Wang Yaocheng met Dong Mingzhu and Zhu Jianghong in his office. They were one of the few consortium executives who had not yet left. They made a special trip to report on Glid Group's intention to acquire a famous European home appliance brand.
With the collective rise of Chinese home appliance manufacturers, brand competition in the field of home appliances has become more intense. This is the impact of the flapping of Wang Yaocheng's butterfly wings, which is stronger than ever in history.
Correspondingly, European home appliance manufacturers are having a very difficult time under the siege of many home appliance brands from China, Japan and South Korea.
Germany's Siemens, a global leader in the field of electronics and electrical appliances, has reported that it intends to divest its long-term loss-making home appliance brands and is trying to find buyers around the world. Japanese and Korean manufacturers are also eyeing Siemens home appliance brands, and they are all like sharks that have smelled the fishy smell.
They all gathered around.
Dong Mingzhu has a deep understanding of the world's home appliance industry. Zhu Jianghong, President of Glid Group, reported to her yesterday his intention to acquire European brands, and she immediately received Dong Mingzhu's full support.
No, she brought Zhu Jianghong to report vigorously and resolutely.
"...
Chairman, you must seize this good opportunity now. As long as it can acquire Siemens' home appliance business, Gree Group will be qualified to compete with the world's top home appliance companies in the world, and it is expected to reach a higher level."
After listening to the report, Wang Yaocheng looked at Dong Mingzhu, who was looking a little excited, and said with a smile: "You know the Europeans are very difficult to deal with. It took us more than a year to acquire a mere Lycra brand, and we haven't finished it yet.
This is not just about paying more. There may be many other conditions attached to the merger, and there are also Japanese and Korean manufacturers that will disrupt the situation.
Let's do this, you send a working group to contact them first, and if possible, conduct substantive negotiations to get a feel for the Europeans' background, and then we can discuss the details."
This statement is tantamount to issuing a pass.
Zhu Jianghong looked at Dong Mingzhu excitedly, nodded and said confidently;
"Chairman, I will set up a working group and fly to Europe when I get back. This time I will personally lead the team to negotiate and strive to get the other party's approval and enter the substantive negotiation stage."
"Think more about the difficulties. After all, Siemens Group is a world-class multinational enterprise. Even if the home appliance business unit is sold, according to the arrogant temperament of these Europeans, it may not be smooth sailing." Wang Yaocheng specially warned.
"I know, we are fully prepared to face difficulties."
"Haha, that's good."
After discussing matters regarding Gree Group, Zhu Jianghong left first, leaving Dong Mingzhu alone to report on the global development strategy of Huanghe Technology Group.
Dong Mingzhu is worthy of being a career-oriented strong woman. The strategic blueprint of Huanghe Technology Group is completely stored in her mind. She can talk about it without looking at the information, and she knows everything about the next development of the company.
Pacific’s chain home appliance business segment;
At present, the domestic home appliance retail industry has a complete layout, with more than 2,300 sales stores covering cities at or above the county level in China. It is the leading enterprise in the home appliance retail industry in the country.
There is Dashang Group in Northeast China, and Five Star Electric Appliances in North China can compete with it. In the provinces of East China, South China and northwest China, Pacific Chain Home Appliances has almost completely crushed its opponents and is the only home appliance retailer with a nationwide presence.
Next step
The Pacific chain's home appliance business will develop in Southeast Asia. It is proposed to conduct a heavyweight transaction with Carrefour Supermarket Group and take over some of Carrefour Supermarket Group's stores in Southeast Asia that have poor operating efficiency or have overlapping locations. The number is approximately 440, and the proposed transaction amount is 2.35 billion.
Hong Kong dollar.
LCD panel business;
After years of unremitting development, Huanghe Technology Group has become the world's largest LCD panel company in terms of shipments, occupying 42.6% of the international market for LED LCD panels, which is slightly smaller than before.
This is because demand from domestic TV manufacturers is strong, prices for high-end LED LCD panels are firm, and Japanese, Korean, and desktop panel manufacturers have gradually resumed production capacity. In the past two years, the production capacity that maintained 20% to 30% low-speed production has fully exploded.
In particular, Taiwan-funded panel manufacturers including Chunghwa Picture Tubes, Innolux, AU Optronics, Chimei Electronics and Hanyu Color Crystal, the "five golden flowers", successively expanded their production lines from 2003 to 2004.
Taking advantage of the hot market opportunity to expand production capacity, it further squeezed the international market share of Huanghe Technology Group.
As a company that invests heavily in technological research and development, Huanghe Technology Group has not stood still.
The world's leading 8th generation LCD panel production line technology is becoming increasingly mature. The company plans to build two 8th generation lines in early 2005 to once again widen the distance from competitors.
The trump card of Huanghe Technology Group is the small and medium-sized OLCD LCD display production line, which has been updated to the second generation and occupies 100% of the international market share. It is a major source of profits.
The OLCD LCD display is the company's unique weapon and an indispensable feature for high-end mobile phones.
Huanghe Technology Group has the most innovative patents, complete production lines and production technology patents in this panel high-tech field, and has won huge exclusive profits.
Huanghe Technology Group plans to launch the third generation of small and medium-sized OLCD liquid crystal display production lines in 2006 and continue to maintain its technological advantages and market share in this field.
At present, LG, a major Korean panel manufacturer, has launched the first generation of small and medium-sized OLCD LCD display production lines. However, due to technical defects in Mitsubishi evaporation machines and insufficient production processes, the yield rate of panel products has always hovered between 4% and 5%.
Caused heavy losses to LG's panel business.
Such a low product yield rate is almost equal to bad luck. More than 90% of the LCD screens produced are scrap products. The loss is so heart-breaking.
What is currently holding LG back is the most critical evaporation machine equipment. If this problem is not solved, the product yield will never be improved.
The best company in the world that produces evaporation machines and equipment is Japan's Tokki Co., Ltd. Unfortunately, this is a company affiliated with the Royal Family Fund, and its annual output of evaporation machines is only four. In the next four years, all production capacity will be taken over by the Yellow River Technology Group.
This means that if LG, a major Korean panel manufacturer, wants to obtain high-quality evaporation equipment produced by Tokki Co., Ltd., it will be available after 2009 at the earliest.
We can only watch helplessly as Huanghe Technology Group monopolizes huge profits in the OLCD panel market, leaving all competitors behind.
In today's international market, LCD panel production is in short supply and prices remain high.
This market structure has made domestic color TV companies miserable, and they can only silently endure the high prices of LCD panels. The negative impact is that the color TV industry has almost fallen into a state of industry-wide losses.
Faced with this situation, domestic home appliance manufacturers are clamoring for price cuts, which has put great pressure on Huanghe Technology Group.
The situation reported by Dong Mingzhu was based on this and a targeted plan was proposed;
On the one hand, it is expanding production capacity to cope with the strong demand, and on the other hand, it is planning to reduce the price of LCD panels at the end of the year to alleviate the rising cost pressure on color TV companies.
If you miss the opportunity of market reshuffle, it will be much more difficult to suppress the price with half the effort.
Wang Yaocheng listened to the report carefully, thought about it and said;
"As a leading LCD panel company, Huanghe Technology Group should not only consider corporate benefits, but also social responsibility and industry development. Your targeted plan is implemented as planned, but the final effect still needs to be evaluated.
After all, the market has its own inherent laws of supply and demand, and forceful suppression may not be effective.
should see;
Domestic home appliance companies have grown stronger and can form fleets to compete with powerful Japanese and Korean manufacturers. This will bring many benefits to Glid Group and Yellow River Technology Group, and avoid falling into the dilemma of going it alone.
When you, Huanghe Technology Group, formulate your development strategy, you should take this into consideration, take the lead in cutting prices as soon as possible, and resolutely drive down panel prices."
Dong Mingzhu nodded in response;
"We have also considered this. The current two 6.5-generation lines are exploding production capacity at full speed to meet market demand and at the same time hoard some panels to meet the price reduction demand. The quantity may not be large, and the specific effect is difficult to say."
Wang Yaocheng had no other solution and could only say, "No matter what, let's do our best."
(Because there is something going on at home, there is still another chapter, which is expected to be uploaded in the evening, so please note.)