Chapter 40: The first advertisement of Datang came out
The banquet is over, and the guests and hosts enjoy themselves.
Li Min's previous deployment was a perfect success.
Now the last step is left, which is to distribute flyers.
As for the job of distributing leaflets, Li Min left it to Cheng Chuliang and others.
Anyway, they are all members of the royal family, and they have many servants and plenty of manpower.
Of course, this leaflet is not like that of later generations, where one person holds a stack of leaflets and distributes them to everyone he sees.
Not to mention that these leaflets were all copied by hand. It was impossible to copy so many copies in just two or three days.
Even if they could copy so many copies, they wouldn't be able to distribute it like this.
Because whether it is Zhenguan tables, Zhenguan chairs, or MSG, their positioning is to take the high-end route.
For example, the Zhenguan table and Zhenguan chair cost 10,000 yuan, which is equivalent to 20,000 yuan in later generations.
The price of a pack of MSG is one thousand yuan, which is equivalent to two thousand yuan in later generations.
At this price, only the high-end route can be taken, and ordinary people simply cannot afford it.
Not to mention ordinary people, even ordinary small landowners may not be able to afford it.
Therefore, these leaflets cannot be distributed to everyone on the street, but must be targeted at specific groups of people.
First of all, the princes and princes came to deliver orders to the Duke's house.
Several flyers will be distributed at every house.
Secondly, in Chang'an City, every household with large houses and courtyards will deliver leaflets door-to-door, trying to ensure that no one is left out.
Again, just post flyers on the streets.
Well, this is what later generations called psoriasis.
Fortunately, there is no urban management in this era, so no one cares about this area.
Anyway, as long as you don't post it to the place where the notice is posted, you can post it wherever you want.
This form of advertising appeared for the first time in the entire Tang Dynasty.
…
Today, in Chang'an City of the Tang Dynasty, the government offices or wealthy families all received one or several unique advertisements.
Advertisements are also posted on the streets and alleys of Chang'an City.
In the past, only the government would post official announcements at Caishikou or city gates and other places.
At first, the people in Chang'an City thought this was another announcement posted by the government.
However, why is the location of the notice posted this time different from before?
In Chang'an City, only a small number of people are literate, and most of them are illiterate.
As a result, many illiterate students dragged literate scholars to read the announcement.
"What notice has the government posted again? Come and read it to me. Is this going to be a war again?"
The scholar who was pulled out read the advertisement first, and then said with a strange expression: "This is not an announcement posted by the government, this is -"
There was no word advertising in this era, and more importantly, no one had ever done this before.
If you ask these scholars to explain, they won't be able to explain it clearly for a while.
"It's not posted by the government? How is this possible? Why would anyone else post this?"
The scholar who was pulled over had no choice but to say: "Anyway, I can't explain it clearly to you. Let's do this. I'll read it out to you and you'll know after listening to it."
"Good news! Good news! The Chung Hwa Commercial Bank will officially open tomorrow! The opening time is at a quarter past twenty-six o'clock on the first lunar month. All guests are welcome to visit us! Our Chung Hwa Commercial Bank will launch the Zhenguan table, Zhenguan chair and MSG trio tomorrow.
products.”
"The Zhenguan table and Zhenguan chair were previously exclusively used by the royal family, and were only used by the Emperor. Now our firm is solemnly launching the Zhenguan table and Zhenguan chair for civilian use. This Zhenguan table and chair are exquisite, comfortable and durable."
"Long-term use can promote blood circulation, promote metabolism in the body, promote physical health, and prolong life. And because the raw materials are rare, it is difficult to make, and the quantity is scarce. Currently, only fifteen sets are sold every day. Customers who want to buy need to
Line up in advance to buy.”
"The last commercial MSG is also a royal seasoning. In each dish, just add a little less before serving, and the dish will taste ten times more delicious! Long-term consumption can delay aging and maintain good health.
Be in high spirits.”
"The address of Zhonghua Commercial Bank is one hundred and fifty steps inwards from Qinrenfang West Street."
After the literate scholars read the notice, the people of the Tang Dynasty in Chang'an City couldn't help but be stunned.
This, this is what is posted on the notice?
Isn’t this just for selling things?
Can I post notices even when I’m shopping?
However, although I don’t know what these things they sell are used for, they seem to be very powerful.
It can promote good health and prolong life!
Boom, bang, bang, that’s a good thing.
And that MSG can delay aging, keep you healthy, and be energetic! It’s really amazing!
What's even more amazing is that among so many people, very few people would doubt this statement.
No way, no one has ever used this trick of advertising before.
Because I have never been fooled before, I was fooled...
The second point is that these are all royal objects in the palace, how can they not be magical?
If it weren't so magical, how could the Supreme Emperor and the Emperor still use them?
Therefore, even ordinary people know that since these things are so good, the prices must be better.
Most likely they can't afford it, but they plan to go see the excitement tomorrow.
As for those rich people, not to mention, they must go.
Such a good thing, you must buy it.
As for those who are qualified to enter the palace to celebrate the birthday of the Supreme Emperor, let alone after seeing this advertisement.
Because they have witnessed and tasted the magic of Zhenguan tables, Zhenguan chairs, and MSG.
Such a good thing, something even the emperor used, can be bought now!
What’s even more gratifying is that it actually has the effect of prolonging life, so you should buy it!
In just half a day, Datang's first advertisement became completely popular in Chang'an City.
In the entire Chang'an City, at least half of the people were talking about Zhonghua Trading Company, the Zhenguan table and Zhenguan chairs, or the MSG issue.
Moreover, it has been confirmed that the Zhenguan table, Zhenguan chairs and MSG are royal palace items.
As a result, China Commercial Bank became even more popular.
Six people, including Li Min, Cheng Chuliang, and Qin Hualiang, walked on the streets of Chang'an City to observe the effectiveness of their advertisements.
Li Min is quite satisfied with the effect brought by the advertisement.
For Cheng Chuliang and the others, it was a surprise.
Cheng Chuliang couldn't help but said: "Your Highness, you are so awesome! How did you come up with this idea? Just by posting advertisements in the streets and alleys, everyone in Chang'an City knew about it! It's really awesome!
No one has ever thought of using this method before!"
