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Chapter 230 OPPO Brand Conferred God

seven months later

Jinling City

Xinjiekou, Pacific Home Appliances Mall flagship store.

Entering early winter, the weather turns from warm to cold.

Outside the modern home appliance mall, colorful banners are flying, bringing a strong Chinese festival atmosphere.

Today is December 26th, Christmas has just passed, and in a few days it will be New Year's Day 1995. This is a good day to bid farewell to the old and welcome the new, and the mall has made preparations in advance.

A bright red banner in the mall read;

On December 28th, the Pacific New Year’s Eve Shopping Carnival will be held with discounts on products worth one billion in the city, so stay tuned.

The first snow since the beginning of winter fell two days ago. The amount of snow was not heavy. Now only the shaded areas of the building and the roadside still have some residual snow. The cold wind blows, bringing with it the chilly feeling of winter.

Not far away, two girls walked up, one fat, one thin, one beautiful and one ugly. They turned out to be Si Wanru, who was already a junior, and the fat girl in the same dormitory. They walked over arm in arm.

"Wanru, why not come here in two days? I heard that the home appliance mall is full of big sales. Many students are going to take advantage of this time to buy a Walkman. Can they save a lot of money?" After the fat sister finished speaking, she stuffed it into her mouth.

A roasted chestnut with sugar, chewing it is full of fragrance.

"I don't want to be crowded with so many people. It's too scary."

"Hmph, I will come with you when the time comes. No matter who he is, if he dares to squeeze me, I will push him away. Hey! Unless he is a handsome guy, I can only tolerate my bad temper."

Si Wanru smiled sweetly. She really felt safe with this senior. She was 1.65 meters tall and weighed 165 pounds. Her small arms were as thick as her own legs.

Walking into the shopping mall, the shopping guide wearing a welcome banner smiled in a formal manner; "Welcome to the Pacific Appliances Mall."

"Quick, let's go see what the current price is at the Walkman counter. We can compare it in two days and see how much money we have saved."

"It's not busy, let's go around slowly."

Si Wanru was cautious. This was a shopping mall owned by her boyfriend. She heard that the Midea and Oppo stores there were all self-produced brands. She wanted to see how the sales were going.

In the office supplies area

The American brand Oppo is in the middle, with IBM and Xerox on both sides, surrounded by some brands from Japan, and even Gree brand copiers. Oppo brand products are highlighted by the stars.

With high-end and atmospheric light tones, graceful lines with curves, and LCD central controls, Oppo products look high-end and atmospheric. The price of the same product is 15% higher than that of Japanese brands, and the price of the highest-end product is more than half as much.

.

This is a misplaced competition method.

For American brands IBM and Xerox, Oppo's prices are much lower, their quality is similar, and each has its own advantages.

For Japanese brand copiers, Oppo has good quality and unique technology, and its strength is overwhelming.

Atlantic Business Machines Company shamefully plagiarized the Oppo brand ideas of later generations. The key mastermind behind this was Wang Yaocheng. He thought about it, but he didn't think of a good brand name, so he simply plagiarized the ideas of domestic brands.

All right!

If it is an unfamiliar brand and there is really no sense of immersion, this is a minor problem that can be forgiven.

Anyway, we still have vivo and mi. If it doesn’t work out, we will compensate Chen Mingyong for some investment in the future. Please ask Mr. Chen Mingyong to use his brains to come up with a name to put an end to this cause and effect.

In the office supplies area, units are negotiating for purchase, and the shopping guides are enthusiastically introducing products;

"The American brand Oppo you see now is the world leader in office equipment. Its products have always been famous for its superior performance and high cost performance. The sales price of the same type of copier is generally 20% lower than that of American brands and 15% higher than that of domestic brands.

, is the best cost-effective choice.”

The customer asked;

“This Chinese brand is also good and the price is relatively low.”

shopping guide;

"Benzi's copier products have always been synonymous with low-end in Europe and the United States. They cannot enter mainstream European and American society. They can only find some markets in convenience stores or street copy shops.

The Oppo brand has just won a US$220 million order from the U.S. Department of Defense. It is also the mainstream office equipment for Wall Street, Citibank, Bank of America and multinational companies. This is unimaginable for copier products from this country."

The customer asked;

"The quality of this home appliance is very good, isn't it that bad?"

shopping guide;

"That's because you haven't had access to better, more sophisticated equipment from the United States. The best computer brands are all from the United States. Oppo also has computer products. The best medical equipment brands are all from the United States. Likewise,

The best office equipment brands are also from the United States.

The American brand Oppo is very demanding in selecting partners, and dealers of average strength simply look down on it.

In the entire Jinling City, you can only buy it at our flagship store, including any other home appliance mall, because our home appliance mall is the most high-end in Jinling City and has the most professional after-sales service."

The customer asked;

"I have also learned some information that our country's copier products account for nearly half of the world's market."

The shopping guide took out a newspaper;

"Your news is out of date. By the end of November this year, the American brand Oppo occupied 41% of the European and American markets with its superior quality and highest cost performance. It is still rising rapidly and has been unanimously recognized by mainstream society.

"

Several people in the unit came forward to take a look. It turned out to be the Hong Kong Island newspaper. This was the new newspaper in November. The shopping guide was indeed right. It clearly said;

The American brand OPPO copiers are of high quality and low price, and they are invincible in the office supplies market around the world.

Several people in the unit got together to discuss it and almost made a decision.

Question: "We don't have a big budget. We want to buy three copiers this time. Can you give us a discount on the price?"

shopping guide;

"There will be no discounts, not in this life. American brands are the most arrogant and never bother to do publicity. However, our home appliance store can give away a heater. This is an internal activity we do. Generally, we do not

foreign."

The other people in the unit looked at a leader and saw him nodding silently, so they said cheerfully, "Okay, that's it. Give us three heaters. We should be able to get three heaters, right?"

"no problem."

Si Wanru and Fat Sister stood aside and watched for a few minutes while the shopping guide completed a large business worth tens of thousands of dollars. They couldn't help but look at each other and stuck out their tongues to express surprise.

This was another middle-aged man walking over. He had already circled the sales booth several times, and the shopping guide greeted him enthusiastically.

"Excuse me, do you need an introduction?"

"No, I have visited several stores in the city, and I know the prices and brands of these copiers. Now I just want to buy one with a lower price, but the quality must be good. The appearance doesn't matter. I mainly want to buy one with a lower price.

I still like the Ricoh brand, the price is only 23,000, the quality should be guaranteed, right?"

Shopping guide: "The Ricoh brand is of good quality. If you simply want a lower price, you can consider Midea brand copiers. The price of the same grade is only 16,800 yuan. The quality is very reliable and the manufacturer has a one-year warranty. This is the Midea brand's first commitment.

"

"The price is so low, can the quality be guaranteed?"

The shopping guide smiled; "Let me bring you over to see. We use Midea brand copiers ourselves. We have been using them for more than a year and there are no faults at all."

"Oh!" The customer followed with great interest.

Soon, the shopping guide made another deal for a Midea brand copier.

The fat lady standing next to her became a little impatient. Si Wanru could only follow her and leave. In just over 20 minutes, six copiers were sold, four of which were Oppo or Midea. This situation also happened to other machines.

Home appliance mall.

As for whether what the shopping guide said is true or false, this is debatable.

At the very least, the Midea brand copier has not been out for more than a year, and it has not been more than three months full time. If you are not a veteran in the industry, who would know?

The two female college students walked to the computer area. Today's computers have officially entered the 486 era. High-end 586s have appeared, but they all have a big square head shape and look extremely stupid.

There are more than a dozen brands here, both domestic and foreign, and the styles are basically the same.

Not far away, a group of people were crowded around, and from time to time someone shouted, "Can you open another one for me? I'll pay for it now."

Si Wanru looked at it in surprise, her beautiful eyes flickering in confusion. The fat lady rolled up her sleeves and said, "What are you doing? Wait for me to come in and see clearly. Wanru follow me, don't get lost."

After saying that, the fat lady led Xiaopao and rammed in. A big hole instantly appeared in the crowd, and they rushed inside.

"Wow, it's so beautiful! Is this a computer?"

"Who are you? The collision made my lower back hurt. I thought there was a car accident. Who can drive the car upstairs?"

"Damn it, which grandson pulled me out?"

"Ouch, it hurts! My foot."

There were all kinds of wild shouts and screams, and the fat lady dragged Si Wanru in majestically, protected her in front of her, and yelled, "I call you grandma, I don't know how to be humble to girls."

Wow!

Who dares to mess with such a fierce girl?

"I'm sorry, I'm sorry, uncles, I'm sorry! My friend is a bit impatient." Si Wanru smiled and cheered everyone up, just like a spring breeze blowing by, and the dark clouds dissipated in an instant.

The two female students stood together, and Si Wanru's bright eyes and white teeth made her look more charming and charming.

"Ahem, forget it, girls are not as knowledgeable as you."

"We should make room for some lesbians."

The fat lady rolled her eyes, pulled Si Wanru and said, "Look back at these computers, they are so beautiful."

Si Wanru turned her head and was immediately stunned.

In front of me is a row of split-type LCD computers. The slim LCD screens are available in apple green, peach pink, pearl white, mango yellow, and elegant black. They match the computer desk. The square chassis is placed underneath through wires. The LCD screen is on the workbench.

The beautiful shape simply kills all films instantly.

Someone is playing a game on a computer. This is the "Warcraft" game just launched by Blizzard in the United States. Experts know that it consumes the most memory, but the game runs very smoothly, and the configuration is obviously quite high.

"Comrade, can I buy one?"

"Yes, yes. Even if you pay in full, you can't get the goods now. You have to wait for at least two and a half months. The European and American markets are going crazy now. They are blocking the door of the factory with a lot of money, waiting to pick up the goods. If you want to make a decision, hurry up.

Time, if you hesitate any longer, I might not be able to get it in three or four months."

"Oh, okay, I'll pay the full amount to order one."

"I want one too. I want the apple green one."

"There's no guarantee, it just depends on the situation. If there is one in apple green, it will be given to you first. If not, you can wait for the next wave."

"Forget it, they all look good anyway, even if I get the peach pink one, I'll admit it."

"Hey, you have a good idea. The peach pink color is 99 yuan more than other colors, so you can't even grab it."

"Grass!"

There is an old saying from the ancients: If you compare yourself with others, you will die, but if you compare goods with others, you will throw them away.

Looking back at those old antique desktop computers with square heads and square brains, I can't help but feel any desire to buy them. I really want to smash them. The gap is so huge.

For those who are obsessed with appearance, this is simply intolerable!

Wang Yaocheng and Chambers really took the risk and launched Oppo brand computers in large quantities on the eve of Thanksgiving in Europe and the United States, catching their competitors off guard and turning their faces green.

This is one and a half months earlier than in China. In the European and American markets, Christmas is immediately followed, followed by New Year’s Day, which are all peak sales seasons.

Oppo brand computers were rushed like crazy as soon as they were launched. The first batch of 2 million computers were all sold out within a week of being launched.

Orders came in like flakes, and by December the total had reached 5.2 million units, which really caught people off guard.

Even Wang Yaocheng didn't expect it to be so popular and was simply surprised.

direct consequences

Desktop computers of all brands are completely unsaleable. Many computer manufacturers have prepared a large amount of goods before the peak season. Now it is a waste of money. I really want to cry without tears. I don’t know if they will be able to sell out in another half year.

In the entire European and American markets, only Oppo brand computers stand out, and they are selling like crazy because its business strategy is so ruthless, selling all high-end and low-end products.

high-end price;

There is an OPPO brand split computer, and its beautiful shape simply beats those other brand products with square heads and square brains. Well, the two are not on the same level at all.

The most important thing is that the price is not high. In European and American markets, the price is 15% higher than the same type. In China, the price is 10% higher than the same type.

As long as they are not stupid, everyone knows how to choose.

low-end price;

There are oppo brand integrated computers, which also use Intel CPUs, mainstream 586 product configurations, and the price is 3% lower than mainstream desktop computers.

The key question is;

The OPPO brand integrated computer has a beautiful shape, showing a smooth and round "A" shape, and has a high degree of industrial design aesthetics.

This is a later generation, the shape of Apple's all-in-one computer product imac g3 in 1998. A guy who peeked at the cards had one himself. After using it for several years, he really remembered it deeply. The shape was used directly, and it was almost exactly the same.

Compared with today's desktop computers, there is no long butt behind the computer's square box, which is ugly and disgusting. The comparison between the two makes it obvious.

The same configuration, the same performance, the same American brand, cheap price, beautiful appearance and good performance, anyone who is not a fool knows how to choose.

Such a beautiful desktop computer can be sold even if the price is 20% higher.

However, the Oppo brand has to enter the market at a low price and keep a large number of computers from its competitors in its hands. This move is so cruel that as the saying goes, it is called the "killing strategy."

The major manufacturer IBM has a backlog of more than 1.3 million computers, Compaq Computer has a backlog of 620,000 units, Apple Computer has a backlog of 380,000 units, Toshiba Computer has a backlog of 660,000 units, Sony Computer has a backlog of 310,000 units, and NEC Computer has a backlog of 190,000 units...

Especially the blue giant IBM was the worst. After Thanksgiving, the stock price plummeted like a laxative, shrinking by one-third, and almost 20 billion in market value was lost.

All six production plants were shut down and more than 20,000 workers took early leave. This made the board of directors furious but there was nothing they could do. The company's top management was so worried that their hair fell out and they even wanted to hang themselves.

In early December, Chambers, CEO of Atlantic Business Machines, came to the door with a smile and offered to purchase all modern production lines in IBM's three manufacturing plants. The price was only one-third of the original price, about US$1.2 billion.

After much thought, the IBM board of directors agreed without hesitation. After all, it could solve the salary problem for more than 8,000 front-line workers.

For every day off, more than 20,000 workers have to pay a salary of 5 million. This money is indispensable because it affects the livelihood of more than 20,000 families and hundreds of thousands of Americans.

After the three factories are acquired, after more than half a month of mold and production line transformation, a steady stream of Oppo brand products will be produced and supplied to the American market locally.

Oppo brand computer products have applied for more than 200 appearance patents, which are as detailed as line curvature, platform legs, surface design, heat dissipation design, and speaker configuration design, leaving no gaps for other brands to develop.

If you want to create similar products, you have to pay a high patent fee for each unit, which is not fixed, but a commission based on the sales price.

This is Qualcomm's method. Wang Yaocheng adheres to the fine tradition of learning from it and uses it again.

The production base in Huaizhou City is now operating three shifts 24 hours a day, and is fully engaged in the production of Oppo brand computers. The number of workers in the production base has reached more than 70,000.

The popularity was unexpected, and everyone immediately panicked.

Now, the second phase of the originally planned eight-inch wafer production base in Huaizhou has just been built, and has been allocated to the second phase of the Atlantic Business Machines Computer Base by Wang Yaocheng with a stroke of his pen.

Before the end of the year, the production line equipment will be installed in place. After the initial production line run-in, the production capacity is expected to explode in February 1995, when the monthly output will reach 1 million.

The second phase of the computer base project, which was originally scheduled to be put into operation next year, has now become the third phase of the project, with great attention from top to bottom.

The intensive construction, which is being worked overtime, will be completed in January. After the production line equipment is debugged, full production capacity will be reached in April, and the production scale will almost double again, reaching a monthly output of 1.8 million units.

What is the concept of production capacity?

In 1994, nearly 56 million computers were sold worldwide, with sales of US$251.2 billion, of which the U.S. market was approximately one-third, totaling US$84 billion.

It is estimated that in 1995, the number of units worldwide will reach more than 70 million units. The European and American markets are still growing at a high speed and the prospects are bright.

The Oppo brand of computers in China alone occupies a quarter of the market. If the production capacity of three factories in the United States is added, it is really terrible.

This situation was also reflected in the stock market. After Atlantic Business Machines reorganized, it applied for relisting in early May 1994 and was approved.

Due to the additional investment of US$400 million by the major shareholder, Atlantic Business Machines changed its name and issued an additional 100 million outstanding shares, doubling the total share capital to 200 million shares.

According to common sense, the issuance of additional tradable shares should be at least 10% lower than the value of the original shares.

Before the bankruptcy protection of Wangan Computer, each share was worth US$0.75, and the additional issuance price was US$2. This was an obvious inversion and was not recognized by market participants.

The market has doubts about whether Atlantic Business Machines can revive its business, and a large number of original shareholders have abandoned their purchases, causing the stock price to fall sharply.

critical moment

The major shareholder Royal Fund chose to fully exercise its preemptive subscription rights, holding a shareholding ratio of 73.3%, and then increased its holdings of the company's shares in the market, boosting the stock price, and the highest shareholding ratio even reached 91.2%.

Early July 1994

Oppo brand copiers were launched on the market and won a good reputation. The company turned a profit that month, and the stock price also climbed to the level of 3.6 US dollars per share, reaching a maximum of 4.57 US dollars per share.

November, after Thanksgiving

When the New York Main Board Market opened, the stock price of Atlantic Business Machines soared 655% that day, showing a thrilling straight upward line. The price per share soared from US$3.82 to US$250.21, with a market value as high as US$500.42.

According to the 1994 market capitalization ranking, Atlantic Business Machines Company ranked 13th in the United States, and it took one year to return to its peak.

In just one week, the Oppo brand became a god, and its omniscience went viral around the world. It became the most explosive financial news in 1994. Various newspapers and periodicals published numerous reports, but they were unable to interview the mysterious boss king.

The New York Times exclaimed;

A new richest man in the world was born, and he is the boss king who is stirring up trouble in the high-tech field, because he has not released many shares and still holds 89.2% of the shares. This alone has a wealth of nearly 40 billion US dollars.

Thanks to the option incentive plan, at the same time, there was a billionaire and dozens of multi-millionaires and hundreds of millionaires at Atlantic Business Machines.

Of course, senior managers cannot get this money now. If they want to cash it out, it will take more than two years.

If you leave the company, hey, the company has the right to repurchase it at the original price, so I would like to ask if you are willing to part with it?


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