At the beginning of the month, Tianya Company holds its monthly regular board meeting.
Qin Feng, as the sales director who has been in the limelight recently, was designated by Chairman Xue Zhenqiang to attend every board meeting from now on.
After the meeting started and some routine matters were discussed, Xue Zhengang took out a piece of material and asked the staff to distribute it to the directors present and said: "Dear directors, there is a very important matter that I want to discuss with you now.
Recently, Sophia Group is in contact with our Tianya Company, and they plan to acquire our Tianya Cosmetics Company at a high premium. This is the relevant acquisition offer they have made, please take a look."
Hearing this, Xue Zhenqiang couldn't help but frown.
Sophia Group did send people to contact him about this matter and wanted to discuss the acquisition with him, but he politely declined. In his opinion, Tianya Company is developing very well now, and there is no need to sell the company.
go.
However, he did not expect that Xue Zhengang actually brought the acquisition offer to the board of directors with the intention of discussing it directly at the board of directors.
This made Xue Zhenqiang very angry.
Qin Feng sat in the audience and read the acquisition offer slowly. After reading it, he couldn't help but laugh, with disdain on his face. Qin Feng believed that under normal circumstances, it would be impossible for Xue Zhenqiang to
agree to this acquisition offer.
But the problem now is that Xue Zhengang just put out this acquisition offer, and there must be something wrong with it.
After this period of fighting, Qin Feng also gradually figured out the context of Xue Zhengang, Xue Baolin and his son's moves. They never fight with uncertainty. This means that since they have brought this acquisition offer to the board of directors
Discussion means that they are sure that they will pass.
Where is the trap here?
Qin Feng thought for a while and then gave up because he had too little information. So he simply didn't waste those brain cells.
After Xue Zhenqiang read the acquisition offer, he slapped it on the table and said: "Xue Zhengang, this acquisition offer was given to you by Sophia Group? What do you think?"
Xue Zhengang said calmly: "Chairman, I think this acquisition offer comes at the right time and is very beneficial to our Tianya Company."
Xue Zhenqiang sneered and said: "Bonus? Not necessarily. In the case of Bei'an City, our Tianya Company's market share has exceeded Sofia's by two percentage points, and this advantage continues to expand. In other provinces and cities, our
Tianya cosmetics brand, especially the Zhuque series anti-wrinkle cream brand, is catching up in market share, and many provinces are already on the verge of catching up with international brands like Sophia.
It is not modest to say that our Zhuque series of cosmetics have already ranked among the top high-end brands in the country. Now is the time for our Tianya Company to catch up and make great achievements. Why should we sell to Sophia Group?"
Xue Zhengang said calmly with a smile: "The reason is very simple, for the overall interests of our Xue Group."
"What overall benefit? Why didn't I see it?" Xue Zhenqiang asked.
Xue Zhengang's expression became solemn: "Chairman, you may not know that just in the past two days, Davis, the vice president of Sophia Group, came to me and clearly showed me that because our company has been developing very fast recently, it has affected
Their company's brand image and revenue, in order to save the situation, the US headquarters has prepared 500 million in cash and is preparing to fight a tough battle with our company. Their purpose is very clear, that is, to completely destroy the entire brand of our Tianya Cosmetics.
Down!"
Xue Zhenqiang couldn't help but frown and said coldly: "Just fight, what are we afraid of?"
Xue Zhengang smiled disdainfully and said: "Chairman, you think things are too simple. Although we have temporarily won a lot of living space relying on the Suzaku series of products, the brand value and overall profit margin of our Tianya products are lower than
International brands like Sofia are far behind.
The most important thing is that, as an American multinational brand, Sophia has extremely rich experience in business wars. Apart from anything else, just an agent like Huangfu Group has already made our Xue Group a mess. If Sophia is also in other companies at the same time,
The province has launched an all-out war against our Tianya, and we will definitely lose!
And I believe that the chairman should also know what American companies are best at? It is throwing dirty water!
Do you remember the tragic incident in which almost everyone was shot in the melamine incident? Why was it that at that time, none of the foreign milk powder companies were affected by the melamine incident? Instead, domestic milk powder giants were affected one after another. If you think of that time, domestic milk powder companies were affected by the melamine incident.
The market space of the milk powder giants is getting bigger and bigger, and the market share of foreign-funded milk powder giants is getting lower and lower due to the successive quality incidents. The domestic people are increasingly distrustful of the quality of the milk powder of foreign-funded giants, and are increasingly distrustful of them.
More and more Chinese people are beginning to choose domestic milk powder.
But at this time, the melamine incident broke out.
Think about it, is this incident too coincidental? There are also various domestic product quality incidents, as well as classic cases of enterprises in various industries being acquired by foreign-funded enterprises. In that case, there is no blood and blood of our Chinese national entrepreneurs.
tears?
Why? The reason is very simple! Those foreign giants all fought their way out of fierce market wars. They are very familiar with various business wars and are very skilled in various conspiracy planning!
So, Chairman, when Sophia prepares 500 million yuan to destroy us, do you think our Tianya Company still has a future?
And Davis made it very clear that in order to monopolize China's high-end product market with several other foreign cosmetics giants, Sophia Company will join forces to attack Tianya!
Chairman, think about it, Sofia alone is willing to spend 500 million to destroy us, but what about the other giants? They can just scrape together 1 billion, and they will do whatever they can to face such a powerful competitor.
Do we really have a way to deal with these commercial methods?
Chairman, if it weren’t for me to exaggerate others’ prestige and destroy our ambition, we would never be able to handle the Sophia Group!
If you think that Qin Feng alone can fight against the foreign giants joining forces, then I have only one idiom to offer - a mantis trying to act like a chariot, overestimating one's own capabilities!"
Qin Feng suddenly interrupted and said: "These are two idioms!"
The scene immediately burst into laughter.
Xue Zhengang glared at Qin Feng fiercely, then looked at Xue Zhenqiang and said: "Chairman, I know you are reluctant to let go of Tianya. After all, you and your sister-in-law worked hard together to create him. Tianya embodies the blood of you and your sister-in-law.
He Lei, but don’t forget that when we first invested in Tianya, all our shareholders together only raised 28 million yuan, not even 30 million yuan. But now, Tianya Company is willing to spend 2.5 billion yuan.
They will use the funds to acquire our Tianya company. And as long as we negotiate with them, I think it is possible to negotiate 2.7 billion or even 2.8 billion.
Calculated in this way, in just a few years, the investment return rate of our shareholders of Tianya Company can reach hundreds of times. What kind of business can earn so much! If you say that our annual sales of Tianya can reach 10
About 100 million, with a net profit of 200 to 300 million, but have you ever thought about how long this situation can last? Three years or five years!
This is impossible. Chairman, you have made products. You should know that any product, especially cosmetics, has its own life cycle. I estimate that the longest time is only 2 years! But after two years
Woolen cloth?
But don’t forget, I’m afraid that within a year, Sofia will join forces with other American, Japanese and European cosmetics giants to launch a joint siege against our Tianya, and there is no possibility of us successfully breaking through!”
After Xue Zhengang finished speaking, all the directors present fell silent.
At the beginning, their views were the same as Xue Zhengang's and they were unwilling to sell. However, after listening to Xue Zhengang's analysis, they had to admit that Xue Zhengang's analysis was very reasonable.
Although Xue Zhenqiang was very resolute in his opposition at the beginning, after Xue Zhengang's analysis, his heart was a little shaken.
However, Xue Zhenqiang looked at Qin Feng and asked: "Qin Feng, what is your attitude towards this matter?"
Qin Feng said calmly: "Chairman, do you remember such familiar names as Meijiajing, Panda, Vitality 28, Little Nurse, Dabao, Ding Jiayi, etc.? They all have the experience of being acquired by foreign capital. What was the result?
In addition to the national brands such as Meijiajing, whose parent company realized that being acquired by foreign capital meant death and spent money to redeem them, some brands that were not redeemed have disappeared permanently! Even if they are not dead, they are still alive.
How difficult is it, and why is the market share so low?
I believe that Sophia Group has the same idea. If not surprisingly, once our Tianya company is acquired by Sophia, Tianya will not hesitate to give up the management of Tianya brand and turn to use our Tianya
Channels continue to increase investment and expansion in the Sophia brand. The final result is clear. The Tianya brand gradually declines and eventually dies, while Sophia still maintains its share in the high-end market by virtue of its market position and brand influence, and continues to use
Enjoy high profits at high prices! Continue its positioning as a luxury product!”
Speaking of this, Qin Feng sighed deeply and said: "Chairman, this is the tragedy of our national brand! The 2.8 billion and 100 times return on investment are indeed exciting, but after all, this is the limited number of our private brands.
One of our positions! I think, even from a public sentiment point of view, Tianya should not be sold!"
After Qin Feng finished speaking, he looked at Xue Zhenqiang sincerely.
When Xue Zhenqiang heard this, his face showed deep thought.
What Xue Zhengang hates the most is Qin Feng, because this kid is always able to think about problems from an unexpected angle.
Seeing that Xue Zhenqiang seemed to be persuaded by Qin Feng, Xue Zhengang immediately took out his trump card: "Brother, of course I know the true purpose of Sophia Company, but I still made the decision to sell Tianya. Do you know why?
I am doing this for you and for our entire Xue Group.
Brother, do you know that in the past two years, you have been focusing entirely on the real estate market and have been deeply involved in the real estate field, but the reality is that the real estate market has entered a new era.
The era of making money by building a house has disappeared. Now the state regulates the real estate industry through its own policies. Therefore, the capital chain of our Xue Group is becoming increasingly tight, and the culprit is that the real estate company has invested too much.
It has become so big that it has swallowed up almost all the working capital of our other branches.
Brother, our company's finances are very tight now. Now we have to make a choice, either to sell Tianya or to shrink the real estate company's front and reduce the investment in working capital. Otherwise, our Xue Group
You will face a life and death crisis!"
After Xue Zhengang finished speaking, he looked at Xue Zhenqiang seemingly sincerely.
Just now, he directly called out the title of eldest brother in order to make Xue Zhenqiang realize the seriousness of the situation.
Xue Zhenqiang really hesitated this time. The business of the real estate branch is indeed in trouble, which has taken up a lot of liquidity in other branches. This is also a very headache for him.
What should I do? Do I have to choose one of the two? If so, how to choose?