Chapter 452 President's Regular Meeting in the Third Fiscal Quarter
October 5, 2002
Senior executives at the vice president level and above from consortiums from all over the world gathered together for a three-day regular president's meeting for the third fiscal quarter.
The companies under the Royal Family Fund hold regular president meetings every three months to discuss strategic issues related to the direction of the consortium's operations, exchange mutual experiences, evaluate the good and criticize the bad, strengthen collaboration and exchanges among the consortium companies, and jointly promote development.
Excluding some left-behind senior executives, the number of participants in this regular meeting was as high as more than 300, representing more than 60 companies, which shows the huge camp.
The theme of this conference is "Building a Corporate Culture for the 21st Century".
at the meeting
Everyone spoke freely and put forward many interesting and innovative ideas. The collision of ideas resulted in the rough prototype of corporate culture.
After group discussions, a first draft was formed, and the next step was to collect opinions from all parties, and finally promote and implement it throughout the consortium.
This time, it was a retreat and a fruitful conference.
The quarterly meetings focus on providing a platform for the exchange of ideas, promoting communication and cooperation among senior managers within the company, and creating a relaxed and comfortable atmosphere.
Taking advantage of this opportunity, the CEOs attending the meeting also proposed corporate expansion plans.
Domestic group discussion in progress
"Chairman, the domestic economy is now booming, all industries are prosperous, and there are scaffoldings everywhere from cities to villages, and there is a prosperous scene.
According to statistics:
In the first three quarters of 2002, the total retail sales of goods increased by 26.72% compared with the same period of the previous year. Excluding the factor of price inflation, the increase was also very considerable.
This is an era of great development and an era of great heroes.
In the first three quarters of 2002 alone, Pacific Electronic Computer Company's seven comprehensive electronic trading markets contributed 697 million yuan in net income, with each market accounting for nearly 100 million yuan.
The store rental income increased by 33% compared with the same period last year, which can be said to be a booming business.
Nowadays, it is difficult to find a one-meter shop in Huaqiangbei Market and Zhongguancun Market.
The international market is certainly important, but as the domestic electronic computer market heats up rapidly, I suggest that the consortium’s brands, including Glitter, Panda, OPPO and Dell, vigorously enter the domestic market to seize the opportunity."
Wang Yaocheng nodded: "President Zhang Shuguang's suggestion is very good. The secretariat has recorded it and asked each company to come up with practical plans.
Ms. Dong, as a manufacturer and a distributor at the same time, you Huanghe Technology Group cannot just focus on your own Panda Electronics, but you must also make more efforts to promote the products of other companies."
President Dong Mingzhu smiled: "Since the chairman has given the order, Huanghe Technology Group is obliged to accept the job. However, we also have some immature opinions in front of the chairman, so we will discuss them with everyone."
The other senior executives looked at each other and whispered among themselves. Do you know what the shrewd Miss Dong is planning?
I couldn’t help but speak;
"Ms. Dong, all consortiums and companies are brothers and sisters, so there is no need to distinguish them clearly, right?"
"Yes, Pacific chain home appliances are very profitable, and the prices are very low for us!"
"What we supply to you is the best price. You can't do it by cutting off the burden. Now that the price of LCD panels has increased so much, it is also very difficult for our company."
"That's almost it."
Dong Mingzhu helplessly spread his hands and said to Wang Yaocheng:
"Chairman, have you seen it? These guys talk nice, but when it's their turn to pay, they all seem to be killing themselves. They want the horse to run away, but also want the horse not to eat grass. Do you think it's possible?
?”
"Well... when it comes to discussion, we must allow for different opinions, state your reasons, and we will discuss it."
Wang Yaocheng used a clever Tai Chi push and said two sentences that were empty in content and created a cliché that served as a link between the past and the next. There was really nothing else.
Dong Mingzhu glanced at everyone and said tit for tat:
"Channel dealers are not just blown by the wind. Store personnel, logistics centers, marketing, echelon building, and channel expansion all require hard work and management.
Pacific Chain Home Appliances will be as large as it is today, surpassing domestic peers such as Gome and Dazhong Electrical Appliances, and ranking first in the country.
Following the footsteps of the chairman, every employee has worked hard to come here. There is no reason to make wedding clothes for you.
If you can enter our channels, just smile.
The ugly thing to say is earlier.
The due advertising expenses and batch rebates must be fully paid when we settle the accounts.
Our Pacific Appliances Chain can guarantee:
I am fully committed to promoting products to you, and you guys will definitely make a lot of money.
By the way, it would be best if your manufacturer cooperates with our channel to conduct a significant price reduction event, called "Thanksgiving for the Golden Autumn, affectionate feedback to consumers on the price storm"?
Forgot to explain something
Regarding the outdoor expenses of the event, such as tents, sun umbrellas, promotional materials, balloon arches, etc., it would be great if your manufacturer could provide part of them.
If it really doesn't work, I'm not afraid of criticism from the chairman.
I, Dong Mingzhu, will make the decision, and our group will pay for this, since we are all brotherly companies!"
"Eh..."
There were boos.
Everyone is deeply impressed by this strong woman, who is vigorous and resolute in doing things and dares to make decisions.
at the same time
Dong Mingzhu is very shrewd and has made it very clear in his words.
The price concessions should be given and no rebate should be missing. I am afraid that part of the advertising expenses will also have to be paid.
The only thing that can be discounted is the trivial cost of outdoor promotion materials. How much is it?
As the leader in home appliance sales channels, Pacific Chain Home Appliances offers the most favorable rebates and prices from major home appliance manufacturers because it has the largest sales volume and strong strength, and it is the only channel provider that can achieve nationwide coverage.
therefore
With the dual advantages of brand and price, Pacific Chain Home Appliances has strong bargaining power and very good profits.
Dong Mingzhu ignored the boos from his colleagues and said sincerely to Wang Yaocheng: "Chairman, given the booming development momentum in the country, failure to make progress means regression.
The domestic electrical appliance retailers behind us are developing very fast and have strong catching-up momentum.
Pacific Chain Home Appliances cannot rest on its laurels. This is a company you started, and we cannot let this flag fall.
Therefore, we have come up with a five-year development plan after careful study, and please take a look."
Talking
He took out a thick piece of material from the bag, and everyone else's expressions changed when they saw it.
Everyone had the same idea, but they didn't expect that this shrewd woman would take the lead. But it was better to let this stupid young woman take the lead and test the chairman's opinion.
Director Zhao Feng of the Secretariat, who was sitting next to him, looked even worse. He didn't expect Dong Mingzhu to have played this trick. It was simply unreasonable!
Bypassing the Secretariat, we went straight to Tianting.
Think we are all wooden people, right?
Wang Yaocheng raised his cup, took a sip, and said calmly, "Okay, put it here. I'll go back and look at it when I have time."
"Chairman, if I spare you three minutes, just take a look."
"Uh...okay!"
After all, lesbians are easy to talk to. Wang Yaocheng resisted but could only open it and read it. The five-year outline of the previous plan shocked him.
this……
Miss Dong, you are going against God!
The five-year plan, in a nutshell, represents ***-style development.
Pacific Chain Home Appliances plans to use five years, from the beginning of 2003 to the end of 2007, to build six regional-level logistics centers across the country.
Including East China, Central China, North China, South China, Northwest China and Sichuan and Yunnan, it serves as the logistics support point for enterprises to radiate across the country.
At the same time, the current 26 home appliance hypermarkets across the country will be expanded to 148, the number of small and medium-sized stores will be expanded from 1,422 to 3,500, and the business outlets will be extended to every county-level city.
After seeing this grand plan, Wang Yaocheng couldn't help but gnash his teeth.
Why?
The scale of this plan is too large. The initial estimated investment scale alone is 120 billion yuan, and if it is spread out, it will be 24 billion yuan per year.
This is not the time in 1992
With the rise of the domestic construction industry and the improvement of living standards, construction costs have also increased.
For a hypermarket plus a 30-story commercial building, the investment cost for infrastructure plus decoration is no less than 800 million to 1 billion yuan, and even more in economically developed areas.
A district-level central logistics park requires an investment of 5 to 6 billion, plus a large number of stores. Although 70% of them are planned in the county, the individual investment is small, but it cannot support the large total volume.
According to Wang Yaocheng's initial estimate, in order to complete this grand plan, at least 50% of the budget must be added to the 120 billion, which may not be enough.
The problem is:
Even though the sales of home appliances have been booming in the past few years, the good times have only been good in the past few years, and life will become increasingly difficult in the future.
With the rise of domestic appliance sales companies, competition has become increasingly fierce, and the profit margins of home appliance sales companies have fallen sharply.
Nowadays, you can earn hundreds or even thousands of yuan by selling an air conditioner, and you can earn hundreds of yuan by selling a color TV. In the future, you can’t even think about it. You can earn as much as 80 yuan from an air conditioner, and you can earn 30 yuan from an LCD TV.
The money was sold.
but……
Dong Mingzhu's original intention of pursuing development is good, but she has no foresight, let alone discourages her subordinates.
"Haha, that's good! There's no need to raise your whip, that's good..."
Wang Yaocheng laughed, turned over the information calmly, and said to Miss Dong with a look of approval: "I can't answer you now. I need to go back and look at it carefully, study it carefully, demonstrate it scientifically, and combine it with the long-term development of the consortium.
Strategic overall planning, but the main premise to support development will not change."
"Chairman..."
"Don't worry, I will definitely support you, that... Let's continue to talk freely. You can talk about whatever you have in mind."
Wang Yaocheng interrupted Dong Mingzhu and couldn't let her fire any more:
This woman is a fierce bitch and needs a halter.
Dong Mingzhu saw the chairman's perfunctory intentions, opened his mouth, and then closed it unwillingly.
If I continue to ask further questions, I will be a little confused.