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Chapter 210 Brand Strategy

Qin Feng really did not expect that the six security guards recruited by the Chinese Medical Center were all from Huangfutai.

Because Qin Feng has not put his mind on this at all, he has now begun to think about how to copy the successful model of the traditional Chinese medicine clinic to all parts of the country. How to establish such a traditional Chinese medical clinic in every province. This is Qin Feng

The most critical link in the ideal of promoting Chinese medicine culture, inheriting the essence of Chinese medicine, and advocating cultural self-confidence.

Originally, Qin Feng expected that this link might not be implemented until a few years or even more than ten years later.

But Qin Feng never expected that Huangfutai's amazing assist would greatly improve the progress of the entire Chinese Medical Clinic. He had to say that Huangfutai was really a typical wolf teammate! With such a powerful, creative and

With constructive wolf teammates, it is difficult for the Chinese Medical Center not to be popular.

Therefore, Qin Feng had to start thinking in advance about how to popularize traditional Chinese medicine clinics across the country.

In Qin Feng's view, one of the biggest problems in popularizing the traditional Chinese medicine practice model of traditional Chinese medicine clinics nationwide is that it is difficult to find top Chinese medicine experts like Lin Jinghao, Huangfu Yun, and Liu Xiangpeng.

Although Lin Jinghao and Huangfu Yun are both young, the problem is that they have family backgrounds and have attended universities of traditional Chinese medicine. Although they cannot say that they have studied both Chinese and Western medicine, they have definitely integrated the theories of traditional Chinese medicine and have their own strengths and emphasis. Although Liu Xiangpeng

He is a little older. Although Liu Xiangpeng is only a village doctor in Qilou Village, Liaocheng, Shandong, his accumulated experience in gynecology, especially in the field of infertility, and his unique prescriptions are definitely beyond the reach of ordinary people.

In Qin Feng's office, the four giants Zhuge Qiang, Fan Hongjian, and Xue Jiahui gathered together again.

Qin Feng looked at the three people and said: "As you have seen, our Chinese Medical Clinic is currently very prosperous. I think we should now consider ways to copy this model of the Chinese Medical Clinic to all provinces and capital cities across the country. Once it can be successfully implemented,

Then the pure traditional Chinese medicine model of our Chinese Medical Center will be revitalized again. Our Chinese Medical Center and its branches in various provinces across the country will be like a spark, gradually starting a prairie fire.

I believe that the current decline of our traditional Chinese medicine is rooted in the lack of confidence in culture and civilization. If we want to rebuild the glory of traditional Chinese medicine, we must start with cultural confidence and civilization confidence.

As for the four of us, as young people and college students in the new era, what we have to do is to use business methods and business models to form a new pattern that is both complementary and competitive with the medical models dominated by Western capital."

After Zhuge Qiang listened, he nodded vigorously and said: "The boss is right, there are serious problems with the current development model of traditional Chinese medicine, especially traditional Chinese medicine hospitals, which have almost become vassals of western medicine! The same is true for some provincial traditional Chinese medicine hospitals.

!

The people in these traditional Chinese medicine hospitals don’t seem to realize the value of traditional Chinese medicine hospitals at all!

I do not deny the advancement and effectiveness of Western medicine in many fields. I also agree that the combination of traditional Chinese and Western medicine has significant effects in treating many diseases.

But what saddens me the most is that those provincial-level traditional Chinese medicine hospitals, which were supposed to be the core positions for inheriting and promoting traditional Chinese medicine, were driven by commercial interests and tempted by economic interests.

Completely westernized!

Since I began to pay attention to traditional Chinese medicine under the influence of my boss, I once went to some traditional Chinese medicine hospitals in the province for field research. What I saw shocked me. In many departments of provincial traditional Chinese medicine hospitals, even doctoral doctors and senior vocational doctors

Chief physicians and expert doctors often ask patients to do a blood test and various examinations when making a diagnosis.

From a positive perspective, these traditional Chinese medicine doctors do this to have a more secure and comprehensive grasp of the condition and to avoid misdiagnosis. However, from another perspective, the ultimate purpose of doing this is not for money? Especially when many traditional Chinese medicine doctors are treating patients

When prescribing medicine, in addition to some Chinese patent medicines, some Western medicines are also prescribed. Isn't this difficult because of money? Of course, some people will emphasize the so-called curative effect, and I don't want to refute this, but, just like

As the boss just said, the core position of traditional Chinese medicine has been lost, and provincial traditional Chinese medicine hospitals have become vassals of Western medicine. How can we talk about the promotion and inheritance of traditional Chinese medicine!

Therefore, I think the boss’s proposal is quite timely, and the concept and design of creating a pure Chinese medicine medical system is very important.

I do not deny that using the pure traditional Chinese medicine medical system may cause short-term pain, but the development, inheritance, promotion and inheritance of traditional Chinese medicine must have the courage and courage to break the boat!"

Fan Hongjian said angrily: "Zhuge, the boss is asking about ways to develop traditional Chinese medicine clinics. He didn't ask you about the problems of traditional Chinese medicine."

Zhuge Qiang smiled and said: "Fan Laosan, you heard clearly, if you don't understand the current problems of traditional Chinese medicine, how can you make targeted improvements? The reason why I say this is to prove that the boss has created traditional Chinese medicine.

The importance and revolutionary nature of the museum’s pure Chinese medicine medical system!

Some people may say that this is a step backwards in history, but I think it is quite the opposite.

Since the positioning of the Provincial Traditional Chinese Medicine Hospital is for commercial interests, not for the inheritance and promotion of traditional Chinese medicine, since their chief physicians with doctorates and master's degrees do not even dare to use pure traditional Chinese medicine treatment methods to treat patients, they have to resort to various Western medicine methods.

, then the inheritance, promotion, inheritance and development of traditional Chinese medicine can only rely on those of us who love traditional Chinese medicine and recognize traditional Chinese medicine. The development of traditional Chinese medicine in history is precisely because there are many people in China from ancient times to the present.

Only knowledgeable people like us can make Chinese medicine sustainable!"

Qin Feng nodded lightly and said: "Zhuge Qiang is right. In the history of the development of traditional Chinese medicine, the theory of traditional Chinese medicine has been basically formed during the Spring and Autumn Period and the Warring States Period. During the Western Han Dynasty, yin and yang and the five elements began to be used to explain human physiology. During the Eastern Han Dynasty, Zhang Zhongjing summarized the eight principles of syndrome differentiation.

In the Tang Dynasty, Sun Simiao had begun to adopt dialectical treatment. In the Song Dynasty, Hanlin Medical College was established to unify acupuncture techniques. In the Jin and Yuan Dynasties, the Theory of Spleen and Stomach appeared. In the late Ming Dynasty, Li Shizhen's "Compendium of Materia Medica" appeared. In the Qing Dynasty, the febrile disease school appeared. However,

What was the development of traditional Chinese medicine after the end of the Qing Dynasty? Have any new theories emerged?

I think there is none. At least it has not gained influence or gained widespread recognition.

What does this mean? This shows that there are serious problems in the inheritance and promotion of traditional Chinese medicine. Especially now, there are still many controversies about the existence and abolition of traditional Chinese medicine! It makes people heartbroken just to see it!

Those so-called experts and professors of traditional Chinese medicine publish academic papers one after another and earn high salaries, but have there been any theories that can establish a sect?

still none!

Because many of them are too utilitarian! They publish for the sake of publication, for the evaluation of professional titles, not for the inheritance and promotion of traditional Chinese medicine! Every one of them is just looking for chapters and excerpts!

Therefore, now, our traditional Chinese medicine clinic must do it seriously and do it well, but at the same time, we must also do it steadily and definitely cannot do it overnight. Otherwise, hidden dangers will be laid.

Therefore, I would like to ask everyone to help me come up with ideas on how to discover phenomenal Chinese medicine talents like Lin Jinghao, Huangfu Yun and Liu Xiangpeng!"

Fan Hongjian rolled his eyes and said with a thief smile: "Boss, I think the most tempting things in this world are nothing more than power, money, and sex, or the two major areas of fame and fortune. Power

Our Chinese Medical Center cannot provide this, but if we make becoming a sitting doctor in our Chinese Medical Center the top achievement in the field of Chinese medicine, and make everyone think that becoming a sitting doctor in our Chinese Medical Center is the most difficult thing to do in the Chinese medical field,

To build the most high-end brand of our traditional Chinese medicine clinic doctors, I believe that, whether it is the pursuit of fame and fortune or the pursuit of ideals in life, as long as we can create such a brand and

With the value system, we can attract the top talents of traditional Chinese medicine.

Of course, the top Chinese medicine talents definitely need the top salary system.

Take Lin Jinghao for example. With the boom in the number of people seeking treatment at traditional Chinese medicine clinics, especially the booming sales of Lin's cough medicine, Lin Jinghao's annual income can easily exceed 10 million, and even over 100 million is not far away! And what about Huangfu Yun?

, already has an annual income of over 100 million.

As for Liu Xiangpeng, I think we can slowly market his classic prescriptions for treating infertility in the future, especially if we can form a good cooperation mechanism with so many hospitals across the country. Then, Liu Xiangpeng

It’s definitely easy to earn over 10 million per year!

Therefore, I think that we should now establish Lin Jinghao, Huangfu Yun, and Liu Xiangpeng as the golden signs and benchmarks of our traditional Chinese medical center. We must make all traditional Chinese medicine experts realize that as long as they enter our traditional Chinese medical center system, they will

Become the top group of people in the workplace. At the same time, since these people have already had enough to eat and drink because they earn salaries that are much higher than ordinary people, then all they have left is to focus on treating patients and studying traditional Chinese medicine.

superior.

The emergence of new TCM theories is definitely not those of so-called professors and scholars. No matter how highly educated those people are, it is useless. Without sufficient practical testing and polishing, it is difficult for new theories to stand firm.

Therefore, what we have to do is to provide the best working and research environment for these top Chinese medicine practitioners! Let them enjoy the admiration and respect of the world."

After Qin Feng heard this, his eyes suddenly lit up. He looked at the fat man with surprise on his face.

The fat man is indeed his lucky general. A few words of understatement, but he suddenly caught the weakness of human nature.

This world is originally a materialistic world. There is no so-called saint. If there is one, it is definitely packaged.

Everyone needs to survive and has their own pursuits. People's pursuits are nothing more than fame and fortune. Fan Hongjian's suggestion includes all of fame and fortune.

In this way, as long as they can create a golden signature brand of the Chinese Medical Center and establish the three typical representatives of Lin Jinghao, Huangfu Yun and Liu Xiangpeng, then those who want to enter the Chinese Medical Center will be like a crucian carp crossing the river.

As long as there are enough basic numbers, Qin Feng and the others only need to formulate a strict and prudent assessment mechanism, and they will be able to select the talents they want.

Zhuge Qiang also looked at the fat man with a speechless expression.

In fact, it wasn't that he couldn't think of such a suggestion, but that he hadn't considered it in that direction for the time being.

"Fat man, I'll leave this matter to you. Xue Jiahui will cooperate and assist." Qin Feng said immediately.

The fat man was immediately dumbfounded: "Boss, I'm just talking. I've never done any branding projects before."

Qin Feng walked up to the fat man with a smile, put his arms around his shoulders and looked at Fan Hongjian with a deep look on his face, saying: "Fat man, I value you very much. I think no one can do this except you.

Well done!"

The fat man still wanted to refuse, but when he saw the evil light flashing in Qin Feng's eyes, the fat man felt a chill in his heart. He could tell that if he didn't accept this task, the boss below would definitely arrange an absolute scam for him.

task.

The fat man sighed and said, "Boss, it's so depressing to be your little brother. I have to be careful of being tricked by you all the time."

Xue Jiahui suddenly said: "Actually, it's nothing."

Everyone was stunned.

Xue Jiahui continued: "Kengkeng is healthier! It can also produce immunity."

Everyone was stunned at first, and then they all laughed bitterly, especially Fan Hongjian. Xue Jiahui rarely had a moment of humor, but this humor was like a knife stuck in his heart.

While Qin Feng was busy preparing to build the brand of the traditional Chinese medicine clinic, Zhang Tianlei was not idle either. On the one hand, he asked the security guards from one group to go to sleep and rest, while the second group left one security guard on duty in the duty room, and another security guard

Qiu Qiu patrolled the courtyard of the Chinese Medical Center, while he led a security guard with a ladder and a bag carrying tools and backup monitoring equipment to check the operation of the monitoring equipment one by one. Ensure that each monitoring equipment can operate perfectly. Including Huangfu Yun, Lin

In Jing Hao and Liu Xiangpeng's clinic, everything in the office was examined.

The night was dark, and Zhang Tianlei had been busy from going to work last night until the evening. Zhang Tianlei's iron body finally couldn't bear it anymore.

Zhang Tianlei summoned the team members and held a brief regular work meeting. He gave instructions on the division of labor for tonight's patrol, and then asked the deputy captain to prepare two bottles of beer and a plate of peanuts for him. After drinking, Zhang Tianlei became drunk and hazy.

He said: "You all are on duty well. I estimate that I will get up around 12 o'clock in the evening, and we will change shifts at that time. There must be no problems tonight. Do you all hear me clearly?"

"Listen clearly." All the security guards said in unison.

"Okay, then I'm going to bed." As he said this, Zhang Tianlei yawned and walked towards the security lounge.

After Zhang Tianlei arrived, Qin Feng had someone specially set aside a separate room for Zhang Tianlei. The room was fully equipped with all kinds of living facilities.

When Zhang Tianlei came back, it was deputy captain Wang Haitao who personally sent him back.

After coming back, Zhang Tianlei was snoring loudly soon after lying on the bed.

Seeing Zhang Tianlei sleeping soundly, Wang Haitao showed a disdainful sneer on his face. He gave Zhang Tianlei a thumbs up, and then slowly fell down. All the contempt and contempt were contained in this gesture.

.

After leaving Zhang Tianlei's room, Wang Haitao immediately found a secluded corner, took out his mobile phone and dialed Xu Jinsheng, deputy director of the President's Office of Huangfutai: "Mr. Xu, the new captain of our security department is simply a rookie. He started yesterday

He has been taking us on patrol training at night until now, but the few of us are fine. He couldn't bear it on his own. After drinking two bottles of beer, he fell asleep like a dead dog. He said he would wake up at 12 o'clock tonight, but after

In my opinion, I'm afraid it will be good if he wakes up at four or five o'clock tomorrow morning. You can send someone over. But I have to remind you that I took the opportunity of patrol to carefully check the safe in Lin Jinghao's office.

That safe is quite advanced and has an automatic alarm function. Therefore, if your people want to open the safe, they must make sure not to trigger any alarm system, because this alarm system also has a branch alarm system in Zhang Tianlei's room.

As long as the safe rings, Zhang Tianlei is likely to wake up, and if that happens, I have no choice."

Xu Jinsheng nodded: "That's ok. As for the person who opens the safe, you don't have to worry. I have contacted the technical staff of the safe manufacturer. They open this kind of safe with their fingers. All you need to do now is keep an eye on Zhang Tianlei."

, just make sure that my people can enter Lin Jinghao's room smoothly, open the safe and take the secret recipe documents. After that, each of you will get 50,000 yuan in benefits, and I will give you 100,000 yuan!"

Wang Haitao's face suddenly smiled as brightly as a chrysanthemum.


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