Qin Feng's confusion lasted for a long time, and until Situ Qian walked into his office again, he still didn't think clearly about what he should do.
At this moment, Situ Qian's mood had calmed down. Although her eyes still flickered when she looked at Qin Feng, her expression had returned to normal.
Situ Qian looked at Qin Feng and said, "Qin Feng, I have completed the instructions according to the situation you set before. Now let's see the specific implementation."
Qin Feng nodded lightly.
In the next few days, just as the Lan Group pushed their publicity and campaigning efforts to the climax, the Sharp Edge Group took action.
Qin Feng's first move caught the Lan Group by surprise.
First of all, Situ Qian successively registered as a certified user of multiple platforms such as Weibo and Toutiao as the public relations director of Sharp Edge Group. Later, Situ Qian personally disclosed that the current planning plans used by Lan Group include publicity plans and publicity
The manuscripts are all from the planning scheme of Fenglongshan Tourist Resort Project of Sharp Edge Group.
At the same time, Situ Qian's information disclosure quickly hit the hot search list after being forwarded and promoted by some Internet celebrities.
After Hu Saikun saw the news, he immediately convened two major direct subordinates to discuss countermeasures.
Yao Hancheng smiled disdainfully and said: "This is very simple. Just ask our public relations department to respond to Situ Qian's accusation. We only need to grasp two key points. First, this planning plan was formulated by ourselves.
It has nothing to do with the Sharp Edge Group.
Second, all publicity manuscripts and publicity plans in the world are similar, and there is no such thing as plagiarism."
Lu Xuezhi frowned, and after pondering for a long time, he said: "I think we must be more cautious about this matter. Qin Feng is not a person who is easy to mess with. When we made this matter a hot topic before, Qin Feng did not take any measures.
Action, they have always allowed us to follow their plans.
But when our entire publicity campaign was about to reach its climax, Qin Feng suddenly took action, and I am very suspicious of Qi Feng’s motives for taking action this time.”
Hu Saikun asked: "What do you suspect?"
Lu Xuezhi said: "Mr. Hou, think about it carefully, how did Qin Feng operate when he promoted our Tenglong Mountain Cultural Tourism Resort?"
Hu Saikun thought about it carefully and said in a deep voice: "I remember that Qin Feng directly promoted the Tenglong Mountain Cultural Tourism Resort project to the whole country through an event. This event marketing can be said to be very successful."
Lu Xuezhi nodded: "I now strongly suspect that the reason why Qin Feng did not take action before and was born at this time should be similar to the project he operated at the Tenglong Mountain Cultural Tourism Resort. Qin Feng deliberately caused plagiarism this time.
Through this incident, the fact that we plagiarized their planning plan for the Fenglongshan Cultural Tourism Resort project was hyped up and promoted nationwide, and the matter became a focus of public opinion. When this incident was hyped to a boil,
That’s when Fenglong Mountain Cultural Tourism Resort and our Tenglong Mountain Tourism Resort became the focus of attention at the same time. Qin Feng was obviously borrowing power, or even borrowing chicken to lay eggs. This is a very shameless operation."
After Lu Xuezhi finished speaking, Hu Saikun's face looked a little ugly.
Yao Hancheng clenched his right fist tightly. After Lu Xuezhi explained, whether it was Yao Hancheng or Hu Saikun, they all now realized that Qin Feng was obviously leveraging marketing.
Lu Xuezhi continued: "Our situation is very embarrassing now. If we respond to Qin Feng's question, it will be equivalent to helping Qin Feng to hype his Fenglong Mountain Tourist Resort project. If we don't respond to him
, then Qin Feng can take the opportunity to hype this matter up more and more until it becomes a hot topic. In the end, we still need to respond.
We are now in a dilemma, Qin Feng has given us a huge problem."
After Yao Hancheng pondered for a moment, he suddenly sneered and said: "Since Qin Feng wants to take advantage of the opportunity for marketing, should we also take advantage of this hype opportunity to completely kill the Fenglong Mountain Tourist Resort project?"
Hu Saikun's eyes lit up: "How to operate?"
Yao Hancheng said coldly: "Qin Feng wants to build marketing, which we really can't stop, but we can organize a lot of negative information about the Fenglong Mountain Tourist Resort project, and use the hype created by Qin Feng this time to
All this information was exposed, and when Qin Feng took advantage of the situation to achieve the most success in marketing, it was also when the Fenglong Mountain Cultural Tourism Resort project completely failed."
Speaking of this, Yao Hancheng snorted and said: "Qin Feng wants to use our momentum for marketing, but he made a wrong calculation."
Both Hu Saikun and Lu Xuezhi's eyes lit up. They had to admit that Yao Hancheng's move was insidious enough.
But this is the danger of business. Many people often think that their operations are perfect, but how do they know that the enemy is often the person who knows them best and can often give them a fatal blow from the most unexpected angle. Throughout the ages
, how many successful businessmen fall short of success.
At this time, Yao Hancheng continued: "However, in order to confuse Qin Feng, we must deal with him step by step, and let our public relations department immediately respond to the questions raised by the Sharp Edge Group. The principle is very simple, that is, deny them all.
We need to make Qin Feng and the people of the Sharp Edge Group firmly believe that we have been responding step by step according to their routine. After they think that we have fallen into their trap, we will give them a fatal blow."
Lu Xuezhi gave a thumbs up, and Hu Saikun showed a happy smile on his face.
Yao Hancheng's expression was calm. In his opinion, he was just performing normally. As a Harvard graduate, he has Harvard's unique pride. If he even cares about such a small thing, how could he grow into Lan's family?
What about the top management of the group? Now, although he is still attached to Hu Saikun, he has also entered the staff team of Lan Group. He will participate in decision-making and analysis of any important events. This is why Hu Saikun once
The reason why you have to discuss it with him and Lu Xuezhi whenever you encounter major issues.
Although Hu Saikun is sinister and cunning, he only represents the business model of the past. Perhaps Hu Saikun's operating methods and ways of thinking were very suitable in the past, but now we have entered the information age, and new operating models and ways of thinking are emerging one after another, especially with the financial industry.
With the upgrading of operating means, the widespread application of big data, and the continuous iteration of intelligent technology means, business operation models are undergoing earth-shaking changes.
At this time, although Hu Saikun has a strong ability to accept new things, he is still insufficient compared to Yao Hancheng and Lu Xuezhi.
However, Hu Saikun's greatest advantage is that he can allow talented people to fully develop their abilities under him.
The three of them then carefully discussed the relevant details, and finally formulated a hunting plan for Qin Feng's sharp-edged group.
At this moment, Qin Feng's Sharp Edge Group and Lan's Group are both well-equipped and ready to attack, and a fierce battle has begun in a propaganda war between the two sides that seems to be an understatement but is actually a flash of sword.
Under the auspices of Situ Qian, the Sharp-edged Group has successively criticized and accused the Lan Group of plagiarism on a large scale. The Lan Group is very thick-skinned. No matter how you criticize the Sharp-eyed Group, they are just like that -
-- Deny it altogether.
As the propaganda and public opinion war between the two sides continued to heat up, three days later, Situ Qian held a massive press conference.
At this press conference, Situ Qian made a direct move.
First of all, Situ Qian’s accident exposed all the discussion processes before and after the Sharp Edge Group’s planning plan and related meeting minutes to prove the causes and consequences of each plan in the planning plan.
Secondly, Situ Qian used the loopholes of the Lan Group that he had captured in the previous confrontation to directly demonstrate a very clear piece of evidence.
Because in the previous confrontation of public opinion, Situ Qian asked Lan Group when their so-called planning plan was released.
Lan's Group's answer was very clear, and even the release time was clearly given. However, the time they gave happened to be when Wang Danian officially printed and sealed the official version of the planning plan process draft and stored it in the company's files.
5 minutes before the room.
For the Lan Group, it is precisely because they have almost all the surveillance video images after the plan is released that they have a very good timetable for the release of the plan.
Because if the Sharp Edge Group were to challenge them at this point in time, they would directly show this surveillance video to severely slap the Sharp Edge Group in the face.
However, the public relations officer of Lan Group did not expect that just after they announced the specific plan launch time, Situ Qian led her team to publish a very clear evidence material. This evidence material came from Toutiao and blogs.
Waiting for screenshots of when materials will be released on multiple platforms.
The screenshot information posted by Situ Qian shows that the planning plan was released a full hour earlier than the time given by the Lan Group.
This also means that when the discussion meeting on this planning plan ends, Qin Feng has already released this planning plan on these platforms.
Obviously, Qin Feng seemed to have been prepared for this.
In the Lan Group, Hu Saikun, Yao Hancheng, and Lu Xuezhi were sitting around the coffee table. Hu Saikun's face was still very ugly.
Hu Saikun said coldly: "Have you seen that Qin Feng was prepared and took precautions a long time ago, and even tricked us in the introduction of the planning plan. What should we do?"