The reason for the low popularity of "No Limits" is largely related to the movie's theme and screening ratings. First of all, this is a fantasy-themed movie, which is completely different from the path Chen Zige took before. Judging from the trailer released,
Nothing particularly attractive.
Secondly, the film's screening ratings are completely inconsistent with Chen Zige's reputation. The rating of "Unlimited" on Maomao is 9.1, and the rating on Doujiang is 7.9, and such ratings are still based on Wenyu Entertainment's strong publicity and distribution
On top of his abilities and Chen Zige’s personal influence, if these two factors were put aside, the rating of “Unlimited” would definitely be even lower.
The unpalatable subject matter, coupled with the low screening ratings, directly led to the popularity of "No Limits" not reaching expectations.
Hu Shuo casually browsed through the reviews of "Unlimited" on the Internet. The words that appeared most frequently in the negative reviews were "cannot understand" and "unintelligible", while the positive reviews mostly praised Chen Zige's unbridled imagination and the quality of the film.
Connotation and depth.
After seeing these comments, the name of a bad movie from another time and space appeared in Hu Shuo's mind. When that bad movie with a similar name to "Infinite" was released, the reviews were almost like this.
Usually, when a famous director makes a bad movie, the usual tactics used by the navy are that the common people can't understand it, their vision is too low, and their thinking is not deep enough.
Whenever I see similar comments, Hu Shuo wants to laugh. If a movie is made to such an extent that the public can’t understand it, then what’s the point of it? Is it self-pleasure?
If it's for self-pleasure, then there's no need to show it. It's just a matter of self-appreciation after filming.
In the final analysis, movies still serve the people. If you want to make something, make something that everyone can understand. And if you look through the history of movies, you will find that the truly classic movies are actually those movies that the public can understand and recognize.
.
Therefore, the reason that you can’t understand means you don’t know how to appreciate is completely untenable. And if a director uses the excuse that “you can’t understand what I shot” to justify making a bad movie, then he is
It's no different from playing a gangster, because he is obviously pretending to be confused because he understands.
After watching the reviews of "Infinite" and the trailer of the movie, Hu Shuo can probably guess what kind of movie it is. It is probably the kind of "classic" that the director said that people can't understand.
"!
As a result, Hu Shuo is more looking forward to the performance of "Heart Blossoms" during the Spring Festival.
In fact, both "The Story of My Ex" and "The Story of My Ex" have completed post-production, and "The Story of My Ex" was completed earlier than "The Story of My Ex". After all, the shooting of "The Story of My Ex" was more difficult.
It's much smaller than "Heart Blossoms on the Road".
However, the subject matter of "The Story of My Ex" was obviously not suitable for release during the Spring Festival, so Hu Shuo decided to let "The Road to Love" be released first, while the release date of "The Story of My Ex" was set on February 14th.
Fight for the Valentine's Day schedule.
That's right, Hu Shuo just wants to "teach a lesson" to those lovers on Valentine's Day.
Different from the fanciful film reviews on "Infinite", the film reviews on "Beautiful Heart" are obviously much simpler and easier to understand, and they are all positive.
"Here, this movie is so funny, it deserves to be written by Brother Shuo!"
"This movie is on par with "The Richest Man in Xihong City". It's really funny!"
"I boast about my brother Shuo's screenwriting skills. This movie is as funny as "The Richest Man in Xihong City"!"
"Brother Jian and the actor named Ma Ye are a perfect match, and their acting is so good!"
"Haha, Brother Shuo made a cameo in the movie, did you find out??"
Hu Shuo did have a cameo role in "Beautiful Heart", playing the role of the uncle who kills Matt's little sister. In the original film, this role was played by director Ning Hao himself. During the filming of "Butterfly Love" by Yang Jian
In the film, Zhen Ling came to the set to make a guest appearance, and Hu Shuo also came to the set to show his friendship. Zhen Ling played a guest role as the colleague who killed Matt's little sister, and Hu Shuo played a guest role as the uncle who killed Matt's little sister.
In the movie, there is only one shot of Hu Shuo and only one line of dialogue. In order to fit the character, Hu Shuo's appearance has been greatly changed. When filming, Zhen Ling was still joking that Hu Shuo's appearance was impossible.
Some viewers recognized him, but some viewers still recognized him...
Wenyu Entertainment.
The new year is approaching, but Cao Zechu is destined to have a difficult year. He boasted at the group's high-level meeting that after the Spring Festival, the market value of Wenyu Group will return to a normal value. However, recently,
For a period of time, as all the artists under Wenyu Entertainment were kicked out of the Spring Festival Gala, Wenyu Group's stock price fell a lot.
Originally, Cao Zechu thought that the release of "No Limits" would definitely inject a shot in the arm into the sluggish stock price of Wenyu Group and cause the stock price to rebound.
However, after the grand premiere and large-scale screening event of "Unlimited" yesterday, the response was not as enthusiastic as he imagined. Especially after the screening score of the movie came out this morning, Cao Zechu felt even more chilled.
Wenyu Entertainment's publicity department has invested a lot of money in order to get the reputation of "No Limits", and spent a lot of money to pave the way. However, under such circumstances, the ratings of "No Limits" did not reach what it should be.
The height is really disappointing.
This is just one of them. What makes Cao Zechu even more depressed is that the new film "Heart Blossoms on the Road", written by Hu Shuo and produced by Wanli Pictures, has received super high ratings!
Of course he knew about this film that was released at the same time as "No Limits", but Cao Zechu did not take this movie seriously, let alone regard it as a competitor of "No Limits", because "The Flowers of the Heart"
The starring cast is really hard to come by. Although the couple Yang Jian and Zheng Xue are somewhat famous, they can only be regarded as second-tier stars. The other leading actor, Ma Ye, is a little-known 18th-tier little transparent.
This kind of configuration is obviously a blockbuster configuration that cannot bear the box office, and it is even far inferior to the previous "The Richest Man in Xihong City". How can I say that "The Richest Man in Xihong City" also has the original cast of Love Apartment to join, and the male protagonist Hu Shuo's
The popularity has also skyrocketed.
However, the most famous actor in "Beautiful Heart" is the director and starring Yang Jian, but he is only a second-tier star, and because he got married early, he has little popularity.
However, for a movie with such a configuration, the screening score actually crushed "Unlimited". This result surprised Cao Zechu.
“How many film critics did Wanli Pictures pay off??”
Cao Zechu frowned. The first thing he thought of was that Wanli Pictures had spent money on promotions. Relatively speaking, the screening ratings were easier to control because the scale of the screening was small, and the ratings of film critics accounted for
Very high proportion.
Therefore, usually, when a movie wants to improve its review score, it only needs to spend money on professional film critics and manage the audience ratings of road shows, and the final review score will not be bad.
Due to the failure at the Spring Festival Gala, Cao Zechu had higher expectations for "Unlimited", but the current results were obviously not what he wanted to see.
"Check what's going on at "Heart Blossoms on the Road"?"
Cao Zechu stood up from his seat, walked around the office and thought about it, and said to Zhong Ting who was standing in front of his desk.
"Mr. Cao, I asked, and it seems they don't publicize film critics." Zhong Ting lowered her head and replied.
"What?"
"There are no public relations film critics? How come there are such high screening ratings??"
It wouldn't be a big deal if "Butterfly Lovers" had PR from film critics to get such a screening rating, but if there were no PR from film critics, then this rating would be terrifying.
“Are you sure??”
Cao Zechu couldn't believe this fact at all.
"Um."
Zhong Ting nodded and replied: "Xuanfa has contacted many familiar film critics, and all received negative answers. It is true that Guan Gong and the others are not involved in "The Road to the Heart"!"
"Guan Gong has such a high screening rating, could it be the second "The Richest Man in Xihong City"??"
Thinking of this, Cao Zechu suddenly felt his scalp numb and his whole body felt bad.