...Twenty years have passed. Since 1978, China's entertainment and literary circles have brought numerous fruits and countless brilliance. Each of the shining new stars has left a deep impression on the audience; one after another classic film and television dramas and songs have been handed down from generation to generation.
, accompanying the growth of generations; each legendary event in the entertainment industry remains fresh in people's memories.
The entertainment industry has officially entered the stage of China's development!
From rising to prominence, to blossoming everywhere, and now in full swing this year...the entertainment industry has become an important part and driving force of China's economy, and has radiated unprecedented vitality.
"My Fair Princess", "Water Margin", "See You or Not Separate", the opera "Turandot"... have set off waves of national entertainment. A large amount of capital continues to pour into the entertainment industry, and China's entertainment industry has begun
Extraordinarily vigorous.
If we say that before 1998, China belonged to the industrial era, then the next 20 years will belong to the entertainment era.
At this point in time, at the beginning of the new year in 1999, looking back, there are many star actors, popular actors, and knowledgeable directors who have influenced the entire entertainment industry and even the lives of Chinese people... 20 years, one step at a time, they have left their mark
Reflecting the growth and gains of China’s entertainment industry development..."
The gears of the times are moving forward, and each generation of young people has different stories and their own idols. In order to observe and record the times, "Forbes" has produced a list of 100 Chinese celebrities and will select the four leading actors and actresses.
The Four Big Students strive to comprehensively reveal the current situation of China's entertainment industry, and are currently recruiting for naming rights from major cosmetics brands around the world..."
This is also an English version of investment inspiration!
The revelation has already been sent by fax to the top ten cosmetics brands selected by Peng Bo. Today, Wu Qianyu puts the same content in front of everyone.
"I think the Portman Hotel should be the happiest today. This is the most fragrant day in the history of the hotel. They shouldn't have sprayed so many fragrances here." Peng Bo said with a smile.
All ten women also laughed. Fragrance is the most basic scent of cosmetics. It is rich, light, long, soft...all kinds of scents.
Shi Jiao also laughed, and she accepted this American-style opening.
"I am Peng Bo, chief researcher of Forbes China and chief reporter of Time China. Can you introduce yourself first?" Peng Bo said in a relaxed atmosphere.
A woman looked at everyone, "Avon Marketing Director Ye Wenhui."
"Dior Media Director Delevingne."
"Melania, Director of Brand Culture at Guerlain."
…
"Julianna, Advertising Director of Orphea."
Peng Bo shook hands and greeted while listening. He could only feel the fragrance hitting his face. These women were all very good-looking, well-dressed, and their beauty dazzled him.
"Wait a minute," he asked with a smile after hearing the introductions of Lancôme and Ophelia, "as far as I know, you belong to the same group." He looked at Juliana, who was dressed in white and had deep and distinct features.
Her temperament is dignified and elegant, her figure is also tall and slender, and her frame is quite slender. She is equally matched with the model when walking together. She wins Yun Dan Feng Qing among the beauties!
"We are a group, but the two brands develop independently." Juliana smiled, with the enthusiasm of an Argentinian girl running between her mature brows.
"Oh, okay, I've wasted your time. Everyone has received the fax. Thank you for coming today as scheduled. Here is a small program. It is not complicated at all. You can write the quotation on the back of your business card. Star list
The naming company will be announced soon.”
The ten directors were either smiling, silent, calm, or bowing their heads, but no one was whispering to each other.
Some people took out their business cards and added a number after a moment's hesitation, while others thought twice before hesitatingly picking up the pen in their hands.
Peng Bo noticed that Juliana didn't seem to be carrying a pen. Just when Wu Qianyu was about to hand over the pen, she smiled and took out a lipstick from her bag, a Maybelline lipstick, and wrote a number on her business card.
.
All the business cards were handed over to Peng Bo. The various business cards still exuded fragrance. Peng Bo smiled and said, "This round, Lancôme and Ophelia win." They are indeed sisters of the same group.
Everyone fills in the same numbers.
Lancôme and O'Felia do belong to the O'Felia Group, but in 1993, Lancôme officially entered the Chinese market and became the first high-end foreign cosmetics brand in the Chinese market. Three years ago, O'Felia had just entered China.
The difference is that Lanco is the high-end cosmetics series of the entire group; Vichy is a health cosmetics and uses pharmaceutical sales channels; while others like Maybelline and L'Oreal are popular products, but they are also defined as high-end in China.
"Mr. Peng, can we add more?" Guerlain's brand director smiled. Peng Bo held these ten business cards. He suddenly thought of the sketch by Mr. Huang Hong and Mr. Hou Yuewen. It would be quite cool to add such a plot to the sketch.
Interesting.
"Of course." Peng Bo looked at the others. Some were still hesitating, and some were shaking their heads, but everyone did not leave and sat quietly on the sofa.
"Okay, let's move on to the next round. There are four companies in total."
…
The second round ended quickly, and to Peng Bo's surprise, Lancôme and Ofia were still left.
"Okay, for the last round, I hope you won't be so close to each other." Peng Bo said humorously, "Let's start."
Juliana twisted off her lipstick and wrote down a number without hesitation, but Lancôme hesitated a little. With this determination and hesitation, Peng Bo knew that one was determined to win, and the other hesitated. He knew that the outcome was determined, and this star on the star list
The naming rights were also sold for the highest price!
"Five million dollars." Peng Bo took Juliana's business card and waved it gently.
Julianna smiled, and the other directors immediately shook hands with her or nodded with a smile. Everyone was very elegant and professional.
The victory or defeat has been decided, the result has been announced, no one is left, except Juliana.
Juliana smiled and extended her hand to Peng Bo again, "Mr. Peng, I believe it is a win-win situation for Forbes to choose Ophia for the celebrity list."
In 1999, the degree of openness in China was still low. When Ophia and Maybelline came in, they thought they were big international brands, and the contracts signed were all top stars. But as the market develops, these brands will increasingly find their own positioning.
, and in the end it is the same as the European and American markets.
Later, when Li Yuchun was the spokesperson, many people said that they lowered Ophelia's grade. In fact, as times have changed, it would be better to say that they have truly found their own market positioning.
"I brought the check." Juliana spread her hand, and Wu Qianyu quickly handed over the pen and wrote the number on the check. Lipstick pen would not work.
"To celebrate the success of our cooperation, let's have dinner together tonight. Do you have time?" Peng Bo took the check and invited him sincerely.
"I'm afraid it won't work tonight," Juliana's smile was confident and generous, but also very enthusiastic and unrestrained. "Tonight is the group's annual meeting, and our President Paul would like to invite you to attend."
She looked at Peng Bo and said, "Gong Li will also be here tonight. Do you have time?"
She looked at Wu Qianyu again, smiled and handed over the two gift boxes, "This is our latest product, Mr. Peng can try it."