Since Douyin was launched on Saturday, the Xiaoyou short video team had to work overtime to cope with unpredictable emergencies.
The office of He Rui, general manager of Youjia Video.
He Rui sat opposite Xiaoyou Video Project Manager Li Liming.
"Mr. He, according to reliable information, the number of registered users on Douyin has exceeded 500,000 within half a day since it was launched." As he spoke, Li Liming frowned and looked solemn.
“So fast??”
He Rui was very surprised. Thanks to their vigorous promotion, Xiaoyou Short Video only had over one million registered users within ten days of its launch. However, judging from the momentum of Douyin, it might break one million in one day.
"Yes, their user growth rate is indeed amazing." Li Liming said with emotion.
"Have you downloaded their DouYin? What do you think of their product?" He Rui asked again.
"I have experienced it. In fact, it is not a video platform in the traditional sense. The content in it is shorter than the content in our Xiaoyou short videos. Most videos are only ten seconds or even shorter. Even if
Some long videos are only one or two minutes long.”
Of course, Li Liming downloaded Douyin immediately. As the saying goes, if you know your enemy and know yourself, you will never be in danger. As the first opponent of Xiaoyou's short video, Li Liming still attaches great importance to Douyin. However, after watching Douyin app,
However, Li Liming found that the content of this short video was very different from Xiaoyou’s short video.
The original intention of Xiaoyou Short Video was to adapt to today's fast-paced life and compress the time of long videos to save people the time spent watching videos. However, their thinking is limited to this. The content in Xiaoyou Short Video
The length of video content is usually about ten to twenty minutes.
Therefore, there is no way to compare the two just in terms of video length. In addition, the content is also very different. The content in Douyin is all-encompassing, it has everything, it is very complicated!
And 90% of the content is posted by "amateurs". Some of the content is just a sentence, a song, or even an action. Generally speaking, the videos in the Douyin app feel too casual.
, not too serious.
In contrast, the content of Xiaoyou's short videos is much more serious. Although the video time has been compressed, the producers of those videos are still those professional teams, or they are some TV series, movies or variety shows.
Essence version.
“Which one do you think will have the upper hand in the competition, Douyin or our Xiaoyou short video?”
He Rui asked again.
"It's really hard to say, after all, the content output of the two platforms is actually different." Li Liming rubbed his hands and said: "However, from my personal point of view, I still prefer our Xiaoyou short videos, because
, the content of Douyin is too casual, and many of the contents are very boring, even incomprehensible. The current hot situation is nothing more than the freshness of users, coupled with the blessing of Hu Shuo's reputation, when the freshness comes,
If you pass, 80% of the time it will be cold!”
Li Liming elaborated on his views.
"Well, as you said, it still makes sense."
He Rui nodded in agreement.
Li Liming said with determination: "Mr. He, don't worry, Xiaoyou short video is a project promoted by me. I will definitely not let Mr. He and Chairman Xu down!"
"I believe in your ability!"
He Rui gave Li Liming a look of affirmation: "I will talk to Chairman Xu later and increase the promotion of Xiaoyou's short video."
"Then it's hard work, Mr. He."
Li Liming quickly said politely.
"Okay, you go ahead and do your work. If there is any action over there at Douyin, let me know as soon as possible!"
He Rui waved his hand gently.
Li Liming responded and immediately left the office.
After he left, He Rui immediately called Xu Jiayi.
Biyuan Group has always wanted to enter the entertainment market, but it has never been able to find a suitable breakthrough. This cooperation with Wenyu Group is a good opportunity. Therefore, Biyuan Group has given Xu Jiayi, the chairman of the large entertainment strategy committee, very powerful power.
Big, entertainment-related enterprises and resources under Biyuan Group are now allocated to her.
In this way, Xu Jiayi became He Rui's immediate boss.
"Chairman Xu, the development momentum of Douyin is very strong. I think it is necessary for us to promote Xiaoyou's short video again, otherwise, we will be overtaken by the latecomer Douyin..."
He Rui deliberately made the situation more tense, and the purpose was naturally to let Xu Jiayi direct more resources towards Xiaoyou's short video.
"Well, I already know."
Xu Jiayi's calm response came from the phone.
"Well……"
He Rui was slightly startled. He didn't expect Xu Jiayi to be so calm. After all, Xiaoyou's short video was the first big project she had taken charge of since she became the chairman of Biyuan Group's Entertainment Strategy Committee.
"Chairman Xu, the number of registered users on Douyin exceeded 500,000 within half a day after it was launched..." He Rui reminded.
"I already know all this. If there is no latest news, let's leave it at that."
Xu Jiayi on the other end of the phone seemed a little impatient and her tone was quite irritable.
"Well……"
"Oh well."
He Rui hung up the phone knowingly.
A certain western restaurant.
After Xu Jiayi put down her phone, she picked up the wine glass on the table and took a sip of the red wine in the glass.
"Chairman Xu, Hu Shuo is clearly challenging your Biyuan Group head-on. Xiaoyou's short video has only been online for a few days, and Hu Shuo made this funny joke. His ambition is obvious!"
At this time, Cao Zechu was sitting opposite Xu Jiayi. Just now he had vaguely heard the voice coming from Xu Jiayi's mobile phone, and he immediately fanned the flames.
"Since we, Biyuan Group, have cooperated with you, we have thought that we would be targeted by Hu Shuo, and of course we have already been prepared."
Xu Jiayi said neither salty nor bland.
"Having said that, Chairman Xu doesn't think Hu Shuo is a little too arrogant. Just after your Xiaoyou short video was launched, he created a short video platform to make people disgusting. However, their actions are fast enough~
!" Cao Zechu snorted coldly.
“Does Mr. Cao have the Douyin app on his mobile phone??”
Xu Jiayi asked suddenly.
"Yes, I have."
"Chairman Xu, want to take a look?" Cao Zechu said and took out his mobile phone. He was following Hu Shuo's updates in real time. He downloaded Douyin as soon as it came online.
"Well, open it and let me see..."
Xu Jiayi was a little curious about what kind of short video platform Hu Shuo could create in such a short period of time.
"OK."
Cao Zechu spread his hands, opened the Douyin app on his phone, and handed it to Xu Jiayi...
"A netizen wanted to see a tricycle. Today, he came..."
“Don’t ask about the landing price, hard work is priceless!!”
As soon as Xu Jiayi took the phone, a man's voice came into her ears.