"Mr. He, it seems we need to take some measures, but in two days, Douyin has twice as many users as us!"
Li Liming said with a solemn expression.
"How do you think we should respond?"
He Rui frowned, looked at Li Liming, and then glanced at the rest of the people in the conference room: "Everyone can express their opinions."
"Mr. He, I think we can also imitate Douyin's marketing method. Spending money is the most direct and effective way." Li Liming said.
"Um."
He Rui nodded: "I will apply to the company headquarters for this suggestion."
"Where are the others?"
He Rui looked at the rest of the people.
"A large part of the reason for Douyin's explosive growth in user numbers can be attributed to Hu Shuo himself. Although he is not an artist in the true sense, his influence and appeal have even surpassed that of the most popular celebrities in China.
Even those old superstars. Therefore, Douyin users have such a growth rate. As for spending money, it is an auxiliary publicity method. Therefore, I feel that we cannot imitate Douyin's operation method!
"
A senior executive from the propaganda department offered his own advice.
He Rui nodded slightly, thinking that what the other party said made sense.
"Mr. He, let me tell you, we can wait a little longer and wait and see what happens! Douyin is gaining momentum now, mainly due to proper marketing. However, Hu Shuo is not a god. Users can download Douyin from him, but
Whether users can stay in Douyin is not up to Hu Shuo alone. We might as well wait until the popularity of Douyin subsides and then take a look..."
Someone else said that this person's view was the same as He Rui and Li Liming's previous view.
He Rui also nodded, his eyes slightly frowning, and he was thinking non-stop in his mind.
When Douyin first came online, the reason why he didn't panic was because Douyin only had about one million registered users. Even though its user growth was staggering, that was only Hu Shuo's personal influence.
According to He Rui's assumption, Douyin's user growth rate should decline the next day, and then become more and more mediocre...
However, Douyin's users experienced a huge explosion on the second day after Douyin went online. Today is the third day after Douyin went online. However, the number of registered users of Douyin has exceeded 7 million. According to this development rate,
Tomorrow at the latest, Douyin will become a video platform with tens of millions of users.
In the final analysis, the Internet industry is all about traffic, that is, the number of users!
If Douyin was just a million-level platform, YouPlus Video, which has already become a billion-level platform, would not take it seriously. However, in just a few days, Douyin has become a tens-of-million-level video platform.
The growth rate is really amazing, because, based on Douyin's growth rate, it may not be long before Douyin will become a brand new billion-level video platform. This is what Youjia Video is most afraid of.
The video industry market has been stable for a long time. Although the competition between several major video websites is fierce, it can still maintain a balanced relationship.
But once a "rising star" like Douyin joins the battle, the video market may have to be reshuffled, and Youjia Video is on the opposite side of Hu Shuo. Once Douyin really develops, the first unlucky person will be
them.
Therefore, when He Rui saw the explosive growth of Douyin users, He Rui immediately felt a huge sense of crisis!
"Mr. He, I watched Douyin. Although it is also a video platform, it has almost no conflict with our content. Therefore, I feel that we do not need to take too drastic measures. It is better to observe it for a while!"
Someone else expressed an opinion.
He Rui nodded and glanced around the conference room again: "If anyone else has ideas, just put them forward..."
Dong Dong...
As soon as He Rui finished speaking, someone knocked on the door of the conference room.
Enter!
He Rui responded angrily. He certainly didn't want to be disturbed during the meeting.
The door of the conference room opened, and it was He Rui's secretary who walked into the conference room. She walked to He Rui, whispered a few words in a low voice, and then exited the conference room.
"Today's meeting will be like this. Regarding Douyin, let's think about it carefully when we go back. If you have any good ideas, come to me as soon as possible!"
He Rui hurriedly announced the adjournment of the meeting and strode out of the conference room.
The reason why he was anxious to end the meeting was because Xu Jiayi, chairman of the group's entertainment strategy committee, had arrived. Currently, Xu Jiayi was his immediate boss.
He Rui quickly returned to his office. Xu Jiayi was already sitting in front of the tea table, drinking the tea that Secretary He Rui helped make.
"Chairman Xu, I'm really sorry. I didn't know you were coming. Otherwise, the meeting would have ended early."
He Rui apologized while sitting opposite Xu Jiayi.
"Originally I didn't plan to come over. Isn't this an emergency?"
Xu Jiayi sighed softly.
"Chairman Xu is here about Douyin, right?" He Rui asked.
"Um."
Xu Jiayi nodded: "I really didn't expect that the video platform developed by Hu Shuo would be so competitive."
"I believe Mr. He has already thought of a countermeasure, right? You might as well tell us!"
Xu Jiayi cast a questioning look at He Rui.
He Rui thought about it for a moment and said: "Chairman Xu, I think we can also follow Douyin's model in marketing to attract more users. We can't just watch Douyin dominate the field of short-video screens.
, after all, our Xiaoyou short video is the pioneer!"
He Rui had the same idea as a senior executive at the meeting. He also felt that he could imitate Douyin's operating model to attract fans. In He Rui's view, this time is considered a "war for people" between the two sides. No matter what the final result is, first of all,
There is no problem in increasing the user base.
"I will give you 50 million in publicity funds. Can the number of users of Xiaoyou's short videos surpass Douyin?"
Xu Jiayi did not hesitate and reported the specific figures directly.
"this……"
He Rui hesitated for a moment, then nodded heavily: "Okay!"
"good!"
"Then I will first apply for 50 million publicity funds from the headquarters." Xu Jiayi looked at He Rui and said with a serious face: "This is the first time we have been with Hu Shuo since we joined the battle between Wenyu Group and Hu Shuo.
In a head-to-head confrontation, you absolutely cannot lose!"
"Don't worry, Chairman Xu, I will go all out to win this battle!"
He Rui expressed his stance again.
"One more thing."
"The China Film and Media Awards will be awarded next weekend. The final voting will be on Wednesday. I heard that Hu Shuo was nominated for two nominations for Best New Director and Best New Actor for "The Richest Man in Xihong City". The launch has something to do with your website.
The media with whom we have close cooperation must not vote for Hu Shuo!!"