Li Weiquan drank too much tea but couldn't sleep. He turned on the TV and the remote control in his hand involuntarily clicked on the central five sets.
Seeing the sports program, his energy was lifted a little. He stood up and made himself another cup of tea, but with the tea in his hand, his eyes were firmly locked on the TV.
On TV, General Fan succeeded in volleying, and the stands were filled with roars and tsunamis. "He actually invited Fan Zhiyi. Isn't Fan Zhiyi now in the Crystal Palace team?" Li Weiquan was stunned and sat down slowly with a teacup in hand. The commercial continued.
, "Yao Ming?"
His heart trembled. As a basketball player, this was the sports star he was most optimistic about. He was optimistic about it, but he had no idea of signing a contract with him and asking him to advertise. But when he saw him in the advertisement, his
My heart still trembled, as if my treasure had been snatched away.
He could no longer pay attention to Liu Xiang and Wu Minxia behind them. When he saw Heinwei appear, and then saw Peng Bo's youthful face, Li Weiquan suddenly laughed, "Just joining in the fun."
Hiss——
He immediately realized that this was not the case. The boss was endorsing his own brand. However, there seemed to be no such precedent in China at the time.
Li Weiquan smiled and shook his head. This young man has not experienced the setbacks of a middle-aged man like him, so he is young and energetic.
"I choose, I like."
At the end of the commercial, Fan Zhiyi made a loud announcement.
Li Weiquan suddenly stood up, "It's too late. If the advertisement is broadcast three months in advance, no, even one month."
The year 1998 was different from that of the mid-to-early 1990s. At that time, the broad market opportunities meant that a new and strong brand could easily win the favor of consumers in the then blank market.
"Li Ning" is the one who won the favor. He regretted giving Li Ning such an opportunity, but now, in this sports competition, Pengbo Sports is in a position and it is a new brand. In his estimation, there can be 200
A turnover of RMB 10,000 is considered pretty good.
He seemed to be deeply touched, and immediately picked up his cell phone and called a vice president, "Take a look at the Central Five and study our advertising strategy."
…
Similarly, there was a middle-aged man watching the advertisement at this time. His hair on the temples was not yet white at that time.
"Pengbo Sports, who of you knows about Pengbo Sports?" The subordinates looked at each other, but they couldn't explain why.
"Find out the background of this company. I'll ask for information tomorrow." Li Ning looked at his two vice presidents.
"Director Li, this is a new company. I'm afraid there won't be many opportunities to show up in the exhibition hall..." a vice president said with a smile.
Another vice president also interjected, "It will definitely not be in the top ten in the market. If it is in the top ten, we will track it."
"I know this is a new enterprise, and I also know that it is unknown in the market," Li Ning pointed at the newspaper in his hand, "Say, if you say you encountered an emergency landing and just walked on the line of life and death, who of you
Do you remember your products?" His eyes were sharp but his tone was calm.
The two vice presidents stopped talking, "He just remembered that with this courage, he will not be a thing in the pool in the future! ... Sponsoring civil aviation, regardless of whether people recognize it or not, but these words are the attitude, this is a smart man
, is also a...rival."
opponent?
The two vice presidents looked at each other. This was too much of a compliment to him. "Also, at this sports expo, pay close attention to every move of Pengbo Sports... and make their products unique." Li Ning was very happy.
serious.
"set?"
"It's all the products." Li Ning ordered again.
…
Coincidentally, Mr. Sun of Shengdao Sports didn't sleep either. "I decided to order a batch of goods from Pengbo Sports to test the market's reaction."
"Why?" The female secretary was very puzzled, "This is a new brand. Even if they advertise on CCTV, it will take some time for the market to react and consumers will need some time to brew."
"You haven't said that winter sporting goods is the off-season. Both Li Ning and Conway are actually summer sporting goods companies. Of course, their products also have spring and autumn series, but they don't pay attention to winter." Mr. Sun said.
The advertising brochure in his hand said, "A newly established brand, complete with spring, summer, autumn and winter clothing, he came prepared."
"But their design style is very similar to Nike." The female secretary said.
"Xiang, what does it matter?" Mr. Sun also laughed, "Tell me, among the mainland sports manufacturers, which one has not made high imitations? Conway also started as an OEM."
"You seem to value this person very much." the female secretary added.
"Well, you're right," Mr. Sun smiled, "I look at products as well as people. This person has a very good grasp of the economic trends and has a good vision. When this sports expo is over, I will also give him a banquet."
Him, but what really impressed me today was not him, but his employees."
"staff?"
"Have you ever seen any employees of any sports manufacturer treat their products like their own children?" Mr. Sun looked at his secretary, "But I saw it today. I saw an employee blocking a car with his body...
...I believe that with such employees, no one can stop such a company." He looked out the window at the endless rainy night. "They have forward-looking vision and can understand the general trend, and they also have a delicate vision and can do a good job in the company. I am optimistic about it.
he!"
…
Last day.
Tomorrow is the opening ceremony of the 1998 China Sporting Goods Expo. The scale of the exhibition will be the largest in Asia, becoming the third largest sporting goods expo in the world after Atlanta in the United States and Munich in Germany. It has also become a battleground for military strategists in the sporting goods industry.
!
Heinwei felt that there seemed to be a smell permeating the air, which was the smell of tension.
Peng Bo smiled, "Dear, this is the smell of leather. Is it possible that in your hometown, leather is synonymous with nervousness?"
Heinwei smiled and hugged his neck, "This is my hometown."
Seeing other people's eyes, she let go and took his arm with a smile. The two of them looked completely new, their appearance was very eye-catching. When they walked into the hall, they were immediately greeted by everyone's gaze.
Tonight, the Fujian Provincial Government specially held a reception dinner at the Mindu Building to warmly welcome Andre, Secretary-General of the World Sporting Goods Federation, Director of the State Sports General Administration, exhibition tour groups from all over the country, and domestic and foreign exhibitors who participated in the 1998 China Sporting Goods Expo.
, exhibitors and exhibitor representatives.
Leaders from the National People's Congress, the Director of the State Sports General Administration, the Deputy Director of the Shaanxi Provincial Senior Officials Association, senior officials from Heilongjiang Province and other leaders attended the banquet, and most of the provincial leaders from Fujian Province also arrived at the scene.
Peng Bo looked at the venue. He and Heinwei were seated far away from the podium. Even so, the size of the banquet was only about 600 people.
"Hello." He was talking to Hei Yinwei when a voice behind him said, "Are you Mr. Peng from Pengbo Sports?"