After inspecting the Future Science Park and the first phase of the Atlantic Industrial Park, the sincere praise from the big bosses gave Wang Yaocheng a full sense of career accomplishment and he was in a particularly good mood.
The first phase of the Atlantic Industrial Park, with a total area of three square kilometers, is densely covered with high-rise buildings and bustling with people. It is home to various companies under the consortium, and production and sales are booming.
This is a high-tech industrial city and an emerging industrial town. It is the brightest star in Shenzhen's industrial landscape and drives the city's leading export production base. Its importance is beyond doubt.
The busy flow of heavy trucks in the industrial area transports huge quantities of products to the docks for shipment to world markets by ocean freighters.
The influx of a large number of people made the Atlantic Industrial Park, a city within a city, prosper rapidly.
Take the Carrefour supermarket chain as an example;
In this small place, there is a hypermarket with a business area of 45,000 square meters. There are seven central chain stores dotted here and there. There is only one hypermarket store. The annual turnover is as high as 2.23 billion yuan. This figure is very astonishing.
Within the Carrefour Group, this level ranks fourth among the 200 hypermarkets nationwide, second only to the flagship hypermarket in Yanjing City, the Pearl Huangpu District store and the Jing'an District store.
It is higher than the Xinjiekou store in Jinling and the Wulin store in Hangcheng. This shows that the sales are booming and the purchasing power is strong, just like cooking oil in a raging fire.
The Asian financial crisis of 1997 swept through Southeast Asian countries, including Japan and South Korea, leaving behind devastation everywhere.
The Internet high-tech bubble burst in 2000, which dealt a heavy blow to European and American high-tech companies, and they are still shivering in the cold wind.
However, the scenery here is uniquely beautiful.
These two rounds of brutal reshuffles around the world have caused a large number of companies to collapse in the storm, and more companies have risen rapidly to occupy large gaps in the international market. Mainland companies are among the beneficiaries.
Since 1997
China's mainland economy is booming, and export-oriented trade is growing rapidly every year, rapidly conquering markets around the world with cheap and high-quality products.
With this shareholder style, the companies under the Wang Consortium have entered the fast lane of development.
Among them, Geli Group is the most important.
The company's product sales and profit growth rates are increasing year by year, with a compound annual growth rate of more than 31%. In 2000, sales reached US$37.8 billion, creating profits of US$4.476 billion, making it the leading enterprise in the national home appliance industry.
According to the world ranking, Green Group ranks sixth after Sony, Panasonic, Toshiba, Samsung and Philips.
Who could have thought?
In just seven years, Green Group has achieved rebirth.
Not only does it dominate the fields of personal computers, copiers, air conditioners, small home appliances, etc. domestically, but it has also made strong inroads into the international market and captured a considerable market, ranking 466th among the world's top 500 companies.
Facts have proved that the powerful Japanese and Korean home appliance companies are not invincible.
The demonstration effect of the leader is so strong that it has driven a large number of domestic home appliance companies to go abroad collectively to fight against the market storm.
Haier Electronics, Rongsheng Electrical Appliances, Supor, Midea Electrical Appliances, TCL, Meiling Electrical Appliances, Hisense, etc., due to the strong support of Atlantic Jinko Group's application chip products, have developed stronger and more competitive than before in history.
If you have never experienced the pain of being without core and soul, it is difficult to understand how important this kind of silent support is?
Reminiscing about the past
The application chips sold by Dutch chip company NXP to Chinese banks cost as much as 15 yuan each. After the Chinese banks paid in advance, the delivery date has not yet been determined.
NXP has the usual arrogance of Europeans and does not care about the needs of Chinese customers. When it will be shipped depends on their mood.
In order to wait for NXP NXP application chips, Chinese bank equipment could not be delivered for more than two months. How much loss did it suffer during this period? How many things were delayed?
NXP doesn't bother to care at all, because the other party has mastered the core technology, and Chinese banks can only passively follow the other party.
This is just a microcosm of being stuck by Western technology.
In fact, this small category of special application chips is not difficult for Atlantic Jinko Group at all, and it can be easily picked up.
With the refinement and extension of Atlantic Jinko Group's products in the field of application chips, taking into account NXP application chips, it immediately solved the urgent needs of domestic banks.
At this time, in order to crack down on Atlantic Jinko-related products, NXP quickly lowered the price to 2.8 yuan a piece, and Atlantic Jinko subsequently lowered its price to 2.5 yuan a piece.
Fighting price wars, fighting technology wars, fighting advanced process wars, and competing for corporate heritage, Atlantic Jinko has always been the most confident.
Not long after, NXP sadly withdrew from the global NXP application chip market, and this market segment was fully occupied by Atlantic Jinko.
same
Domestic home appliance companies need a wide range of application chips. Before Atlantic Jinko entered the market, they were hampered by the technology of Japanese and Korean chip companies. They could only obtain outdated products with high quality and high prices. Even if they paid high prices, they could not get the latest international chips.
Technology chips.
This has resulted in the products of domestic home appliance companies falling behind by more than one grade compared to Japanese and Korean companies in terms of screen color performance, clarity, picture quality, sound quality, and contrast.
Even with a huge price advantage, this technological gap still blocks domestic home appliance companies from the world market.
Once you master the core technology, you won’t be stuck by others.
Instigated by Japanese and Korean home appliance companies, Taiwanese LCD screen manufacturers have formed price alliances several times.
Huanghe Technology Group flatly refused to participate and instead launched products on a large scale.
A price alliance that lacks a key link is like a leaky boat on the sea. All it gains is the loss of market share and ends in nothing.
It has not been able to cause serious harm to domestic home appliance companies as it did in history.
Facts prove;
Only the core technology that is in your own hands will not be at the mercy of others.
Nowadays, domestic home appliance companies are developing in full swing and are fully entering the world home appliance market. Japanese and Korean companies are losing ground and are having a hard time.
Also struggling are LCD screen manufacturers in Taiwan. In desperation, they have invested and set up factories in mainland China.
Near the Atlantic Industrial Park in Shenzhen City, there are several Taiwan-funded LCD display manufacturers and dozens of supporting electronic parts manufacturers.
It is reported that Korean-owned Samsung and LG have also entered the mainland market on a large scale and established joint ventures.
To trace the root cause of all this, Atlantic Jinko and Huanghe Technology Group have to silently protect us all the way.
What makes Wang Yaocheng particularly happy is that hundreds of companies under his subsidiaries are competing with each other, showing a prosperous development trend.
Yangtze Technology Group's Dell brand personal computer products are marketed around the world at mid- to low-end prices, and their market share has increased most rapidly. They have become the company's powerful flagship product and contribute a large amount of revenue.
Zheng Fushan, the president of the group, tasted the benefits of acquiring famous foreign brands and turned his attention to the home appliance business of General Electric Company of the United States. The report on the application for merger and acquisition has been placed on Wang Yaocheng's desk.
Compared with other companies in the consortium, Gli Group's advantages are not obvious, and they also feel tremendous pressure.
Gli Group also realizes that only by taking steps toward internationalization can it ultimately develop and grow.
In terms of multi-brand strategy, they have set their sights on the famous European home appliance brands Thomson of France and Sanyo Electric of Japan, and are in close contact with each other in an attempt to acquire them.
For GREE Group;
The acquisition of Thomson, a long-established French electrical appliance manufacturer, will help fully open up the European market and enter the US market. This is an important part of the group's efforts to increase product profitability and build a multinational home appliance group.
Sanyo Electric's advantage is in Asia, and its brand reputation is quite high.
GREE Group is interested in Sanyo Electric's local washing machine and home refrigerator business and its extensive home appliance business in Indonesia, Malaysia, the Philippines and Vietnam, including washing machines, refrigerators, and air conditioners.
These are mature channels that Sanyo Electric has worked hard for decades. The electrical appliances produced by Gree Group can be sold without any hindrance if they are branded with Sanyo.
For these Fuso and Southeast Asian consumers, the familiar Sanyo Electric brand has a very good reputation and favorability, and the quality is very good. The only drawback is that the price is too high.
If the price can drop a lot, it will be like pie in the sky, and the market door will open easily.
But it has to rely on itself to accumulate brand reputation bit by bit. Gli Group has been testing the world market for many years and knows how difficult this is.
The most striking example is;
After Yangtze Technology Group acquired the famous Dell brand in the United States, its cheap and high-quality products have been selling well in the European and American markets, far faster and developing more vigorously than the Glid Group.
Sometimes, people don’t buy a product because it is cheap and good.
If you want to expand your product's reputation and popularity, you need to spend a lot of money on advertising. It takes as much hard work as a swallow building a nest, and it requires bit by bit of hard work.
In the mature business markets of Europe and the United States where competition is fierce, it is basically impossible to expect a sudden explosion of popularity.
Merger and acquisition of famous home appliance brand manufacturers is a shortcut to the world market.
Internationalization is now the most fashionable word within the consortium.
Coincidentally, Pacific Home Appliances Chain Company, a subsidiary of Huanghe Technology Group, fell in love with the Japanese-owned Laox home appliance chain store, and the two sides began to talk about cooperation.
Wang Yaocheng has always been happy to hear about these benign developments and strongly supports them.
According to Wang Yaocheng’s words;
ok, feel free to go ahead and do it, I have prepared a checkbook.
In a dedicated suite at the five-star Peninsula Hotel
"Oh...hoho...this water is a bit hot!"
"It's okay. You walked so much today. The hot water is just right for your feet. This water contains carefully prepared Chinese medicine, which has the greatest benefits for relieving fatigue, activating meridians, and increasing skin elasticity and vitality."
"Hoho... is it true or false?"
The hotel waitress raised her head and said with an aggrieved look; "Our hotel has launched a special traditional Chinese medicine foot soak, and the guests who have used it are full of praises. There are also guests from Australia who have flown all the way here to soak their feet for decades.
Lao Han's leg has been cured, and we still have the certification issued by the Greater China Medical Association, and..."
"Oh, I believe you, this is really good."
Wang Yaocheng grinned and stretched his legs in the bucket to soak his feet, but he was thinking about other things in his head;
Ni sister! Introduce...
Is the promotion of the five-star Peninsula Hotel a bit too exaggerated?