The first Beijing TV Program Fair was held in 1989. It was organized by the State Radio and Television
An annual large-scale international television exchange event jointly sponsored by the Bureau and Beijing TV Station, it is one of the most grand television events in the country. It is also known as the biennial Shanghai TV Festival and the less influential Sichuan TV Festival.
Three major TV events in China.
The trade fair in 1999 was named "TV Program Exhibition to Celebrate the 50th Anniversary of the Founding of the People's Republic of China and China Television Program Trade Fair". Looking at the red banners hanging outside the exhibition hall, Peng Bo and his party stepped out of the car one after another.
The schedule of this trade fair is very rich. The opening ceremony, cultural evening party, program exhibition fair, equipment exhibition fair, TV shopping exhibition fair and international seminar were staged in turn. However, as a TV person, Lu Gengshen did not show much enthusiasm.
focus on.
He has been traveling back and forth between the booth and the hotel for the past two days, and his legs are a little tired. Looking at him on crutches, Lu Yusen, who is also from the same family, is a little funny, but lameness is a small thing, if a person's heart is lame
Well, there is really no cure.
"Come to our booth." Lu Gengshen walked very slowly and did not let Wu Qianyu help him. Peng Bo had no choice but to slow down his pace.
They rented a most ordinary booth of nine square meters. There was no extra decoration, except for the Forbes logo and the Pengbo Media logo on the background board. On this point, the two were relatively consistent.
Until now, Peng Bo is still confident in his program, so he advocates renting an ordinary booth, but Lu Gengshen believes that there is no need to spend more money, an ordinary booth is enough.
"Lao Lu, are you okay? I told you that you only have to produce the show, and I will take care of the promotion and sales." Peng Bo felt bad for him when he saw that he couldn't cheer up.
"I'm fine." Lu Gengshen hesitated, "I..."
At the press conference and preview meeting, he saw a lot of doubtful eyes. If the promotion is not good, the sales can be good? These words have been in his stomach for the past few days.
"Neither you nor I can decide the life or death of this show, and those entertainment journalists can't decide either." As he was about to go up the steps, Peng Bo took his arm and said, "Let us wait for the market's decision."
But the market is cruel. After Lu Gengshen got the day's exhibition data, his face turned even paler.
"Take a look." He leaned on crutches and sat in front of Pengbo Media's booth and stopped talking.
Oh, at this year's TV Program Fair, the number of private companies has reached 297, which is twice as many as the number of participating TV stations.
"Look, Lao Lu, let me tell you, in the future the branch will be set up in the capital. The capital is where private film and television resources gather." Peng Bo said with a smile. There are more than 60 private film and television companies in the capital, and TV stations are equipped with
Taiwan and private television companies play the leading role and sing the big show, which has become the most prominent feature of this year's trade fair that is different from the past.
"But with so many private companies, our programs no longer have an advantage." Lu Geng said bitterly.
"But you can also think about it this way. They are all supporting roles. With so many supporting roles, do we feel like we are surrounded by stars?" Peng Bo seriously joked with him.
…
After the grand opening ceremony, the originally quiet exhibition hall suddenly became lively with more and more people.
People were coming and going, bustling with people, and noisy. Above the head, a rich baritone voice came from time to time: Beijing Radio, Film and Television Group welcomes you... Beijing TV Station welcomes you...
"The market for dramas this year is pretty good." Six people came to the crowd, an old man, three middle-aged people, and two beautiful Hunan girls, ""Never Close Eyes", "Huan Zhu Ge Ge 2",
"Little Li's Flying Knife" and "Peerless Two Prides", well, they are both good."
"European TV," a middle-aged man asked with a smile, "Which one do you want to buy?"
"I won't buy any of them," Ouyang Changlin looked back at Long Chuni with a smile, "Chunni, which company is that program you are talking about?"
"Pengbo Media, in cooperation with Forbes, launched a list and made this program based on this list. European TV and CCTV's film and television synchronized sound will be broadcast on May 3. Now we use information to create entertainment programs. I am very interested in this idea.
Keep an eye on it." Long Chunni walked quickly and followed Ouyang Changlin.
"Is this Peng Bo the one who launched the 100 Rich List and the Real Estate List?" Ouyang Changlin looked around. There were many private TV organizations. If he didn't look for it, he would not be able to find Peng Bo Media's territory.
"Yes, it's him. A week ago, the star list he produced was also released," Long Chunni said with a smile. "This TV program is a replica of the list. But I heard that the press conference was quiet and many reporters were not optimistic about it.
This show.”
"They don't like it? Okay, then let's go and take a look. I'm very interested in this program, and I'm also very interested in this leader."
…
There are many booths, but there is only one world-famous logo.
From a distance, they saw the logos of Forbes and Pengbo Media. However, the booth was not as deserted as they imagined. Instead, it was very popular and filled with people from many TV stations.
"Well, they are entertainment reporters, we are the TV people, and we have the right to speak." Ouyang Changlin smiled. He saw a tall young man in the crowd who was very eye-catching, standing in front of the TV to give
A group of people are explaining something.
"Is he Mr. Bang?" Ouyang Changlin asked.
"Maybe so." Long Chunni replied, "I heard that she is very tall and looks like a star."
"Then Ouyang, let's take a look too." Someone smiled and asked Ouyang Changlin for his opinion.
"No need to read it, just sign the contract." Ouyang Changlin said with a smile.
"Sign a contract?" A group of people were surprised. They signed a contract without even watching the show. This was probably the only one at the trade fair.
"The quality of the program is no problem when viewed on TV. The amount of information is large and the pace is fast. He uses social news operating techniques to operate entertainment news and looks at entertainment from a social perspective. You see, the layout is very eye-catching and the pictures are also very
Dynamic, this is very consistent with the entertainment direction of our Taiwan." Ouyang Changlin said.
According to Peng Bo's idea, the amount of information contained in entertainment news is equal to that contained in newspapers, and the use of eye-catching and beautiful headlines and follow-up combined reports on key entertainment events are all things Ouyang Changlin wanted to do but did not do.
"Not to mention these, we also want to sign a contract for Forbes. Also, the four major beauties and the four young and old students will definitely be the entertainment hot spots this spring!" Long Chunni said with a smile, "European TV,
Then I’ll sign it?”
…
Cold, warm, hot, and boiling, Lu Gengshen felt that his mood had gone through four distinct levels today. It only took half a morning for the booth to go from being interested, to being popular, to being overcrowded.
Shanghai TV Station was the first to sign the contract, Guangdong TV Station, Beijing TV Station, Anhui TV Station, Jiangsu TV Station... Four TV stations were signed in one morning. At this time, there were two more TV stations listening to his introduction to the program. He expected that the five stations would be there all the time.
The trade fair has ended, and it is not difficult to sign contracts with the first batch of 20 local TV stations!
Seeing people coming and going, and some people squeezing in, Lu Gengshen regretted why he didn't rent a larger booth. There was space in front of him, but space also costs money!
The cold scene at the preview meeting was in sharp contrast to the rush of TV stations to buy the film. Lu Gengshen looked at Peng Bo next to him with a smile on his face, and he still couldn't calm down.
"Excuse me, who is Mr. Bang? I am Long Chunni from Shonan Economic Television." A girl squeezed her way in from the crowd.
Long Chunni?
Peng Bo, who was introducing the program, suddenly turned his head.