Zhao Yu's strategy is actually very simple. Promote it one by one in primary schools in every district, county, and town in Jiangzhou to ensure that leaders in these areas can see it.
The idea is good, but the results are not satisfactory.
In the past, at the earliest times, leaders of some counties, towns and districts still had autonomy, but later they all uniformly customized student uniforms.
In the final analysis, it is still under unified management by the Jiangzhou Education Bureau.
Every place has different policies. This is how Jiangzhou stipulates it now. It would be difficult for Zhao Yu to open the gap.
This week, Zhao Yu and the others were almost in agony.
Some things, if you persist to the end, will have good results, but some things, even if you persist to the end, you may not be able to gain anything.
After fighting for a week, there was no harvest, and everyone lost confidence.
Check-out procedures were also completed at the hotel.
Zhao Yu also began to waver and was ready to return home.
At this time, Zhao Yu received news that Jiangzhou City was going to select a civilized city. Jiangzhou would make big moves, which should be top-down. One of them was to change the uniforms of primary school students. There may be some.
People realize that their school uniforms are too ugly.
In less than three days after that, an event that was quite important in the local area broke out. Because of the subscription for extracurricular reading materials, a guy who used power for personal gain stepped down, and the guy's subscription in the student uniform was found out.
During the production process, there was also abuse of power for personal gain. The partner was the guy's brother-in-law, and the school uniforms made for the children all contained harmful substances.
Zhao Yu felt that his opportunity had come, so he took several parents of students and sent their children's school uniforms for testing. The test results showed that the student uniforms indeed contained harmful substances and were produced with an extremely cheap clothing material.
Parents of students said that this kind of student uniforms shrink seriously and will fade. Students wear a white shirt underneath and put on the student uniform outside. As a result, the white shirt will be dyed, and the quality of the student uniforms is extremely poor.
The students' parents started to quarrel because of this incident.
The Education Bureau could no longer withstand the pressure and began a public bidding process to replace all student uniforms.
The opportunity was right in front of him, how could Zhao Yu miss it?
Zhao Yu took the child model with him to participate in the bidding process. Of course, the following publicity was also indispensable.
Before the results came out, Zhao Yu had people take child models to display at the entrance of every school.
Everyone likes this kind of student uniform, and Zhao Yu also marked the price of the student uniform, which is not much more expensive than the previous kind of student uniform.
In order to expand the effect and prove the quality, we also organized some giveaway activities and WeChat lottery, and the winner will be given a set of student uniforms.
This matter has attracted great attention from the Education Bureau. In fact, among the bidding units, they also prefer this kind of student uniform. Some leaders of the Education Bureau even said that this is the best-looking student uniform in the history of Jiangzhou.
It’s definitely good-looking. There are several big-name designers who design clothes for celebrities. The school uniforms they design contain Chinese and foreign elements and are at the forefront of fashion. Parents feel comfortable wearing them for cute children.
My child has a noble temperament.
The leaders of the Education Bureau finally chose Zhao Yu's student uniforms. Of course, there were conditions. They had to be delivered within three months. At the very least, each student was guaranteed to have a set of student uniforms.
All original student uniforms will be recycled and burned by the school.
Time is tight and the tasks are heavy. It is indeed difficult to complete so many tasks in three months.
Zhao Yu negotiated with them and continued production and delivery.
The shipping list is provided by the Education Bureau, and it will be sent as soon as it is produced.
In this way, the efficiency is much higher than unified delivery.
After Zhao Yu finished speaking, Chen Wei sighed with emotion. Zhao Yu had really worked hard during this time, and it was not easy!
"Mr. Chen, I have boasted to the leaders of Jiangzhou Education Bureau that student uniforms must be completed in high quality and quantity!"
"Don't worry! I will notify all factories immediately to stop training and activate production at full capacity. The first batch of student uniforms will be available by the weekend."
Chen Wei immediately called Jiang Xiaohan, and An Yu also called Guo Feng.
Production will start early tomorrow morning.
The workers in the two garment factories are all veteran workers from the original garment factory. They all have rich work experience. Some have worked in this garment factory for more than ten years. In terms of technology, there are absolutely no problems.
Chen Wei really did what he said. Several factories, including several garment factories in Anyu, ran at full capacity and produced the first batch of student uniforms in just one week.
Zhao Yu personally took people to the factory to load the goods, and together with the driver, delivered work clothes to the school.
Within a week, students from several schools received their new student uniforms.
When Zhao Yu sent photos of students wearing uniforms to the leaders of the Education Bureau, the leaders of the Education Bureau were very satisfied and immediately signed a new agreement. From now on, the additional orders for student uniforms in Jiangzhou will be handed over to Zhao Yu.
During the contact with several primary school principals, Zhao Yu also learned that they also customize some performance costumes every year. However, they were not satisfied with the previous performance costumes and always felt that they were not good-looking enough, so they asked Zhao Yu to provide some samples.
, if you are satisfied, I will order this kind of performance clothes from Zhao Yu and the others in the future.
After Zhao Yu came back, he immediately contacted the designers and asked them to help with the design.
Now the person who comes to Anyu's store most every day is not Wu Ling, but Zhao Yu.
Zhao Yu has a sweet mouth. When others call her An Yu, it's usually Mr. An, but Zhao Yu calls her sister-in-law.
This sister-in-law naturally talks about it from Chen Wei's side.
How could An Yu be unhappy? Moreover, she also liked Zhao Yu a little bit.
Zhao Yu completely treats the two families as one, and has a warm relationship with several designers. Some designers are even willing to work overtime for Zhao Yu for free.
Several garment factories are operating at full capacity, but Zhao Yu is thinking about what new orders can be made after these orders are completed?
The child model effect inspired Zhao Yu.
Zhao Yu found Chen Wei and expressed his thoughts.
Chen Wei listened with great interest: "Other people's factories only make orders. This is a traditional method of operation. I think it is outdated."
"What do you think?"
"I want to shoot a promotional video and let our child models be the protagonists, and at the same time, publish a picture book. At the weekend, I will take these child models to hold child model fashion shows in various places."
Chen Wei nodded in agreement.
Their child models are basically all from child star training classes. They have strong acting skills and good looks. It would be a good idea to participate in some fashion shows and give them the opportunity to perform.
"Okay, just follow your idea. I will discuss it with the parents. If the parents have no objection, we will start implementing it."
Chen Wei looked at Zhao Yu and felt that his children's clothing empire was slowly rising.