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Chapter 63 Production and Broadcasting Separation

Shanghai Radio and Television Building.

Peng Bo raised his head and looked at this tall building. This is where Shanghai TV Station is located.

On November last year, Shanghai Satellite TV was launched. As the leading provincial station in the country, at this time, Shanghai TV stations were still broadcasting entertainment programs such as "Intelligence Surf" and "Happy Carousel".

Of course, there is also the sitcom "Black Tea House", "A cup of tea, a cup of tea, a cup of tea, a cup of tea in the tea house, making friends and meeting guests, falling in love, playing cards and chess, relaxing in a daze..." Whenever I hear this familiar melody, I always

People in Shanghai always have a knowing smile.

"Hello, I'm looking for Director Guo. Oh, I'm a reporter from Shanghai Financial News. Yes, we have an appointment in advance."

"Go to the studio to find him. He is currently recording "Uncle"."

The woman opposite looked familiar. Peng Bo remembered that she was also a host, and seemed to be hosting a financial program, but at this time he couldn't remember her name.

Peng Bo slowly climbed up the stairs. On the wall of the stairs, there were many posters of the host and the program, "Uncle". He finally stopped in front of a poster. Behind him was the studio of this show.

In Shanghai in 1999, sitcoms that were also popular include "Uncle", "Uncle", "Auntie", Sister Meijuan, Du Luguan, Brother Ade, and Uncle Wang next door, all like the neighbors next door.

Just as familiar.

Of course, Ah Qing’s words – “Pearl milk tea is so delicious” are indispensable!

People kept coming out of the studio. Apparently, Director Guo Wei had calculated the time well. The recording of this episode was coming to an end, and Guo Wei also walked out of the studio with a smile.

"Hello, Director Guo, Peng Bo."

"Hello," Guo Wei looked Peng Bo up and down, "What do you want from me?"

As an old uncle's director, he couldn't think of anything that would happen if a financial reporter came to see him, but since we were all colleagues, he was very polite.

"It's almost time to get off work. Can I treat you to dinner tonight?" Peng Bo said with a smile, "Let's chat while we eat."

"You will not be rewarded for your merits. If you have anything to say, just say it." Guo Wei looked at the young man in front of him warily. He was tall, but well-dressed, and the hand sign on his wrist was dazzling.

At this age and with such an income level, he cannot help but be suspicious.

"You always have to eat, I have already reserved a seat at the Portman Hotel," Peng Bo said with a smile, "You can enjoy it..."

"We have to eat, and we have to talk about things. Let's talk about things first." Guo Wei insisted, his arms unconsciously folded in front of his chest, showing his vigilance.

"Okay, in that case, let me talk first. A friend of mine asked me to come over to see if we can work together on a project?"

"What project?" Guo Wei suddenly laughed, "A commercial? You can find the advertising department. Besides, I'm a director."

"No, I want to make an entertainment program." Peng Bo watched the people coming and going around him and lowered his voice involuntarily. This joint-like method made him feel instantly shorter, "I know you have produced

We have also produced news programs and entertainment programs. Our intention is to produce a program that broadcasts entertainment trends in the form of news..."

"You guys? Where are you?" Guo Wei smiled, "Is it a TV station?"

If it was a TV station, would it still be necessary to hire a professional like him? Peng Bo could only smile and said, "It is a private company." The company has not yet opened, so it can only use what is available.

"I'm sorry, I don't work part-time and I can't work part-time," Guo Wei declined without hesitation. Peng Bo knew that even in Shanghai in 1999, it was very difficult for a person to leave the system. "Look,

I am also very busy at work and have no time for myself at all.”

"Uncle" is currently on the air. Whether in Taiwan or in this city, Guo Wei is at the top of his game. He doesn't want to work part-time.

"But, in the entire Shanghai TV station, there is no one who understands both news and entertainment like you." Peng Bo immediately gave him a top hat without hesitation.

"Don't praise me like this. There are many people like this." Guo Wei didn't wear the hat, but it was obvious that he was very happy. "I know that there are people in the station working part-time outside. Well, if you come here, I can't

Let you run away, I will recommend someone to you."

"Who?" Peng Bo was a little helpless, but he could only accept it. He felt discouraged for the first time since he couldn't win Guo Wei and was reborn.

"Lu Gengshen," Guo Wei looked at him, "You can give it a try."



According to the address provided by Guo Wei, it was already evening when Peng Bo found Lu Gengshen's home.

Bang bang——

Knocking on the door of Lu Gengshen's house, a middle-aged man about forty years old appeared in front of him, but then, the sound of children crying, women scolding, and the old man's comforting voices came from this room.

came from the small room of more than 20 square meters.

"Lao Guo mentioned it to me," Lu Gengshen looked a little embarrassed, "It's too chaotic at home, why don't we talk about it tomorrow, since I'm on vacation now."

take a vacation?

Peng Bo saw that his leg was in a cast and it was broken.

"It's okay. If you are willing, how about coming into my car?" Peng Bo invited.

"Do you have a car?" Lu Gengshen asked this question without thinking. The young man in front of him was really too young. At this age, he could afford a car worth hundreds of thousands, and he must also have a house.

He himself lives in a 20-square-meter room like this.

"Okay." Lu Gengshen agreed to Peng Bo with a long breath. He took a crutch from the door and said, "Let's go."

"I'll help you."

"No, I can do it." Lu Gengshen rejected Peng Bo.

Even at night, the Buick New Century was still shocking under the street lights. Lu Gengshen stared at the car for a few times and finally got into the car.

Peng Bo started the car and turned on the air conditioner, and soon the car became warm. "It's my first time coming here. I'm very presumptuous. If I have anything to say, I'll just say it directly. Do you understand the separation of production and broadcasting?"

"I've heard a few, but most of them are from foreign TV stations. There is no such precedent in China." Speaking of professionalism, Lu Gengshen showed a little more confidence in front of the car just now.

"However, some people in China have already begun to try," Peng Bo said with a smile, "We will not be the first, nor will we be the last."

Mission first originated in the United Kingdom. Its original meaning is that the television broadcasting organization entrusts some programs to independent producers or independent production companies to produce.

The separation of production and broadcasting is already quite mature in foreign countries, but in China it has experienced at least "two waves" from proposal to implementation: the first was this year, the landmark event was the initial realization of the separation of production and broadcasting of TV series and the earliest batch of private TV production companies

the emergence of;

The second time will have to wait until ten years later when traditional TV stations represented by CCTV, Shanghai, Hunan, etc. begin to separate production and broadcasting from the top down and from the inside out.

Well, he has list resources such as the Rich List, Real Estate List and Celebrity List, and is backed by Forbes and Time Magazine. As long as his program is good, he believes that the program he produces will become a hot spot in the industry.

"What kind of program do you want to produce? But let me be honest, even if I help you produce this program, are you sure there will be a TV station that wants it?"

In the darkness, Lu Gengshen stared at Peng Bo dimly.


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