After three rounds of sharp price cuts by Huanghe Technology Group on LCD panels, domestic home appliance manufacturers revived like chicken blood. They jointly expelled Japanese and Korean manufacturers from the domestic mid- to low-end market and quickly occupied the international market.
It is estimated that in 2006, domestic home appliance manufacturers' LCD TV exports will reach 15 million units, an increase of 50% over the previous year.
After significant price cuts, the average profit margin of Huanghe Technology Group dropped to 15.7%, 70% of which was contributed by large-size screens. Due to the surge in shipments, the total profit in 2005 rose instead of falling, reaching 5.47 billion US dollars, continuing
Maintain a steady momentum of development.
The Eight Generations Line 1 located in Huaizhou Development Zone reached full production of 90,000 pieces in May 2005, with a yield rate of 91.6%. Line 2 located in Foshan, Guangdong Province is currently in trial production and is expected to be launched in three months.
Reach full production.
Line 3 in Yanjing City will be completed in June this year and reach full production before the end of the year.
Therefore, we recommend that the ninth-generation line project be implemented as soon as possible. If the project site selection can be implemented within the year, then after more than a year of construction and trial production, full production will be reached in early 2008.
It will help further establish the market king position and reduce the living space of competitors.
Since ultra-large screens are mainly targeted at overseas high-end markets, we recommend that the ninth-generation line be first settled in Foshan and make full use of the convenient shipping conditions to maximize benefits."
After finishing the report, Dong Mingzhu really felt a little thirsty. She picked up the tea cup and took a sip of the refreshing cloud tea. It felt particularly elegant and refreshing.
Wang Yaocheng crossed his legs leisurely, tapping the back of the sofa with his slender fingers, thinking in his heart;
Early 2008…
This is a good time to implement the "counter-cyclical strategy" of survival of the fittest, drive out competitors through bloody market means, and ultimately achieve the strategic goal of monopolizing the LCD panel market.
Compared with the Taiwanese panel manufacturer that ships the most, LG Display Division is meat on the chopping board, and you can eat it whenever you want.
This is a joint venture between South Korea and Germany's Siemens. In the current turbulent market environment, it has fallen into continuous losses due to the drag of the eighth-generation line. It is said that Germany's Siemens has gone crazy.
Haha, it’s good to go crazy!
There are as many as a dozen Taiwan-funded panel manufacturers, and they will be the key targets of this round of "counter-cyclical strategies". Among them, the most outstanding "Five Golden Flowers" are the key targets.
In 2002, Taiwan-funded panel manufacturers had just received an order worth US$4 billion from the "Mainland Panel Purchasing Group visiting Taiwan". They then teamed up with Japanese and Korean manufacturers to significantly increase prices, dealing a heavy blow to mainland home appliance manufacturers and plunging the entire industry into miserable losses.
situation.
A real-life version of "the farmer and the snake" was staged. The leaders of the relevant ministries and commissions that took the lead were affected by this and sadly resigned one after another. As a result, the domestic home appliance industry fell into a two-year downturn.
They had a lucky escape in the last round of bloodbath, but it's a pity that these short-sighted manufacturers destroyed their foundation and ignored the future for the sake of immediate interests.
The lessons of the past are not far away, and it will surely not happen again. It is time for Yellow River Technology Group to close its network.
Thinking of this, Wang Yaocheng's lips showed a hint of sternness, and he said in a calm tone: "Yes, since the ninth generation line will be launched sooner or later, the profits of Huanghe Technology Group this year and next two years can be fully invested, one in Foshan and one in Yanjing, to keep it abundant.
The production capacity puts the greatest pressure on competitors.”
"Understood, Chairman, I will shift the focus of my work to this aspect, fully supervise the technical improvement and construction land of the project, clarify the time node, and deploy elite troops to focus on overcoming the technical difficulties and related issues of the ninth generation line to ensure the success of the project.
Successfully put into production.”
The chairman's refreshing statement made Dong Mingzhu overjoyed. The investment of tens of billions of dollars in two ninth-generation lines will be a heavy blow that destroys the last hope of competitors.
Since then, the international panel market has finally become clear.
Korean Peninsula
seoul
Starting from January 1, 2005, Seoul, which has been used for 600 years, was renamed "Seoul".
Located at the headquarters of LG Group in Yeouido-dong, Yeongdeungpo-gu, Seoul, the tall and majestic Gemini Towers stand tall. As the second largest chaebol in South Korea after Samsung Group, this is the nerve center of the entire LG consortium.
The president's office on the top floor of Building A is filled with a suffocating and heavy atmosphere.
Gu Benmao, who succeeded the third chairman of the consortium, had a gloomy face. It seemed that a frightening storm was about to break out in the huge office, endangering more than 20 senior LG Electronics officials at the desk. Almost all of them were spared from the thunderous wrath.
.
There was a "crash" sound, and pieces of documents on the desk flew everywhere.
"You are the ultimate bastards... You are all a bunch of stupid idiots. The consortium has invested billions of dollars in the eighth-generation line, a key project, and you told me that it cannot be produced normally. This is simply the biggest shame in the history of the industry.
Is there no scientifically rigorous project demonstration in advance?
Is there no reliable technical level support?
Are there no reliable business leaders?
Why did things turn out like this?
Who should pay for failed projects and huge financial losses?
To this day, you bastards stand in front of me irresponsibly and push this problem to me to solve. What have you been doing? You bastards who deserve to go to hell are simply shameless."
Gu Benmao roared furiously, and his subordinates remained silent, but this did not help LG Electronics' current extreme predicament at all, and it could not solve any problems.
"Park Sun-ha, you are the president and CEO of LG Electronics. I handed over the backbone of the consortium to you. How did you repay me?"
Unable to bear the painful scolding from the president, Pu Shanhe, who was tall and thin, his legs gave way and fell to the ground. His gray hair hung down, his shoulders were trembling, and he burst into tears. His cry was so gentle and full of rhymes.
.
Just imagine the scene of an old man with gray hair crying, like a sharp iron bar scraping against the glass.
"Ah wu wu, sir... President, uh wu wu... Wang's consortium is too bullying, too... too cunning, wu wu wu... There is simply no... no way to survive! Uh wu... uh
Woohoo..."
During this period of time, the extremely low yield problem faced by LG Electronics' eighth-generation line has been weighing on everyone's minds like Mount Tai. At this moment, all the depression was released to their heart's content.
As Park Sun Ha cried bitterly, the LG Electronics executives behind him couldn't help but shed tears. It was really difficult for them.
For Korean-funded enterprises, they are quite unique in electronic product application technology and industrial design. If it involves innovative research and development, it will be a disaster.
Because the Korean peninsula is a small country with a small population and a sprinkling of scientific and technological categories, it does not have strong basic scientific and technological research and development capabilities.
In most cases, advanced technologies are introduced from the United States, Japan, Europe and other countries, and then they are tinkered with and integrated by themselves. Then they can boast that they are the technologies of a major country in the universe, and then they will be praised all over the world.
Even if there are a few outstanding scientists who have made amazing achievements, they can only reach the world's advanced level in a certain subdivided field of science and technology, and it is impossible to bring the overall scientific and technological level to a higher level.
For example, LG Electronics is quite unique in its research on LCD TV image quality.
TV imaging is a very specialized field, whether it is videography, photography or display, the transaction (transfer function) is used.
It can be divided into two types: EOTF electrical-to-optical conversion and OETF optical-to-electrical conversion. TV imaging is a typical EOTF, which converts electrical signals into optical signals, while shooting video is the process of converting OETF light into electricity.
The team led by Professor Kim Min-hee, who is responsible for the research and development of TV image technology, closely followed the research and development results of the world's top companies such as Sony and Toshiba, and developed unique technology in the field of traion (transfer function), which greatly improved the contrast of LG Electronics screens.
Professor Jin Minxi's scientific and technological achievements have reached the level of the world's leading home appliance manufacturers.
In terms of technology, due to different research and development directions, each has its own strengths. Some focus on image quality, some focus on contrast, some focus on high-definition pixels, some focus on sub-screen and sound quality, and some focus on color reproduction...
The scientific and technological achievement made by the R&D team led by Professor Jin Minxi lies in the HLG technology led by the International Telecommunication Union, which allows the display device to present a wider contrast ratio. When a signal higher than the maximum brightness of the panel appears in the signal, the information will not be
Lost, more suitable for use in most situations such as live video broadcasts.
Compared with countless electronic technologies, this is like putting a Korean bow tie on electronic products, just the icing on the cake.
As for surpassing the Fuso Kingdom, which has a profound scientific research foundation in this field, only Han Bangzi, who does not know the heights of the world, dares to say so. Others can just listen to it as a joke.
It's like a child being held over his head by an adult and happily saying, "Beautiful dad, beautiful dad, I'm taller than you, and I'm taller than everyone else."
Others laughed and ignored it, but this child took it seriously, shaking his head with great pride, feeling really superior to everyone else.
Losing the source of technology from the United States, Japan and Europe is like losing the ladder to go up the wall. Korean companies will immediately become useless. They are the kind of products that have to stand on the shoulders of giants to succeed. Once they leave, they will immediately return to their original shape.
In terms of new-generation production line technology for large-size LED LCD screens, the United States, Japan and other countries have successively withdrawn from this field, leaving Korean-owned enterprises as passive water.
As time went by, his true colors immediately became apparent and he couldn’t keep up.
This problem also occurs in the field of advanced chip manufacturing processes. As the troika of Royal Family Fund runs faster and faster, there is an obvious generational gap in technology.
"Why has such a major fatal flaw in the eighth-generation line project not been discovered before?"
"Mr. Chairman, Hong Kong's new generation production line R&D team is mainly composed of Chinese and Fusang people, with a small number of American scientists, but there are no Hanbangzi scientific and technological personnel. Their relevant information is extremely confidential, and we have no way of knowing it!
"
Gu Benmao was really furious and cursed: "Asshole! If you can't solve the production line yield problem by yourself, then ask American and Japanese scientists to jointly study countermeasures. You can always find a way, instead of lying down like a woman."
Crying here, what problem can this solve?"
Pu Shanhe raised his face tremblingly, his old face was filled with tears like a melon, and he said sadly;
"The United States does not have experts in this field, nor does it have an LED manufacturing industry. Since the fourth generation of large-size LED production lines in Japan, relevant technical research has been discontinued. The panel manufacturers in Taiwan and New Island are in the same predicament as us. They are still in the same predicament as us.
Staying at the sixth-generation level, only Huanghe Technology Group in the world continues to invest heavily in research and development, and intelligence shows that it has developed ninth-generation production line technology. We are too clever to make a meal without rice!"
"What should we do? The eighth-generation line with an investment of 4.6 billion US dollars continues to suffer losses and cannot form production capacity for a long time, which has had a major impact on the operations of the entire consortium. Should we just let it go?"
"Mr. Chairman, as long as we introduce the advanced evaporation machine products from Tokki Co., Ltd. of Japan, our technicians are confident that we can cross the product yield profit and loss line, break through the 50% yield level, and find a glimmer of hope in the midst of heavy siege.
"
"Then go and place the order."
"We have already placed an order. According to Tokki Co., Ltd.'s production schedule, the evaporation machine will be available as early as the fourth quarter of 2009 and as late as the second quarter of 2010. All previous production plans were monopolized by Huanghe Technology Group.
"
"Then go discuss with them, give us two channels, and ask the European partners and the domestic government to jointly exert pressure. I don't believe it can't be done." Gu Benmao has a mysterious confidence in himself, thinking that anyone can do it.
Give face and look at the problem with an inflated mentality.
Pu Shanhe's face turned gloomy, and his heart felt cold to the bone.
He knows;
Doing this can only do bad things. LG Electronics is doing whatever it takes domestically, but when it comes to the international arena, who will take you seriously?
Is it useful to stick two green onions in a pig's nose to pretend to be an elephant?