Many people were still hesitant when they heard this story for the first time.
Because this story is really too fantasy, even those smart people don't believe it.
But someone proved that it had just entered the twelfth lunar month, and the gate of the Prince of Shu's mansion had been pasted with red Spring Festival couplets, and there were some colorful hangings on the front door.
Portraits of Qin Qiong and Yuchi Gong are also posted on the gate.
Many people who didn't believe it rushed to the Prince of Shu's Mansion to watch. Sure enough, these things were really posted on the gate of the Prince of Shu's Mansion.
Not only that, there are even such things posted on the doors of many princes.
It seems that this rumor is true!
However, even if the rumors are true, it would be better if the King of Shu posted these on his own door.
These things are also posted in front of the gates of the princes. What's going on?
Then, someone explained in a low voice, you don’t know yet, right?
Post these red papers and hang them in front of the door, as well as their portraits?
Not only can it ward off disasters and evil spirits, but it can also bring good luck to the family!
Hearing this news, almost all the people who heard it couldn't help but feel excited.
Is this thing really so effective?
Not only can it ward off earthquake disasters, but it can also ward off evil spirits? It can also bring good luck to the family?
If this is really the case, wouldn't it be nice if we posted one at home...
There are more and more people holding this attitude.
So these common people asked one after another where these Spring Festival couplets were still hanging on the doorsteps and there were portraits. Where could they be sold?
After all, these Spring Festival couplets are just that, I can find someone to write them.
But unless they have the skills to cut ribbons, it will be difficult for them to make this hanging on the front door by themselves.
Well, based on the price of paper in this era, there is probably no expert who can cut paper among the common people.
I simply can't afford it.
As for those portraits, let alone them.
The portraits are so lifelike that they look just like real people, or even more beautiful than real people.
No one of them can draw such a portrait!
I'm afraid only the King of Shu can draw this kind of portrait in this world, right?
However, how could they possibly obtain the portrait of the King of Shu?
…
This publicity was naturally created by Li Min.
So far, it seems that the effect is pretty good.
Li Min felt that the time had come and it was time to sell a wave of Spring Festival couplets.
Now, the people from those aristocratic families were all staring at him.
If you wait a little longer, maybe people from aristocratic families will release Spring Festival couplets and portraits. Who will you sell to then?
I have launched it a long time ago. Even if those aristocratic families are researching it, I am afraid they are not so concerned about it. They will not be able to actually launch the product until at least next year.
By next year, he will have already arrived at the fiefdom.
Besides, with so many profitable businesses, I no longer need this small business.
Thinking of this, Li Min started selling Spring Festival couplets and hanging pictures on door fronts in various shops on the second day.
Inside these shops, all Spring Festival couplets and portraits are placed outside.
There was no publicity at all. When people passing by saw it, they gathered around and asked about the price.
These Spring Festival couplets are neither expensive nor cheap.
A pair of Spring Festival couplets costs three cents, a pair of hanging couplets on the doorstep costs five cents, and a pair of doorkeepers costs seven cents.
Calculated this way, each course costs fifteen cents.
For ordinary people, it is a small contribution.
However, when I think about pasting these Spring Festival couplets, they can not only ward off disasters and ward off evil spirits, but also change one's luck.
The people who asked about the price gritted their teeth and bought a few of them.
As for those rich people, it goes without saying that they are extremely generous in buying luxury editions of Spring Festival couplets.
For the deluxe version, the paper is different.
Not to mention the gold edge on the outside, the texture of the paper is also very different from that of ordinary Spring Festival couplets. It has a silky, rong-like feel and looks very classy.
Of course, the price of this deluxe version of Spring Festival couplets is also unusual. One door costs thirty cents, the front door costs fifty cents, and a pair of door gods costs one hundred cents.
Of course, those rich people care about face and taste.
Based on their worth, it is naturally impossible for them to sell cheap goods like those mud-legged people.
Because Li Min actually doesn't own many stalls, pedestrians who come and go can't help but come around and buy a few if they see them.
As for the clerks, they need to take the couplets according to the number of doors, hang them in front of the doors, draw pictures, and then package and settle accounts.
Therefore, at this speed, it cannot be faster.
More and more people came around, and there was a situation of looting.
For a whole day, the workers at these stalls barely had time to go to the toilet, let alone eat and drink. In this way, they were still busy with their work.
Judging from the sales on the first day, Spring Festival couplets are really popular!
…
And those people who bought the Spring Festival couplets couldn't wait to paste them on their doors after returning home, even though it was still early for the New Year.
I haven’t seen the Prince of Shu’s Mansion and the Mansion of several Dukes. Have they already posted it?
Apply early and transfer early, so you won’t suffer any loss if you apply early!
Just because Li Min, the king of Shu, took a good lead, the custom of posting Spring Festival couplets in Chang'an City changed. Almost every family posted Spring Festival couplets as soon as the twelfth lunar month arrived.
This has also become a unique scenery in Chang'an City. Of course, this is a story for later and will not be mentioned for now.
These people posted Spring Festival couplets when they returned home, which naturally aroused the curiosity of neighbors.
Then, everyone asked where they bought the Spring Festival couplets.
After I found out about the store where I wanted to buy it, I decided to go buy it early the next morning.
On the second day, needless to say, business was even more booming.
Even though these stores had anticipated this situation and hired several temporary workers, they were still a little overwhelmed.
The Spring Festival couplet business is really booming.
Its popularity is beyond the imagination of the world.
Those people from aristocratic families couldn't help but have second thoughts after seeing the sales of Spring Festival couplets being so popular.
However, after much consideration, I finally did not dare to follow up.
Printing is actually very simple.
They only need to purchase the finished product and then imitate it when they come back.
However, there are also some difficulties here.
First of all, paper is one aspect.
Ordinary paper cannot be made in their paper mills.
As for the deluxe version of paper, they are even worse.
Thirdly, it is currently difficult for them to draw portraits, and making templates is even more of a problem.
Another thing is that Li Min is well prepared, but they are not prepared for anything. Compared with Li Min, they are not competitive at all.
…
On the second day, Lu Guogong Cheng Yaojin came to the Spring Festival couplet stall with great interest.
He wanted to see how popular the sales of his portraits were.