Apple's current size has reached a point that cannot be ignored and can even influence the competitive landscape of the world market. This is by no means alarmist.
Judging from Apple computer sales, desktops and laptops account for between 3.8% and 4% of the world market.
With the launch of the new Apple Mac computer, the market share is expected to expand further, and it is a high probability that it will exceed 5%.
From now on, the situation will become extremely delicate.
As a major and influential computer manufacturer in the world, whether to choose between the Intel camp or the Athlon camp in the CPU field, and the Microsoft camp or the Android camp in the operating system field, Apple's influence on small and medium-sized manufacturers is by no means optional.
Apple's change of flag will profoundly affect the competitive landscape of the world's electronics and semiconductor fields.
From the perspective of market share, if Apple switches to the Wang Consortium camp and fully adopts the same technical standards and software and hardware support, the world market will undergo a dramatic change.
One goes down and the other goes up.
In the traditional desktop computer field, Microsoft originally occupied 67% of the desktop system market share, which will drop to less than 63%, and its advantage will be greatly reduced.
The Android desktop version of the operating system originally accounted for 28.5% of the market share. After Apple switches over, the share will exceed 30%, quickly reducing the gap with the number one Microsoft, forming a strong challenge.
Among users of mobile communication systems and enterprise servers, the Android mobile operating system originally occupied 58.4% of the market share. With the addition of Apple, the market share will exceed 60%, further consolidating its leading position.
More importantly, Apple's global shipments of music players exceed 69 million units, and each portable music player requires the use of more than a dozen application chips and memory chips. This is a huge market.
Merck’s vision is very sophisticated, and he clarified the essence of the problem in one sentence:
Apple's current size has reached a point where it affects the competitive landscape of the world market.
How can it be such a good thing to enjoy the support of the consortium's resources while trying to distance yourself from the relationship with the consortium and flirting with the consortium's competitors?
From the perspective of competition in the world mobile phone market, great changes will occur in the past two years.
Nokia, the company that ranks first, has a very bad reputation due to its stubborn insistence on the Symbian system, and its market share has been declining, which has seriously affected the competitiveness of Nokia's mobile phone products.
In today's world mobile phone and wireless mobile device market, Symbian system occupies 13.4% of the market share, which is a big piece of fat.
Anyone with a discerning eye can see that from the technical level to the APP developer ecological level, the Symbian system cannot compete with the open source Android system, and it is only a matter of time before it is completely defeated.
The competition in the world's mobile phone market has a hidden trend. In the past two years, the truth will be revealed, and the laggards who cannot adapt to the times will be eliminated.
Even 99% of the people in the world can see that Symbian system technology is backward and incompatible, and it is completely unsuitable for the requirements of the Internet age.
The stubborn Nordic Nokia board of directors still clings to Symbian.
You can't wake someone who is pretending to sleep.
The Symbian system will eventually be eliminated by the times, and the huge market share it leaves behind will become the target of communication giants from all parties, and the Royal Family Fund is naturally among them.
Let’s look at Motorola, which ranks third in mobile phone market share, and its development is much worse than it was historically.
Like a meteor shining in the sky, falling faster.
The ambitious Iridium satellite plan completely failed, and the lack of follow-up products caused Motorola's market share to evaporate as quickly as snow melting.
In the first two fiscal quarters of 2003, market share had given way to Dell mobile phones, Panda mobile phones and Samsung mobile phones, and shipments dropped sharply, falling from the original third place to sixth place, a collapse-like decline.
predictable; predictable
The original world market hegemons Nokia and Motorola have come to an end, and new rulers will surely take the stage.
Oppo brand mobile phones will release a new generation of V5 mobile phones before the summer vacation, releasing flagship mobile phone products at a rate of new generations every year.
Compared with the previous two generations of V3 and V4 products that have achieved great success in the market, V5 has not changed much in appearance design, but it looks more fashionable and higher-grade.
This is Volkswagen's matryoshka strategy, which has achieved remarkable results when used to compete in the mobile phone market.
The biggest feature of the V5 mobile phone is technological advancement. Under the original classic mobile phone shape, earth-shaking changes have taken place in the core.
The LCD screen is larger and more vivid, with richer color expression capabilities and further improved resolution.
The standard German-made Leica lens adds anti-glare, anti-shake, and anti-white light functions, integrating advanced digital camera technology with better imaging effects.
Polyphonic music performance is more powerful, and six built-in mobile games, including the very interesting "Lianliankan", "Urban Skyscraper", "Bouales" and other masterpieces, further increase the playability of mobile games and are very cool.
The mobile phone has a larger memory, can set 2,500 contact numbers, and has a simple diary function, making it a favorite among business people.
Internet access is faster and more convenient, surfing is smoother...
The benefits of technological progress are endless, but if you look left and right, you can tell at a glance that it is the OPPO brand’s classic V3 flip phone shape, which is the same blood relationship.
The changes in styling details make consumers feel that the shape of the mobile phone is cooler, more fashionable and more in line with the times.
The classic clamshell dual-screen design allows the good reputation of the best-selling products of the V3 and V4 generations to be inherited, allowing consumers to seamlessly accept the new generation of flagship products.
The secret of this is that the reputation of the OPPO brand, the high-end quality it has always created, and the good reputation of the V3 series of mobile phones do not need to be said much. Consumers naturally figure it out.
The V5 mobile phone has not received a reputation from critical critics, but no one can deny the appeal and product power of this classic shape. It has a broad mass base and the potential to sell well.
Atlantic Business Machines Corporation has maintained its usual caution and prudent attitude towards OPPO brand flagship mobile phone products. The hot sales and the flurry of orders proved the success of the matryoshka strategy.
While the latest generation of V5 mobile phones has been launched, the best-selling products of the V3 and V4 generations have quietly begun to significantly reduce their prices, continuing to use their remaining heat to harvest the mid-range market and squeeze the survival space of brands such as Samsung.
at the same time
The OPPO brand has developed a candybar mobile phone series, a top-sliding cover mobile phone series and a side-sliding cover mobile phone series to cater to different customer groups.
In the second fiscal quarter, its shipment volume has approached that of Nokia, which ranks first in the market, threatening its market dominance.
over the past few months of 2003
Outstanding performers include Samsung mobile phones and Polaroid mobile phones, as well as Taiwanese-owned HTC, a newcomer to the market. They stand out in the fiercely competitive mobile phone market and attract attention.
Samsung has entered the mobile phone market for ten years. Since the release of the CDMA standard mobile phone sh700 in 1993, it has been increasing its investment in cultivating the market and using its advantages in home appliance channels to promote Samsung mobile phones.
As a key development area of Samsung Electronics, Samsung mobile phones in the era of feature phones strive to seek innovation and change, step by step to consolidate the user base.
The hard work finally paid off. In the first two fiscal quarters of 2003, Samsung's mobile phone shipments increased by 38.9%, making it the fifth largest mobile phone manufacturer in the world, one place higher than last year.
The outstanding performance of Samsung mobile phones immediately attracted Wang Yaocheng's great attention, and targeted measures were taken to pursue and intercept them.
Dell, which overlaps with Samsung's mobile phone market positioning and ranks third in the world in terms of shipments surpassing Motorola, will receive more resources to further strengthen industrial design and marketing, suppressing the upward momentum of its competitors.
In the future, Dell mobile phones will launch more products to compete. Basically, they will launch a new model every two to three months and use the tactics of sea of machines to overwhelm the opponent.
For manufacturers with market advantages, the mechanized sea tactic is an out-and-out killer weapon.
Even if Samsung mobile phones launch one or two eye-catching products, they will soon be buried in the sea of Dell mobile phones and cannot make much waves.
For consumers, it is impossible to carefully distinguish the subtle differences among the numerous new products, and most of them choose big brands to buy based on inertial thinking.
The market positioning of Dell mobile phones focuses on mid-range and low-end products, and its destructive effect on Samsung mobile phones with overlapping positioning can be imagined.
Spring 2003
Through marketing channels and various media, the brand new Polaroid mobile phone made its debut. It caused a sensation with its stunning appearance and profound technological connotation. In a short period of time, it became a hot product that high-end people are rushing to purchase.
.
The starting price is 788 US dollars, and the business supreme version is 1,288 US dollars, which suddenly puts Polaroid mobile phone products into the ranks of luxury goods.
This was US$788 in 2003. In the United States, you could buy a second-hand Toyota Camry from 1994 at this price, and the business supreme version was US$1,288, so even middle-class families had to consider it.
However, the situation was shocking. In the first month after its launch, Polaroid mobile phones sold 1.12 million units. Subsequent orders came in like a snowflake, demonstrating the strong high-end consumption power of the international market.
All people in the fashion industry are proud to own a Polaroid mobile phone, and their love for it is deeply rooted in their bones.
This Polaroid phone is similar to the historical Motorola V70. It has a very cool appearance, with a rotating circular color panel, neon backlit keyboard and interchangeable frames. It looks very fashionable and trendy, with a unique style.
The only difference is that the wireless signal receiver that affected the view has disappeared and has been replaced by a built-in one.
The key is
The Silicon Valley Wireless Communication Laboratory, which has strong technical strength, has added high-tech equipment to this Polaroid mobile phone, attracting the attention of many wireless communication geeks, and its technological connotation has been widely praised.
The mobile phone has a built-in Linux operating system, which combines Java technology with complete PDA functions. This is the main gimmick of the V5 mobile phone released a few months later. It is said to be the most powerful and smooth Internet experience in the world, and it was the first to cash out on the Polaroid mobile phone.
It can be seen that Wang Yaocheng, the chairman of the consortium, paid great attention to the first launch of Polaroid products. Such an important technology was the first to be experienced in Polaroid mobile phone products. Without Wang Yaocheng's personal intervention, it is unimaginable.
Highlights of this device include digital cameras, video players, MP3 players, speakers, multimedia information and even Bluetooth technology. It can even support up to 65,000 colors of OLED color displays, demonstrating the strong strength of the consortium in the display field.
This kind of black technology, which no company around the world can achieve, quickly differentiated Polaroid mobile phones from other mobile phone products, showing an extraordinary style.
The third handsome guy in the world’s mobile phone market is the Taiwan-funded company HTC.
The founder of HTC is Wang Xuehong. She is the daughter of Formosa Plastics king Wang Yongqing. She was smart at reading since she was a child and graduated with a master's degree in economics from the University of California, Berkeley.
In 1992, one year later than Wang Yaocheng, Wang Xuehong established HTC Electronics Co., Ltd. and started her own business.
HTC Electronics started as a foundry, mainly engaged in integrated circuit design and PDA foundry. As the PDA market began to explode, it successively received orders from major international companies such as HP and Dell. This made HTC quickly become a powerful player in the industry.
Manufacturer.
Inspired by the Chinese tycoon Wang Yaocheng, Wang Xuehong has always regarded him as her idol in life and resolutely entered the fiercely competitive world mobile phone market.
In 2002, HTC officially launched mobile phone products and entered the mid-to-high-end market.
HTC mobile phones fully adopt the Android system, with built-in powerful Athlon three chips. Based on the Linux operating system and HTC's independently developed APP software, HTC mobile phones perform very well in surfing the Internet, leaving many established manufacturers far behind.
behind.
Especially in the European market, HTC mobile phone products have been widely praised for their inherent strength and excellent industrial design. In 2002, they sold more than 3 million units in the global market, becoming a new force that cannot be ignored.
Entering 2003, HTC's sales momentum in the mobile phone market continues unabated. It has squeezed out Playboy brand mobile phones and entered the top ten in the international market. It is currently ranked at the bottom.
To sum up, the world mobile phone market in 2003 has entered a stage of reshuffling with fierce competition. Who has the last laugh can only be decided by the market.