Some media published an article claiming: "Comparing all the mobile phone manufacturers' press conferences this year, the most new technology that broke out was deep space technology. Whether it is dynamic photography, flexible screens or new lithium-air batteries, they are all highly anticipated by consumers."
"In the first half of this year, the most popular 5G smartphones may be born in several models on Mars!"
Affected by this, before the new Mars smartphones were launched, the sales of other smartphones at the same price range began to decline. Especially high-end phones such as Huawei 5G phones, Apple, and Samsung phones. Some consumers who were ready to change their phones began to
I'm waiting and watching, hoping to wait for Mars' new machine to be launched before making a purchase decision.
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Seocho-gu, Seoul, South Korea.
The headquarters of Samsung Electronics, Samsung Electronics, is the largest subsidiary of Samsung Group and the largest electronics industry enterprise in South Korea.
When it comes to Samsung, the whole world knows this name. South Korea's signature company, GDP accounts for more than 20% of the entire country's economy.
There is a well-known saying in South Korea: "There are three things that Koreans cannot avoid in their lives: death, taxes and Samsung."
As the country's largest enterprise group, Samsung has more than 420,000 employees and is involved in various fields such as electronics, machinery, chemicals, finance, construction, textiles, medical care, amusement parks, advertising, etc. Its market value is five times that of Soni, surpassing that of technology giants.
Intel Corporation.
It can be said that if there is a problem in Samsung Group, the whole of South Korea will sneeze.
Samsung Electronics is the most important subsidiary of the Samsung Group, and their technologies and products are well-known around the world.
Today, senior executives at Samsung Electronics' headquarters received a piece of news from China that made them sleepy and uneasy.
"At the China Deep Space Technology press conference, they showed off their independently developed flexible screens and new batteries. This is very bad news for us!" Cui Shijun, one of the co-CEOs of Samsung Electronics, was in the conference room.
Said seriously.
As a global high-tech company, Samsung Electronics has a lot of affairs, so it also has a lot of senior executives. There are three co-CEOs. Because it is a company model similar to that of the island country, the senior executives also include the president and the top management chairman.
Cui Shijun's jurisdiction was focused on technology research and development and more intellectual property rights. As soon as the news of the deep space technology press conference arrived, he immediately realized the danger and held a meeting to study it.
"The market share of our Samsung mobile phones in China has already reached a low point. With the emergence of Mars smartphones, sales have dropped again." Cui Shijun said.
"President Cui, we have adjusted our strategy. All mobile phone factories in China have been moved to Southeast Asia and India. China's mobile phone sales business has declined, and it has not had a big impact on us now. In the international market, our market share is still the third
One." said a senior executive.
Samsung mobile phones have always ranked first and second in the world's mobile phone sales. It was almost surpassed by Huawei some time ago, but after their joint efforts with North America and Europe to suppress it, Huawei's sales in the world market fell again, and their Samsung
The championship was secured again.
"Everyone, the sales of Samsung mobile phones in the Chinese market are not the main reason for my concern." Cui Shijun said seriously, "According to reliable information, they have been able to independently develop flexible OLED display screens. Technically, they may not be inferior to us!"
As soon as Cui Shijun finished speaking, a senior executive exclaimed: "How is this possible?"
You know, although the sales of Samsung mobile phones in the Chinese market have been declining, Samsung Electronics' revenue in China is quite significant.
Samsung can make almost all the core components of mobile phones, from upstream to downstream, SOC, battery, screen, flash memory, etc. Samsung has its own complete industrial chain: CPU, screen, camera, etc., each of which is at the top level in the industry
, and also has black technology that is several years ahead of the industry.
Even Apple will be beaten by Samsung Electronics' hardware.
If you take apart a Chinese domestic mobile phone brand, Samsung Electronics hardware is indispensable.
Among them, OLED (organic laser display, organic light-emitting semiconductor) display screen is one of the three major mobile phone hardware that Samsung dominates the world!
This screen technology has not been achieved by any domestic manufacturer in China before. This time, a challenger actually appeared!
"If Deep Space Technology can independently develop, design, and build its own factories, we will lose a large number of OLED manufacturing orders in China and even the world." Another senior executive worried.
"In fact, they have already started building their own processing plants." said the senior executive in charge of Samsung Electronics' China business.
"We must not let them catch up with us."
"And the battery." When the battery was mentioned, everyone present looked a little ugly.
Battery technology has always been a problem that has troubled technology companies around the world. In order to improve the energy storage of batteries, Samsung Group has been making improvements. But in the end, it overturned. The previous mobile phone explosion incident caused a sharp decline in the sales of Samsung mobile phones.
That time was also a turning point in the decline of Samsung mobile phones in the Chinese market.
A group of senior executives were discussing closely until the end of the meeting. A new decision was announced. Samsung Electronics is opening up other advanced screen technologies to partners and offering "discounts" on prices.
They want to rely on their monopoly advantage to dominate the deep space technology screen market first, preventing the other party from developing smoothly.
In addition, Samsung Group also announced that it will invest billions in the research and development of new batteries. Although they did not say what kind of battery it is, anyone with a discerning eye can tell that it must be the lithium-air battery technology developed by Deep Space Technology.
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Not only is Samsung Electronics wary of the launch of deep space technology, American Apple is also facing the same problem.
United States, northern California, San Francisco Bay Area, world-famous high-tech industry center, Silicon Valley!
Apple's spaceship headquarters is here. It took eight years, 2.8 million square feet, and cost 5 billion US dollars. It is known as Steve Jobs's last masterpiece. This giant spaceship-like company headquarters is full of science fiction and is unique in the world.
It confirms the status of Apple, the world’s technology giant.
It once broke the market value record of global companies and was rated as the most valuable company in the world. Its revenue and profits dwarfed all other similar companies. It has always been at the forefront of technology. This is Apple. Although Chinese companies often talk about it, but
Everyone knows in their hearts that they are the "real younger brother" compared to Apple in terms of technology.
At this moment, a proposal was placed on the desk of Apple CEO Cuoco.
Ku Ke picked up the proposal and read it carefully. This proposal was the conclusion reached by the marketing department after several analyzes and intense discussions.
The main content of the proposal is, firstly, to elaborate on the possible threats to Deep Space Technology’s electronic products; secondly, it is recommended that the new Apple 5G smartphone be released in advance in the Chinese market.
"President Cuco, we believe that Mars smartphones are performing well in the Chinese market. Their release date is earlier than ours. If we cannot advance the release date, our mobile phones will lose the opportunity in the Chinese market."
"A large number of Chinese consumers will overdraw their spending power in advance because of Mars smartphones, resulting in a significant reduction in our sales."
Seeing these words, Cuco felt slightly annoyed. Once upon a time, did Apple need to worry about these problems?
He remembered that just a few years ago, whenever Apple mobile phones were released, Chinese users would save money, use credit cards, and even go abroad to queue up all night at Apple stores to buy their products.
But now, the marketing department is actually saying that it will be released in advance, just because this Mars smartphone may take away their market share! This is an insult to them, because it means that in the minds of consumers, Apple has gradually lost its past
Shenhui is no longer the leader in high-end smartphones.
But despite being angry, Cuco still maintained his rationality. If Apple wants to make money, Apple must also let go of its so-called "forced style".
He thought over and over, checked the data, and finally signed the document.