After Qin Feng finished speaking, Xia Wanwan's face became very ugly. He never dreamed that Qin Feng's understanding of the Book of Changes was so profound and his artistic conception was so lofty, which he could never hope to achieve.
Xia Wanwan is very clear about the depth of his research on the Yi Jing. To him, the Yi Jing is just a prop for him to make money. In fact, his research on the Yi Jing is just a half-knowledge and is used to deceive laymen. Really
If you want to face a master of Chinese studies like Qin Feng, you will definitely lose.
Therefore, Xia Wanwan said with a gloomy face: "Qin Feng, your understanding of the Book of Changes is really not in my eyes. Debating the Book of Changes with you is just a waste of time and there is no need at all.
But I heard that you purchased some raw diamond ores and gold mines in Africa, and you plan to use low prices to impact the diamond ring market. Is this true? Don’t you think that this offends the interests of too many people? Don’t you
Do you think this is provoking all the jewelry manufacturers in this market?”
Qin Feng said coldly: "President Xia, your ability to deflect conflicts and sow discord is indeed very good. I believe that all the colleagues in the jewelry industry present here should have the same thoughts as President Xia, right?"
After Qin Feng said these words, all the jewelers on the scene immediately fired their guns and criticized Qin Feng, believing that Qin Feng was disrupting the market order and destroying everyone's interests.
After everyone had finished talking, Qin Feng raised his head and said calmly: "I understand the concerns of colleagues, but there are some things I have to talk to you about.
I would like to ask all the colleagues present here, do you know what the profit rate is in the jewelry industry?”
A jeweler curled his lips and said: "The general profit in our industry is between 20% and 30%. Let me give you an example. For a jade worth 1,000 yuan, we price it 10 times the original price.
, and then we carry out promotions and discounts. The most common ones are the promotional cards for various jewelry showcases that are distributed for free in shopping malls. When you take these promotional cards to the jewelry showcases, they will let you draw a lottery. At this time, you will find that you draw
The ones we receive are often first prizes and special prizes, and large discounts can be as low as 20% to 30% off. On the surface, we sell items equivalent to 1,001,000 yuan for 2,000 to 3,000 yuan, but in fact, we still need to consider
The cost of jewelry display cabinet rental, staff cost, plus the cost of various advertising information, all kinds of costs are added together, our final profit margin is only about 30%. More expenses are actually paid by shopping malls and channels
You’ve earned it.”
Qin Feng shook his head and said: "Brother, you are fooling me.
Although we have never done the kind of promotion you mentioned, the profit of our sharp jewelry is now as high as 150%!
Of course, this profit rate refers to the comprehensive profit rate. The profit rate for gold products is lower, and the highest is for diamond ring products!
Although our Fengmang Jewelry Company has only been established for a short period of time, and various cost controls are not in optimal condition, even so, our profits are still as high as 150%!
To give the simplest example, take a diamond ring worth between 4,000 yuan and 5,000 yuan that people often buy. Since this kind of diamond ring is very small, its cost price is very low. What about the processing of larger diamond rings?
The scraps are enough to cope with it.
Moreover, the diamonds inlaid on a diamond ring of this level are almost all leftovers!
The cost of a diamond of this quality can be as high as two to three hundred yuan.
The rest is the cost of the platinum ring on the diamond ring! The cost of platinum is about 200 yuan per gram! The market price is about 320~350 yuan per gram.
For a platinum diamond ring priced at about 5,000 yuan, the platinum weight is about 5 grams, and its cost price is 1,200 yuan. Even if workmanship and miscellaneous expenses are added, the cost will not exceed 1,500 yuan.
.Even if the cost is calculated based on the market price of 350 yuan per gram, the cost price of a platinum diamond ring worth 5,000 yuan will not exceed 2,000 yuan. 3,000 yuan is pure profit.
Therefore, the profit of diamond rings is actually very high."
Speaking of this, Qin Feng glanced at everyone at the scene coldly and said: "Everyone, I believe that everyone present is an insider and should be very clear about the true situation of our industry.
I know that many people at the scene are not jewelry manufacturers, but are only responsible for channels and sales. Even so, I would like to ask you, will your purchase price for a platinum diamond ring priced at 5,000 yuan exceed 2,500 yuan? No.
Yes!
But everyone, do you know that although platinum is a precious metal, its investment value is not high at all! It is much lower than gold!
This is why we, Sharp Jewelry, vigorously promote the purchase of gold jewelry!”
After Qin Feng finished speaking, Zheng Tiankai couldn't bear it anymore. He slammed the table and said: "Qin Feng, so you want to destroy the market! You want to destroy our entire platinum diamond ring sales market.
Collapse all of a sudden?”
Qin Feng shook his head: "A collapse is unlikely, but I don't agree with the current hype about platinum and diamond rings!"
Zheng Tiankai said coldly: "Qin Feng, do you know what the advantages of platinum are?"
Qin Feng smiled disdainfully: "If there is any advantage, it is probably its rarity. Platinum is indeed a rare metal, but whether a metal is a rare metal is not the fundamental factor in measuring its market value."
Zheng Tiankai said with disdain: "Qin Feng, do you know that platinum is not only a very good product suitable for ordinary people to invest, but also has a huge room for appreciation. Buying a platinum diamond ring is equivalent to buying an item that will appreciate in the future! Platinum
More valuable for collection and commemoration than gold!”
Hearing this, Qin Feng slammed the table and said angrily: "Zheng Tiankai, can you please stop talking to me in the same way that your sales staff deceive ordinary people? Because I'm not a fool, and I can't be fooled."
You are deceiving me! Because I truly understand platinum and its value even more.
I once went to some jewelry stores under your Zheng Jewelry Group for personal inspection. When I was hesitating between gold rings and diamond rings, in almost most cases, your sales staff recommended me to buy platinum and diamond rings. Why?
What will happen?
The reason is actually very simple, because for sales staff, the commission for platinum and diamond rings is higher? Why is the commission higher? Because the profit margin for platinum and diamond rings is higher, while the profit margin for gold rings is not that high!”
Speaking of this, the anger on Qin Feng's face became more and more intense: "Zheng Tiankai, do you know how your salesperson introduced me, what he said, and what you just said?
Much the same, he constantly hinted to customers that platinum diamond rings have better collection value and commemorative value, and some sales staff even directly said that platinum diamond rings have a high value retention rate!"
Zheng Tiankai immediately interrupted Qin Feng and said: "Qin Feng, do you understand the rules of the jewelry industry? Platinum diamond rings have a high value of preservation!"
Qin Feng sneered and said: "You are confusing concepts! You are making things out of nothing and talking nonsense!
Originally I didn't want to expose you, but since you always want to deceive the people, today I will completely expose the true face of you unscrupulous and profiteers.
Whether a platinum diamond ring has investment and preservation value should look at two things. One is the diamond on the platinum diamond ring, and the other is the platinum ring.
Let’s look at diamonds first. If you look at them separately, if you can sell a platinum diamond ring worth 5,000 yuan for the market recycling price of the diamond inlaid on it for 500 yuan, it is already very good.
Let’s take a look at whether borrowing platinum has investment value and preservation value.
Platinum is a very small variety compared to gold. The investment value of platinum cannot simply be based on the price difference between it and gold. It should be judged beyond its relationship with gold and placed under the general trend. Because platinum is small in scale, it fluctuates more.
, the risk is also greater. Usually when gold rises, the price "inverts", and when gold falls, it falls more sharply than gold.
Strictly speaking, platinum is not an investment product for ordinary people. Platinum does not have monetary properties like gold, nor does it have repurchase channels and corresponding markets. Except for a few banks that have opened personal account platinum trading services, the investment significance of physical platinum
It's not big, so it's not suitable for the average investor.
The current common hard currency in the international market is gold, and national reserves often store gold. Although the price of platinum is not low and its quality is rare, its value-preserving effect is not obvious. This is due to some shortcomings of platinum itself, which prevents it from reaching the same level as platinum.
The same value-preserving effect as gold.
First of all, due to the high melting point of platinum, it is more troublesome to recast platinum after recycling; platinum has high hardness, so it is not easy to modify the size of platinum jewelry after it is made into finished products; and platinum is difficult to detect, and it is difficult to determine the platinum quality.
The authenticity and quality of platinum jewelry. Based on the above reasons, many stores refuse to recycle platinum jewelry. They usually recycle it at pawn shops or return it to the place of purchase, and the price is very low.
I once asked someone to take a platinum diamond ring worth 5,000 yuan purchased from your Zheng Jewelry Group a year ago to your flagship store for sale, and asked you to repurchase it. When all the purchase procedures were very complete,
Your flagship store is only willing to spend 1,200 yuan for repurchase!
In other words, I spent 5,000 yuan to buy a platinum and diamond ring, but in the end you didn't even give me 1/4 of the price.
Moreover, I have tested some other jewelry stores that sell platinum and diamond rings, and the repurchase prices are similar. Some even have very low repurchase prices, only 1/10 of the original purchase price, and they are still willing to sell!
Through these experiments, I have basically determined that platinum diamond rings are only for sale and to fool ordinary people into buying them. This thing is a one-time purchase and has no value at all to maintain value. In terms of collection value, it can only
It’s a memorable wedding anniversary!”
Speaking of this, Qin Feng looked at Zheng Tiankai coldly and said: "Zheng Tiankai, I believe that as one of the leaders of Zheng's Jewelry Group, you should be very clear about the true value of platinum diamond rings, but you just don't
Let the sales staff deliberately mislead consumers, the filthiness and despicability of your Zheng jewelry can be seen clearly!
This is why I must make up my mind to completely lower the price of platinum diamond rings to within the normal profit range!
If you have the money to buy a platinum diamond ring, just buy some gold jewelry. The value preservation rate is definitely more than 3 to 5 times that of buying a platinum diamond ring! Because it was once the precious metal with the most monetary properties in the world, and also the most valuable.
A store of value.”
When Qin Feng said this, he said with a sad and angry voice: "Dear colleagues in the jewelry industry, I believe that by now, everyone should have seen the true face of Zheng's Jewelry Group, and as far as I know, Mr. Zheng Wengang is planning to...
In this general election, the president’s position will be challenged. Are you willing to support such a black-hearted person to serve as the president of the Jewelry Association?”