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Chapter 503

early 2000

The iPod digital music player launched by Apple was a great success. With its exclusive iTunes online paid music download system, it defeated Sony's Walkman series in one fell swoop and became the number one music player in the world.

The subsequent launch of several iPod series products further consolidated Apple's unshakable position in the commercial digital music market.

A fresh trick that can be eaten all over the world.

Jobs's brilliant success in the field of music players brought a steady stream of cash flow. Apple's pockets were bulging and it had money, so it began to invest more to expand its advantages.

In May 2001, Apple announced the opening of Apple retail stores across the United States to establish the brand's high-end image.

Apple retail stores have two main purposes:

Expand Apple’s market share and enhance its brand image.

To improve the poor marketing strategies of distributors, the headquarters product manager directly promotes advanced marketing concepts and accepts user feedback immediately.

This move is based on the successful experience of Atlantic Business Machines Company in promoting the OPPO brand.

It proved to be very successful and the market responded enthusiastically.

In February 2003, the Ginza store in Tokyo was the first to open, which heralded the beginning of Apple's global direct retail store strategy. The Ginza store followed in March, the Osaka store opened in May 2003, the Nagoya store and the first store in Europe.

Stores in London, England have also been opened one after another.



These are normal corporate development strategies. It is reasonable to take advantage of the situation to expand results, harvest more market shares and obtain greater benefits.

The key is

Wang Yaocheng heard from Steve Jobs's vision for the future of the company that the smartphone project would be Apple's key technology reserve project and it would invest huge amounts of money in research and development.

This greatly touched his heart, and he was deeply afraid of it.

How powerful is an Apple phone?

It is impossible for Wang Yaocheng, who came from a later generation, not to know that boys are willing to cut their kidneys for them and girls are willing to lose their virginity for them. That kind of passionate love has penetrated deep into the bone marrow.

Wang Yaocheng is the majority shareholder of Apple with 40% control, and now plays the role of a mud bodhisattva who doesn’t care about anything.

This was a private agreement between him and Jobs to be a qualified financial investor.

When two strong men fight, one of them will be injured.

This private tacit agreement is an important means to maintain the close relationship between two people. Once they interfere with the specific operations of Apple, conflicts will inevitably break out.

Wang Yaocheng is self-aware and is far inferior to Steve Jobs in running a business. Letting people who are good at doing what they are good at is an investment strategy that Wang Yaocheng is good at.

Logically speaking;

The palms and backs of your hands are all flesh, so you shouldn't favor one over the other.

But Wang Yaocheng knew that he was deceiving himself. His son also had biological sons and godsons, as well as direct and direct descendants. What's more, for an Apple company that invested in it, he didn't ask questions about anything. In the end, he was brilliant and did what I did.

After all, Apple is just a money-making tool.

Now the consortium owns the OPPO brand, Dell brand, Panda brand, Playboy brand, Geli brand and the recently launched Polaroid brand, a total of six major mobile phone brands competing for the market, and these are all their own sons.

They jointly attacked Nokia, Motorola, Samsung, Sony Ericsson, LG and other mobile phone brands, gradually expanded their market advantages, and were defeating their competitors step by step. The situation was great.

If Apple jumps in at this time, it is equivalent to taking food from its own bowl.

Although the mobile phone project was only a long-term technology plan, Wang Yaocheng knew that Steve Jobs was absolutely determined to make the Apple mobile phone a high-quality product, showing a cross-generational technological concept and a disruptive user experience, which should never be underestimated.

If you strongly oppose the Apple mobile phone project...

The plastic brotherhood between these two people is completely over, and the boat of friendship has completely capsized.

From good friends to incompatibles, it just takes a thought.

According to Steve Jobs's temperament, even if he offends the majority shareholder on the board of directors, he still has to work on this new mobile phone project, and he has to do it well, and even the nine-headed bull can't stop it.

So, is it feasible to continue to collect shares in Apple and ultimately hold 51% of the absolute controlling stake?

After Jobs returned, Apple entered a rapid development track due to proper management, and its stock price continued to rise. Now it has a market value of US$71.1 billion, showing a vigorous upward momentum.

As the controlling shareholder, Wang Yaocheng has made a lot of money from this investment and should be the biggest beneficiary.

If we continue to launch equity acquisitions, it will easily arouse the vigilance and fear of Apple's senior management and Steve Jobs.

The dispute surrounding controlling rights is actually a battle for the final say in the development of the company. The contradiction between the two parties can easily intensify and become public, forming a sharp and irreconcilable contradiction.

Don’t forget, this is the United States. Don’t forget, Steve Jobs is a leading figure in the American high-tech industry and has great influence.

This is far from what the equity can reflect. If Jobs is forced to turn against the two sides, Wang Yaocheng is worried that Jobs will bite back and it will be bad. He may not be able to withstand such an off-market move.

If you use a sharp knife improperly, you may injure yourself.

Is it possible?

Steve Jobs attached himself to Apple for his life's work and career. It is really possible that he could reach this point. Anyone who stands in his way is his enemy.

If it publicly questions the negative impact of Hong Kong capital on American high-tech companies, cites unfounded charges, incites the sensitive nerves of politicians, and suggests convening a Senate hearing...

Where things end up is beyond Wang Yaocheng's control.

If you don't plan for the overall situation, you can't plan for a region; if you don't plan for the eternity, you can't plan for a moment.

As the talker in charge of the entire Wang Consortium's business empire, Wang Yaocheng's decisions must be carefully considered and made without fail, and he must not take unnecessary risks.

Business is never just business, especially in the United States. Every step you take must be made tentatively while walking on thin ice.

"...BOSS, do you agree with Apple's future prospects and technology development plans? What are your specific opinions? Our colleagues look forward to your judgment and strong support!"

After Jobs finished his report, everyone's eyes were focused on Wang Yaocheng, and their attention was palpable.

"Oh...Okay, you did a great job, and I'm proud of Apple's current performance."

Wang Yaocheng has also been refined for a long time, and his thoughts in his heart have not leaked out. He said with a kind smile on his face: "Looking back, Apple really took a detour in the 1990s!

God bless, it really made us sweat.

Fortunately, we have the genius Steve Jobs, who accurately found Apple's market positioning, found the breakthrough point of computer products and consumer equipment, and brought Apple back on track, with a bright future.

Apple's brilliant achievements today are inseparable from the concerted efforts of the senior managers here to innovate and build the company's core competitiveness.

Regarding the management of the company and future technological development, I have no specific opinions. All I can do is write a checkbook for the company's development.

This once again validates my investment philosophy, only invest in the right people.

There is no doubt about it;

Mr. Jobs has brought us today's business success. Based on our close cooperation and profound friendship for more than ten years, I suggest holding a grand party to celebrate the success and let us have a good time.

The road ahead is full of thorns and difficulties. Don’t be stingy with applause and flowers for those who succeed. We are lucky to have Steve Jobs, and God is on our side.”

Wang Yaocheng's speech was empty and weak, with almost no substantive content, but it played a very good role in boosting morale, and there was thunderous applause.

Because he suggested a big party, and who doesn't like parties?

Business elites wearing suits also have a sultry heart. They like to enjoy success among flowers and applause, like fine wine, like the thin and fat beauties at parties, like women’s white thighs and seductive black fishnet stockings.

Vent excess energy in strong music, like to wander on the dance floor with flashing lights, looking for ambiguity, maybe you can have an unexpected encounter...

All right!

Mr. Jobs, who hoped to hear a promise from Wang Yaocheng's mouth, faced the dancing business elites in the team, all like little cocks in heat, so he could only agree to the party proposal.

Regarding Apple's future development ideas, it is better to communicate privately with BOSS.

In the past two years, Apple has been on the right track, and the senior management team has been under great pressure. It might as well let everyone vent their excess energy. After all, Rome was not built in a day.

Invisibly, Jobs's ideas were distorted.

The carnival party is organized by the Peninsula Hotel. In New York, a top international metropolis, there are many beautiful girls who love parties. They have everything to hold a crazy party, as long as they have a lot of dollar bills.

The theme of the party is "Disney Night of Mystery", and all participating guests must dress up as Disney animated characters. The key lies in the four words "Night of Disney", which expresses the endless desires of boring white-collar workers.

From this point of view, the golden collars of high-tech companies and the money-loving Wall Streeters are the same, and there is no essential difference.

After the meeting

"Boss, do you have any good ideas?"

"Which way?"

Jobs's face turned slightly red and he said, "It's just a party costume. I can't dress up as a bunny, Mickey, or Donald Duck. It would be too embarrassing."

Wang Yaocheng followed the bustling crowd and left, talking as he walked;

"Jobs, since you want to have fun, just relax. This is not a board meeting, and no one will make fun of your appearance. I'm afraid I can't give you appropriate advice in this regard, because I have a headache myself. If I dress up and kiss Snow White,

It’s estimated that there will be more than a dozen princes wearing matching clothes during the entire carnival party, which would be really embarrassing.”

"I'm not afraid of wearing different clothes, otherwise I'll pretend to be a prince." Jobs' eyes immediately lit up.

Wang Yaocheng could only stop and look at the tall and thin Jobs and said: "Friend... listen to me, if you want me to have fun without spitting out, you'd better give up this idea. In fact, I think "The King's New

The emperor's courtier in "The Clothes" suits you very well. He is tall and thin in a black cloak, and looks super sinister and wretched."

"ah……"

Am I really that bad?

Jobs was so surprised that he could stuff a salted duck egg into his mouth with his mouth wide open. He felt that all his moral integrity had been shattered.


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