's national conditions at all.
Due to misjudgment of the Chinese market, Nike launched low-priced products after opening its first store in Shanghai in 1995. However, the following year, when "Li Ning" reached sales of 700 million yuan in China, Nike only had
300 million yuan, Adidas only has 100 million yuan.
It is precisely because these two future powerful rivals do not have enough energy and experience to set foot in the Chinese market, "Li Ning", which has been in decline since 1997, has been given precious opportunities and time to repair.
Peng Bo didn't even dare to imagine that if things happened 10 years later when the market competition was intensifying, the situation would be completely different: a small mistake made by a company would be equivalent to giving up the market to a competitor, or even enough to ruin the life of the company.
Chinese sports brands may not have the strength to fight back in front of international big names.
Therefore, explorers always get more opportunities. This is the market's reward for the pioneers who have overcome the thorns.
"They're all here, I'm a step late." Shi Jiaozheng unabashedly promoted his best friend. The door opened again, and the last guest of the night appeared. Li Ning, who was short and smiling, walked in.
At that time, the crown of his head was thick and he looked younger than in his previous life.
This person had a lot of kindness from Li Jingwei. After Li Jingwei passed away, Li Ning was in South Korea. He immediately went straight to Sanshui and stayed up all night when he arrived.
people!
In contemporary times, there are three pairs of entrepreneurs who share the same love as father and son, and their final endings are all regrettable. Li Jingwei and Li Ning, Ren Zhengfei and Li Yinan, Liu Chuanzhi and Sun Hongbin, but what is commendable is that in terms of friendship, Li Jingwei and Li Ning
Went to the end.
The two shook hands warmly. Peng Bo still admired the president who later turned Li Ning into a fashionable product.
A gathering of talented people, talented people.
Peng Bo held up the sparkling wine from his own winery and said, "Michael Porter in his famous strategy textbook, the first twenty pages did not talk about anything else. He just talked about a truth. If a company wants to succeed, it must first enter a company.
It’s a good industry. It’s very similar to what the Chinese say: Men are afraid of getting into the wrong industry, and women are afraid of marrying the wrong man. But sports shoes don’t seem like a good industry.”
Oh, this opening statement stunned everyone, but Dong Rui smiled and clapped.
"Mr. Peng knows our industry very well." Ding Zhizhong also agreed, but Li Weiquan and Li Ning just listened quietly, neither of them expressed their opinions.
"Ha," Peng Bo smiled, "the reason is very simple. There are several companies in this industry that are the best at making brands in the world, and none of them are easy to mess with. Moreover, the technological revolution period of sports shoes has passed, and innovation has already passed.
There is no way to find a blue ocean without rigidity, and China is the world's largest producer of sports shoes..."
Li Ning, Five Star, and a lot of domestic brands, as well as a group of upcoming shoe companies in Jinjiang, rely on their production capacity advantages and price advantages to always be ready, surrounded by wolves and rampant lions, is it easy to carve out a bloody road?
"There is a business joke that someone almost achieved success because he understood the "six joys". This story means that no matter how correct the experimental path is, as long as it is just a little bit wrong, the "seven joys" will not be produced."
He looked around at everyone, "Now, we at Pengbo Media are the ones who can give you a little bit more. I believe that only we can turn six joys into seven joys and help everyone spread success in the Chinese sporting goods market!"