Due to technology, Chung Hwa Commercial Bank occupies about 30% of the market.
However, those aristocratic families have deep foundations and they have mastered the secret recipes of the previous dynasties.
Using this as a gimmick has also occupied a huge market.
But after the cosmetics advertisement of China Commercial Bank was launched, these families were surprised to find out.
In the next few days, their cosmetics could no longer be sold and became unsalable.
The moisturizing cream from Chung Hwa Trading Company was immediately sold out.
This is the first time a TV commercial has appeared.
The effect of advertising is simply not very good.
At the Chung Hwa Commercial Cosmetics Store, customers who buy moisturizer actually have to queue up.
Recently, the manufacturers of the Chung Hwa Commercial Bank emollient cream have been working overtime to produce their products.
In this way, it still shows that supply exceeds demand.
This phenomenon directly made other major families dumbfounded.
The market for cosmetics is huge and profits are extremely high.
However, there is only so much market share.
If the Chinese commercial houses sell more, they will naturally sell less.
If things go on like this, I am afraid that their market share will be taken away by Chinese commercial banks.
These aristocratic families had no idea that just an advertisement could have such an amazing effect.
These aristocratic families could no longer sit still.
They must fight back and seize the market share that originally belonged to them.
Even, grab more market share.
Since Chinese Commercial Bank can advertise on TV, so can they!
As a result, people from these aristocratic families began to approach the Royal Television Station and request to broadcast advertisements.
However, when they came to the door, they were notified by the Royal Television Station.
To broadcast advertisements on TV stations, you need to pay an advertising fee.
Moreover, they only accept one advertisement of the same type.
In other words, as long as they accept cosmetics advertisements from China Commercial Bank, they will not accept cosmetics advertisements from other manufacturers.
This is also for the benefit of customers.
And China Commercial Bank purchased a one-month advertising period.
If they want to broadcast advertisements on Royal TV, they will have to wait at least a month.
Representatives of some aristocratic families quickly asked how much money it would cost to broadcast an advertisement for a month.
The answer I got was that one thousand taels of silver would be needed to play it in prime time for a month.
Now Datang has introduced silver as the main currency in circulation.
One tael of silver is equivalent to one thousand penny.
There are three popular currencies on the market now.
One is silver coins, small amounts are copper coins, and banknotes.
These three currencies can be redeemed against each other.
At any Datang bank, banknotes can be exchanged for silver coins or copper coins.
The credibility of banknotes is very good.
Therefore, these three currencies have the same purchasing power.
Of course, what merchants are more willing to accept is banknotes.
Because banknotes are easier to count and store.
Silver and copper coins only play a role in supporting banknotes.
One thousand taels of silver is a huge sum of money.
But these aristocratic families don't feel expensive at all.
The key is that the advertising effect is really great!
One advertisement robbed them of several percent of their advertising share.
Even their cosmetics were in a state of slow sales.
I don’t know how many thousand taels of silver these losses will be.
So, with a wave of their hands, they directly bought all the advertising expenses for the remaining year.
And paid all the money in advance.
Since the Royal Television Station will not accept their advertisements this month, then presumably the Jiannan TV Station will not accept them either.
But it doesn’t matter, Datang has eleven TV stations!
Which TV stations do not accept advertisements from China Commercial Bank?
As a result, these aristocratic families turned their attention to the other nine TV stations.
Just spend a lot of money to buy their advertising for a year.
The next day, the advertisements launched by these famous families began to play.
The star invited by the Chinese Commercial Bank was Mr. Ouyang.
Ouyang's popularity is unparalleled in the entire Tang Dynasty.
And these aristocratic families first thought of asking Mr. Ouyang to endorse their advertisements.
It's a pity that everyone in Ouyang politely declined.
Then, they settled for the next best thing and found rising star Su Su who could barely compete with Ouyang's family.
He directly spent a lot of money to get Su Su's endorsement.
They didn't have any outstanding advertising ideas, so they directly took the advertisements from China Commercial Company, slightly modified the content, and turned it into their own advertisements.
The next day, Saga's advertisements began to air on major TV stations.
On the screen, a beautiful and picturesque woman appeared.
This woman is naturally Su Su.
If she has a single appearance, it can be said that she is not inferior to Ouyang Ruoshui.
It's just that in terms of temperament, it's a little weaker.
But after putting on makeup, people are really shocked and stunned.
Su Su appeared on the stage. Next to Su Su was a little maid.
This little maid is relatively ordinary.
When the little maid looked at her young lady, she was so bent that her eyes almost went straight.
The little maid said dreamily: "Miss, you are so beautiful! You must be a fairy from heaven who came down to earth to be so beautiful, right?"
Su Su smiled slightly and said: "Silly girl, that's not the case! Miss, I used to be almost the same as you!"
"After using the royal moisturizer produced by Sanbaotang, I became more and more beautiful!"
Hearing her lady's words, the little girl asked in surprise: "Miss, are all these you said true?"
"Can a person really become more and more beautiful after using the royal moisturizer produced by Sanbaotang?"
Su Su nodded vigorously and said: "Of course it is true. Miss, when have I ever lied to you? As long as I use the palace moisturizing cream produced by Sanbaotang, I will become more beautiful!"
The little maid said in surprise: "Wow, that's great! I'm going to buy the palace moisturizing cream produced by Sanbaotang! I also want to be as beautiful as the lady!"
Li Min had long expected that the family would place advertisements, and then Li Min sat in front of the TV with great interest.
I want to see what kind of advertising Saga can launch.
After Li Min saw Sijia's advertisement, he couldn't help but sneer at it and even wanted to laugh.
Saga's advertisements were plagiarized from the advertising ideas of China Commercial Bank.
Moreover, their plagiarism is also very bad.
In order to highlight their advertisement, they included the name of their product many times in the conversation between the two.
In this way, it seems to be focused and seems to be a very clever design.
In fact, Li Min felt that it was a very stupid behavior.
Moreover, Li Min felt that these aristocratic families were very wealthy.
They will definitely book advertising for a whole year.
In other words, during this year, the audience has to take the trouble to watch their clumsy and repeated dialogues.
Expectation will turn into boredom.
However, the initial effects of these ads are quite good.
After the advertisement was released, the young ladies and young wives who watched the advertisement began to feel embarrassed.
Oh my, I can become more beautiful by using cosmetics from Chung Hwa Trading Company.
After using Sanbotang's cosmetics, you can become more beautiful.
How to choose?
The young ladies from the rich families soon made plans and decided to use both families at the same time.
In this way, wouldn't it become twice as beautiful?
Of course, there are also girls from middle-class families.
Their pocket money is not allowed to be used by both families at the same time.
In this case, they can only make a choice between the two families.
This is really a difficult choice.
The final choice was to choose China Commercial Bank, which was slightly more expensive.
After all, China Commercial Bank has always had a good reputation.
However, there are also some customers who choose Sanbaotang cosmetics.
After all, this is the duck recipe that was passed down from the palace before!
It sounds very noble.
After the advertisement, the sales volume of Sanbaotang's moisturizer was actually a bit higher than before the advertisement.
This made those people from aristocratic families very excited.
It turns out that advertising can still be done like this. It turns out that the effect of advertising can be so good.
I really don’t know what kind of brain this King of Shu has.
How can you come up with so many incredible ideas?
Let them be thoroughly educated and learn as they go.
Some other cosmetics manufacturers were completely stunned by the sudden changes in the market.
In the blink of an eye, it is only ten days and a half.
The cosmetics they used to sell that were very popular suddenly stopped selling.
After they calmed down and realized that this was the magic of advertising, they wanted to find a TV station to advertise.
But it's too late now.
Because all the advertising time of all TV stations throughout the year is reserved by the family.
Now that a TV station accepts one type of advertisement, it will not accept another advertisement for the same type of product.
Faced with this situation, they made various efforts, but the results were minimal.
In the end, this advertising war forced several cosmetics manufacturers to collapse.
This situation has made all businesses wary of it.
It turns out that the current war in shopping malls has changed from the past.
In the past, what they compared was connections, reputation, and continuous accumulation.
But now, it's more about propaganda.
Today's shopping malls are different from the shopping malls of the past!
Then, Royal TV and Jiannan TV Station began to launch other advertisements.
The advertisement launched this time is a clothing advertisement.
For this advertisement, Li Min directly chose Li Yuanfang as the model.
The first shot shows Li Yuanfang in a tight-fitting outfit, holding a sword and performing a set of swordsmanship in a very cool way.
Li Yuanfang is tall and slender, with broad shoulders and a narrow waist.
He looks very cold, and wearing this suit of clothes makes him look extremely cool.
Li Min felt that seeing Li Yuanfang dressed like this, there must be many nymphomaniac girls drooling at Li Yuanfang's camera.
After finishing a set of subtractions, Li Yuanfang said nothing.
But there was a voiceover next to it: Men, you have to be tough on yourself!
Next, the scene suddenly changed and Li Yuanfang changed her clothes again.
This time, I changed into casual clothes.
Li Yuanfang held her son's hand very relaxedly and took a leisurely walk.
This time, it turned into an extremely relaxed and romantic scene.
This time, a voiceover appeared again.
A man has more than one face!
Finally, a line of subtitles appeared: Chinese clothing gives you a different life experience!
As soon as this advertisement came out, the clothes of Chung Hwa Trading Company were sold out within a few days.
When other aristocratic families saw this advertisement, they quickly looked for countermeasures.
Because as long as Chinese commercial companies advertise, their corresponding products will inevitably be affected.
But this time, China Commercial Bank's advertisement was really cruel.
Even if they want to plagiarize, it will be difficult to find suitable candidates.
And they have a feeling that if they still choose to copy the ideas of China Commercial Bank this time.
If they create an advertisement similar to that of China Commercial Bank, I'm afraid they will lose miserably this time.
Preconceived notions are really important.
I’m afraid there’s no way they can surpass the advertisements from China Commercial Bank!
Finally, other aristocratic families finally developed a clothing advertisement to promote it.
But its effect is much less than that of Chinese clothing advertisements.
However, the Chinese Commercial Bank has come up with a new strategy, and they have begun to promote the best delicacies in the world.
This time, the family finally reacted.
It turns out that any business can be advertised.
Moreover, advertising has a first-sight effect.
It is the first product to be advertised, and the effect will always be the best.
Because the first impression is so important.
The first product to be advertised can thus occupy at least 10% more market share.
This 10% market share may not sound like much, but in fact, it is definitely an extremely huge transaction volume.
As a result, people from certain aristocratic families suddenly began to learn to be smart.
They started making ads for all their products, and then put them all on TV.
Then, they directly spend a lot of money on advertising expenses for the next year.
In this way, in the next year, all TV commercials will be for their products.
This time, their products will definitely be sold out of stock, and their effects will be so good, right?
And Li Min couldn't help but smile when he saw that the family was so hungry.
The aristocratic family is really hungry.
You are like the first store in the world under the brand of China Commercial Bank. It is a chain store in the entire Datang Dynasty, so it is necessary to advertise.
This can make business more popular.
But for a hotel that is only opened by a family in Chang'an City, is it necessary to air advertisements on all major TV stations throughout the Tang Dynasty?
Could it be that tourists from other places would come all the way here to stay in a hotel?
Besides, the number of beds in your hotel is limited.
Even if you can attract a few more customers, your profits will be affected by the store.
The extra profits they make may not even be able to recoup the advertising fees they put in.
Also, people from the aristocratic family actually advertised the needlework and other products they produced.
This made Li Min have to admire that they really had money and nowhere to spend it.
Because of this needle and thread, currently in Datang, they have no competitors at all.
All are their own monopoly businesses.
And needlework and thread are all daily consumables, so you have to buy them after using them.
And I won’t buy more until it’s worn out.
Regardless of whether they advertise or not, their sales volume hardly changes.
And advertising on eleven TV stations for a year is a huge amount of advertising expenses.
I believe that people from these aristocratic families will recover soon.
At the same time, these advertisements are also diverse and include all kinds of advertisements.
Among them, there are also exaggerations and false propaganda.
Therefore, Li Min began to appeal to the imperial court to quickly enact advertising laws and carry out necessary regulations and governance on the currently chaotic advertising market.
Li Min would just report this kind of thing.
As for how to formulate rules and regulations, it is a headache for those officials.
As for the TV station's investment but no return, by this time, it has been satisfactorily resolved.
Nowadays, the advertising investment of major TV stations has reached a very exaggerated level.
Originally, it was played until eight or nine o'clock in the evening throughout the day, but there was some insufficient content.
Now it is possible to play the music 24 hours a day without stopping.
The reason, of course, is because of these advertisements.
These advertisements are all money.
For the sake of money, TV stations are eager to broadcast advertisements all day long, and all other programs are put on the back burner.
Of course, they are not that stupid.
If they really do this, no one will watch their TV station, and their TV station will be useless.
But the revenue from advertising is simply too exaggerated.
The advertising fee for a prime time period for a month is one thousand taels of silver.
Even the worst advertisements during the midnight and early morning hours are priced at one hundred taels of silver.
After one month, the advertising revenue can reach tens of thousands of taels of silver.
With this income, not only all the expenses they spent were repaid, but there was also an additional surplus.
And when it comes to TV stations, Li Min is still able to speak.
Li Min decided to set a rule.
That is the profit of the TV station. They can cut off 20% of it themselves.
The remaining 80% will be turned over to the Ministry of Television, which will hand it over to the national treasury in proportion.
And 20% of the profits can be freely distributed by them.
In this way, they can be stimulated to produce better programs and attract more advertisements.
Some time ago, civil and military officials spent a lot of money impeaching the TV station.
But now, not only do TV stations not need financial funding, but they can actually make a profit, and the monthly profits are substantial.
These ministers have no reason to oppose.
So far, the advertising revenue received by each of the eleven TV stations is almost the same.
Even the advertising revenue of Royal TV and Jiannan TV stations is slightly worse than that of other channels.
Because Royal TV and Jiannan TV are not as greedy as other TV stations.
These two TV stations are quite restrained when accepting advertisements.
As for other TV stations, as long as they can receive advertisements, they will definitely follow.
Then, find ways to compress the time for other programs.
Everything gives way to advertising.
Recently, Jiannan Dao TV Station suddenly launched several new programs.
These are several talent shows.
For example, the I Am Hercules show!
It is to select strong men from the entire Tang Dynasty to participate in the talent show.
Through the competition, a champion will be finally selected.
The champion will receive a million dollar reward.
There is also a show where I am a big eater and see who can eat the best.
The person who eats the most can also get a million-dollar reward.
Then, Jiannan Dao TV Station launched another column called Quyuan Zatan.
This column of Quyuan Zatan has launched a column called Acrobatics.
Acrobatics, commonly known as juggling, is a trick-playing profession performed on the street, and it is difficult to reach the level of elegance.
But now, Jiannan TV Station promotes juggling as a skill.
It actually received unanimous praise among the audience.
Jiannan Road TV Station also took the lead in launching a children's program.
For this program, the program team found a group of children and played games with them to educate and entertain them.
In the game, children's nature is constantly discovered.
As soon as these columns were launched, the number of viewers of Jiannan Dao TV Station skyrocketed.
Now in the entire Tang Dynasty, at least eight out of ten people watching TV are locked in the Jiannan Dao TV station.
Especially at six o'clock in the evening, as long as families have children at home, they are basically bound to lock in the Jiannan Road TV station.
Because that children's program is really great.
Not to mention the children, even adults love watching this kind of program.
But at this time, people from certain aristocratic families gradually started to notice something.
Other TV stations place a lot of advertisements.
People from the TV station have put all their energy into advertising.
The program is getting worse and worse.
This also leads to fewer and fewer viewers watching their TV stations.
And what about Jiannan Road TV Station?
There are not many advertisements, and people pay more attention to whether the program is good or not.
This also resulted in that eight out of ten viewers were watching Jiannan Dao TV Station.
One is watching Royal TV, and the only remaining one is watching other TV stations.
The advertising costs are the same, but on other TV stations, basically no one watches it!
Besides, with such dense advertising, even if someone sees it, they may not be able to remember their ads.
Therefore, the effectiveness of the advertisements they place on other TV stations will be greatly reduced, and may even be considered wasted.
These businesses just haven't figured out the models and rules of TV advertising yet.
They are not stupid, on the contrary, they are all very smart.
There is nothing that can be done about the advertisements that have been placed, and their power is deemed to have been wasted.
Before they could get any advertising, they decided to spend a lot of money on Jiannan Road TV station.
Whoever wins the Jiannan Road TV station wins the world!
The advertising expenses of Jiannan Dao TV Station have been skyrocketing.
The cost of prime time advertising has risen to astronomical prices of two silver dollars before the sixth day of the month.
In this way, businesses vying for advertising are still overwhelmed.
Looking at several other TV stations, there are already very few advertisers who want to advertise with them.
Of course, they already get too many ads.
Most of them are for one year.
Within a year, there will be absolutely no problems.
