Bai Ri did not break his promise. After returning home, he immediately wrote a film review of watching "The Devil Boy Nezha". In the review, he wrote: "When they first asked me to write a film review, I refused. I couldn't
They asked me to write it, so I wrote it. Later, I watched it myself and found that the plot was good. The special effects were also 'duang', 'duang', 'duang' and were particularly powerful!"
"The overall evaluation is that this should be the best animation of the year! The degree of completion of the drama is very high. The previous "Monkey King" and "White Snake" are called the conscience of domestic animated films, so this one can be said to be the best.
The work!"
"In particular, I would like to mention that it is really a wise move for the producers to find Deep Space Digital to do special effects! Unbridled imagination is unleashed in front of high-level production, constructing a magnificent and magnificent mythical world, which makes people yearn for and aftertaste
endless!"
Compared to the unknown dumplings, Bai Zhou's popularity is much higher. As soon as his comment came out, many people immediately forwarded it, including some online media.
For example, official accounts for movie promotions, Weibo marketing accounts, etc., Feiyin accounts, and Toutiao accounts that rushed to deceive traffic immediately added pictures to his comments, copied all the videos, and posted them on various platforms.
In addition to him, the audience who watched the screenings also spontaneously promoted word of mouth.
In a certain prestige group, an audience member who had just watched the screening spoke excitedly in the group.
Ren Chu: "Brothers, I just watched "The Devil Boy Nezha", the fried chicken was great!"
Lu484: "Fried chicken looks good? Fried chicken doesn't look good? You are discriminating!"
Cowboy is busy: "What's so good about animated movies? Childish!"
Renchu: "No, this is a 3D animation. The plot is exciting and the special effects are awesome! The girl next to me even cried when watching it!"
With that said, he sent out several promotional videos.
Onion Skin: “Is this promotional video real?”
Ren Chu: "More real than pearls! And let me tell you, the special effects at the end really made me wet! It's so exciting, it doesn't look like an animated movie at all, it looks like TM Xia Xia Xia Zhan!"
Lu484: "Did you pee?"
The cowboy was very busy: "What a boast? How much will the director give you? Take me with you!"
Onion Skin: “Can I watch it with my kids?”
People at the beginning: "Suitable for all ages!"
Renchu: "@ Cowboy is very busy, if you don’t believe me, go see it yourself!"
The cowboy was very busy: "(Expression: Holding chin) Come on, there aren't any good movies to watch during this period. Let's go and watch them tonight."
He was just about to buy tickets for the on-demand screenings in the evening, but then he realized that all the tickets for the on-demand screenings were sold out! He could only wait until the official release.
The reputation of "Devil Boy Nezha" continued to grow in the next few days, and the rating on Douban actually reached a high score of nine points.
The day before it was officially released, the screenings were sold out, and the movie received rave reviews online, with many people recommending the movie to their friends.
In the early hours of Friday morning, today is the first day of official release of "The Devil Boy Nezha".
Shui Dumpling and others couldn't sleep at all and stayed in the studio to watch the box office data.
The data in the background is refreshed in real time. Every time it is refreshed, the box office is rising.
"Oh my God, it's already over 30 million in half an hour!" Producer Liu Mo said excitedly, "It's so fierce!"
"Steady, steady, you must hold steady!" Shui Diao forced himself to stay calm.
"It's already midnight, and there should be fewer and fewer of them. Let's wait until daytime." The staff said.
"Who said it's getting less and less? It's rising faster and faster!" Liu Mo is still refreshing the data tirelessly.
At 1:29 in the morning, Liu Mo refreshed again and saw that the box office number reached nine figures!
"Breaking 100 million! The box office has exceeded 100 million!" he shouted excitedly, "In one hour and twenty-nine minutes, we set a new record for domestic animated films!"
"Breaking 100 million!" Shui Dumpling shouted loudly, "Friends, the box office exceeded 100 million, in one hour and twenty-nine minutes!"
"Oh yeah!"
"yes!"
"Awesome!"
"Great!" Everyone cheered and celebrated this moment! They knew that up to this point, the movie was considered a success. The difference now is how high the achievement can be!
When Meng Xiaobai arrived at the company, Wu Binghui immediately came over to report. He said excitedly: "Mr. Meng, we made a profit!"
"Profited? What?" Meng Xiaobai said in surprise.
"The box office of "The Devil Boy Nezha" has reached nearly 200 million! Now our investment has been repaid!" Wu Binghui said with a smile on his face, "Every extra dollar at the box office will be pure profit! It has only been half a day.
, the box office is close to 200 million, there will definitely be no problem for this movie to break 1 billion, we will earn at least 100 to 200 million!"
Their special effects works are regarded as asset investments, accounting for one-seventh of the total investment. If the box office can be divided into 700 million yuan, they will make a net profit of 100 million yuan!
Meng Xiaobai also smiled and said with emotion: "It seems that my bet was right! Keep waiting and see how much money this movie can make for us!"
They still underestimated the potential of this movie. In the next few days, the box office of "The Devil Boy Nezha" exceeded 200 million, heading straight towards the 1 billion mark!
"Devil Boy Nezha" has completely become a hit on the Internet. On Weibo, Weibo, browser news, and short videos, there are all topics about "Devil Boy Nezha". The unknown director Shui Jiao has also become a media celebrity.
There are too many interviews every day to handle.
Taking advantage of this opportunity, Meng Xiaobai also asked people to release advertisements to promote their deep space digital studio.
In browsers or in some related reports, titles like this often appear: The wonderful special effects of "The Devil Boy Nezha" turned out to be from this company!
"In three days, the box office exceeded 600 million!" Du Huaiyu, the director of "Fortress", was naturally paying attention to this news. "It seems that the current movie market is really hot!"
"Yes! Nowadays, the audience likes to watch special effects blockbusters! An animated movie can make them go crazy collectively. Isn't our real science fiction masterpiece going to be a big hit!" Visual effects director Feng Yan said in agreement.
"During the Spring Festival, the science fiction movie "The Wandering Blue Star" had a box office of almost 5 billion, maybe we will reach this level too!" Du Huaiyu said, "We will release it tomorrow!"
Originally, their "Magic City Fortress" would be released a week later, but seeing how popular "Magic Boy Nezha" has been recently, they thought it would be released earlier to grab audience traffic.
On the same day, director Du Huaiyu accepted interviews from the media to build momentum for the new film.
After bragging about his new work, the reporter asked him: "Excuse me, Director Du, we know that "Magic City Fortress" has not been screened, and "Magic Boy Nezha" has a particularly high screening score. What do you think about "Magic City Fortress"?
Will "Fortress" be more popular with the audience than "The Devil Boy Nezha"?"
Du Huaiyu knew that this reporter deliberately raised such conflicting questions, but this was exactly what he wanted. Consumption hot spots are a basic skill for people in the entertainment industry.
Du Huaiyu immediately said: "Definitely! "Devil Boy Nezha" certainly performed well, but in the final analysis it is just an animated movie! And our "Fortress" is the real science fiction blockbuster!"
The reporter continued to ask: "Netizens are very concerned about your special effects level. Is there anything you can disclose?"
"I can tell you a little bit about the special effects." Du Huaiyu smiled slightly and said in a casual tone: "When we were doing special effects before, a visual effects studio called Deep Space Digital came to us because it couldn't meet our standards.
The request was rejected by us. As you know what happened later, they went to do special effects for "The Devil Boy Nezha". So I don't need to say more about our special effects level, right?"
"Director Du, what do you mean? The special effects of Deep Space Digital were eliminated by you? Your special effects are more exciting than theirs?" the reporter asked.
"I didn't say that." Du Huaiyu refused to admit it, but everyone knew what he meant.