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Chapter 602 The Newborn of Hilton Hotel Group

From the current point of view;

The consortium's layout in China and North America has been completely completed, and there is not much room for development. Europe, as the final business layout, will be the next key development direction.

Businesses in North America are concentrated in high-tech and entertainment industries, businesses in China and Southeast Asia are concentrated in the electronics semiconductor industry, manufacturing, aviation, real estate and department store distribution, Europe is in the utility field and precision manufacturing, and Africa and Oceania are in the mining industry.

.

Wang Yaocheng lay on the chair a little tired, and the cool breeze in early April blew his body, bringing a refreshing feeling.

He was thinking about the overall layout of the consortium in his mind, and before he knew it, he fell asleep sitting in his chair.

more than half an hour later

Han Jianfei, director of the secretariat, walked in with a stack of documents. When he saw that his boss was snoring happily, he couldn't help but froze for a moment, with a smile on his lips.

The stunning and stunning Richards Theron took an international flight to Europe yesterday. After all, she is a hot Oscar-winning actress in Hollywood and has many front-line brand endorsements and film shooting plans.

Being able to return to South Africa to accompany Wang Yaocheng for three weeks has already delayed a lot of work, so I have to leave.

Here, the boss did not have a personal woman to take care of him, so Han Jianfei could only make a temporary guest appearance. He picked up a thin cashmere blanket and walked over to cover Wang Yaocheng gently.

"Uh...what are you doing?"

Wang Yaocheng suddenly woke up from his dream. He opened his eyes in confusion and asked Han Jianfei, which shocked Han Jianfei. "Ah...oh, Chairman, you're awake! I just saw you sitting here and falling asleep. I want to give you something."

Cover yourself with a blanket to prevent yourself from catching a cold."

"You stepped on my foot and you didn't move it away."

"Oh...oh...I'm sorry, Chairman."

Han Jianfei jumped up as if he was electrocuted. He was only focusing on covering the chairman with a blanket, but he really didn't pay attention to the debris under his feet.

Wang Yaocheng frowned and sat up, throwing the blanket over angrily. Han Jianfei quickly held it in his hand and said carefully, "Chairman, how about... you can sleep a little longer."

"I woke up after being stepped on by you, and I still fell asleep!"

"I……"

"What am I, what am I holding in my hand?"

"Oh, this is a report on the disposal of some assets of the Hong Kong and Shanghai Hotel, as well as a summary of the operating conditions of the first fiscal quarter of 2006. There are still many highlights in the report. It can be seen that President Liu Shoutian has spent a lot of time on business integration.

With great efforts, the results achieved are very good, and there are also strategic ideas for the next development of the company."

"Well, bring it over."

Wang Yaocheng reached out to take the document angrily. Seeing Han Jianfei standing beside him awkwardly, he casually ordered: "You are a fussy person. Let others take care of people in the future. Don't stand here like a tree stump. Go

Get a wet towel to wipe your face, and then let someone make a pot of tea and bring a fruit plate, it’s really a long way back.”

"Oh, I got it."

"You don't need to do this. Let the professional waiters do it."

"Oh, okay, okay."

Seeing Han Jianfei running away, Wang Yaocheng shook his head helplessly and yawned. He felt quite unhappy that his sweet dream was interrupted midway.

He took the report and looked at it. He raised his eyebrows and felt that there were a lot of new things in the report that were really good.

Initially, the purpose of spending huge sums of money to acquire asset-heavy enterprises such as Hilton Hotel Group was to improve the global layout of the Hong Kong and Shanghai Hotel Group, enrich its hotel brand business, and further enhance profitability and corporate scale.

Secondly, from the perspective of consortium enterprise linkage, other companies with a global layout have formed a joint force, and those who have benefited include Cathay Pacific, KLM, Dragonair, Global Telecom and HSBC. Now we have indeed seen significant results.

Thirdly, it also finds an investment outlet for the consortium’s huge cash flow.

The Hong Kong and Shanghai Hotels Group, as the world's largest hotel group, has been reborn after some renovations.

Now more than two years have passed, and President Liu Shoutian has demonstrated his management skills in this position, and the effect of merger and integration is very obvious.

From the report;

The Hong Kong and Shanghai Hotels Group has a clear understanding of the global hotel business layout, scientific planning, and strict implementation of financial disciplines and company rules and regulations. While eliminating moths, it has given the sluggish Hilton Hotel Group a new look.

There are four main measures;

First, we strictly implemented hotel rules and regulations, improved financial supervision, exported key business personnel from Peninsula Hotel and Miramar Hotel to integrate and reorganize the business, and the results were very significant.

Second, by implementing the killer strategy of brand franchising, Hilton's hotels have grown from 2,800 to more than 3,600, and from 480,000 guest rooms to 610,000 guest rooms. The development momentum is very gratifying.

Authorized brand hotel franchises are net income. Franchise hotels must meet the standards of the Hong Kong and Shanghai Hotel Group, introduce a comprehensive management mechanism, and expand the hotel layout in a molecular fission style without worrying about the profitability of the franchise hotels.

The cooperation with Mitsui Estate, a subsidiary of the Mitsui Foundation, has developed 370 hotels in Japan, South Korea and Southeast Asia, which can generate a net increase of US$110 million in revenue every year.

Third, the hotel layout has been reorganized to further enhance profitability.

President Liu Shoutian scientifically divided the existing hotels into four levels based on profitability;

Level one is a hotel with excellent management and strong profitability.

Level 2 is a hotel with good management and acceptable profitability.

Level 3 refers to hotels with qualified management capabilities but unsatisfactory profits or losses due to other factors.

Level 4 refers to hotels with unqualified management capabilities and continued losses.

Through scientific classification, President Liu Shoutian was surprised to find that 60% of the hotels were third- and fourth-class hotels, which seriously dragged down the revenue of the entire hotel group, especially the Hilton Hotel Group's brand problems.

The main reason for this is that the old Hilton is old and cannot keep up with his management energy. There is no qualified successor in the family. The original hotel management team has serious internal problems, like a broken ship with leaks everywhere.

Overall, Hilton Hotel Group's assets are quite good and can be saved as long as the right treatment is taken.

In response to the situation of these fourth-tier hotels, President Liu Shoutian vigorously introduced international hotel management talents. While further strengthening the management and potential tapping of first- and second-tier hotels, he also carried out key sorting and integration of third- and fourth-tier hotels and conducted targeted scientific analysis. , take targeted measures.

High-star hotels with unreasonable market positioning are replaced by second-tier brands such as Miramar Hotel, Conrad Hotel, Garden Hotel, etc. After simple transformation, they are targeted at the general public and attract customers through low price and good quality.

Hotels with serious management problems have drastically laid off relevant personnel and introduced fresh blood.

There are only more than 300 hotels that cannot be saved.


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