In the WeChat group of students’ parents, parents are complaining about tutoring their children’s homework on a daily basis.
Liu Zihan’s mother: “Zihan couldn’t solve an arithmetic problem for a long time, which made me so angry that I almost had a heart attack!”
Zhang Chenxing’s mother: “Are all elementary school questions so difficult nowadays? Are they homework or brain teasers? I’m confused!”
Dai Muyang’s father: “So I hired a tutor for my child!”
At this moment, a video was posted to the group, with the ID being Fang Ping’s mother, who is also Fang Yun’s wife.
In the video, Fang Yun suppressed his temper and tutored his children with homework, and was on the verge of going berserk several times. But in the end, a smart speaker solved the problem, and the smart speaker was actually tutoring his children with homework!
The group immediately exploded. Liu Zihan's mother said: "@方平mother, where did you buy this? It's so easy to use!"
Fang Ping’s mother: “I bought the Mercury smart speaker online. It is super easy to use. The voice recognition is very clear, the sound effect is good, and it can control the home appliances. The most important thing is that it can actually help my children with their homework, which saves my husband and me.
A bunch of brain cells!”
Zhang Chenxing’s mother: “This thing is great! Our family Chenxing just likes to learn and asks questions about this and that every day, and I don’t have time to tutor him. Can this smart speaker explain everything clearly?”
Fang Ping's mother: "It should be possible. There are so many online tutoring and learning materials now, and the smart speaker only needs to speak them out."
Dai Muyang’s father: “How much does this thing cost? I’ll buy one for my son tomorrow!”
Fang Ping’s mother: “It’s only 499 yuan! It’s a reasonable price! Whoever buys it will know!”
Liu Zihan’s mother: “@方平mother, is there a purchase link?”
Liu Zihan’s mother: “Thank you! I’m going to buy one right now. As long as I can get rid of the dilemma of tutoring my children, the few hundred dollars won’t be a problem!”
Fang Ping’s mother: “It also has other functions, such as listening to songs and cross talk, telling stories to children, broadcasting news to the elderly, etc.”
More parents in the group saw it and started asking, and some people forwarded the purchase link to friends they knew.
Seeing that everyone was interested in this thing, Fang Ping's mother simply edited the video and posted it on her short video account.
She sometimes plays short videos. She doesn’t have many fans, only some relatives and friends follow her, and it’s just for her own entertainment.
Short video: "I bought a magic tool and no longer have to worry about helping my children with their homework!"
She was originally just posting it for fun, but she didn't expect that the scene in the video of tutoring children with homework resonated with the audience, and hundreds of thousands of people liked and commented on it.
Second Young Master: "Why don't you post the purchase link? Are you looking down on me?"
Guan Guan: "Like my husband, when I tutor my children, I want to jump off the building!"
Come to the bowl quickly: "Where can I buy this smart speaker? What brand is it?"
User 1784~54: "Our family just lacks this thing! Please purchase the link!"
No big deal: "Isn't this voice too natural? It must be an advertisement!"
…
In the first week of sales of Mercury smart speakers, sales were only 100,000 units, but in the second week, sales doubled to 200,000 units. Not only did the shipments not show a decline, but there was a trend of even more explosion.
By the third week, Deep Space Technology began to launch a large amount of advertising, and the weekly sales of Mercury smart speakers exceeded 270,000 units!
According to sales curve estimates, Mercury smart speaker sales in the first month are estimated to exceed 900,000 units!
"Based on user feedback, our product evaluation is very high." Pan Yu and Meng Xiaobai were talking about this matter, "This month, our smart speaker sales will surpass Apple and Rice in the domestic market, reaching third place!
"
"Looking at the trend, we can definitely stabilize the top three this quarter, and even surpass the second-place Xiaodu speaker."
Meng Xiaobai read the data report. In the international market, the best-selling smart speakers are products from Amazon and Google. But in China, Ali's Tmall speakers have always ranked first in shipments, followed by Baidu and
Rice speakers compete for second and third place.
From the perspective of smart speaker sales, the sales volume of smart speakers in the same period this year doubled compared to last year, with a year-on-year increase of 233%, making it the leader in new smart products.
"Keep this trend going and strive to be number one!" Meng Xiaobai said.
"This is our goal!" Pan Yu said with a smile, "However, compared with those big manufacturers, our disadvantages are still obvious. We have insufficient products, few product series, no offline experience stores, and defective after-sales services. These problems must be solved.
.”
Meng Xiaobai nodded. Judging from the current situation, the two smart products of the Mercury series are very successful, which will lay the foundation for his future layout.
While selling smart speakers, the R&D laboratory of Siben Electronics has not been idle and has begun to develop supporting smart homes, such as smart sweeping robots, smart lights, smart locks, smart refrigerators, etc.
…
Midea Group executives found that they still underestimated the rise of Mercury smart speakers.
"Judging from the data we surveyed, the user growth rate of Mercury smart speakers is one and a half times more per week on average. At the same time, more and more users are downloading their Mercury smart home software." Dong Chang looked cautious.
"I have also heard that in our offline smart home experience stores, many store owners reported that some customers asked when entering the store whether our smart products support connection to Mercury smart speakers. If they do not support it, they will not look at it!" said one person.
The senior executive said.
Everyone's expressions were a little serious. They had previously rejected the invitation to join the Mercury Smart Family. At that time, they felt that the other party was not worth mentioning, but in just one month, the other party's influence had already penetrated into their user group!
"This smart speaker is not simple, we must launch our own smart speaker!" said a senior executive.
The senior executive in charge of technology showed a helpless smile. It is easy to say, but is the related artificial intelligence technology so simple to develop? Among peers, home appliance companies such as Haier and Haixin have also launched smart speakers. Unfortunately, sales have been dismal and no one is interested.
.
"We must keep up with our own product research and development, but maybe we should change our attitude and get in touch with them." Dong Chang said, and several senior executives nodded.
Now, none of them dare to look down on Deep Space Technology, a late-stage star.
Jingcheng, Dami Technology Co., Ltd. is a company established in 2010 that focuses on the research and development of intelligent hardware and electronic products.
Relying on the affordable rice smartphones, Rice Company quickly took off and began to develop its layout in the industrial chain of smart hardware, consumer goods, and electronic products, becoming a well-known brand among the people.
Guo Chuan, co-founder and senior vice president of DaMi Smart Home Business Department, frowned as he looked at a comprehensive evaluation form for the "Mercury Smart Speaker".
On the form, he clearly saw that the various evaluations of this product were a little higher than their rice smart speakers, and in terms of sales, it had begun to surpass the rice smart speakers.
This is not the first time he has seen similar data. As the general person in charge of smart home and rice TV-related businesses, he has paid attention to the company "Siben Electronics", or Deep Space Technology, after the launch of Mercury Smart Screen.
At that time, the emergence of Mercury Smart Screen surprised him. An electronics factory that was on the verge of bankruptcy and unknown in the field of consumer electronics could actually launch a product with such powerful performance!
In the following months, Mercury smart screen sales continued to surge, once threatening Daomi's number one position in TV screen sales.
Fortunately, they still kept this first place, but what makes Guo Chuan feel aggrieved is that they did not keep it because of user reputation, purely because the price is much cheaper than Mercury Smart Screen!
In the field of high-end price screen sales, Mercury smart screens have ranked among the top sellers in China. It is impossible for Rice Company not to pay attention to such an opponent, so this time Mercury's smart speakers came out, Guo Chuan has been paying attention. He thought
The other party's smart speakers may have performed well in the market, but unexpectedly, in just one month, the sales volume of Mercury smart speakers surpassed theirs and captured more market share.