Leaving the reception hall, in a quiet and indoor room
The two big bosses, Wang Yaocheng and Mitsui Takacho, are meeting privately to discuss issues of mutual concern in detail. Today, the royal family consortium has grown to the point where it can hold a dialogue with the Mitsui consortium. It is a super heavyweight player of the same level.
"Wang Sang, Royal Fund has achieved world-renowned achievements in just over ten years. You are the most outstanding entrepreneur I have ever seen. Today I invite you to have a confidential discussion to formally express our intention. The Mitsui Foundation is willing to cooperate with Royal Fund in all aspects."
In-depth cooperation.”
Mitsui Takano has a deep voice, and a pair of wise eyes that see through the world deeply. Without the mask in front of the public, Mitsui Takano seems to be his true self now.
Who knows?
These old people who have a thorough understanding of the world are like mask wholesalers, who will wear different masks at any time in different circumstances.
Wang Yaocheng had no intention of guessing, let alone the hidden personalities of Mitsui Takauchi. As long as the Royal Family Fund could obtain real benefits from the cooperation, it would go to the core of the problem.
Who cares how many masks he has?
He tapped the sofa with his slender fingers and said, "Thank you for your high praise. I think... Mitsui-kun should have a general direction."
"Haha, the Mitsui Foundation does have an assessment in this regard."
Don't tell lies in front of real people. Now that Mitsui Takaucha has started talking, he will definitely not go to the wrong target.
"Judging from the business fields involved by both consortiums, the Mitsui Consortium is interested in strengthening in-depth cooperation with you in many industries such as chip semiconductors, hotels, bank insurance, aviation industry, entertainment and home appliances. The advantages of both our parties are highly complementary.
Take the chip semiconductor industry as an example;
Sony, Mitsui Steel and other companies under the Mitsui Consortium have withdrawn from the production of DRMA memory chips and application chips, but we have extensive and strong demand for the chip semiconductor industry, which is exactly your strength."
Mitsui Takacho first offered a very tempting sweetener. Looking at Wang Yaocheng's interested expression, he couldn't help but feel very satisfied and continued;
"Sony, NEC, Sanyo and Toshiba need a large number of high-quality LCD panels, home appliances and audio-visual playback application chips. Toyota also needs automotive control chips. We can have good cooperation on these projects.
In the fields of office automation and factory automation, consortium companies need the world's top Cisco company to build intelligent networks to further improve production and office efficiency.
Mitsui & Co., Ltd. has a wide range of industries in Fuso and around the world. It intends to cooperate with the Hong Kong and Shanghai Hotels Co., Ltd. to obtain famous hotel brand authorizations such as Sears Hotel, Waldorf Astoria Hotel and Peninsula Hotel through licensing.
Sony Corporation has entered the board of directors of Marvel Animation, hoping to further deepen cooperation between the two parties, including the production and distribution of audio-visual products and TV series, channel promotion and other aspects.
Sumitomo Mitsui Banking Corporation and Sakura Bank hope to strengthen bilateral financial cooperation with HSBC and provide customers with extensive and high-quality services.
7-Eleven, a subsidiary of the consortium, has extensive experience in chain retail operations, which can be shared with Carrefour Supermarket Group and Swire Trading. If we can further strengthen cooperation and use each other's production, logistics and sales channels to enrich product categories, it will be of great benefit to both parties.
Similarly, the Mitsui Consortium does not have aviation and communications companies, while you do not have steel, brewing, sugar, and daily chemical companies. Both of us can cooperate in depth in these fields and exchange knowledge."
Wang Yaocheng pondered for a moment, looked at Mitsui Gaochang's sincere look, and asked, "How are you going to fully cooperate?"
"The consortium has large cash reserves and can participate in each other's shares."
"No, we are not short of cash. My suggestion is to use share s"
"This... this is a rather tedious job. Let's discuss the specific matters in detail."
Mitsui Gaonaga considered it for a moment and nodded in agreement. Since Wang Yaocheng was unwilling to ask for cash, he did not persuade him.
For a successful entrepreneur who can build a huge business empire from scratch, he must have firm beliefs and decisive judgment, and his established decisions will not be easily influenced by others.
In this case, we must consider the practical problems we face.
Transactions are based on equality.
If you like other people's good things, you must exchange them for good things of the same grade. This is a difficult decision for the Mitsui Foundation.
Because most of the companies owned by the Mitsui Foundation are in traditional industries, after experiencing the real estate bubble crisis in the late 1980s and early 1990s, the Tokyo Stock Exchange is still in a long recovery period and has yet to regain its former glory.
This brings up a serious problem;
The valuation of consortium companies is seriously undervalued.
Take Toyota Motor as an example;
In 2003, Toyota surpassed Ford and became the world's second largest automobile manufacturer, second only to Germany's Volkswagen.
At the same time, Toyota surpassed Disney and McDonald's to become the seventh most valuable brand in Asia and the company with the highest brand value in Asia, ahead of Atlantic Business Machines' OPPO brand, which ranked 12th globally.
financial statement display;
As the best-managed automobile company in the world, Toyota has the strongest profitability, with profits equivalent to 2.5 times the number one Volkswagen company. The industry has a reputation as "three Volkswagens are no match for one Toyota."
In 2003, Toyota's sales reached 2.33 trillion yen and operating profit was 1,769.9 billion yen (approximately US$15 billion), demonstrating its unparalleled ability to attract money.
Such an excellent automobile manufacturing overlord had a market value of only US$132.2 billion in 2003, ranking first in the automobile industry in terms of market value.
The three world-class American automakers, General Motors, Ford, and Chrysler, have market capitalizations ranging from US$56 billion to US$32 billion. Their combined value is not as much as that of one Toyota.
Mitsui Takanaga thought with his toes that the other party would definitely ask for a stake in Toyota Motor, so how to price and transfer the share would be the focus of the debate, which was almost unavoidable.
After decades of profound planning, the Mitsui Consortium also controls the price trend of the world's steel industry from mining to steel products. Among the 24 major steel companies in the world, it has invested in six and held shares in 18. Its influence has penetrated into
Every aspect.
Now comes the problem
The market value of steel companies from mining to rolling is generally low. How to measure the value of this part of equity is a big problem.
Fortunately, the two consortium leaders have determined the basic direction, and the following specific work will be coordinated by the working group. This kind of complex and long-term negotiation is full of weighing and competing interests, and it will not be possible to see results within a few years.
Royal Fund is not stupid and would not be willing to exchange equity in the electronics and semiconductor industry for equity in the steel industry.
The Mitsui Foundation is also unwilling to exchange the shares of Toyota Motor and Sony for shares of the Hong Kong and Shanghai Hotel or Cathay Pacific Airways. There are detailed considerations of interests, equal evaluation of value, and a game process.
Fortunately, both parties have many industries, so there is always one that suits you.
The two bosses made a secret agreement;
Based on the principle of easy things first and difficult things later, the two sides are closely united with practical interests.
The Mitsui Foundation in Fuso Kingdom and the Royal Family Fund have an important influence that cannot be ignored in China. The cooperation between the two parties is more complementary than competition. This is the premise and main tone of cooperation.
more than an hour later
Wang Yaocheng was very satisfied with the results of the secret meeting between the two parties, so he considered it and put forward new suggestions;
"Mitsui-kun, I suggest that both parties deepen cooperation in the field of home appliances and jointly cope with the market competition from Samsung and LG on the Korean Peninsula. These sticks are not easy to worry about!"
"Oh, what Wang Sang means..."
"Haha, I think Samsung and LG are powerful challengers in the field of home appliances. Their rapid development momentum has effectively threatened the interests of both you and us. We must pay attention to them!"
Wang Yaocheng did not hide his views and continued;
"Today, I believe Mr. Mitsui has also seen that Korean companies such as Samsung and LG have gradually grown from challengers to one of the giants in the home appliance industry.
And it continues to climb up the value chain, with mainstream products rising from low-end to mid-range. It is impacting the high-end market occupied by companies such as Sony and Toshiba. Its competitiveness cannot be underestimated.
Moreover, these Korean companies generally set up joint ventures in China.
It is a very difficult problem to use China's skilled workers' skills and low costs to greatly enhance the competitiveness of enterprises.
As a first step, I hope to take the lead in the field of home appliances;
The cooperation between the two parties begins with the establishment of a joint venture in China. Home appliance companies such as Sony, NEC, Toshiba and Sanyo are welcome to cooperate with Glid Group and Yangtze Technology Group, which will be of great benefit to both parties.
Royal Fund owns South China Shenzhen Industrial Park, Dongguan Industrial Park, East China Jinling Industrial Park, Huaizhou Industrial Park, North China Yanjing High-tech Industrial Park, Zhongyuan Industrial Park and Sichuan Industrial Park, with strong production capacity and nationwide sales.
logistics.
All of this can provide strong support for the cooperative enterprises of both parties and become a home appliance production base for the world.
Step 2;
In the world market competition, both parties can form misaligned cooperation.
The mainstream products of Green Group and Huanghe Technology Group are mainly mid-range and low-end, while Sony, NEC, and Toshiba are mainly mid-range and high-end. The two parties have formed a joint effort to encircle and suppress Korean companies. I believe that good results will be achieved.
First of all, under the wolf-pack tactics of many Chinese home appliance manufacturers, Samsung and LG will inevitably abandon the low-end home appliance market in the world, focus on stabilizing the mid-range market, and challenge the high-end market.
Then, the truly decisive battlefield lies in the mid-range home appliance market, which is the key to the survival of Korean companies.
I hope that your consortium company can give up some of its interests and attack the other party in the mid-range market, while Gli Group will fully cooperate in the mid- to low-end market, and both parties will work together to encircle and suppress it.
Finally, after the site is cleared, you and I can share the benefits."
Mitsui Gaonaga looked at Wang Yaocheng with a meaningful expression and said nothing. After a moment, he smiled and said, "Wang Sang, it seems that you are very afraid of Samsung!"
"Yes, Li Jianxi is a talented and ambitious entrepreneur. I deeply admire his vision and courage."
"Since he was born in Yu, why is he born in Liang? I'm afraid he doesn't want to be valued so much by you. This is undoubtedly a tragedy." As a traditional Fuso family, Mitsui Gaochang has a profound foundation in Chinese and couldn't help but mourned an ancient poem.
"Haha, strong opponents always keep me alert, and I don't dare to relax for a moment."
"Hey... I would rather be your friend than your opponent. This is really frightening. As far as I know, Li Jianxi's plan for the future LCD panel and electronic semiconductor industry was destroyed by the targeted competition of the royal family fund.
, and now we are eyeing his home appliance industry again, hahaha..."